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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.5K followers
Created: 2025-07-15 18:50:52 UTC

In 1975, Pepsi launched the Pepsi Challenge:

• They set up blind taste tests in malls across America
• Ordinary people were given two unmarked cups
• They were asked: Which one do you like better?

The results shocked everyone.

People picked Pepsi.

![](https://pbs.twimg.com/amplify_video_thumb/1945192253648965632/img/5rQq-iL1eX2LVfq6.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945194372003148082/c:line.svg)

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