# Diageo plc (DEO)

Diageo reaches a $23 million deal with the Ontario government to keep Crown Royal on LCBO shelves, though concerns remain about job losses at the Amherstburg plant. The agreement aims to ensure continued sales of the Canadian whisky.

### About Diageo plc
Diageo plc is a multinational beverage alcohol company.  
Diageo plc uses the ticker $DEO for trading. Listed in the [Stocks](/list/stocks) category within the [Consumer Defensive](/list/stocks/consumer-defensive) sectors.

### Insights
- Diageo plc (DEO) social dominance is up 110.99% from the previous week.
- Diageo plc (DEO) creators is up 10.06% from the previous week.
- Diageo plc (DEO) engagements is up 147.47% from the previous week.
- Diageo plc (DEO) mentions is up 17.56% from the previous week.
- Diageo plc (DEO) posts created is up 84.85% from the previous week.

### Price: $99.20
![Price Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:close/iv:1d.svg)  
[Price 24-Hour Time-Series Raw Data](/topic/$deo/time-series/close.tsv)  
Diageo's shares are trading near a 52-week low but show a strong upward trend today, testing $100 resistance, supported by positive social sentiment and director stock purchases. The 7-day and 30-day price changes are positive, indicating a potential rebound.  

24-Hour: -0.88%
7-Day: 2.36%
30-Day: 11.98%

1-Year High: $115.80 on 2025-05-07  
1-Year Low: $85.10 on 2026-01-07  
  
  
### AltRank: [---]
![AltRank Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:alt_rank/iv:1d.svg)  
[AltRank 24-Hour Time-Series Raw Data](/topic/$deo/time-series/alt_rank.tsv)  
Diageo plc (DEO) is currently AltRank #367 based on combined combined social and market metrics
Daily Average: [---]  
[--] Week: [---] [----]  
[--] Month: [---] [----]  
[--] Months: [---] [----]  
[--] Year: [---] [----]  
1-Year High: [-----] on 2025-03-16  
1-Year Low: [--] on 2025-07-27  
  
  
### Galaxy Score: [--]
![Galaxy Score Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:galaxy_score/iv:1d.svg)  
[Galaxy Score 24-Hour Time-Series Raw Data](/topic/$deo/time-series/galaxy_score.tsv)  
Current Value: [--]  
Daily Average: [--]  
[--] Week: [--] +3  
[--] Month: [--] +17  
[--] Months: [--] +6  
[--] Year: [--] +19  
1-Year High: [--] on 2025-11-10  
1-Year Low: [--] on 2025-10-21  
  
  
### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/$deo/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [-------]  
[--] Week: [-------] +147%  
[--] Month: [---------] -16%  
[--] Months: [----------] +13%  
[--] Year: [----------] -21%  
1-Year High: [---------] on 2025-05-13  
1-Year Low: [------] on 2026-02-01  

Engagements by network (24h):
Instagram: [---]
YouTube: [------]
TikTok: [-----]
News: [------]
Reddit: [-----]
X: [-------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/$deo/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [-----] +18%  
[--] Month: [-----] -8.40%  
[--] Months: [------] +5%  
[--] Year: [------] +213%  
1-Year High: [-----] on 2025-06-19  
1-Year Low: [---] on 2025-04-29  

Mentions by network (24h):
Instagram: [--]
YouTube: [--]
TikTok: [--]
News: [--]
Reddit: [--]
X: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/$deo/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Diageo plc (DEO) in the last [--] hours which is up 3% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +10%  
[--] Month: [-----] -7.10%  
[--] Months: [-----] -6%  
[--] Year: [------] +183%  
1-Year High: [---] on 2025-06-11  
1-Year Low: [---] on 2025-04-29  

The most influential creators that mention Diageo plc in the last [--] hours

| Creator                                              | Rank | Followers  | Posts | Engagements |
| -------                                              | ---- | ---------  | ----- | ----------- |
| [@ColinDMello](/creator/twitter/ColinDMello)         | [--]    | [------]     | [--]     | [------]      |
| [@upediashorts](/creator/youtube/upediashorts)       | [--]    | [----------] | [--]    | [------]      |
| [@RichardCityNews](/creator/twitter/RichardCityNews) | [--]    | [------]     | [--]     | [------]      |
| [@ctvnews](/creator/youtube/ctvnews)                 | [--]    | [---------]  | [--]     | [------]      |
| [@LocodlDividendo](/creator/twitter/LocodlDividendo) | [--]    | [------]     | [--]    | [-----]       |
| [@ogunmusi](/creator/twitter/ogunmusi)               | [--]    | [------]     | [--]     | [-----]       |
| [@AM800CKLW](/creator/twitter/AM800CKLW)             | [--]    | [------]     | [--]     | [-----]       |
| [@CityNewsTO](/creator/twitter/CityNewsTO)           | [--]    | [-------]    | [--]     | [-----]       |
| [@citynews](/creator/youtube/citynews)               | [--]    | [-------]    | [--]     | [-----]       |
| [@globalnewsto](/creator/twitter/globalnewsto)       | [--]   | [-------]    | [--]     | [-----]       |

[View More](/list/creators/$deo/100)
  
  
### Sentiment: 75%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/$deo/time-series/sentiment.tsv)  
Current Value: 75%  
Daily Average: 71%  
[--] Week: 71% -6%  
[--] Month: 63% -10%  
[--] Months: 63% -15%  
[--] Year: 63% +1%  
1-Year High: 91% on 2025-08-28  
1-Year Low: 15% on 2025-05-09  

Most Supportive Themes:
- Financial Health and Growth Potential: (27%) Posts highlighting positive sentiment, buy recommendations, and detailed analysis of Diageo's financial health and growth potential.
- Product Promotions and Availability: (10%) Promotional content from Diageo and Jumia Nigeria, showcasing discounts and availability of Diageo products.
- Job Openings and Training Programs: (5%) Announcements regarding job openings and training programs offered by Diageo, particularly in Uganda and Lagos.
  
Most Critical Themes:
- Lawsuits and Misleading Information: (0%) Reports on lawsuits against Diageo, alleging misleading information about product content.
- Job Losses and Outsourcing: (0%) News about Diageo's plans to outsource roles and potential job losses.
  
  
  
### Social Dominance: 0.041%
![Social Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:social_dominance/iv:1d.svg)  
[Social Dominance 24-Hour Time-Series Raw Data](/topic/$deo/time-series/social_dominance.tsv)  
Current Value: 0.041%  
Daily Average: 0.073%  
[--] Week: 0.079% +0.041%  
[--] Month: 0.09% +0.024%  
[--] Months: 0.09% +0.039%  
[--] Year: 0.09% +0.0042%  
1-Year High: 0.179% on 2025-06-11  
1-Year Low: 0.037% on 2025-12-06  
  
  
### Market Dominance: 0.062%
![Market Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:market_dominance/iv:1d.svg)  
[Market Dominance 24-Hour Time-Series Raw Data](/topic/$deo/time-series/market_dominance.tsv)  
Current Value: 0.062%  
Daily Average: 0%  
1-Year High: 2.20% on 2025-03-31  
1-Year Low: 0.056% on 2026-01-07  
  
  
### Market Cap: $55,124,603,573
![Market Cap Line Chart](https://lunarcrush.com/gi/w:600/t:$deo/c:line/m:market_cap/iv:1d.svg)  
[Market Cap 24-Hour Time-Series Raw Data](/topic/$deo/time-series/market_cap.tsv)  
Current Value: $55,124,603,573  
Daily Average: $56,322,737,301  
[--] Week: $55,124,603,573 +2.40%  
[--] Month: $55,124,603,573 +11%  
[--] Months: $55,124,603,573 -10%  
[--] Year: $55,124,603,573 -7.70%  
1-Year High: $64,307,269,865 on 2025-05-07  
1-Year Low: $47,314,509,110 on 2026-01-07  

### Top Diageo plc News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Ontario's deal with Diageo does little for Amherstburg Amherstburgs mayor says a new multi-million-dollar agreement between the province and Diageo falls short of what many in the community hoped to see for workers losing their jobs at the local bottling plant"  
[News Link](https://www.ctvnews.ca/windsor/article/diageos-23m-deal-with-province-does-very-little-to-nothing-for-amherstburg-says-town-mayor/) [@CTVNews](/creator/x/CTVNews) 2026-02-14T00:30Z 2.5M followers, [---] engagements


"Ontario reaches deal with Diageo The Ontario government has reached a $23 million agreement with Diageo which includes $1 million for Windsor-Essex"  
[News Link](https://www.ctvnews.ca/windsor/article/province-reaches-23-million-deal-with-diageo-crown-royal-products-will-remain-on-lcbo-shelves/) [@CTVNews](/creator/x/CTVNews) 2026-02-13T23:00Z 2.5M followers, [----] engagements


"Diageo Ontario Strike Deal to Keep Crown Royal on LCBO Shelves - WSJ The drinks maker said it had reached a settlement that ensures Crown Royal will continue to be sold through Liquor Control Board of Ontario outlets"  
[News Link](https://www.wsj.com/world/americas/diageo-ontario-strike-deal-to-keep-crown-royal-on-lcbo-shelves-eb242617) [@WSJ](/creator/x/WSJ) 2026-02-13T19:53Z 20.7M followers, [----] engagements


"Ford backs down on Crown Royal ban after reaching agreement with Diageo Globalnews.ca The government says the agreement with Diageo is worth $23 million but it does not appear to directly save any Ontario jobs related to the whisky"  
[News Link](https://globalnews.ca/news/11666649/crown-royal-ban-averted/) [@globalnews](/creator/x/globalnews) 2026-02-13T17:52Z 958.8K followers, 51.9K engagements



### Top Diageo plc Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Province reaches $23 million deal with Diageo; Crown Royal products will remain on LCBO shelves https://www.ctvnews.ca/windsor/article/province-reaches-23-million-deal-with-diageo-crown-royal-products-will-remain-on-lcbo-shelves/cid=sm%3Atrueanthem%3Actvwindsor%3Atwitterpost&taid=6990399d92bc7f000143b06f&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter"  
[X Link](https://x.com/CTVWindsor/status/2022596730336723178) [@CTVWindsor](/creator/x/CTVWindsor) 2026-02-14T09:00Z 43K followers, [---] engagements


"Register now to attend the Vogue Business and Diageo event in Paris https://www.vogue.com/article/register-now-how-luxury-brand-leaders-are-shaping-the-next-era-of-cultural-engagement https://www.vogue.com/article/register-now-how-luxury-brand-leaders-are-shaping-the-next-era-of-cultural-engagement"  
[X Link](https://x.com/VogueRunway/status/2022573494475833414) [@VogueRunway](/creator/x/VogueRunway) 2026-02-14T07:27Z 2.8M followers, [---] engagements


"@kushansarkar not for this season. next season new management if sales complete by then. Diageo might take a little longer because it is a listed company and with I think year end on June [--] (UK)"  
[X Link](https://x.com/venkatananth/status/2022556952371630309) [@venkatananth](/creator/x/venkatananth) 2026-02-14T06:22Z 21.4K followers, [---] engagements


"Crown Royal to remain on LCBO shelves after Ford government strikes deal with Diageo After threatening to pull Crown Royal from LCBO shelves for months Premier Doug Ford will keep the Canadian whiskey in stores after striking a deal with its parent company Diageo. Tina Yazdani reports. citynewsyoutube region=torontocitynews section=local citynewsyoutube region=torontocitynews section=local"  
[YouTube Link](https://youtube.com/watch?v=rxOd5-zzwYo) [@citynews](/creator/youtube/citynews) 2026-02-14T01:50Z 578K followers, [----] engagements

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