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![nicktheriot_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::126101752.png) Nick Theriot [@nicktheriot_](/creator/twitter/nicktheriot_) on x 17K followers
Created: 2025-07-24 14:05:20 UTC

X. Cut ruthlessly

After X days, I kill:

❌ High spend + bad CPA
❌ Low spend + no signal
❌ Any ad draining overall performance

If something nukes CPA in XX hours?

Gone.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948384004211671081/c:line.svg)

[Post Link](https://x.com/nicktheriot_/status/1948384004211671081)