[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  haitham [@theonlyhaitham](/creator/twitter/theonlyhaitham) on x XXX followers Created: 2025-07-24 17:28:00 UTC Got a CPG idea you think could kill it? Going from concept to market is like jumping off a cliff and building the parachute on the way down. Here’s how to land without crashing, based on 15+ years launching brands at P&G, PepsiCo, and my startups. 1/ Don’t Reinvent, Refine Great CPG products don’t start from zero. Dig into Amazon reviews or TikTok comments for your category. See what customers love or hate about existing snacks, drinks, whatever. 2/ Test Before You Bet Your gut’s not enough. Pick X angles for your product, like “healthy indulgence,” “eco-conscious snacking,” “bold taste,” or “on-the-go ease.” Run X ads per angle on Meta or TikTok, $50-$100 budget, CBO setup, with a simple Shopify landing page. Let data tell you what resonates. 3/ Hijack What’s Hot Spot a viral TikTok in your niche, maybe a recipe video with 200K likes. Hire a creator for $100- $XXX to rework it, showcasing your product’s edge (e.g., how your drink fuels focus). Post it, link to your store, and watch engagement spike. UGC builds trust fast. 4/ Turn Buyers into Fans Your first XXX customers are your goldmine. Ask for feedback via email or DMs. Use it to tweak your product or packaging. A $65/6-pack subscription that feels essential beats a one-time sale. Lifetime value is your moat in a crowded market. 5/ Launch Fast, Scale Smart Don’t wait for perfect. Get your MVP out: Shopify, local stores, or a pop-up at a food fest. Test, learn, refine. By $100K in sales, you’ll know what works. Then go big: Wholesale or retail shelves. Speed beats polish every time. I’ve taken CPG brands from napkin to millions. It’s a grind, but it’s doable. Drop your idea or sticking point below, or DM me. What’s stopping your launch? Let’s solve it. XX engagements  **Related Topics** [tiktok](/topic/tiktok) [$pep](/topic/$pep) [stocks consumer defensive](/topic/stocks-consumer-defensive) [Post Link](https://x.com/theonlyhaitham/status/1948435006914703460)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
haitham @theonlyhaitham on x XXX followers
Created: 2025-07-24 17:28:00 UTC
Got a CPG idea you think could kill it?
Going from concept to market is like jumping off a cliff and building the parachute on the way down.
Here’s how to land without crashing, based on 15+ years launching brands at P&G, PepsiCo, and my startups.
1/ Don’t Reinvent, Refine
Great CPG products don’t start from zero.
Dig into Amazon reviews or TikTok comments for your category.
See what customers love or hate about existing snacks, drinks, whatever.
2/ Test Before You Bet
Your gut’s not enough.
Pick X angles for your product, like “healthy indulgence,” “eco-conscious snacking,” “bold taste,” or “on-the-go ease.”
Run X ads per angle on Meta or TikTok, $50-$100 budget, CBO setup, with a simple Shopify landing page.
Let data tell you what resonates.
3/ Hijack What’s Hot
Spot a viral TikTok in your niche, maybe a recipe video with 200K likes.
Hire a creator for $100- $XXX to rework it, showcasing your product’s edge (e.g., how your drink fuels focus).
Post it, link to your store, and watch engagement spike.
UGC builds trust fast.
4/ Turn Buyers into Fans
Your first XXX customers are your goldmine.
Ask for feedback via email or DMs.
Use it to tweak your product or packaging.
A $65/6-pack subscription that feels essential beats a one-time sale.
Lifetime value is your moat in a crowded market.
5/ Launch Fast, Scale Smart
Don’t wait for perfect. Get your MVP out: Shopify, local stores, or a pop-up at a food fest.
Test, learn, refine.
By $100K in sales, you’ll know what works.
Then go big: Wholesale or retail shelves.
Speed beats polish every time.
I’ve taken CPG brands from napkin to millions. It’s a grind, but it’s doable.
Drop your idea or sticking point below, or DM me.
What’s stopping your launch? Let’s solve it.
XX engagements
Related Topics tiktok $pep stocks consumer defensive