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# Elf

Elf Cosmetics is launching new products and running marketing campaigns, while the 'Elf on the Shelf' tradition is gaining traction with creative holiday content. Recent posts show high engagement for both.

### About Elf
Elf refers to a popular beauty brand and a fictional creature associated with holiday traditions.  

### Insights
- elf engagements hit 71.5M which is XXX% higher than it's daily average.

### Engagements: XXXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:elf/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/elf/time-series/interactions.tsv)  
Current Value: XXXXXXXXXX  
Daily Average: XXXXXXXXXX  
X Week: XXXXXXXXXX -XX%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXX -XX%  
X Year: XXXXXXXXXXXXXX +53%  
1-Year High: XXXXXXXXXXX on 2025-11-01  
1-Year Low: XXXXXX on 2025-12-05  

Engagements by network (24h):
News: XX
Reddit: XXXXXX
TikTok: XXXXXXXXXX
X: XXXXXXX
YouTube: XXXXXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:elf/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/elf/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXXX -XXXX%  
X Month: XXXXXX +23%  
X Months: XXXXXXX +31%  
X Year: XXXXXXX -XXXX%  
1-Year High: XXXXXX on 2024-12-25  
1-Year Low: XXX on 2025-12-06  

Mentions by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXX
X: XXXXX
YouTube: XXXXXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:elf/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/elf/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Elf in the last XX hours which is down XX% from XXXXX in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXXX +1.40%  
X Month: XXXXXX +21%  
X Months: XXXXXXX +27%  
X Year: XXXXXXX +17%  
1-Year High: XXXXX on 2024-12-25  
1-Year Low: XXX on 2025-12-06  

The most influential creators that mention Elf in the last XX hours

| Creator                                                  | Rank | Followers | Posts | Engagements |
| -------                                                  | ---- | --------- | ----- | ----------- |
| [@elen_lifehacks](/creator/youtube/elen_lifehacks)       | X    | XXXXXX    | XX    | XXXXXXXXX   |
| [@awesomemotherhood](/creator/youtube/awesomemotherhood) | X    | XXXXXXX   | X     | XXXXXXXXX   |
| [@myheavenlyrecipes](/creator/tiktok/myheavenlyrecipes)  | X    | XXXXXX    | XX    | XXXXXXXXX   |
| [@shannonleithx](/creator/tiktok/shannonleithx)          | X    |           | X     | XXXXXXXXX   |
| [@ceciliavega8](/creator/tiktok/ceciliavega8)            | X    | XXXXX     | X     | XXXXXXXXX   |
| [@colaposh](/creator/tiktok/colaposh)                    | X    | XXXXXXX   | X     | XXXXXXX     |
| [@elfyeah](/creator/tiktok/elfyeah)                      | X    | XXXXXXXXX | XX    | XXXXXXX     |
| [@chavonsade](/creator/tiktok/chavonsade)                | X    | XXXXXX    | X     | XXXXXXX     |
| [@__islandgyall](/creator/tiktok/__islandgyall)          | X    | XXXXXX    | X     | XXXXXXX     |
| [@glambervcruz](/creator/tiktok/glambervcruz)            | XX   | XXXXXX    | X     | XXXXXXX     |

[View More](/list/creators/elf/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:elf/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/elf/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +1%  
X Month: XX% +12%  
X Months: XX% +12%  
X Year: XX% +34%  
1-Year High: XX% on 2025-11-30  
1-Year Low: XX% on 2025-01-12  

Most Supportive Themes:
- Elf Cosmetics New Product Launches: (30%) Consumers are excited about new makeup and skincare products from Elf Cosmetics, especially the vanilla soft serve glow reviver melting lip balm.
- Elf on the Shelf Holiday Tradition: (25%) Content related to the 'Elf on the Shelf' tradition is highly engaging, focusing on creative ideas and family activities during the holiday season.
- Elf Cosmetics Marketing Campaigns: (20%) Elf Cosmetics' 'e.l.f. Up!' campaign is recognized for its immersive marketing, generating significant buzz and positive sentiment.
  
Most Critical Themes:
- Stock Market Mentions: (15%) Elf is frequently mentioned in stock market discussions, indicating financial interest that may not directly relate to the brand's core products.
- Misidentification with other 'Elf' entities: (10%) There are instances where 'Elf' is mentioned in contexts that refer to other entities, suggesting potential confusion or a broad interpretation of the term.
  

### Top Elf News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"South Park Turns Vance Into Santa Trumps Tiny Elf"  
[News Link](https://www.thedailybeast.com/south-park-turns-jd-vance-into-santa-donald-trumps-tiny-elf/) [@thedailybeast](/creator/x/thedailybeast) 2025-12-10T01:50Z 228.6M followers, XX engagements


"Will Ferrells Sons Recreate His Iconic Elf Singing Scene in New TikTok Video"  
[News Link](https://www.yahoo.com/entertainment/movies/articles/ferrell-sons-recreate-iconic-elf-205905430.html) [@Yahoo](/creator/x/Yahoo) 2025-12-09T19:00Z 228.6M followers, XXX engagements


"The Best E.l.f. Beauty Products To Gift This Season HuffPost Life"  
[News Link](https://www.huffpost.com/entry/elf-beauty-products-gfits_l_6930ad9ce4b0cee443822b00) [@HuffPost](/creator/x/HuffPost) 2025-12-08T14:46Z 228.6M followers, 7459 engagements



### Top Elf Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"🎄😈 The Bad Elf Multiverse Has Officially Broken Loose 🚨🛷🔥 One elf was dangerous enough But now weve got nine of them running around causing holiday chaos. 😂 Smoking elf 😮💨 Hacker elf 🕶 Sleigh thief elf 🛷💨 Cookie bandit elf 🍪 Bathroom disaster elf 🚽💥 Pirate elf ☠ Snow assassin elf ❄😈 This is CalamusCoin in full multiverse mode unhinged unstoppable and ready to pump harder than Santas reindeer on pre-workout 🚀🌕 Straight outta Exodus 30:23 🌿📜 Powered by chaos Fueled by memes Driven by a squad of delinquent elves who DGAF 😎🖕 Welcome to the holiday takeover. Welcome to the Bad"  
[X Link](https://x.com/_Niss0/status/1998807742065361094) [@_Niss0](/creator/x/_Niss0) 2025-12-10T17:31Z 216.5K followers, 40.5K engagements


"Ever heard of witness protection Multiple identities. Their dad was in the Corleone crime family (he actually survived the minor tollbooth incident)"  
[X Link](https://x.com/BarstoolTrent/status/1998803255078637599) [@BarstoolTrent](/creator/x/BarstoolTrent) 2025-12-10T17:13Z 290.9K followers, 55.5K engagements


"A surprising number of people suspect that the new Skyrim commercial for the Switch X release may have included a hint to the release year of TESVI. At one point in the commercial the elf levels up speechcraft to XX while they are currently level XX. Some people have taken this to be a hint of a 2027 release date for TESVI planned. While we wouldn't encourage you to latch onto this theory Bethesda has included subtle references to release dates like this in the past"  
[X Link](https://x.com/UESP_net/status/1998802104459341887) [@UESP_net](/creator/x/UESP_net) 2025-12-10T17:08Z 70.2K followers, 47.4K engagements


"Day XX of Elf on the shelf with Bayleigh yall know these kids have that stage where they love bandaids 😂😂😂 #northpole #fypviral #elfontheshelfideas #elfontheshelf #shesbackkkk😜"  
[TikTok Link](https://www.tiktok.com/@__islandgyall/video/7582241909209337143) [@__islandgyall](/creator/tiktok/__islandgyall) 2025-12-10T14:51Z 16.4K followers, 646.6K engagements