# Consumer Defensive

Walmart surveillance is a key piece of evidence in a missing person case, while a Ring ad is being called the worst Super Bowl disaster since a Pepsi ad. Additionally, PepsiCo is seeing gains in Frito-Lay shelf space due to affordability strategies.

### About Consumer Defensive
Companies that provide essential goods and services that tend to remain stable during economic downturns.  

### Insights
- Consumer Defensive posts created is up 40.9% from the previous month.

### Engagements: [-----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:stocks-consumer-defensive/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/stocks-consumer-defensive/time-series/interactions.tsv)  
Current Value: [-----------]  
Daily Average: [-----------]  
[--] Week: [-------------] +9.30%  
[--] Month: [-------------] -13%  
[--] Months: [--------------] +9.90%  
[--] Year: [--------------] +79%  
1-Year High: [-------------] on 2025-12-15  
1-Year Low: [-----------] on 2025-02-26  

Engagements by network (24h):
Reddit: [-------]
X: [----------]
TikTok: [-----------]
News: [-------]
YouTube: [-----------]
Instagram: [----------]

  
  
### Mentions: [------] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:stocks-consumer-defensive/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/stocks-consumer-defensive/time-series/posts_active.tsv)  
Current Value: [------]  
Daily Average: [------]  
[--] Week: [-------] +9.80%  
[--] Month: [-------] +39%  
[--] Months: [---------] +13%  
[--] Year: [---------] +84%  
1-Year High: [-------] on 2025-07-03  
1-Year Low: [------] on 2025-03-11  

Mentions by network (24h):
Reddit: [-----]
X: [------]
TikTok: [------]
News: [---]
YouTube: [------]
Instagram: [---]

  
  
### Creators: [------] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:stocks-consumer-defensive/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/stocks-consumer-defensive/time-series/contributors_active.tsv)  
[------] unique social accounts have posts mentioning Consumer Defensive in the last [--] hours which is down 4.10% from [------] in the previous [--] hours
Daily Average: [------]  
[--] Week: [-------] +6.10%  
[--] Month: [-------] +33%  
[--] Months: [---------] +21%  
[--] Year: [---------] +100%  
1-Year High: [------] on 2025-07-17  
1-Year Low: [------] on 2025-03-02  

The most influential creators that mention Consumer Defensive in the last [--] hours

| Creator                                                    | Rank | Followers  | Posts | Engagements |
| -------                                                    | ---- | ---------  | ----- | ----------- |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments) | [--]    | [---------]  | [-----] | [----------]  |
| [@pepsi](/creator/instagram/pepsi)                         | [--]    | [---------]  | [--]     | [----------]  |
| [@cocacola](/creator/tiktok/cocacola)                      | [--]    | [---------]  | [--]    | [----------]  |
| [@pepsipakistan](/creator/tiktok/pepsipakistan)            | [--]    | [-------]    | [--]    | [----------]  |
| [@thecoke25](/creator/tiktok/thecoke25)                    | [--]    | [---------]  | [--]    | [---------]   |
| [@krispykreme](/creator/tiktok/krispykreme)                | [--]    | [-------]    | [--]    | [---------]   |
| [@coca](/creator/youtube/coca)                             | [--]    | [---------]  | [--]    | [---------]   |
| [@pepsi](/creator/youtube/pepsi)                           | [--]    | [-------]    | [--]    | [---------]   |
| [@dovedotph](/creator/youtube/dovedotph)                   | [--]    | [-------]    | [--]    | [---------]   |
| [@cokestudio](/creator/youtube/cokestudio)                 | [--]   | [----------] | [---]   | [---------]   |

[View More](/list/creators/stocks-consumer-defensive/100)
  
  
### Sentiment: 81%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:stocks-consumer-defensive/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/stocks-consumer-defensive/time-series/sentiment.tsv)  
Current Value: 81%  
Daily Average: 75%  
[--] Week: 75% +1%  
[--] Month: 74% -6%  
[--] Months: 74% -4%  
[--] Year: 74% -6%  
1-Year High: 94% on 2025-12-05  
1-Year Low: 53% on 2025-04-04  

Most Supportive Themes:
- Walmart Deals and Promotions: (40%) Discussions about sales, deals, and product availability at Walmart, including preparations for major shopping events.
- Coca-Cola and PepsiCo Product Mentions: (30%) Mentions of Coca-Cola and PepsiCo products, including new flavors, historical context, and brand-related news.
- Costco Shopping Experiences: (30%) Posts detailing shopping experiences at Costco, including product finds, membership value, and store-specific events.
  
Most Critical Themes:
- SNAP Benefits and Government Shutdown Impact: (40%) Concerns and discussions regarding the impact of SNAP benefit changes and potential government shutdowns on retailers and their customers.
- Layoffs and Economic Concerns: (35%) News and discussions about potential layoffs and economic disruptions, particularly in relation to major retailers and AI's impact.
- Company-Specific Controversies: (25%) Mentions of controversies or negative news related to specific companies.
  

### Top Consumer Defensive News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Jason Pack explains FBI backpack probe in Nancy Guthrie missing person case Fox News Walmart surveillance has become key evidence in Nancy Guthrie's disappearance as investigators use retail data to narrow suspects expert Jason Pack says"  
[News Link](https://www.foxnews.com/us/walmart-sales-records-become-critical-evidence-fbi-investigates-nancy-guthries-disappearance) [@FoxNews](/creator/x/FoxNews) 2026-02-15T03:17Z 28.1M followers, 43.2K engagements


"Ring's "Orwellian" Ad Was the Worst Super Bowl Disaster Since Kendall Jenner Handed the Cops a Pepsi Amazon's home security subsidiary Ring may have finally dethroned Pepsi's disastrous ad as the biggest Super Bowl marketing disaster"  
[News Link](https://futurism.com/future-society/ring-orwellian-ad-worst-super-bowl-ad-pepsi) [@futurism](/creator/x/futurism) 2026-02-15T02:48Z 229K followers, [---] engagements


"Walmart gun holster may provide break in identifying Nancy Guthrie abductors Fox News FBI recovers doorbell video showing masked suspect with rare $10 Walmart holster in the abduction of NBC host Savannah Guthrie's 84-year-old mother"  
[News Link](https://www.foxnews.com/us/10-walmart-gun-holster-could-help-identify-suspect-nancy-guthrie-case) [@FoxNews](/creator/x/FoxNews) 2026-02-14T20:58Z 28.1M followers, 125.6K engagements


"Altria: An Overpriced Melting Ice Cube (NYSE:MO) Seeking Alpha Altria boasts exceptional ROIC margins and shareholder returns but faces secular revenue decline as its core business contracts. Read why MO stock is a sell"  
[News Link](https://seekingalpha.com/article/4870409-altria-an-overpriced-melting-ice-cube) [@SeekingAlpha](/creator/x/SeekingAlpha) 2026-02-14T16:10Z 318.3K followers, [----] engagements



### Top Consumer Defensive Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Drove 2+ hours to find a Costco that still had THESE and I cleaned them out. Every. Single. One. Welcome to the CRACK of [----] 😂 Youre not ready. #AI #AIAgents #Clawdbot"  
[X Link](https://x.com/Investanswers/status/2022901086018003012) [@Investanswers](/creator/x/Investanswers) 2026-02-15T05:09Z 287.6K followers, 131.3K engagements


"Found a 4k qd OLED at costco for $450. it's legit insane. full video soon. what's the catch am I missing something"  
[X Link](https://x.com/tekwendell/status/2022894220189798669) [@tekwendell](/creator/x/tekwendell) 2026-02-15T04:42Z 66.5K followers, 73.7K engagements


"@MrPitbull07 Where the hell does a meal cost $1500.00 A BLT and a Pepsi Zero is a great enough meal for me"  
[X Link](https://x.com/MayKelly/status/2022886843541274709) [@MayKelly](/creator/x/MayKelly) 2026-02-15T04:13Z [----] followers, 43.5K engagements


"Went to work for a company that sold a Forensic light that "detected cocaine' I asked to be trained in it's use they told me Put on orange glasses turn the light on in a dark car if there is any cocaine it will 'pop' so I went out to my truck and did that knowing I had owned the truck it's whole life I did not do coke and no one I knew did either. Much to my surprise there was 'coke' all over my truck. but then again they was not anyit was all sorts of other things candy crumbs stuff tracked in from my shoes cleaning agents. This light had been sold to agencies and used to 'find' traces of"  
[X Link](https://x.com/iamnobody1961/status/2022883452224172118) [@iamnobody1961](/creator/x/iamnobody1961) 2026-02-15T03:59Z [----] followers, 602.9K engagements

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