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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 98K followers
Created: 2025-07-22 23:35:58 UTC

In 2018, Reynolds bought a minority stake in Aviation Gin.

Instead of spending millions on traditional ads, he became the brand’s voice.

He produced witty, shareable videos that felt more like entertainment than marketing.

Two years later, Diageo bought Aviation Gin for $610M.

![](https://pbs.twimg.com/amplify_video_thumb/1947799971832496128/img/icMaf_rMDAtbrIsS.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947802833950044671/c:line.svg)

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[Post Link](https://x.com/Marketing_Nerd_/status/1947802833950044671)