[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![the_gorillagame Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1901836101544816640.png) The Gorilla Game [@the_gorillagame](/creator/twitter/the_gorillagame) on x XXX followers
Created: 2025-06-17 01:16:30 UTC

Checkout my new post: The Beauty Flywheel is Broken

I think $OR $EL are structurally worse businesses and that celebrity/influencer DTC brands have real competitive advantages over big beauty.  

I'm positive on the high-velocity/ingredients-led players like $ELF and Korean Beauty as well as luxury beauty $LVMH $KER and Chanel.

This is meant as background research on my forthcoming deepdive on $CRDA $CRDA.LN




XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1934782170914279576/c:line.svg)

**Related Topics**
[elf](/topic/elf)
[chanel](/topic/chanel)
[$ker](/topic/$ker)
[$lvmh](/topic/$lvmh)
[luxury](/topic/luxury)
[$el](/topic/$el)
[$or](/topic/$or)
[elysia](/topic/elysia)

[Post Link](https://x.com/the_gorillagame/status/1934782170914279576)