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![nicktheriot_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::126101752.png) Nick Theriot [@nicktheriot_](/creator/twitter/nicktheriot_) on x 17K followers
Created: 2025-07-23 16:49:50 UTC

What you think scaling looks like:

 → Duplicating campaigns 
 → Cost caps / bid caps
 → Interests / lookalikes

What scaling REALLY looks like:
 → Same core messaging
 → New angle every X days
 → AOV tests every X
 → Landing page tweaks every XX

Boring? Yeah.

Well, boring bought me X supercars :)


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948063016140063101/c:line.svg)

[Post Link](https://x.com/nicktheriot_/status/1948063016140063101)