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[@nicktheriot_](/creator/twitter/nicktheriot_)
"Stop thinking X crazy revenue day = done. The real game is replicating it into consistent scale. Example: My all-time best = $674K in X day. Two days later = $551K. Same client did $16M in 2023. $117K/day ad spend on X simple CBO. Same system. Different days. Thats how you scale past one-hit wonder"  
[X Link](https://x.com/nicktheriot_/status/1963296314336137522) [@nicktheriot_](/creator/x/nicktheriot_) 2025-09-03T17:41Z 23.8K followers, 1433 engagements


"Thats how I turned $117K in spend into $674K in XX hours. Want help doing the same If youre $100K/mo: apply for my mentorship here: If youre $100K+/mo: apply to have me run your ads here:"  
[X Link](https://x.com/nicktheriot_/status/1965766595860664426) [@nicktheriot_](/creator/x/nicktheriot_) 2025-09-10T13:17Z 23.8K followers, XXX engagements


"10 creative testing mistakes that kill scale: X. Testing in ABO. X. Testing too few hooks. X. Killing winners too fast. X. Not testing enough weekly. X. Treating UGC as strategy. X. Not tracking which angles hit. X. Over-editing mid-learning. X. Ignoring audience desire levels. X. Re-using burnt creatives. XX. Thinking more ads = better testing. Bookmark this"  
[X Link](https://x.com/nicktheriot_/status/1978577278209769718) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-15T21:42Z 23.8K followers, 5153 engagements


"The X landing page types printing right now: X. Advertorials reads like an article soft-sells the product at the end X. Listicles X reasons why people love X style pages with CTA at the bottom Both warm up the customer before they hit the product page. Thats why CVR goes up and CPA goes down"  
[X Link](https://x.com/nicktheriot_/status/1978921495683604896) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-16T20:30Z 23.8K followers, 4044 engagements


"How I test landing pages in 2025: X. Pick your winning ads X. Duplicate them into a new ad set X. Swap the URL new landing page X. Keep everything else identical X. Let it spend for X days X. Compare CPA vs product page If CPA drops = winner. If not = try new angle or new page. Bookmark this"  
[X Link](https://x.com/nicktheriot_/status/1978968933127364645) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-16T23:38Z 23.8K followers, 5158 engagements


"Never once have I regretted over-communicating with suppliers before Q4. Ive literally made thousands of dollars because I messaged manufacturers early. Hey can you handle 200K days Yes. Cool. Now I can scale without fear. Preparation always pays more than panic"  
[X Link](https://x.com/nicktheriot_/status/1979749653177581725) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-19T03:21Z 23.8K followers, 1047 engagements


"The best phase of running ads is when you first start cracking human behavior. You realize: its not targeting not budgets not structure. Its EMOTION. Those first few months of holy shit this works will have you high off Facebook data. Then you start chasing that feeling for the rest of your career"  
[X Link](https://x.com/nicktheriot_/status/1980083698155286815) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T01:28Z 23.8K followers, 3239 engagements


"The X BRUTAL truths of creative testing in 2025: X. Advantage+ beats manual targeting XX% of the time X. Landing page congruence multiplies ROAS X. Metas AI finds buyers faster than you can X. Post engagement campaigns are dead X. X out of XX ads will win (thats normal) X. Patience is the new advantage X. Creative structure every day X. Warm-up ads are dead Read reflect and print"  
[X Link](https://x.com/nicktheriot_/status/1980004175372267721) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-19T20:12Z 23.8K followers, 9497 engagements


"How do people manually manage ABO campaigns all day Like how do you do ANYTHING when youre stuck adjusting bids every hour Its not enough time to think strategize or build new ads. Automate that shit and get your time back"  
[X Link](https://x.com/nicktheriot_/status/1980135622258958666) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T04:54Z 23.8K followers, 1547 engagements


"Andromeda scaling rules for 2025: X. X campaign per country. X. Diversify creatives like crazy. X. Stop micromanaging & let the algo cook. X. If it doesnt spark engagement it doesnt scale. Tattoo this on your brain"  
[X Link](https://x.com/nicktheriot_/status/1972043003830390921) [@nicktheriot_](/creator/x/nicktheriot_) 2025-09-27T20:57Z 23.8K followers, 10.1K engagements


"How to play life on easy mode: X. Go to a city where people are 10x smarter and hungrier than you. X. Realize youre not special. X. Spend a few years getting humbled and skilled. X. Move back home and look like a polymath to everyone who never left"  
[X Link](https://x.com/nicktheriot_/status/1976391577481408592) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-09T20:57Z 23.8K followers, 1736 engagements


"Whenever I tell NPCs Ive been running Facebook ads for XX years straight they look at me like Ive committed a war crime. They say things like still doing that or you havent moved on yet Yeah bro I stuck with one thing for a decade and printed WAAY TOO MUCH for my kids grand-kids and grand-grand kids. Sorry you cant relate"  
[X Link](https://x.com/nicktheriot_/status/1977574246692909512) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-13T03:16Z 23.8K followers, 5380 engagements


"If your ad: X. is inside a CBO campaign X. gets the most spend X. drives the account-wide CPA down X. Scales profitably without losing margin Its a winner. Dont overcomplicate this"  
[X Link](https://x.com/nicktheriot_/status/1978135657890333041) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-14T16:27Z 23.8K followers, 6840 engagements


"New winning ad found that cut CPA IN HALF 🔥 (post andromeda) Been working with this product now for 2-3 months. We found a couple winning ads here and there. But struggled to beat a $XX CPA A couple different obstactcles has been faced: X. We're selling a $XX alternative to gum and mouthwash. Problem: there's no clear "this makes much more sense to use" it's pure product novelty of "ohh i got to have that" with no huge problem being solved. Yes the problem we're marketing to is big but why the fuck would i spend $XX on this when I can spend $5-10 X. All of our current marketing is towards"  
[X Link](https://x.com/nicktheriot_/status/1978542805204271583) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-15T19:25Z 23.8K followers, 6742 engagements


"Action steps: X. Audit your current ads - what stage do they target X. Identify which stages you're missing X Write 2-3 scripts for your weakest stage X. Get them produced (UGC or in-house) X. Launch and test Start filling the gaps in your awareness funnel"  
[X Link](https://x.com/nicktheriot_/status/1978896067035893857) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-16T18:49Z 23.8K followers, XXX engagements


"This is the exact creative strategy behind multiple 8-figure DTC brands. Not complicated. Just systematic. Build creative for all X stages. Test continuously. Scale what works. That's how you break through plateaus and hit $1M/month"  
[X Link](https://x.com/nicktheriot_/status/1978896069414040038) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-16T18:49Z 23.8K followers, XXX engagements


"5 STUPID mistakes people make when testing landing pages: X. Sending ads with different angles to the same page X. Not matching creative copy page messaging X. Over-designing the layout (pretty profitable) X. Running 4-way split tests before one even wins X. Making it so complicated you never launch Stop making these mistakes RIGHT NOW"  
[X Link](https://x.com/nicktheriot_/status/1978941878343995846) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-16T21:51Z 23.8K followers, 2833 engagements


"What fixing your AOV should REALLY look like: Week 1: $XX AOV breakeven Week 2: Added bundle $XX AOV Week 3: Added free shipping threshold $XX AOV Week 4: Bumped prices $XX AOV Week 5: Launched post-purchase upsell $XX AOV Week 6: Cross-sell added to PDP $XX AOV Week 7: One-click checkout upsell $XX AOV Week 8: Email bump offer $XX AOV Revenue doubled. Thats how we hit $30K days"  
[X Link](https://x.com/nicktheriot_/status/1953815204954787929) [@nicktheriot_](/creator/x/nicktheriot_) 2025-08-08T13:46Z 23.8K followers, 10.7K engagements


"My agency clients might hate me for this But I don't care. Ive recorded a 2hr XX mins video series where I build a complete $1M Facebook ad campaign for a random subscriber LIVE. 20+ ad scripts. Full creative strategy. Listicles advertorials the whole thing. We charge $10k/month to do this for clients But I'm giving you the entire process for FREE. Reply "BUILD" and I'll DM you the full series (Must be following)"  
[X Link](https://x.com/nicktheriot_/status/1976658706096853235) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-10T14:38Z 23.8K followers, 45.3K engagements


"Solid debate 😮💨🔥 @CTtheDisrupter s teachings on focusing on one cbo campaign per business objective + broad targeting + letting creatives earn spend was huge for me back in 2022 and helped a ton with simplifying this whole meta ads game Although @jordanhaswings came in with solid points on scaling ads with finding new winning creatives. Every big quantum leap in revenue weve had for clients & students was new winning creatives. This is why Ive spent the last X years focusing on this concept of turning words into visuals that get people to buy. Both have solid points LTV is important and"  
[X Link](https://x.com/nicktheriot_/status/1979303292657373448) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-17T21:47Z 23.8K followers, 11.7K engagements


"Plenty of things to dedicate yourself to as a media buyer if youre not interested in data. studying desire writing copy researching markets testing creative angles If youre not obsessed with one of these youre genuinely not that good"  
[X Link](https://x.com/nicktheriot_/status/1980055160194998646) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-19T23:35Z 23.8K followers, 1099 engagements


"🏆 Have Nick Theriot Run Your Ads: 💰 Have Nick Theriot Mentor You:"  
[X Link](https://x.com/nicktheriot_/status/1980159736298217665) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T06:30Z 23.8K followers, XXX engagements


"Step 1: Campaign consolidation. We shut down everything. Then we built ONE CBO campaign. Started at $100/day Manual sales campaign (not Advantage+) Excluded 180-day purchasers Broad targeting One campaign per country. That's it. Simple structure = clean data"  
[X Link](https://x.com/nicktheriot_/status/1980372349602918573) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements


"Step 2: Focus on new customer acquisition. Most brands obsess over ROAS. We obsess over new customer cost per acquisition (NCCPA). Why Because new customers are the oxygen your business needs to survive. Returning customers = profit but they come from email/SMS (free)"  
[X Link](https://x.com/nicktheriot_/status/1980372351729406428) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements


"How I launch a new Facebook ad account from scratch (2025 edition): X. Create a Sales campaign X. Turn off Advantage Catalog Ads X. Turn ON CBO X. Pick a daily budget you can spend for XX days without emotion X. Optimize for purchases only X. Use Advantage+ audience X. Test XXX unique creatives X. Duplicate ad sets for landing page testing X. Track data weekly not daily XX. Launch new ads every X days This system cut CPA by XX% last month"  
[X Link](https://x.com/nicktheriot_/status/1978508500461617340) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-15T17:09Z 23.8K followers, 9960 engagements


"Here's what most people get wrong. They think: "I need to test XXX ads/week" "I need a separate campaign for testing" "I need Advantage+ to scale" Wrong. You need: X GOOD ads/week ONE clean CBO structure Trust in the algorithm"  
[X Link](https://x.com/nicktheriot_/status/1980372372021817635) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements


"If I rebuilt your ad strategy around avatars Id do this: X. Identify top X customer identities from reviews X. Assign X creatives per identity X. Build landing pages that only show case studies for that group X. Use one CBO campaign to test all avatars X. Scale the identity that drops CPA the fastest Now copy this and print"  
[X Link](https://x.com/nicktheriot_/status/1979616262503202986) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-18T18:31Z 23.8K followers, 5365 engagements


"First let's talk about what was broken. When we took over this account it was a mess: 10+ campaigns running Random budgets ($100/day $200/day $1200/day) Some showed 8x ROAS but only spent $XXX Others spent $30K at 6x They had campaigns everywhere. No structure. No focus"  
[X Link](https://x.com/nicktheriot_/status/1980372345278660665) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements


"The biggest problem they didn't see New customer acquisition cost was through the roof. They were spending $147-$4000 per NEW customer. Yes you read that right. One campaign spent $4K to acquire ONE new customer. Their overall metrics looked fine because of organic + referrals. But Facebook was bleeding them dry"  
[X Link](https://x.com/nicktheriot_/status/1980372347442827725) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements


"The results after X days: $5K spend XXX purchases $XX cost per purchase $XX new customer acquisition cost 6x ROAS Same product. Same offer. Same market. Just better structure + better creatives"  
[X Link](https://x.com/nicktheriot_/status/1980372374156636546) [@nicktheriot_](/creator/x/nicktheriot_) 2025-10-20T20:35Z 23.8K followers, XX engagements