[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] [@theonlyhaitham](/creator/twitter/theonlyhaitham) "I've been leading CPG innovations commercialization for over XX years. Worked for P&G PepsiCo Unilever Mondelez Johnson & Johnson worked with and consulted CPG startups and founded a couple myself. The common mistake among all these companies is underestimating the probability and impact of unforeseen timeline risk. Teams are often overly optimistic to get leadership approvals on projects and struggle to face reality afterward. I always advocated for presenting and seeking approvals on the worst-case scenario inclusive of contingency. There is always an upside to this"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1947673483930198363) 2025-07-22 15:01:59 UTC XXX followers, XX engagements "Got a CPG idea Heres how to get your snack drink or soap into friends and familys hands from my XX years launching new innovations at P&G PepsiCo Unilever and Jools. Just do this: Check Amazon or TikTok for similar products. Read 3-star reviews whats broken Bad flavor Lame packaging Pick one flaw to beat. Make a prototype. Kitchens fine mix snacks in a blender use a $XX soap kit or find a local co-packer for XXX units. My first Jools batch was dates and ashwagandha in ziplocks with Sharpie labels. Keep it simple. Hand it to 1015 friends and family. Ask: Does it taste/smell good Would you buy"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948461811499401691) 2025-07-24 19:14:31 UTC XXX followers, XX engagements "Sometimes you have to show your cards slowly and one at a time. It makes negotiation a leveled game each discount leads to the next. When you show up with a significantly bigger PO it signals VC money or rapid growth and some may take advantage of that"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948598301575479777) 2025-07-25 04:16:52 UTC XXX followers, XX engagements "7. $100M $250M Focus: Enterprise Infrastructure Youre a category leader. Act like one. Build scalable systems: finance HR legal global supply chain. Enter big-box retail and international with precision. M&A licensing or strategic partnerships become viable. Focus on culture. Teams fracture here if not intentional. Avoid: Sloppy margins culture dilution ego-led expansion"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218157585629207) 2025-07-24 03:06:19 UTC XXX followers, XX engagements "Every CPG Founder should focus XX% of their energy on only one area for every revenue stage from $0-$250MM: 🧵 tldr; X. $X $100K: Product-Market Fit X. $100K $1M: Profitable Acquisition X. $1M $5M: Operational Efficiency X. $5M $20M: Channel Expansion X. $20M $50M: Team & Brand Moat X. $50M $100M: Portfolio & Velocity X. $100M $250M: Enterprise Infrastructure"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948218146348736833) 2025-07-24 03:06:16 UTC XXX followers, XX engagements "Got a CPG idea you think could kill it Going from concept to market is like jumping off a cliff and building the parachute on the way down. Heres how to land without crashing based on 15+ years launching brands at P&G PepsiCo and my startups. 1/ Dont Reinvent Refine Great CPG products dont start from zero. Dig into Amazon reviews or TikTok comments for your category. See what customers love or hate about existing snacks drinks whatever. 2/ Test Before You Bet Your guts not enough. Pick X angles for your product like healthy indulgence eco-conscious snacking bold taste or on-the-go ease. Run 3"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1948435006914703460) 2025-07-24 17:28:00 UTC XXX followers, XX engagements "@RosenZone Curious how you got the opportunity to invest that early Network"  [@theonlyhaitham](/creator/x/theonlyhaitham) on [X](/post/tweet/1949258666965606578) 2025-07-27 00:00:56 UTC XXX followers, XX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@theonlyhaitham
"I've been leading CPG innovations commercialization for over XX years. Worked for P&G PepsiCo Unilever Mondelez Johnson & Johnson worked with and consulted CPG startups and founded a couple myself. The common mistake among all these companies is underestimating the probability and impact of unforeseen timeline risk. Teams are often overly optimistic to get leadership approvals on projects and struggle to face reality afterward. I always advocated for presenting and seeking approvals on the worst-case scenario inclusive of contingency. There is always an upside to this"
@theonlyhaitham on X 2025-07-22 15:01:59 UTC XXX followers, XX engagements
"Got a CPG idea Heres how to get your snack drink or soap into friends and familys hands from my XX years launching new innovations at P&G PepsiCo Unilever and Jools. Just do this: Check Amazon or TikTok for similar products. Read 3-star reviews whats broken Bad flavor Lame packaging Pick one flaw to beat. Make a prototype. Kitchens fine mix snacks in a blender use a $XX soap kit or find a local co-packer for XXX units. My first Jools batch was dates and ashwagandha in ziplocks with Sharpie labels. Keep it simple. Hand it to 1015 friends and family. Ask: Does it taste/smell good Would you buy" @theonlyhaitham on X 2025-07-24 19:14:31 UTC XXX followers, XX engagements
"Sometimes you have to show your cards slowly and one at a time. It makes negotiation a leveled game each discount leads to the next. When you show up with a significantly bigger PO it signals VC money or rapid growth and some may take advantage of that" @theonlyhaitham on X 2025-07-25 04:16:52 UTC XXX followers, XX engagements
"7. $100M $250M Focus: Enterprise Infrastructure Youre a category leader. Act like one. Build scalable systems: finance HR legal global supply chain. Enter big-box retail and international with precision. M&A licensing or strategic partnerships become viable. Focus on culture. Teams fracture here if not intentional. Avoid: Sloppy margins culture dilution ego-led expansion" @theonlyhaitham on X 2025-07-24 03:06:19 UTC XXX followers, XX engagements
"Every CPG Founder should focus XX% of their energy on only one area for every revenue stage from $0-$250MM: 🧵 tldr; X. $X $100K: Product-Market Fit X. $100K $1M: Profitable Acquisition X. $1M $5M: Operational Efficiency X. $5M $20M: Channel Expansion X. $20M $50M: Team & Brand Moat X. $50M $100M: Portfolio & Velocity X. $100M $250M: Enterprise Infrastructure" @theonlyhaitham on X 2025-07-24 03:06:16 UTC XXX followers, XX engagements
"Got a CPG idea you think could kill it Going from concept to market is like jumping off a cliff and building the parachute on the way down. Heres how to land without crashing based on 15+ years launching brands at P&G PepsiCo and my startups. 1/ Dont Reinvent Refine Great CPG products dont start from zero. Dig into Amazon reviews or TikTok comments for your category. See what customers love or hate about existing snacks drinks whatever. 2/ Test Before You Bet Your guts not enough. Pick X angles for your product like healthy indulgence eco-conscious snacking bold taste or on-the-go ease. Run 3" @theonlyhaitham on X 2025-07-24 17:28:00 UTC XXX followers, XX engagements
"@RosenZone Curious how you got the opportunity to invest that early Network" @theonlyhaitham on X 2025-07-27 00:00:56 UTC XXX followers, XX engagements