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![nicktheriot_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::126101752.png) Nick Theriot [@nicktheriot_](/creator/twitter/nicktheriot_) on x 17K followers
Created: 2025-07-23 15:46:59 UTC

XX% of the time it’s never the ad.

It’s the offer.
Or,
It’s the landing page.
Or,
It’s that you don’t know what on God’s beautiful earth your customer REALLY wants.

Fix that = ad prints.
Don’t = keep crying on twitter about performance


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948047198836654117/c:line.svg)

**Related Topics**
[twitter](/topic/twitter)

[Post Link](https://x.com/nicktheriot_/status/1948047198836654117)