[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @theonlyhaitham haitham haitham posts on X about $pep, 100m, $100m, $ul the most. They currently have XXX followers and XX posts still getting attention that total XXX engagements in the last XX hours. ### Engagements: XXX [#](/creator/twitter::1649525770820149250/interactions)  - X Week XXX +355% - X Month XXX +451% - X Months XXXXX +193% - X Year XXXXX -XX% ### Mentions: X [#](/creator/twitter::1649525770820149250/posts_active)  - X Week XX +175% - X Month XX +1,000% - X Months XX +256% - X Year XX -XX% ### Followers: XXX [#](/creator/twitter::1649525770820149250/followers)  - X Week XXX +2.60% - X Month XXX +20% - X Months XXX +27% - X Year XXX -XX% ### CreatorRank: XXXXXXXXX [#](/creator/twitter::1649525770820149250/influencer_rank)  ### Social Influence [#](/creator/twitter::1649525770820149250/influence) --- **Social category influence** [stocks](/list/stocks) XX% [social networks](/list/social-networks) XXXXX% [technology brands](/list/technology-brands) XXXXX% [finance](/list/finance) XXXXX% [travel destinations](/list/travel-destinations) XXXX% **Social topic influence** [$pep](/topic/$pep) 20%, [100m](/topic/100m) 20%, [$100m](/topic/$100m) 20%, [$ul](/topic/$ul) 13.33%, [20m](/topic/20m) 13.33%, [5m](/topic/5m) 13.33%, [$20m](/topic/$20m) 13.33%, [$5m](/topic/$5m) 13.33%, [tiktok](/topic/tiktok) 13.33%, [250m](/topic/250m) XXXXX% **Top accounts mentioned or mentioned by** [@grok](/creator/undefined) [@dtcmidas](/creator/undefined) [@willnitze](/creator/undefined) [@ronecomm](/creator/undefined) [@mbertulli](/creator/undefined) [@corydobbin](/creator/undefined) **Top assets mentioned** [PepsiCo, Inc. (PEP)](/topic/$pep) [Hundred Million (100M)](/topic/$100m) [Unilever plc (UL)](/topic/$ul) [Johnson & Johnson (JNJ)](/topic/johnson-johnson) ### Top Social Posts [#](/creator/twitter::1649525770820149250/posts) --- Top posts by engagements in the last XX hours "I've been leading CPG innovations commercialization for over XX years. Worked for P&G PepsiCo Unilever Mondelez Johnson & Johnson worked with and consulted CPG startups and founded a couple myself. The common mistake among all these companies is underestimating the probability and impact of unforeseen timeline risk. Teams are often overly optimistic to get leadership approvals on projects and struggle to face reality afterward. I always advocated for presenting and seeking approvals on the worst-case scenario inclusive of contingency. There is always an upside to this"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1947673483930198363) 2025-07-22 15:01:59 UTC XXX followers, XX engagements "4. $5M $20M Focus: Channel Expansion Youre a real brand now. Time to go beyond DTC and own the shelf. Enter retail with focus (12 regions or banners at a time). Build sell-through support: trade spend demos merchandising. Forecast demand across channels. Avoid OOS or dead inventory. Professionalize ops: ERP broker/distributor relationships. Avoid: National expansion too fast. Retail kills unprepared brands"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218152778686696) 2025-07-24 03:06:18 UTC XXX followers, XX engagements "Got a CPG idea Heres how to get your snack drink or soap into friends and familys hands from my XX years launching new innovations at P&G PepsiCo Unilever and Jools. Just do this: Check Amazon or TikTok for similar products. Read 3-star reviews whats broken Bad flavor Lame packaging Pick one flaw to beat. Make a prototype. Kitchens fine mix snacks in a blender use a $XX soap kit or find a local co-packer for XXX units. My first Jools batch was dates and ashwagandha in ziplocks with Sharpie labels. Keep it simple. Hand it to 1015 friends and family. Ask: Does it taste/smell good Would you buy"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948461811499401691) 2025-07-24 19:14:31 UTC XXX followers, XX engagements "Sometimes you have to show your cards slowly and one at a time. It makes negotiation a leveled game each discount leads to the next. When you show up with a significantly bigger PO it signals VC money or rapid growth and some may take advantage of that"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948598301575479777) 2025-07-25 04:16:52 UTC XXX followers, XX engagements "7. $100M $250M Focus: Enterprise Infrastructure Youre a category leader. Act like one. Build scalable systems: finance HR legal global supply chain. Enter big-box retail and international with precision. M&A licensing or strategic partnerships become viable. Focus on culture. Teams fracture here if not intentional. Avoid: Sloppy margins culture dilution ego-led expansion"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218157585629207) 2025-07-24 03:06:19 UTC XXX followers, XX engagements "There are endless approaches to this but a good starting point is: X. Pick a target customer persona (start with yourself) X. Break your day into consumption occasions (Breakfast morning drink snack pre-workout hydration.etc) X. Find a whitespace (ex. Morning coffee alternative something like a caffeine bar.) X. Find a manufacturer who can do it with existing technology and packaging. X. Pilot and test then scale up. X. Keep unlocking more consumption occasions"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1947800851248255011) 2025-07-22 23:28:05 UTC XXX followers, XX engagements "6. $50M $100M Focus: Portfolio & Velocity Youre on every shelf. Now you need to move volume. Drive velocity through consumer insights promo strategy and innovation. Use data: syndicated store-level consumer panels. Launch new SKUs or sub-brands to expand the basket size or usage occasions. Make margin-accretive decisions. Efficiency ego. Avoid: Over-innovation. You dont need XX new flavors just one that sells"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218155869897121) 2025-07-24 03:06:19 UTC XXX followers, XX engagements "Every CPG Founder should focus XX% of their energy on only one area for every revenue stage from $0-$250MM: 🧵 tldr; X. $X $100K: Product-Market Fit X. $100K $1M: Profitable Acquisition X. $1M $5M: Operational Efficiency X. $5M $20M: Channel Expansion X. $20M $50M: Team & Brand Moat X. $50M $100M: Portfolio & Velocity X. $100M $250M: Enterprise Infrastructure"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218146348736833) 2025-07-24 03:06:16 UTC XXX followers, XX engagements "Got a CPG idea you think could kill it Going from concept to market is like jumping off a cliff and building the parachute on the way down. Heres how to land without crashing based on 15+ years launching brands at P&G PepsiCo and my startups. 1/ Dont Reinvent Refine Great CPG products dont start from zero. Dig into Amazon reviews or TikTok comments for your category. See what customers love or hate about existing snacks drinks whatever. 2/ Test Before You Bet Your guts not enough. Pick X angles for your product like healthy indulgence eco-conscious snacking bold taste or on-the-go ease. Run 3"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948435006914703460) 2025-07-24 17:28:00 UTC XXX followers, XX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@theonlyhaitham haitham
haitham posts on X about $pep, 100m, $100m, $ul the most. They currently have XXX followers and XX posts still getting attention that total XXX engagements in the last XX hours.
Engagements: XXX #
- X Week XXX +355%
- X Month XXX +451%
- X Months XXXXX +193%
- X Year XXXXX -XX%
Mentions: X #
- X Week XX +175%
- X Month XX +1,000%
- X Months XX +256%
- X Year XX -XX%
Followers: XXX #
- X Week XXX +2.60%
- X Month XXX +20%
- X Months XXX +27%
- X Year XXX -XX%
CreatorRank: XXXXXXXXX #
Social Influence #
Social category influence stocks XX% social networks XXXXX% technology brands XXXXX% finance XXXXX% travel destinations XXXX%
Social topic influence $pep 20%, 100m 20%, $100m 20%, $ul 13.33%, 20m 13.33%, 5m 13.33%, $20m 13.33%, $5m 13.33%, tiktok 13.33%, 250m XXXXX%
Top accounts mentioned or mentioned by @grok @dtcmidas @willnitze @ronecomm @mbertulli @corydobbin
Top assets mentioned PepsiCo, Inc. (PEP) Hundred Million (100M) Unilever plc (UL) Johnson & Johnson (JNJ)
Top Social Posts #
Top posts by engagements in the last XX hours
"I've been leading CPG innovations commercialization for over XX years. Worked for P&G PepsiCo Unilever Mondelez Johnson & Johnson worked with and consulted CPG startups and founded a couple myself. The common mistake among all these companies is underestimating the probability and impact of unforeseen timeline risk. Teams are often overly optimistic to get leadership approvals on projects and struggle to face reality afterward. I always advocated for presenting and seeking approvals on the worst-case scenario inclusive of contingency. There is always an upside to this"
@theonlyhaitham on X 2025-07-22 15:01:59 UTC XXX followers, XX engagements
"4. $5M $20M Focus: Channel Expansion Youre a real brand now. Time to go beyond DTC and own the shelf. Enter retail with focus (12 regions or banners at a time). Build sell-through support: trade spend demos merchandising. Forecast demand across channels. Avoid OOS or dead inventory. Professionalize ops: ERP broker/distributor relationships. Avoid: National expansion too fast. Retail kills unprepared brands" @theonlyhaitham on X 2025-07-24 03:06:18 UTC XXX followers, XX engagements
"Got a CPG idea Heres how to get your snack drink or soap into friends and familys hands from my XX years launching new innovations at P&G PepsiCo Unilever and Jools. Just do this: Check Amazon or TikTok for similar products. Read 3-star reviews whats broken Bad flavor Lame packaging Pick one flaw to beat. Make a prototype. Kitchens fine mix snacks in a blender use a $XX soap kit or find a local co-packer for XXX units. My first Jools batch was dates and ashwagandha in ziplocks with Sharpie labels. Keep it simple. Hand it to 1015 friends and family. Ask: Does it taste/smell good Would you buy" @theonlyhaitham on X 2025-07-24 19:14:31 UTC XXX followers, XX engagements
"Sometimes you have to show your cards slowly and one at a time. It makes negotiation a leveled game each discount leads to the next. When you show up with a significantly bigger PO it signals VC money or rapid growth and some may take advantage of that" @theonlyhaitham on X 2025-07-25 04:16:52 UTC XXX followers, XX engagements
"7. $100M $250M Focus: Enterprise Infrastructure Youre a category leader. Act like one. Build scalable systems: finance HR legal global supply chain. Enter big-box retail and international with precision. M&A licensing or strategic partnerships become viable. Focus on culture. Teams fracture here if not intentional. Avoid: Sloppy margins culture dilution ego-led expansion" @theonlyhaitham on X 2025-07-24 03:06:19 UTC XXX followers, XX engagements
"There are endless approaches to this but a good starting point is: X. Pick a target customer persona (start with yourself) X. Break your day into consumption occasions (Breakfast morning drink snack pre-workout hydration.etc) X. Find a whitespace (ex. Morning coffee alternative something like a caffeine bar.) X. Find a manufacturer who can do it with existing technology and packaging. X. Pilot and test then scale up. X. Keep unlocking more consumption occasions" @theonlyhaitham on X 2025-07-22 23:28:05 UTC XXX followers, XX engagements
"6. $50M $100M Focus: Portfolio & Velocity Youre on every shelf. Now you need to move volume. Drive velocity through consumer insights promo strategy and innovation. Use data: syndicated store-level consumer panels. Launch new SKUs or sub-brands to expand the basket size or usage occasions. Make margin-accretive decisions. Efficiency ego. Avoid: Over-innovation. You dont need XX new flavors just one that sells" @theonlyhaitham on X 2025-07-24 03:06:19 UTC XXX followers, XX engagements
"Every CPG Founder should focus XX% of their energy on only one area for every revenue stage from $0-$250MM: 🧵 tldr; X. $X $100K: Product-Market Fit X. $100K $1M: Profitable Acquisition X. $1M $5M: Operational Efficiency X. $5M $20M: Channel Expansion X. $20M $50M: Team & Brand Moat X. $50M $100M: Portfolio & Velocity X. $100M $250M: Enterprise Infrastructure" @theonlyhaitham on X 2025-07-24 03:06:16 UTC XXX followers, XX engagements
"Got a CPG idea you think could kill it Going from concept to market is like jumping off a cliff and building the parachute on the way down. Heres how to land without crashing based on 15+ years launching brands at P&G PepsiCo and my startups. 1/ Dont Reinvent Refine Great CPG products dont start from zero. Dig into Amazon reviews or TikTok comments for your category. See what customers love or hate about existing snacks drinks whatever. 2/ Test Before You Bet Your guts not enough. Pick X angles for your product like healthy indulgence eco-conscious snacking bold taste or on-the-go ease. Run 3" @theonlyhaitham on X 2025-07-24 17:28:00 UTC XXX followers, XX engagements