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![Rahul_J_Mathur Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3115134108.png) Rahul Mathur [@Rahul_J_Mathur](/creator/twitter/Rahul_J_Mathur) on x 102K followers
Created: 2025-07-14 04:43:57 UTC

The response from Coke & Pepsi - "price war retaliation"

(a) Pepsi dropped its XXX ml bottle price from ₹25 to ₹20 ; just to match Campa’s XXX ml.

(b) In West Bengal, Coke offered ₹15 packs of XXX ml bottles as a promotional counter but later withdrew without resorting to all out price war.

(c) Both, Coke and Pepsi rolled out ₹10 no‑sugar/light variants (Coke Zero, Pepsi No‑Sugar) to compete with Campa’s low-priced variants.

Btw, if you think RCPL spent a fortune on advertising Campa Cola - Coke & Pepsi spend MUCH more. PepsiCo India spent ~₹700 cr per year v/s ₹50 cr allocated for Campa by RCPL

However, Reliance Group is mostly unstoppable:

![](https://pbs.twimg.com/media/Gvyr-HeaoAEcxOd.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1944618850382942661/c:line.svg)

**Related Topics**
[rahul](/topic/rahul)
[$ko](/topic/$ko)
[stocks consumer defensive](/topic/stocks-consumer-defensive)
[$pep](/topic/$pep)

[Post Link](https://x.com/Rahul_J_Mathur/status/1944618850382942661)