[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# ![@nicktheriot_ Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::126101752.png) @nicktheriot_ Nick Theriot

Nick Theriot posts on X about facebook, money, ads, if you the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXX engagements in the last XX hours.

### Engagements: XXXXX [#](/creator/twitter::126101752/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::126101752/c:line/m:interactions.svg)

- X Week XXXXXX -XX%
- X Month XXXXXXX +133%
- X Months XXXXXXXXX -XXXX%
- X Year XXXXXXXXX +390%

### Mentions: XX [#](/creator/twitter::126101752/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::126101752/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XXX +87%
- X Months XXX +486%
- X Year XXXXX +149%

### Followers: XXXXXX [#](/creator/twitter::126101752/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::126101752/c:line/m:followers.svg)

- X Week XXXXXX +0.84%
- X Month XXXXXX +3.70%
- X Months XXXXXX +61%
- X Year XXXXXX +101%

### CreatorRank: XXXXXXX [#](/creator/twitter::126101752/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::126101752/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  XXXX% [finance](/list/finance)  XXX% [social networks](/list/social-networks)  XXX% [stocks](/list/stocks)  XXXX% [travel destinations](/list/travel-destinations)  XXXX% [gaming](/list/gaming)  XXXX%

**Social topic influence**
[facebook](/topic/facebook) 4.59%, [money](/topic/money) 3.67%, [ads](/topic/ads) #524, [if you](/topic/if-you) 2.75%, [level](/topic/level) 1.83%, [niche](/topic/niche) 1.83%, [meta](/topic/meta) 1.83%, [business](/topic/business) 1.83%, [pixel](/topic/pixel) 1.83%, [$100m](/topic/$100m) XXXX%

**Top accounts mentioned or mentioned by**
[@aimerce_ai](/creator/undefined) [@kanishk94441155](/creator/undefined) [@mdnabihotaki](/creator/undefined) [@nimeshaigrowth](/creator/undefined) [@nickromatek](/creator/undefined) [@ecomshri](/creator/undefined) [@thenourboustani](/creator/undefined) [@mrcornwell](/creator/undefined) [@yousufkamal1995](/creator/undefined) [@motivateyoutube](/creator/undefined) [@swifttrades](/creator/undefined) [@adrianmaharaj](/creator/undefined) [@uduakcruz](/creator/undefined) [@fullybearded](/creator/undefined) [@castedev](/creator/undefined) [@chilka](/creator/undefined) [@agibrad](/creator/undefined) [@theyasirvalor](/creator/undefined) [@hustledn](/creator/undefined) [@aykuttemizer](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last XX hours

"If I had to start over in 2025 my daily plan would be: X. Research XX competitor ads X. Save X angles that punch X. Write X full script from scratch X. Turn that script into X video concepts X. Turn it into X photo concept X. Fix X part of my landing page X. Study X great offer from another brand X. Log all learnings in one doc Do that for XXX days and you will not lose"  
[X Link](https://x.com/nicktheriot_/status/1996593683433468209)  2025-12-04T14:53Z 24.8K followers, 15.4K engagements


"Alex run ads. Alex dont print. Alex test cost caps. Alex no research ideal customer. Alex complain algo changed. Alex quit. Dont be Alex"  
[X Link](https://x.com/nicktheriot_/status/1998716008794837439)  2025-12-10T11:26Z 24.8K followers, 1818 engagements


"How to instantly level up your messaging inside a saturated niche: X. Search your base claim in Ads Library X. Exclude the last 3090 days X. Only study ads that survived the longest X. Identify the sophistication stage theyre using X. Move one stage ahead X. Rebuild your hooks and offers with that insight This is how you stop blending in"  
[X Link](https://x.com/nicktheriot_/status/1998132987305848998)  2025-12-08T20:50Z 24.8K followers, 2740 engagements


"Fake market research: Copy XX competitor ads into Notion Screenshot some Reddit threads Never look at it again Real market research: Read 200+ customer reviews and pull exact phrases they use Watch competitor ads and write down WHY the hook works Study Reddit/TikTok comments until you can predict objections Sit with it until ad ideas start writing themselves in your head You'll know research worked when you can close the doc and still write a banger hook from memory. That's the difference"  
[X Link](https://x.com/nicktheriot_/status/1998538911937609866)  2025-12-09T23:43Z 24.8K followers, 5305 engagements


"New Year resolution ads are a cheat code from Jan 1-14. I open Google Trends and search: "Lose weight" (spikes Jan 1) "Quit vaping" (spikes Jan 1) "Quit caffeine" (spikes Jan 1) Then I launch 5-6 ad angles per resolution showing how my product helps them achieve it. Different hooks. Different formats. Different landing pages. And one resolution angle can easily print $100K in XX days"  
[X Link](https://x.com/nicktheriot_/status/1999142490373226911)  2025-12-11T15:41Z 24.8K followers, 2072 engagements


"Seeing a much lower bfcm compared to previous years talked to a realtor today and its been extremely tough on housing market. Definitely outside factors that need to be considered"  
[X Link](https://x.com/nicktheriot_/status/1994595443981127983)  2025-11-29T02:33Z 24.8K followers, 13.5K engagements


"you know what the ecom world desperately needs right now people who can actually write a new mechanism. if you can take a boring product give it a fresh angle and position it like it just entered the world yesterday youll make more money than most media buyers next year. go learn it. we need you"  
[X Link](https://x.com/nicktheriot_/status/1995230298196566406)  2025-11-30T20:35Z 24.8K followers, 3425 engagements


"We scaled a client from $1000/day $178000/day in XX days during Q4. One strategy: Gifting Ads This is the EXACT Black Friday creatives you need to run right now to crush Q4 2025 🧵"  
[X Link](https://x.com/nicktheriot_/status/1995682928337031440)  2025-12-02T02:34Z 24.8K followers, 7327 engagements


"What a hook variation actually means: X. How to tutorial script X. X ways list structure X. Doctor reveals authority framing X. Secret to X mystery framing X. If you struggle with X empathy hook X. Why X isnt working pattern interrupt X. Stop doing X directive hook X. This changes everything transformation hook X. Real reason X happens logic hook XX. I tested X so you dont have to proof hook A new hook demands a new script"  
[X Link](https://x.com/nicktheriot_/status/1995943804013318251)  2025-12-02T19:51Z 24.8K followers, 14.3K engagements


"shopify blue balled one of my clients from getting his order milestone trophy for being in the firearms niche so being an agency who fully supports this niche i'm finding him a trophy that's going to put the milestone plaque to shame and sending it to him"  
[X Link](https://x.com/nicktheriot_/status/1996968782972023097)  2025-12-05T15:43Z 24.8K followers, 2053 engagements


"When we helped scale clients like Icon Amsterdam and Bright to multi 7-figures a month It wasnt luck and it wasnt some magic ad account setup. It was a repeatable creative system. Every single week new creatives went live. No skipping or no well do it next week. XX percent iterations XX percent variations XX percent new ideas You repeat that long enough and you start finding new angles while scaling the ones that already work. Thats how you hit multi 7-figure months"  
[X Link](https://x.com/nicktheriot_/status/1997390425171087470)  2025-12-06T19:39Z 24.8K followers, 1867 engagements


"If your ads tank suddenly check these X things first: X. Holiday spikes X. Comment negativity X. Pixel glitch X. Price change X. Landing page edits X. Pop ups on site making it hard to buy XX% of the time the right move is simple"  
[X Link](https://x.com/nicktheriot_/status/1997607214631313798)  2025-12-07T10:00Z 24.8K followers, 4107 engagements


"One of the funniest moments of my career was the night I forgot to exclude 3rd world countries on a worldwide campaign. Woke up to X grand burned in a single country with zero conversions. I can scale brands to multi millions but somehow still make rookie mistakes at 2am. Keeps me humble I guess"  
[X Link](https://x.com/nicktheriot_/status/1997825660253819010)  2025-12-08T00:28Z 24.8K followers, 2162 engagements


"Signs you should STOP iterating a winning ad: X. New locations arent moving the needle X. New people arent improving CTR X. New scripts arent outperforming X. New styles feel forced X. Hook variations flop repeatedly X. Cost isnt improving X. CPM is stable but CVR wont rise X. Same audience keeps fatiguing X. No meaningful angle changes left XX. New ideas start feeling unnatural At that point stop. You need a NEW concept"  
[X Link](https://x.com/nicktheriot_/status/1998059356164624577)  2025-12-08T15:57Z 24.8K followers, 1612 engagements


"Most people still think they can hack their way to better ads. Launch it in bid caps. Or cost caps. Or tweak some budget rule. Or recycle a burnt creative with a new hook. Its ridiculous. Nothing replaces great creative great copy great offers and great AOV. The idea that structure matters more than the asset is the BIGGEST lie in this industry"  
[X Link](https://x.com/nicktheriot_/status/1998110400227823860)  2025-12-08T19:20Z 24.8K followers, 1368 engagements


"I promise you the highest ROI habit in media buying isnt learning hacks. Its building the discipline to study ads every day and write better scripts every day. Those two habits will make you more money than any automation tool funnel or guru strategy. Master your reps"  
[X Link](https://x.com/nicktheriot_/status/1998170702864925178)  2025-12-08T23:19Z 24.8K followers, 1366 engagements


"Christmas music + ads to study Great way to end the day"  
[X Link](https://x.com/nicktheriot_/status/1998177185354731622)  2025-12-08T23:45Z 24.8K followers, 1648 engagements


""$1500/month is too expensive." You just spent $30K last month on ads that didn't work. Inner Circle members get their creative reviewed by someone who's managed $100M+ before they launch. One prevented mistake pays for X months. DM "ROI" if the math makes sense"  
[X Link](https://x.com/nicktheriot_/status/1998252167111577799)  2025-12-09T04:43Z 24.8K followers, XXX engagements


"@imritudahiya Comfort zone stacks regrets. Discomfort is where the magic happens"  
[X Link](https://x.com/nicktheriot_/status/1998602614536286671)  2025-12-10T03:56Z 24.8K followers, XX engagements


"My ads team is XXX% gonna lose their minds when they see this But I dont care. I just dropped THE masterclass on how to generate INFINITE Facebook ad ideas This is the exact system we use to never run out of hooks angles or creative concepts (even in the 2025 Andromeda landscape). We charge $10k/month to run this for clients But for the next XX hours Im giving it away XXX% FREE. Comment "IDEAS" and Ill send it to you. (Must be following)"  
[X Link](https://x.com/nicktheriot_/status/1990850078144131351)  2025-11-18T18:30Z 24.8K followers, 49.7K engagements


"The Q5 playbook that turns Dec 26-31 into a goldmine: X. Recognize people are home doing NOTHING X. They're off work bored scrolling X. Launch email/SMS campaigns (high volume) X. Drop a NEW product or collection (not another sale) X. Position it as "New Year Drop" not "New Year Sale" X. Avoid sale fatigue (people are burnt out from discounts) X. Test NEW creative styles (different from BFCM) Most brands treat Q5 like a dead zone. We treat it like free money"  
[X Link](https://x.com/nicktheriot_/status/1999164010999234579)  2025-12-11T17:06Z 24.8K followers, 1113 engagements


"My mom sent me this this morning And tears started rolling down my face This is my saint and all I could remember was in 2015 having a negative $XXX bank balance trying to make this business thing work One of my greatest pleasures is giving to others Creating content for people for free that gives them value Helping people turn their life around (one of my workers spent XX mins yesterday thanking me for changing their life and giving them the ability to help put both of their kids in private school) The over $70000 Ive donated this year helping homeless shelters and dog shelters It gives me"  
[X Link](https://x.com/nicktheriot_/status/1997367643070738803)  2025-12-06T18:08Z 24.8K followers, 1289 engagements


"Took a clothing brand from $158K to $266K/month in XX days Same messaging Better creators Premium content Cut CPA by XX% and doubled net profit The strategy was simple People just keep hiring $XXX UGC creators instead of $500-$1K pros"  
[X Link](https://x.com/nicktheriot_/status/1999242350632272368)  2025-12-11T22:18Z 24.8K followers, 1172 engagements


"My agency clients might hate me for this But I don't care. Ive recorded a 2hr XX mins video series where I build a complete $1M Facebook ad campaign for a random subscriber LIVE. 20+ ad scripts. Full creative strategy. Listicles advertorials the whole thing. We charge $10k/month to do this for clients But I'm giving you the entire process for FREE. Reply "BUILD" and I'll DM you the full series (Must be following)"  
[X Link](https://x.com/nicktheriot_/status/1976658706096853235)  2025-10-10T14:38Z 24.8K followers, 46.2K engagements


"The #1 best thing about mastering Facebook ads is realizing how much of it is just psychology. Once you learn to sell through words headlines and hooks you can print money anywhere. Its like discovering a code no one else can see. Just INSANE"  
[X Link](https://x.com/nicktheriot_/status/1979022671376531895)  2025-10-17T03:12Z 24.8K followers, 159.7K engagements


"Every winning Facebook ad starts with one thing: Understanding people. Not hacks. Not CBO settings. Not ad account structure. If you know how to speak to the right desire you can sell a seventy dollar breath spray to a cigar smoker without them blinking. People plus the right angle equals money"  
[X Link](https://x.com/nicktheriot_/status/1996747604902773126)  2025-12-05T01:05Z 24.8K followers, 2617 engagements


"Running ads without understanding market sophistication is like entering Mario Kart on 50cc while everyone else is drifting on rainbow road at 200cc with mods on. Your little lose belly fat ad is not beating the alpine burn laser fat removal neurotech that Karen saw last night"  
[X Link](https://x.com/nicktheriot_/status/1996830404746068264)  2025-12-05T06:34Z 24.8K followers, 1846 engagements


"Your ads are getting clicks but ZERO sales After spending $100M+ on Facebook ads I've identified the X CORE reasons people don't buy. Fix these and watch your conversion rate EXPLODE. (Most brands are ignoring all 3) 🧵"  
[X Link](https://x.com/nicktheriot_/status/1997010636060909635)  2025-12-05T18:30Z 24.8K followers, 6922 engagements


"cost per lead dropped by XX% without any new creatives or other bs just hired a cracked pixel person to setup server tracking with gtm"  
[X Link](https://x.com/nicktheriot_/status/1998070123270468047)  2025-12-08T16:40Z 24.8K followers, 25.6K engagements


"My rules for "Get it before Christmas" ads (Dec 7-15): X. Launch ads that scream "Buy now get before Christmas" X. Add banner on website with shipping cutoff date X. Continue running gifting ads (same ones from BFCM) X. Run smaller discount than BFCM (not the same level) X. Target the urgency ("Order by Dec XX or miss Christmas delivery") X. Stop ALL promises after your shipping cutoff This 8-day window can print $100K+ if you execute right"  
[X Link](https://x.com/nicktheriot_/status/1998350657669996929)  2025-12-09T11:14Z 24.8K followers, 2290 engagements


"Your hooks suck because you're missing these X triggers. (Every winning ad I've scaled past $30K/day hits at least X of these) 1) Big (outcome worth caring about) 2) Easy (no 11-step bullshit) 3) New (mechanism they haven't seen) 4) Safe (removes their fear) Why Nobody wants recycled garbage they already tried. Nobody wants complicated systems that require a PhD. Nobody wants risky experiments that might blow up in their face. And nobody gives a damn about tiny improvements that don't move the needle. For example: ❌"Clean your dog's teeth" Boring ignored and dead. ✅"The easiest way to clean"  
[X Link](https://x.com/nicktheriot_/status/1998407562471891374)  2025-12-09T15:01Z 24.8K followers, 2236 engagements


""Will this actually work for MY niche" Inner Circle has operators in supplements fashion home goods B2B lead gen and 20+ other verticals. The frameworks work because they're based on human psychology not product categories. DM "NICHE" to join your boys inside Inner Circle"  
[X Link](https://x.com/nicktheriot_/status/1998782517709578386)  2025-12-10T15:51Z 24.8K followers, XXX engagements


"But here's the catch: The location has to be VISUALLY different enough. ❌Bathroom with white wall Living room with white wall (too similar) ✅Bathroom Car Pool (clearly different) If Meta can't tell them apart visually neither can your audience"  
[X Link](https://x.com/nicktheriot_/status/1998807650247782619)  2025-12-10T17:30Z 24.8K followers, XXX engagements


"Now let's talk new people. Say your winning ad uses a creator in their 20s. Test: Different ethnicities Different ages Different demographics This lets you appeal to different subsets WITHIN your target market"  
[X Link](https://x.com/nicktheriot_/status/1998807653095714919)  2025-12-10T17:30Z 24.8K followers, XXX engagements


"Don't go micro with this. ❌Testing only minor differences that look identical That's a waste. ✅Test visually distinct creators who appeal to different segments Make it different enough that it reaches NEW people"  
[X Link](https://x.com/nicktheriot_/status/1998807656002421178)  2025-12-10T17:30Z 24.8K followers, XXX engagements


"The better you get at this the faster you'll know when to stop. You'll start to feel when a concept is tapped out. That's when you shift back to testing fresh ideas instead of forcing iterations that won't work"  
[X Link](https://x.com/nicktheriot_/status/1998807693885358293)  2025-12-10T17:31Z 24.8K followers, XX engagements


"Final recap: Post-Andromeda here's how we iterate on winners: Iterations (one change): New location (visually different) New person (different enough to appeal to new subsets) Variations (multiple changes): Creative style (UGC pro image + text) Script length (short vs. long) Hook pattern (authority metaphor listicle)"  
[X Link](https://x.com/nicktheriot_/status/1998807696590479411)  2025-12-10T17:31Z 24.8K followers, XXX engagements


"Every test needs a hypothesis. Every iteration should have a reason to beat the original. And when you run out of ideas Stop milking the old winner and go find a NEW one. That's how you scale without fatigue"  
[X Link](https://x.com/nicktheriot_/status/1998807699295973513)  2025-12-10T17:31Z 24.8K followers, XXX engagements


"Under $500K/month Stop wasting time on A/B testing your website. Because you'll spend X weeks waiting for "statistical significance" Just to find out button color doesn't matter. Meanwhile you could've tested X completely different landing pages through your ad account And found a winner in X days. How Duplicate your winning ad Swap the landing page URL Let it run for 3-5 days If CPA drops = winner If not = kill it and test another And when a new page crushes You scale immediately. Not in X weeks when your A/B tool says "congrats you might see a X% lift." I don't care about projections. I"  
[X Link](https://x.com/nicktheriot_/status/1998882243696038103)  2025-12-10T22:27Z 24.8K followers, 2063 engagements


"@DwmJacques Effort is the only thing you control. It shapes the outcome. Give your all to achieve it all"  
[X Link](https://x.com/nicktheriot_/status/1998900340654313847)  2025-12-10T23:39Z 24.8K followers, XX engagements


"@NickRomaTek Documenting your journey lets people learn about you. That is what inspires them"  
[X Link](https://x.com/nicktheriot_/status/1998901149773213846)  2025-12-10T23:42Z 24.8K followers, X engagements


"@robwlby Breaks help you recover and prepare for another peak performance. Use them to your advantage"  
[X Link](https://x.com/nicktheriot_/status/1999244083869716584)  2025-12-11T22:25Z 24.8K followers, XX engagements