# ![@elfyeah Avatar](https://lunarcrush.com/gi/w:26/cr:tiktok::6791858878000497670.png) @elfyeah e.l.f. Cosmetics

e.l.f. Cosmetics has recently launched several new products, including the Halo Glow Skin Tint, Glow Reviver Plumping Lip Oils, and Glow Reviver Melting Lip Balms. The company is also promoting its existing best-sellers, such as the Power Grip Primer, which has gone viral for its ability to grip makeup and give skin a soft-focus effect. Additionally, e.l.f. Cosmetics has collaborated with other brands, including Liquid Death, on a limited-edition "corpse paint" makeup collection.

### Engagements: [-------] [#](/creator/tiktok::6791858878000497670/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:interactions.svg)

- [--] Week [----------] +54%
- [--] Month [-----------] +372%
- [--] Months [-----------] +85%
- [--] Year [-----------] +40%

### Mentions: [---] [#](/creator/tiktok::6791858878000497670/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:posts_active.svg)

- [--] Week [---] +183%
- [--] Month [---] +155%
- [--] Months [---] +90%
- [--] Year [---] +53%

### Followers: [---------] [#](/creator/tiktok::6791858878000497670/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:followers.svg)

- [--] Week [---------] +0.58%
- [--] Month [---------] +1.70%
- [--] Months [---------] +9.30%
- [--] Year [---------] +37%

### CreatorRank: [------] [#](/creator/tiktok::6791858878000497670/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  #6405 [social networks](/list/social-networks)  #5416 [finance](/list/finance)  1.97% [stocks](/list/stocks)  1.64% [cryptocurrencies](/list/cryptocurrencies)  1.31% [countries](/list/countries)  1.31% [fashion brands](/list/fashion-brands)  #3378 [luxury brands](/list/luxury-brands)  0.33% [musicians](/list/musicians)  0.33%

**Social topic influence**
[elf cosmetics](/topic/elf-cosmetics) #3, [tiktok](/topic/tiktok) #1704, [elf](/topic/elf) #13, [the new](/topic/the-new) #1443, [in the](/topic/in-the) 10.16%, [skin](/topic/skin) #2541, [oil](/topic/oil) #758, [liquid](/topic/liquid) 2.62%, [bio](/topic/bio) #2873, [collection](/topic/collection) #3373

**Top accounts mentioned or mentioned by**
[@avani](/creator/undefined) [@makeupsessions](/creator/undefined) [@elfcosmetics](/creator/undefined) [@target](/creator/undefined) [@liquid](/creator/undefined) [@peacock](/creator/undefined) [@mikayla](/creator/undefined) [@nwsl](/creator/undefined) [@ulta](/creator/undefined) [@walmart](/creator/undefined) [@sethobrien](/creator/undefined) [@badwiggies](/creator/undefined) [@makeup2themaxx](/creator/undefined) [@kelly](/creator/undefined) [@chella](/creator/undefined) [@megan](/creator/undefined) [@jess](/creator/undefined) [@dorindamedley](/creator/undefined) [@makeupbyolivia](/creator/undefined) [@hms](/creator/undefined)

**Top assets mentioned**
[USDC (USDC)](/topic/usdc) [Born in [--] (19)](/topic/$19)
### Top Social Posts
Top posts by engagements in the last [--] hours

"DO treat yourself to some Bronzing Drops in the TikTok Shop 🛒 #elfSKIN #eyeslipsface #bronzingdrops #howto #dosanddonts"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7363418496916524330)  2024-04-29T22:24Z 2.7M followers, 329.7K engagements


"still looking for your perfect mascara match 💖 youve got e.l.f.ing options 🛍 check them out in the TikTok Shop #elfcosmetics #eyeslipsface #BigMood #LashXTNDR #LashNRoll #mascara #mascararecommendation #eyelashes up first: Big Mood 💜 for lift + volume Lash XTNDR 🖤 for maximum curl + lift Lash N Roll 🎀 comparing e.l.f.s mascaras 😱 for dramatic length up first: Big Mood 💜 for lift + volume Lash XTNDR 🖤 for maximum curl + lift Lash N Roll 🎀 comparing e.l.f.s mascaras 😱 for dramatic length"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7460559283835555118)  2025-01-16T17:00Z 2.7M followers, 212.3K engagements


"were under your spell 🪄😍 the highly requested NEW Cotton Candy Crush and Peach Ring Glow Reviver Melting Lip Balms 🍬🍑 drop TOMORROW October 21st #elfcosmetics #eyeslipsface #GlowReviverMeltingLipBalm get them for $9 each on the TikTok Shop TOMORROW October 21st 🛍 NEW lippies that will put them under a spell 🪄 and Cotton Candy Crush Glow Reviver Melting Lip Balm 💓 NEW Peach Ring 🍑 get them for $9 each on the TikTok Shop TOMORROW October 21st 🛍 NEW lippies that will put them under a spell 🪄 and Cotton Candy Crush Glow Reviver Melting Lip Balm 💓 NEW Peach Ring 🍑"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7563366806442741022)  2025-10-20T18:06Z 2.7M followers, 245.5K engagements


"a brush that can do both 👏 our new Dual-Ended Cream + Powder Brush is now available on elfcosmetics.com #elfcosmetics #elfbrushes #elfmakeupbrushes #dualendedbrush #dualendedmakeupbrush want to see a magic trick 🪄 a new brush for both creams and powders 🙌 *poof* want to see a magic trick 🪄 a new brush for both creams and powders 🙌 *poof*"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7315529274537020703)  2023-12-22T21:10Z 2.7M followers, 474.5K engagements


"get ready to treat your e.l.f. with NEW $9 Glow Reviver Melting Lip Balms 💋🧈 AVAILABLE TOMORROW for Beauty Squad members on elfcosmetics.com and the e.l.f. app 💄 #GlowReviverMeltingBalm #elfcosmetics #eyeslipsface #lipbalm #lippies in [--] yummy flavors 😋 its our turn to break the news 🫢 a buttery formula 🧈 theyre an *actual* chefs kiss 🤌💋 were dropping FLAVOR BALMS meet NEW ✨Glow Reviver✨ Melting Lip Balms in [--] yummy flavors 😋 its our turn to break the news 🫢 a buttery formula 🧈 theyre an *actual* chefs kiss 🤌💋 were dropping FLAVOR BALMS meet NEW ✨Glow Reviver✨ Melting Lip Balms"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7489117453398691103)  2025-04-03T16:00Z 2.7M followers, 956.8K engagements


"two is butter than one 🧈🤭 get the FREE bag charm when you buy 2+ Glow Reviver Melting Lip Balms from the TikTok Shop while supplies last 🫶 #elfcosmetics #eyeslipsface #blackfriday #butter #cranberry these NEW launches keep getting butter is now in season ♥ 🍂 NEW 😱 Candied Cranberry Glow Reviver Melting Lip Balm and butter 🧈 so you butter get it right now 🤭 these NEW launches keep getting butter is now in season ♥ 🍂 NEW 😱 Candied Cranberry Glow Reviver Melting Lip Balm and butter 🧈 so you butter get it right now 🤭"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7576713831389400350)  2025-11-25T17:19Z 2.7M followers, 567.2K engagements


"should we call it a givea-spray 🤪♥ to enter this berry festive giveaway: follow @elfyeah and @Ocean Spray Inc. 🌊 like this post ✨ and tag a bestie in the comments 👯♀ giveaway starts NOW and ends December [--] [----] at 11:59 p.m. PT. NO PURCH NEC. 🫶 Open to 18+ in [--] US/DC ♥ winners will be chosen at random and contacted via direct message 🏆 void where prohibited rules: LINK IN BIO #elfcosmetics #eyeslipsface #oceanspray #cranberry #giveaway 3x Cream Glide Lip Liners e.l.f. Cosmetics 🤝 Ocean Spray 2x Ocean Spray Bg Charms Ocean Spray Jellied Cranberry Sauce enter below 👇 love a crossover"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7578191173597023518)  2025-11-29T16:52Z 2.7M followers, 146.7K engagements


"welcome to the world Pinkie Puffs 👼 these NEW precise pinky-sized puffs are now available in the TikTok shop ☁🛒 #elfcosmetics #powderpuff #haloglow #minisized your fav 🫶 Powder Puff just had triplets 🥺 your fav 🫶 Powder Puff just had triplets 🥺"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7349215758712360234)  2024-03-22T15:50Z 2.7M followers, 1M engagements


"welcome to the Squeeze Me family 🥹 now available on elfcosmetics.com for only $5 🛒 #elfcosmetics #eyeslipsface #blueberry #newlaunch #lipbalm Blueberry Squeeze Me Lip Balm 🫐 has arrived NEW shade reveal NEW its a blueberry 🥹 🩷 or 💙 Blueberry Squeeze Me Lip Balm 🫐 has arrived NEW shade reveal NEW its a blueberry 🥹 🩷 or 💙"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7565203315034754335)  2025-10-25T16:52Z 2.7M followers, 457K engagements


"gone too soon 🥲 we see you die-hard fans 🤘 and you guys are e.l.f.ing fast 🤯 we want to make sure the e.l.f.ies have another chance to get the SOLD OUT e.l.f. Cosmetics x @Liquid Death Lip Embalm collection ⚰ so were giving ONE lucky winner the chance to win their very own PR BOX: like this video 🖤 follow @elfyeah ➕ and repost this video using the repost button 🔁 giveaway starts NOW and ends January [--] at 11:59 p.m. PT. NO PURCH NEC. 🫶 open to 18+ in [--] US/DC ♥ winners will be chosen at random and contacted via direct message 🎁 void where prohibited ❌ rules: LINK IN BIO #liquiddeath"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7595371252160777502)  2026-01-15T00:00Z 2.7M followers, 204.9K engagements


"#TGIF It's the [--] Second Makeup Challenge with @avani 🤩 Her makeup is still so good though ❤ #makeupchallenge #avani #makeuptransformation"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6855706930850188549)  2020-07-31T18:04Z 2.7M followers, 1.9M engagements


"ASMR with Jellypop 👂🏻❤ Love that glossy sound 😯 #asmr #satisfying #gloss #jellypop"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6857933369674648838)  2020-08-06T18:04Z 2.7M followers, 54.1K engagements


"There's a facial oil mist for any skin's mood 💦 @walmart has them all only $5 each ✨ a #summer must have ☀ #walmart #satisfying #spray #asmr"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6864983192244456710)  2020-08-25T18:01Z 2.7M followers, 53.1K engagements


"Oh hey Monica 🥰 #EyesLipsFamous #Winner You blew us the e.l.f. away with your iconic eye looks 👀✨ @sethobrien #duet with @makeupbymonicaa"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6865737960604650757)  2020-08-27T18:49Z 2.7M followers, 1.9M engagements


"Let's see if our winner's clown looks can spook our judges 🤡 This one is going to be e.l.f.ing wild ⚡ @avani @madi @sethobrien #eyeslipsfamous ✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6882424163106180358)  2020-10-11T18:01Z 2.7M followers, 1.2M engagements


"e.l.f. hack 🚨 Remember you can repurpose your makeup containers 💚#repurpose #vegan #crueltyfree #hack #makeuphack"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6896619751359958278)  2020-11-19T00:07Z 2.7M followers, 41.2K engagements


"New Holiday Segment ❄ [--] Second Unboxing Challenge ✨ First up blue wiggie 💙 Not bad for those nails 💅🏻 @badwiggies #badwiggies 👏"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6905459629837405446)  2020-12-12T19:51Z 2.7M followers, 1.8M engagements


"Our new Lash It Loud Mascara is a must-have for @rikkifeerrar 👁 ✨ Look at those lashes 😍 Only $6 #newproductalert #mascara #makeupdupes #mua"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6906590475243834630)  2020-12-15T20:58Z 2.7M followers, 34.1K engagements


"@makeup_by_devvynn e.l.f.ing approves the Camo CC Cream 😁 Love that coverage ❇ #makeupmusthaves #cccream #makeupreview #makeuplook"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6915469334928313605)  2021-01-08T19:13Z 2.7M followers, 525.5K engagements


"Is your Ride or Die Lip Balm stuck in its tube Anna is here with an e.l.f.ing tip 😌 It's that easy 👏 #elfhack #makeuptips #lipproducts #rideordie"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6925143723638541574)  2021-02-03T20:54Z 2.7M followers, 66.4K engagements


"This primer's voice sounds a little familiar 🤔 @mikaylanogueira is using our new Instagram filter "eyes.lips.icon" 😂 Try it out & tag us ✨ #beauty"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6931791744048581894)  2021-02-21T18:52Z 2.7M followers, 19.5K engagements


"Holly showing off her #eyeliner skills with the new No Budge Precision Liner 👀✨ Avail now on elf cosmetics.com 👏 #newproductalert #makeuphack"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6944026005392624902)  2021-03-26T18:07Z 2.7M followers, 20K engagements


"We really said NO BUDGE 😂 The No Budge Precision Liner is the new e.l.f.ing go-to 🙌 #eyelinerhacks #waterproof #makeuptest"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6950362188326472966)  2021-04-12T19:55Z 2.7M followers, 45.2K engagements


"Love a good close up 👀 The Lash It Loud mascara is bold lifting and only $6 👏 #mascara #satisfying #newproductalert @moodsandviews ✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6957788239767883013)  2021-05-02T20:11Z 2.7M followers, 12.9K engagements


"You asked - we listened 🙏 Flawless Brightening Concealer in [--] new shades 😍 #satisfying #newproductalert #soundon #concealer #newshades"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6969311579569507589)  2021-06-02T21:28Z 2.7M followers, 68K engagements


"New Series 👏 What the e.l.f. is that brush used for Check out the Complexion Duo Brush 😊 an e.l.f.ing #musthave #makeupbrushes @makeupsessions"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6973381286106877189)  2021-06-13T20:40Z 2.7M followers, 136.5K engagements


"@makeupsessions reviewing the new putty bronzer 😊 Love those shades 💞 #makeupreview #puttybronzer #tiktokmademebuyit #makeuplook"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6984465146571787526)  2021-07-13T17:31Z 2.7M followers, 29.5K engagements


"#duet with @alex.is.soggie ✨ I know what you are. say it. out loud. an e.l.f.ing vampire 🧛♀ #twilight #vampiremakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6999754858916105477)  2021-08-23T22:23Z 2.7M followers, 46.5K engagements


"Your favorite purple emoji is your reaction to this Ours is 💜 for the #bigmoodmascara love from @themexicanbeauty 💁♀ #elfbigmood #mascara"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7002686689915211014)  2021-08-31T20:00Z 2.7M followers, 15.9K engagements


"BRB going to go try this with the putty bronzer 😂 What brush do you want to see us talk about next #makeupbrushes @Makeupsessions"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7010077862480874758)  2021-09-20T18:02Z 2.7M followers, 448.5K engagements


"Salvadorian makeup artist @vanessa turning her eye into an art piece 😍 Love the colors ❤ #ielfinglovemyheritage #latinxcreated"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7016003659972594950)  2021-10-06T17:17Z 2.7M followers, [----] engagements


"Did someone say #BigMood Mascara Monday 💜 We want our lashes to look like @@Serena Cabrera 's 😊 👏 #mascara #target #mascarareview"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7020528554471394565)  2021-10-18T21:56Z 2.7M followers, 15.6K engagements


"Did you know #elfskin has face masks now 💞 Time to spoil your skin with some Holy Hydration and Dope Dreams 💦 ☁ @lhskincare #skincare #facemasks"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7036822254046530862)  2021-12-01T19:44Z 2.7M followers, 56.6K engagements


"THIS is the sign you were brows-ing for 😉 Run don't walk #elfcosmetics #browlift @makeup2themaxx"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7052079511332179247)  2022-01-11T22:30Z 2.7M followers, 118K engagements


"Have you tried our new glossy lip stain According to @amandafrisch they're e.l.f.ing hot 🔥💋 #glossylipstain #lipstain #lips #lipproducts"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7067245361290726703)  2022-02-21T19:21Z 2.7M followers, 93.6K engagements


"Meet your next holy grail the new Lash N Roll Mascara ✨ your new best friend to keep your lashes curled and lifted 💅 #elfcosmetics #lashnrollmascara BEFORE separates curls defines lashes AFTER n meet e.l.fs new mascara LASH ROLL BEFORE separates curls defines lashes AFTER n meet e.l.fs new mascara LASH ROLL"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7172341599819795758)  2022-12-02T00:28Z 2.7M followers, 74.6K engagements


"Replying to @y3nalu The jelly pop primer was amazing but the power grip primer is also THAT girl 👀🫢 #elfcosmetics #jellypopprimer #dupes"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7175536791209004330)  2022-12-10T15:07Z 2.7M followers, 903.1K engagements


"Girlies with redness tap in 💚✨ #camocolorcorrector #colorcorrection #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7190909116750073130)  2023-01-21T01:20Z 2.7M followers, 194.7K engagements


"#ad Do it again I was walking my fish 😅 O FACE Satin Lipstick is available now at elfcosmetics.com #elfOFACE #ofacesatinlipstick #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7196686864676408619)  2023-02-05T15:01Z 2.7M followers, 72.2K engagements


"Replying to @angiedisa You'll never have to wing your eye look again with our new brushes 😉 #eyelinerhack #eyelinerbrush #wingitlinerbrush #wingedeyeliner #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7206947981625412910)  2023-03-05T06:39Z 2.7M followers, 161K engagements


"We're giving away ONE year supply of mascara 🤩 tag a friend and comment your favorite type of . mascara 🤭😏 iykyk #elfmascara #elflashnroll #elflashitloudmascara #elfbigmood #elflashbeats #notmascara #giveaway RULES: ➡ Follow @elfcosmetics ➡ Tag a friend in the comments. Each tag counts as a separate entry. T&Cs are available on our website. Giveaway starts now and ends March [--] at [--] AM PT. NO PURCHASE NECESSARY. The lucky follower will be chosen and contacted via direct message. Void where prohibited"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7208275213170281774)  2023-03-08T20:29Z 2.7M followers, 328.2K engagements


"Sticky 👏 as 👏 e.l.f. 👏 #stickyaself #powergripprimer #stickyprimer #elfcosmetics #elfprimer #stitch @elfyeah"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7210142137705319722)  2023-03-13T21:14Z 2.7M followers, 1.8M engagements


"Giving the people what they want 🚁💕 #spfprimer #elfwhoaglow #elfcosmetics #spfmakeup #CapCut POV we arent charging $30+ for glowy sunscreen POV we arent charging $30+ for glowy sunscreen"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7210559006228876590)  2023-03-15T00:11Z 2.7M followers, 9.2M engagements


"@target fr saved me today 🙏 watch part [--] @omgiaaa to see the full look #elfcosmetics #springbreak #targethaul #targetbeauty *panics* Basket ✅ $7 Hydrating Camo Concealer $14 Whoa Glow SPF [--] $14 Halo Glow $3 Bite Size Eyeshadow Palette $9/ each Contour + Blush Palettes Go to @omgiaaa page for part [--] *panics* Basket ✅ $7 Hydrating Camo Concealer $14 Whoa Glow SPF [--] $14 Halo Glow $3 Bite Size Eyeshadow Palette $9/ each Contour + Blush Palettes Go to @omgiaaa page for part 2"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7213062838259125546)  2023-03-21T18:08Z 2.7M followers, 241.3K engagements


"That curl Are you kidding me 😱 #lashnrollmascara #mascararecommendation #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7227199060749356331)  2023-04-28T20:23Z 2.7M followers, 149.5K engagements


"cover up what you did last night with camo concealer 🤫 🎶@Gustaf #elfCamoFlashback #elfCamoConcealer #elfCamoCollection #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7229818590604627243)  2023-05-05T21:48Z 2.7M followers, 109K engagements


"hydrating formula 💦 skin loving ingredients 💓 #elfcosmetics #elfSqueezeMeLipBalm #elflipbalm #lipbalm"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7242105944258202922)  2023-06-08T00:29Z 2.7M followers, 273.3K engagements


"two products that blend together perfectly 😍 #elfhaloglowwands #haloglowbeautywand #highlightwand #contourwand #blushwand #beautywands #elfcosmetics 🤝 use cushion tip to apply precisely HALO GLOW BEAUTY WANDS e.l.f. brushes use brushes to smoothly blend 🤝 use cushion tip to apply precisely HALO GLOW BEAUTY WANDS e.l.f. brushes use brushes to smoothly blend"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7243928458768747819)  2023-06-12T22:22Z 2.7M followers, 167.2K engagements


"Congratulations to our favorite duo 👰🤵♂💓 @Mikayla Nogueira #weddingday #mikaylanogueirawedding #ThePerfectPair #MarriageMaterial #elfcosmetics #CapCut the definition of Marriage Material 😉💄 so e.l.f.ing happy for you 🫶 Mikayla and Cody 💘 congrats 🥂 the definition of Marriage Material 😉💄 so e.l.f.ing happy for you 🫶 Mikayla and Cody 💘 congrats 🥂"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7251208662943878442)  2023-07-02T13:13Z 2.7M followers, 1.2M engagements


"the e.l.f.ing perfect bridal look 💒 👰 #elfcosmetics #weddingmakeup #bridalmakeup #bridalmakeuptips #2023bride #2024bride best bridal makeup 💄 Shade 💄 Dirty Talk from e.l.f. 👰♀ best bridal makeup 💄 Shade 💄 Dirty Talk from e.l.f. 👰♀"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7252840597591952683)  2023-07-06T22:45Z 2.7M followers, 218.8K engagements


"Replying to @butterfliesoverboys drop your suggestions below 👇 we'll be listening 👀 #elfcosmetics #lipbalm #elflipbalm #elfsqueezemelipbalm #elfmakeup drop your suggestions in the comments below👇 and well make one of your wishes come true 🫶 thats why we want to know 👀 e.l.f. fans have the best taste 💁♀ what Squeeze Me Lip Balm scent should we make next drop your suggestions in the comments below👇 and well make one of your wishes come true 🫶 thats why we want to know 👀 e.l.f. fans have the best taste 💁♀ what Squeeze Me Lip Balm scent should we make next"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7256938388526353707)  2023-07-17T23:47Z 2.7M followers, 2.1M engagements


"Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f. Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f. Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7266169580861607211)  2023-08-11T20:49Z 2.7M followers, 219.6K engagements


"here for the shade check out our TikTok shop #elfcosmetics #elfwhoaglow #affordablesunscreen #glowysunscreen #facesunscreen"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7282129032118865195)  2023-09-23T21:00Z 2.7M followers, 70.1K engagements


"Replying to @woniewrldz you asked we made it 💋 Glow Reviver Lip Oils launching tomorrow at 9am PT / 12am ET on elfcosmetics.com #elfglowreviverlipoil #lipoil #elfcosmetics available tomorrow seven shades for $8 each 💸 for some Glow Reviver Lip Oils 💦 nourishing + revitalizing ingredients 💋 comfortable + ultra glossy finish ✨ heard you were thirsty 🤭 plush 🧸 oversized cushion applicator available tomorrow seven shades for $8 each 💸 for some Glow Reviver Lip Oils 💦 nourishing + revitalizing ingredients 💋 comfortable + ultra glossy finish ✨ heard you were thirsty 🤭 plush 🧸 oversized"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7288803834913148191)  2023-10-11T20:41Z 2.7M followers, 21.7M engagements


"Replying to @mongoose2000 which shade is your fav ✨NEW✨ Glow Reviver Lip Oils available in the TikTok Shop on 10/14💗 #elfglowreviverlipoil #lipoil #elfcosmetics #affordablemakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7289515860882935083)  2023-10-13T18:44Z 2.7M followers, 16.4M engagements


"Replying to @talajajanae these will look SO GOOD with Lip Oil ✋ pick up all [--] shades on TikTok Shop and elfcosmetics.com 🛍 #elfcosmetics #lipliner #lipseyesface #eyeslipsface #elflipliner #elfcosmetics #creamylipliners #liplinerpencil #lipoil"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7297337700858809630)  2023-11-03T20:37Z 2.7M followers, 2.9M engagements


"the coziest lip combo ☕🍂 get this look in the TikTok shop 🛒#elfcosmetics#lipseyesface#efreviverliplipoil #glowreviverlipoil #elfcreamglidelipliner #ofacesatinlipstick Theperfectespressolip☕ OFaceLipstick- Drive GlowReviverLipOil- HoneyTalks CreamGlideLipLiner- DarkCocoa Theperfectespressolip☕ OFaceLipstick- Drive GlowReviverLipOil- HoneyTalks CreamGlideLipLiner- DarkCocoa"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7302971403194830126)  2023-11-19T00:59Z 2.7M followers, 127.9K engagements


"Replying to @jordan shop your fav lip look 🌟 in the TikTok shop 🛒#elfcosmetics #elfglowreviverlipoil #lipoils #lipoil #cherublips #cherrycolalips #raspberryjelly"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7307718701443222827)  2023-12-01T20:01Z 2.7M followers, 408.3K engagements


"use e.l.f.'s Retinoid Serum to reduce the appearance of fine lines and wrinkles bestie #elfskin #advancednightRetinoidserum #retinoidskincare #retinoidserum #retinoid #retinoids"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7307748208199929118)  2023-12-01T21:55Z [--] followers, 957.2K engagements


"Replying to @planet_adoria the 🚨 GIVEAWAY 🚨 youve all been asking for is here. WIN a custom keychain to hold all of your Glow Reviver Lip Oils (lip oils included) just in case youre as obsessed as we are 😉🔑✨ TO ENTER: Follow us @elfyeah 👄 Tag a friend in the comments Ends 12/10 🗣 [--] winners will be announced in the comments on 12/11 See link in bio for official rules. #giveaway #elfcosmetics #lipoil #elfglowreviverlipoil"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7309898925526240555)  2023-12-07T17:01Z 2.7M followers, 175.1K engagements


"this NEW tubing mascara is game changing 👏 get it now in the TikTok shop 🛒 #elfcosmetics #elf #elflashxtndr #lashxtndr #tubingmascara #mascara #mascaratubing watch me put on + take off my tubing mascara in ten seconds watch me put on + take off my tubing mascara in ten seconds"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7315558268850507038)  2023-12-22T23:02Z 2.7M followers, 995.3K engagements


"dont end up in the baddie book 🔥📓 go see @Mean Girls movie with your girls 👯♀ and shop the Every Day We Wear Pink Bundle at elfcosmetics.com 🎀 #elfcosmetics #jellypop #jellypopprimer #meangirls"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7320987165154921759)  2024-01-06T14:10Z [--] followers, 200K engagements


"report the person who's been taking your makeup at elfcosmetics.com/report-your-cos-crime 🚔 💄 before January 31st for a $10 reward 💰 #elfcosmeticcriminals #elfpinching #elfcosmetics #eyeslipsface dont let e.l.f.-pinchers take your makeup 😭 now you can file a cos-crime report 🗣🚔 for a $10 reward ⚖💰 dont let e.l.f.-pinchers take your makeup 😭 now you can file a cos-crime report 🗣🚔 for a $10 reward ⚖💰"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7327728785707732270)  2024-01-24T18:10Z 2.7M followers, 971.1K engagements


"Replying to @_typicalredhead nervous to try our Camo Liquid Blush 👀 let @@Kelly Strack teach you the perfect technique 😊💓 #elfcosmetics #camoliquidblush #elfcamoliquidblush #liquidblush"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7328564482890796318)  2024-01-27T00:13Z 2.7M followers, 156.1K engagements


"in e.l.f we trust 🙏 this is one big game commercial you will not want to miss 👏 #elfcosmetics #eyeslipsfacts #biggame omg e.l.fs big game commercial is out and the CAST 😱 omg e.l.fs big game commercial is out and the CAST 😱"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7332971739237944618)  2024-02-07T21:16Z 2.7M followers, 4.3M engagements


"corporate Erin could never 🙅♀ watch our favorite intern Kooper make his Big Game debut 📺🏈 on Sunday #eyeslipsfacts #elfcosmetics #judgebeauty when you give the new intern too much power on set 🫣 when you give the new intern too much power on set 🫣"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7333658143496539438)  2024-02-09T17:39Z 2.7M followers, 2.3M engagements


"the pigment is high 💓 and the price is low 💰 Camo Liquid Blush is available in the TikTok shop #elfcosmetics #camoliquidblush #liquidblush #elfcamoliquidblush POV its your first time using e.l.f.s viral Liquid Blushes POV its your first time using e.l.f.s viral Liquid Blushes"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7343266594367311134)  2024-03-06T15:05Z 2.7M followers, 222.7K engagements


"a one of a kind shine for sure 😪 #elfcosmetics #hypershinegloss #throwback"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7349306990629326111)  2024-03-22T21:45Z 2.7M followers, 1.3M engagements


"the hottest look on your fyp: 🥀Corpse Paint makeup 🥀 by e.l.f. x @Liquid Death get the coffin-shaped collab kit at elfcosmetics.com/corpsepaint before its deceased 🛒 #liquiddeath #murderyourthirst #elfcosmetics #eyeslipsface"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7350710141286714667)  2024-03-26T16:29Z 2.7M followers, 18.1M engagements


"so many ways to dew💦 your makeup with Power Grip Dewy Setting Spray #elfcosmetics #powergripsettingspray #settingspray #superbrandday #eyeslipsface four 🧽 spritz your sponge to set your makeup one 👏 use it as a primer before foundation three ✨ use it on your concealer brush two 💦 spritz it on your brush for applying eyeshadow liner four hacks with e.l.f.s ✨NEW✨ Power Grip Dewy Setting Spray four 🧽 spritz your sponge to set your makeup one 👏 use it as a primer before foundation three ✨ use it on your concealer brush two 💦 spritz it on your brush for applying eyeshadow liner four hacks"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7353391862654192939)  2024-04-02T21:56Z 2.7M followers, 210.7K engagements


"get that salon quality look with the NEW Brow Laminating Gel #elfcosmetics #eyeslipsface #browlaminatinggel #laminatedbrows #browgel step 3: sculpt to perfection step 1: use the spoolie to apply clear gel step 2: comb brows in place and thats how you get fluffy snatched brows after before omg e.l.f.s NEW Brow Laminating Gel slays step 3: sculpt to perfection step 1: use the spoolie to apply clear gel step 2: comb brows in place and thats how you get fluffy snatched brows after before omg e.l.f.s NEW Brow Laminating Gel slays"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7370008363062660398)  2024-05-17T16:36Z 2.7M followers, 2.3M engagements


"dropping ✨ some hot tips on Bronzing Drops @Jameline H ✨ #elfSKIN #eyeslipsface #bronzingdrops #howto soooo much better the wrong way soooo much better the wrong way"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7370069851169197355)  2024-05-17T20:35Z 2.7M followers, 682.8K engagements


"ready set lets e.l.f.ing go Katherine Legge 🏁 catch us cheering on the only female driver at the Indy [---] as she tears up the track @Indianapolis Motor Speedway #Indy500 #elfcosmetics #eyeslipsface whenyouretheonlyfemaledriverinthe Indy500 andstickstothetracklike PowerGrip💪 itonlymakessensetohaveane.l.f.wrappedcar thatrunsonLipOil👄 whenyouretheonlyfemaledriverinthe Indy500 andstickstothetracklike PowerGrip💪 itonlymakessensetohaveane.l.f.wrappedcar thatrunsonLipOil👄"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7371483326747512107)  2024-05-21T16:00Z 2.7M followers, 79.3K engagements


"unapologetically themself 👏 Chella Man defies labels and embraces every part of their identity with pride link in bio to explore their empowering story of self-expression 💗 @Chella Man #elfcosmetics #elfSKIN #eyeslipsface #showyoursELF #chellaman #pridemonth #bts"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7378212028705426719)  2024-06-08T19:11Z 2.7M followers, 55.1K engagements


"ty @MannyMua for making this perfect audio 😂🫶 #elfSKIN #eyeslipsface #elfBronzingDrops #pigmenttest #swatches three drops 💦 one drop 💧 Bronzing Drops pigment test anyone two drops 💧💧 three drops 💦 one drop 💧 Bronzing Drops pigment test anyone two drops 💧💧"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7379709038893829406)  2024-06-12T20:00Z 2.7M followers, 132.9K engagements


"make your eyeshadow POP ✨ and LOCK 🔒 with the NEW Lock It Down Eyeshadow Primer 🛒 now available in the TikTok Shop #elfcosmetics #eyeslipsface #lockitdowneyeshadowprimer #eyeshadowprimer #swatches withprimer✨ useitwithe.l.f.sNEW LockItDown EyeshadowPrimer without without lookhowitpops🤩 addprimer✨ strengthtest💪 hacktomakeyoureyeshadowPOPand lastallday💖🔒 withprimer✨ useitwithe.l.f.sNEW LockItDown EyeshadowPrimer without without lookhowitpops🤩 addprimer✨ strengthtest💪 hacktomakeyoureyeshadowPOPand lastallday💖🔒"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7382679329307774239)  2024-06-20T20:06Z 2.7M followers, 133.1K engagements


"cheers to re-application 🥂 use Suntouchable All Set for Sun SPF [--] to re-apply every two hours OVER YOUR MAKEUP #elfSKIN #eyeslipsface #sunscreen #skincare #spfspray friendsdontletfriendsforgettore-applySPF every2hours friendsdontletfriendsforgettore-applySPF every2hours"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7382987022870301983)  2024-06-21T16:00Z 2.7M followers, 60.3K engagements


"available for only $7 on TikTok Shop 🛒✨ #elfcosmetics #eyeslipsface #eyeshadowprimer #lockitdowneyeshadowprimer #eyemakeup reducessmudging +creasing holdsshadow+ intensifiescolor asheershadefora perfectbase eyemhypedforthis NEWlaunch NEWe.l.f.LockItDownEyeshadowPrimer reducessmudging +creasing holdsshadow+ intensifiescolor asheershadefora perfectbase eyemhypedforthis NEWlaunch NEWe.l.f.LockItDownEyeshadowPrimer"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7385212437420608799)  2024-06-27T15:56Z 2.7M followers, 64.7K engagements


"the commitment this took 🤨👏 get the salon look at home with the NEW Brow Laminating Gel ✨ now available in the TikTok Shop #elfcosmetics #eyeslipsface #browlaminatinggel #laminatedbrows #brows salon BrowLaminatingGel getONLYonebrowlaminatedwithme🤪🫣 noIhavent🙂😳 salon BrowLaminatingGel getONLYonebrowlaminatedwithme🤪🫣 noIhavent🙂😳"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7385583429368253727)  2024-06-28T15:55Z 2.7M followers, 123.2K engagements


"we did the girl math 🧮 the NEW Ten out of Ten Brush Kit costs $19 LESS than buying each brush separately #elfcosmetics #eyeslipsface #elfbrushes #tenoutoftenbrushkit #brushkit #makeupbrushes"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7393378281426357535)  2024-07-19T16:04Z [--] followers, 59.8K engagements


"we're taking guesses #elfcosmetics #eyeslipsface #comingsoon we listened👂 any guesses dropping tomorrow 7/29 👀 you asked 📣 two _______s 🤔 we listened👂 any guesses dropping tomorrow 7/29 👀 you asked 📣 two _______s 🤔"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7396764452508470571)  2024-07-28T19:03Z 2.7M followers, 2.3M engagements


"@Mikayla Nogueira has officially retired from CEO for the day 🫢 the Marriage Material Lip Duo is SOLD OUT 😱 were sorry if you couldnt get your hands on this kit 💔 try O FACE Satin Lipstick in Hustle with Cream Glide Lip Liner in Truth Or Bare for a similar lip look ❤💋 #elfcosmetics #eyeslipsface #elfxMikayla #MarriageMaterialLipDuo #lipkit #restock"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7398620170241051935)  2024-08-02T19:05Z 2.7M followers, 217.1K engagements


"pack your bags with every shade 🛍 NEW Sun Boss Gloss SPF [--] is $7 in the TikTok Shop #elfcosmetics #eyeslipsface #sunbossgloss #lipgloss #lipspf Peachy Kween Blush Much Pink Me Girl send your lips on vacation 🌴 Its Your Mauve and comes in five stunning shades Thats My Jam it has a tropical coconut scent 🥥 and kiss lip burns goodbye ☀💋 with the NEW Sun Boss Gloss SPF [--] Peachy Kween Blush Much Pink Me Girl send your lips on vacation 🌴 Its Your Mauve and comes in five stunning shades Thats My Jam it has a tropical coconut scent 🥥 and kiss lip burns goodbye ☀💋 with the NEW Sun Boss Gloss"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7400428706709130527)  2024-08-07T16:03Z 2.7M followers, 90.7K engagements


"my skin is red 🦞 violets are blue 💙 wear your Suntouchable Invisible Sunscreen SPF [--] or youll look like this too 💛 #elfSKIN #eyeslipsface #NoRedgrets #deeperlevel #sunscreen #skincare"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7400799551243783454)  2024-08-08T16:02Z 2.7M followers, 294.5K engagements


"life is just better when you remember to wear Suntouchable Invisible Sunscreen SPF [--] 😌💛 #elfSKIN #eyeslipface #sunscreen #skincare #NoRedgrets"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7403087536010169630)  2024-08-14T20:00Z 2.7M followers, 233.7K engagements


"hallo Germany 👋 e.l.f. is officially hitting the shelves at Rossmann 🛒 where should we go next 👀 #elfcosmetics #eyeslipsface #elfingermany #rossmann drop a flag emoji 🌏 want more e.l.f. in Germany say less 👏 where do you want more e.l.f. next catch us at Rossmann 🛒 drop a flag emoji 🌏 want more e.l.f. in Germany say less 👏 where do you want more e.l.f. next catch us at Rossmann 🛒"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7410077341377989919)  2024-09-02T16:04Z 2.7M followers, 122.3K engagements


"no one puts the SIN in SkINcare like the Sinfluencer 😈find the path to skincare salvation (if youre into that sort of thing) with e.l.f. SKIN Holy Hydration💦SHOP NOW onelfskin.com& the e.l.f. app💙 @Megan Stalter #skinsalvation #elfSKIN #eyeslipsface #HolyHydration #nighttimeskincare POV: youre about to commit a skin sin POV: youre about to commit a skin sin"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7415271919345306911)  2024-09-16T16:02Z 2.7M followers, 51.4K engagements


"the most beige flag 🫢 #elfSKIN #eyeslipsface #mensskincare #nightskincare #skincareroutine my bfs skincare routine 🥰 his application 😱 my bfs skincare routine 🥰 his application 😱"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7416385322793143582)  2024-09-19T16:03Z 2.7M followers, 57.6K engagements


"the Sinfluencers bag ise.l.f.ingnasty. and inspired by some of *your* comments tbh😬 don't be scared little brat we got you freak @Megan Stalter #skinsalvation #elfSKIN #eyeslipsface #skincare #whatsinmybag #HolyHydration bleach wipes ☺ not brought to you by: whats in my bag 👹 🤪🤪🤪 TikToks first 🔥Sinfluencer🔥 these are so great for taking off your makeup bleach wipes ☺ not brought to you by: whats in my bag 👹 🤪🤪🤪 TikToks first 🔥Sinfluencer🔥 these are so great for taking off your makeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7416755986356096286)  2024-09-20T16:01Z [--] followers, 34.2K engagements


"no more white beards round here when you grab some Invisible Sunscreen SPF [--] from the TikTok Shop 😌🧔♂ #elfSKIN#eyeslipsface#SuntouchableInvisibleSunscreenSPF35 #mensskincare #sunscreen #spf #beards is SPF [--] bye white beard 👋 totally invisible 👀 not anymore 👏 and easy to apply 💛 when sunscreen turns your beard white 😫 *cries* Suntouchable Invisible Sunscreen is SPF [--] bye white beard 👋 totally invisible 👀 not anymore 👏 and easy to apply 💛 when sunscreen turns your beard white 😫 *cries* Suntouchable Invisible Sunscreen"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7421951125399604522)  2024-10-04T16:01Z 2.7M followers, 59.5K engagements


"attention Beauty Squad Baddies 📣 get the Glow Reviver Quad Goals Lip Oil Kit for only $32 on elfcosmetics.com #elfcosmetics #eyeslipsface #GlowReviverLipOilKit #GlowReviverLipOil #lipoil #asmr #newmakeup #newproduct #CapCut Rose Envy Jam Session which lip oil are you finishing first 👀 get them all in the NEW Quad Goals Lip Oil Kit ✨ ✨NEW✨ Crystal Baller Pink Quartz Rose Envy Jam Session which lip oil are you finishing first 👀 get them all in the NEW Quad Goals Lip Oil Kit ✨ ✨NEW✨ Crystal Baller Pink Quartz"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7423435196457930014)  2024-10-08T16:00Z 2.7M followers, 960.1K engagements


"NEW Quad Goals Lip Oil Kit comes with [--] knockout OG colors and the NEW Crystal Baller shimmery lip oil ✨ get it on elfcosmetics.com for $32 #elfcosmetics #eyeslipsface #GlowReviverLipOilKit #lipoil #makeupkit #newmakeup #newproduct everybody line up 📣 NEW Quad Goals Lip Oil Kit just dropped 😱 and fan fav Rose Envy 🌹 viral Jam Session 🍂 not a want but a NEED with NEW shimmery Crystal Baller ✨ OG Pink Quartz 🎀 everybody line up 📣 NEW Quad Goals Lip Oil Kit just dropped 😱 and fan fav Rose Envy 🌹 viral Jam Session 🍂 not a want but a NEED with NEW shimmery Crystal Baller ✨ OG Pink Quartz"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7424923191832759583)  2024-10-12T16:14Z 2.7M followers, 95.8K engagements


"Replying to @brooketransue THREE NEW colors of your fav Camo Liquid Blush 💖 are now available 🤔 which are you adding to cart #elfcosmetics #eyeslipsface #CamoLiquidBlush #liquidblush #newproduct #newmakeup #blushshades Bold-Faced Lilac 💜 as you wish 🤭 three NEW Camo Liquid Blush colors just dropped which one has you blushin 🤭 Copper Etiquette ✨ Cheeky Lychee 💗 heard you wanted more 😏 Bold-Faced Lilac 💜 as you wish 🤭 three NEW Camo Liquid Blush colors just dropped which one has you blushin 🤭 Copper Etiquette ✨ Cheeky Lychee 💗 heard you wanted more 😏"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7427208226300644638)  2024-10-18T20:01Z 2.7M followers, 156.1K engagements


"these two minis are a package deal 👯♀ get the Hottest Drops Duo Kit for a dewy bronze lewk 💦🤎 #elfSKIN #eyeslipsface #HottestDropsDuo #bronzingdrops #niacinamideserum #skinhydration #newproduct just two girlies meeting in the bar bathroom and becoming friends for life 🫶 just two girlies meeting in the bar bathroom and becoming friends for life 🫶"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7436453435718864158)  2024-11-12T17:57Z [--] followers, 179.6K engagements


"lock in your game day look with Power Grip Primer 💪 available for $10 in the TikTok Shop #eyeslipsfacefandom #PowerGripPrimer #elfcosmetics #grwm and Power Grip Dewy Setting Spray 🙌 Power Grip Primer 💪 makeup locked in 🔒 how do you keep your face paint on all day and Power Grip Dewy Setting Spray 🙌 Power Grip Primer 💪 makeup locked in 🔒 how do you keep your face paint on all day"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7441633865531165982)  2024-11-26T17:00Z 2.7M followers, 29.6M engagements


"the most mesmerizing disco lip combo yet 💫🪩 Cream Glide Lip Liner in Mauve Aside 🤝 Glow Reviver Lip Oil Glimmer in Citrine Gleam #elfcosmetics #eyeslipsface #GlowReviverLipOilGlimmer #elfdiscolips #discolips #discoliptrend #lipcombo #liptutorial #liptrend #newproduct #newmakeup Mauve Aside Citrine Gleam the disco lip trend combo of [----] 🪩 Mauve Aside Citrine Gleam the disco lip trend combo of [----] 🪩"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7445002856752516383)  2024-12-05T18:53Z 2.7M followers, 95.2K engagements


"Replying to @reanbean444 that Halo Glow tho 😇 NEW Halo Glow Powder Filter is a buildable ultra-fine finishing powder ✨ NOW available in [--] shades in the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #HaloGlowPowderFilter #pressedpowder #settingpowder no need 😅 available in [--] shades glowing finish soft focus set blur retouch for just $14 💖 meet the NEW Halo Glow Powder Filter no need 😅 available in [--] shades glowing finish soft focus set blur retouch for just $14 💖 meet the NEW Halo Glow Powder Filter"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7449492998120836382)  2024-12-17T21:17Z 2.7M followers, 722.6K engagements


"affordable makeup pairs so nicely with fresh truffle ✨🤭 #elfcosmetics #eyeslipsface #GlowReviverLipOil #lipoil #treatyourself my dinner after buying the e.l.f. lip oil that saved me $32 my dinner after buying the e.l.f. lip oil that saved me $32"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7452766736757148959)  2024-12-26T17:01Z 2.7M followers, 222.5K engagements


"we listen and we dont judge 🫣 mix and match your mascaras to create a custom look #elfcosmetics #eyeslipsface #LashNRoll #BigMood #mascara #mascarahack for an 11/10 custom lash look use Lash N Rolls curling wand the people that get it get it ✨ with Big Moods volumizing formula for an 11/10 custom lash look use Lash N Rolls curling wand the people that get it get it ✨ with Big Moods volumizing formula"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7456972813916769566)  2025-01-07T01:03Z 2.7M followers, 119.7K engagements


"dont miss your chance to get on our [----] PR list 😱 rules to enter: follow @elfyeah ➕ like this post 💗 and tag two friends in the comments 👯♀ entry period ends at 11:59 pm PT on January 16th [----] terms and conditions on elfcosmetics.com #elfcosmetics #elfSKIN #eyeslipsface #giveaway #prlist #pr see caption for rules on how to enter 🚨 THERES AN OPEN SPOT ON OUR [----] PR LIST 🚨 and its going to be one of YOU 🤩🎁 see caption for rules on how to enter 🚨 THERES AN OPEN SPOT ON OUR [----] PR LIST 🚨 and its going to be one of YOU 🤩🎁"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7458332777063189791)  2025-01-10T17:00Z 2.7M followers, 2.6M engagements


"wonder if Thirst Burst Drops would work on my bank account (asking for a friend) 👀 #elfSKIN #eyeslipsface #ThirstBurstDrops #niacinamideserum #faceserum #tiktokshopjumpstartsale"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7463898859027041566)  2025-01-25T17:00Z 2.7M followers, 159.3K engagements


"when we say no white cast we mean it 👏 @ShaiBabii #elfSKIN #eyeslipsface #SuntouchableInvisiStickSPF50 #sunscreen #nowhitecast me @ the person who invented this 100% invisible SPF me @ the person who invented this 100% invisible SPF"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7467609624556932383)  2025-02-04T17:00Z 2.7M followers, 30.9K engagements


"get your game face on 🏈 the E.L.F.TIME SHOW 🏈 is coming to you LIVE on February 9th at 6:30pm ET / 3:30pm PT 🙌 with special guests giveaways and more 👀 tune in on: 📱 @elfyeah on TikTok 🎮 @elfyou on Twitch 📸 @elfcosmetics on Instagram 🤎 amazon.com/elf on Amazon @elfcosmetics on YouTube 💻 elfcosmetics.com (for US residents) #eyeslipsfacefandom #PowerGripPrimer #elfcosmetics #elftimeshow 🙌 THE E.L.F.TIME SHOW 🙌 get ready for watch on our social channels February [--] 6:30pm ET/ 3:30pm PT 🙌 THE E.L.F.TIME SHOW 🙌 get ready for watch on our social channels February [--] 6:30pm ET/ 3:30pm PT"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7468726689774701854)  2025-02-07T17:15Z 2.7M followers, 17.6M engagements


"this makeup is paw-fect fur real 😉 e.l.f. is partnering with @Animal Planets Puppy Bowl XXI 🐾 tune in on Animal Planet TODAY at 2pm ET 11am PT. dont e.l.f.ing worry - real makeup was not used on these pups. these images have been altered. 🐶 e.l.f. is proud to be vegan and cruelty free #elfcosmetics #animalplanet #eyeslipsfacepaws #crueltyfree #vegan"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7469466563830091039)  2025-02-09T17:05Z 2.7M followers, 470.8K engagements


"dont sleep on your one-way ticket to a FREE ultra-lush eye mask + dreamy soft-focus look when you shop any of Meghan Trainors faves on elfcosmetics.com: 💖 Halo Glow Liquid Filter 💖 Halo Glow Powder Filter 💖 Halo Glow Beauty Wands 💖 Glow Reviver Lip Oil Glimmer #eyeslipsfaceclouds #cloudskin #elfcosmetics get a FREE eye mask when you shop Meghan Trainors glowy faves ✨ Halo Glow Powder Filter Glow Reviver Lip Oil Glimmer this dreamy soft look is ready for landing 🛬 including Halo Glow Liquid Filter dont sleep on this gift 🩷 get a FREE eye mask when you shop Meghan Trainors glowy faves ✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7471384894292118814)  2025-02-14T21:09Z 2.7M followers, 135.5K engagements


"* setting * the record straight 👍 our girl @Joey King can in fact nail a glambot #elfcosmetics #eyeslipsface #joeyking #glambot #PowerGripSettingSpray when you get a shot at glambot redemption just spray and slay 💅 you take it when you get a shot at glambot redemption just spray and slay 💅 you take it"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7471691903851842846)  2025-02-15T17:01Z 2.7M followers, 78.8K engagements


"no need to beg when it's mint to be 💚 Mint Melt Primer is BACK mintier than ever and ready for you @Walmart online #elfcosmetics #eyeslipsface #MintMeltPrimer #newproduct #makeupprimer #walmart cool but like can yall bring back the mint melt primer you asked we served 🍨 I NEED THE MINT MELT BACK 🥲👏🔥🙌❤ back for a limited time exclusively on elfcosmetics.com and walmart.com 👏 BRING BACK THE MINT I NEED A RE UP ON THE MINT e.l.f. im BEGGING you to bring back the mint melt primer cool but like can yall bring back the mint melt primer you asked we served 🍨 I NEED THE MINT MELT BACK"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7473194670311574830)  2025-02-19T18:12Z 2.7M followers, 417.1K engagements


"FIVE $4 lippies vs. one strawberry 🤔 dibs on the Squeeze Mes 🙋♀🍓 #elfcosmetics #eyeslipsface #strawberry #viral for about the same price strawberry Squeeze Me Lip Balms 🍓🤭 ✨2✨ ✨5✨ talk about a sweet deal you could have one SINGLE strawberry for $19 😵💫 ✨1✨ OR ✨4✨ ✨3✨ for about the same price strawberry Squeeze Me Lip Balms 🍓🤭 ✨2✨ ✨5✨ talk about a sweet deal you could have one SINGLE strawberry for $19 😵💫 ✨1✨ OR ✨4✨ ✨3✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7476618936142810399)  2025-02-28T23:40Z 2.7M followers, 519.1K engagements


"never not finding new ways to use primer ✍🩵 inspo from @Jassy ♡ 🫂 #elfcosmetics #eyeslipsface #PowerGripPrimer #perfumehack give it a go & let us know what you think applying perfume before my frontal lobe developed 🤨 ✨vs.now✨ then a spritz of your favorite scent 💙 + a hack for scented hugs 🫂 give it a go & let us know what you think applying perfume before my frontal lobe developed 🤨 ✨vs.now✨ then a spritz of your favorite scent 💙 + a hack for scented hugs 🫂"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7481371873905823007)  2025-03-13T19:04Z 2.7M followers, 193.3K engagements


"our Soft Glam Foundation would never ✋ @Drew Afualo #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #foundation"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7483551977792638239)  2025-03-19T16:03Z 2.7M followers, 51.3K engagements


"the way it glides and applies clear right over those tats 😮💨 #elfSKIN #eyeslipsface #sunscreen #spf50 #tattoocare guess which tattoo I like the most by how much I protect it 👀 guess which tattoo I like the most by how much I protect it 👀"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7483925414566530335)  2025-03-20T16:13Z 2.7M followers, 740.5K engagements


"your spring break secret is safe with us 🤫 or you could drop it below and we can yap about the tea 👀🫖 @Leah Leclerc #elfcosmetics #eyeslipsface #springbreak #bronzingdrops #serum when you didnt make it to spring break but no one needs to know that when you didnt make it to spring break but no one needs to know that"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7488017714255170862)  2025-03-31T16:53Z [--] followers, 197.1K engagements


"Thirst Burst is low key a renaissance (wo)man 👑 @Bey Janvier #elfSKIN #eyeslipsface #ThirstBurstDrops #skincareroutine match made in heaven 💖 so dewy 💦 add to foundation my three favorite things to pair with Thirst Burst Drops 💦 mix it with Bronzing Drops ✨ creamy and more sheer 😍 use with blush 💕 match made in heaven 💖 so dewy 💦 add to foundation my three favorite things to pair with Thirst Burst Drops 💦 mix it with Bronzing Drops ✨ creamy and more sheer 😍 use with blush 💕"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7488381795864464671)  2025-04-01T16:26Z 2.7M followers, 66.9K engagements


"have you tried any of these lip contour trends which were hack vs. wack for you 👀 @Byvivas #eyeslipsface #elfcosmetics #lipcontour #makeuphack #lipcombo"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7498815458448051486)  2025-04-29T19:14Z 2.7M followers, 112.1K engagements


"wear it solo under foundation OR as a highlighter ✨ does that sound like just a one-trick pony to you 😤🐴 #elfcosmetics #eyeslipsface #HaloGlowLiquidFilter #elfingamazing when your meadow frolic gets interrupted when your meadow frolic gets interrupted"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7499519636409486622)  2025-05-01T16:47Z 2.7M followers, 2M engagements


"guess the cake ones look so real because the new Beauty Squad bday gifts are a treat 😋🍰 @Celine cakedesign45 #elfcosmetics #elfSKIN #eyeslipsface #cakeorfake #realisticcake"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7500632358677155102)  2025-05-04T16:44Z 2.7M followers, 334.7K engagements


"believe it or not this is how we celebrate every launch at e.l.f. HQ 🥳 jk but now thinking we 100% should 😅🧡 #elfSKIN #eyeslipsface #BrightIconVitaminCSerum #vitaminc a NEW ✨ $16 Vitamin C Serum ✨ calls for a celebration 🎉 a NEW ✨ $16 Vitamin C Serum ✨ calls for a celebration 🎉"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7502868408225123615)  2025-05-10T17:21Z 2.7M followers, 231.9K engagements


"diva down 😰 no worries 😉 The Thirst Responders are here to help a girl glow up with Thirst Burst #ThirstBurstDrops #ThirstResponders #elfSKIN"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7503615628117347615)  2025-05-12T17:41Z 2.7M followers, 2.7M engagements


"for our next trick 🪄 well drop a NEW mascara #elfcosmetics #eyeslipsface #IncrediCurlMascara #newlaunch grips lashes for long-lasting wear + a curved bristle brush that separates lifts & sets curl NEW Incredi-Curl Mascara ✨ available now in the TikTok Shop 🛒 go in for the CURL for extreme curl MEGA volume flake-resistant grips lashes for long-lasting wear + a curved bristle brush that separates lifts & sets curl NEW Incredi-Curl Mascara ✨ available now in the TikTok Shop 🛒 go in for the CURL for extreme curl MEGA volume flake-resistant"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7506268036190539038)  2025-05-19T21:13Z 2.7M followers, 686.3K engagements


"me 🤝 travel 🤝 e.l.f. minis #elfSKIN #eyeslipsface #travelsize #mini"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7506559537621617950)  2025-05-20T16:05Z 2.7M followers, 715.8K engagements


"the struggle ends today 🙅♀ the NEW Ultra Fine Eyeliner Brush is here to give you your sharpest wings ever 🖌🪽 @Hayley #elfcosmetics #eyeslipsface #eyeliner #eyelinertutorial you may be entitled to use this brush 🖌✨ say ✌ to the uneven struggle with the Ultra Fine Eyeliner Brush if youve lived through this experience 😅 that was easy 💁♀ you may be entitled to use this brush 🖌✨ say ✌ to the uneven struggle with the Ultra Fine Eyeliner Brush if youve lived through this experience 😅 that was easy 💁♀"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7510355488438111519)  2025-05-30T21:35Z 2.7M followers, 543.5K engagements


"reset your routine with NEW Clean Freak Daily Cleanser 💙 now available in the TikTok Shop @sagenferns #elfSKIN #cleanfreakcleanser #cleantok #restock putting the CLEAN FREAK in NEW Clean Freak Daily Cleanser putting the CLEAN FREAK in NEW Clean Freak Daily Cleanser"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7518466839261809950)  2025-06-21T18:11Z 2.7M followers, 180.5K engagements


"and with tip the ride cost more than this skin tint 🫣 #elfcosmetics #eyeslipsface #HaloGlowSkinTint #treatyourself subway platform who saved so much by shopping e.l.f. were taking a ride instead 😌 subway platform who saved so much by shopping e.l.f. were taking a ride instead 😌"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7525142131485281567)  2025-07-09T17:55Z 2.7M followers, 193.6K engagements


"we see you 👀 and its flattering 🤭 but Sharpie markers are NOT makeup 🙅♀ dont worry you can find your perfect Sharpie shade match with e.l.f. Cream Glide Lip Liners 💗 #elfcosmetics #eyeslipsface #sharpie #sharpielipliner = e.l.f. Mauve Aside if your Sharpie color is Racey Red 🫣🫣🫣 a perfect match 🤭 = e.l.f. Dark Cocoa Sharpie Dusty Rose Sharpie Americano = e.l.f. Red Receipt = e.l.f. Mauve Aside if your Sharpie color is Racey Red 🫣🫣🫣 a perfect match 🤭 = e.l.f. Dark Cocoa Sharpie Dusty Rose Sharpie Americano = e.l.f. Red Receipt"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7532564866167508254)  2025-07-29T17:59Z 2.7M followers, 1.4M engagements


"Camo Bronzer & Contour has e.l.f.ing range 🙌 we added THREE NEW shades #elfcosmetics #eyeslipsface #contour #bronzer"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7535607348975422750)  2025-08-06T22:45Z 2.7M followers, 1.8M engagements


"a Quebec icon is here 🤩 and were not just talking about the Bright Icon Vitamin C + E + Ferulic Serum 🚧🧡 #elfSKIN #eyeslipsface #SkinZaddys #construction there are two orange icons here 🤭🧡 when in Montreal 👀 there are two orange icons here 🤭🧡 when in Montreal 👀"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7536006628051537182)  2025-08-08T00:34Z 2.7M followers, 759.6K engagements


"5 shades for $6 each were Sheer For It 💗 #elfcosmetics #eyeslipsface #SheerForItBlushTint #blushtint blush 🤝 lip tint Left on Red ❤ Plums Up 🍇 Orange Crush 🍊 Pink Positive 💗 were Sheer For It 😍 Cherry Cola 🍒 blush 🤝 lip tint Left on Red ❤ Plums Up 🍇 Orange Crush 🍊 Pink Positive 💗 were Sheer For It 😍 Cherry Cola 🍒"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7540713092984900894)  2025-08-20T16:58Z 2.7M followers, 311K engagements


"makeup move in day 📦💄 #elfcosmetics #eyeslipsface #backtoschool #dormhaul & Melting Balms 💕 Glow Reviver Lip Oils 💫 all moved in 🥰 bunch o brushes Power Grip fam 💙 Camo collection 🎀 Halo Glow faves ✨ organize my makeup: dorm move in day ✨ & Melting Balms 💕 Glow Reviver Lip Oils 💫 all moved in 🥰 bunch o brushes Power Grip fam 💙 Camo collection 🎀 Halo Glow faves ✨ organize my makeup: dorm move in day ✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7541481894530059551)  2025-08-22T18:41Z 2.7M followers, 419.6K engagements


"holding onto summer vibes 📸 🎞 with the NEW Vanilla Soft Serve Glow Reviver Melting Lip Balm 🍦 #elfcosmetics #eyeslipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #photobooth"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7546682744886037791)  2025-09-05T19:03Z 2.7M followers, 160.2K engagements


"so excited to announce the next voice of the Show Yourse.l.f. series: @Jess Carter ⚽✨ Jess story is one of perseverance proving that anything is e.l.f.ing possible on and off the pitch 💪 catch the entire Show Yourse.l.f. series on the e.l.f. YouTube channel 🎥 new episode of Show Yourse.l.f. just dropped 🔥⚽ new episode of Show Yourse.l.f. just dropped 🔥⚽"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7555606492645199134)  2025-09-29T20:12Z 2.7M followers, 2.3M engagements


"plump up your pout with Glow Reviver Plumping Lip Oils 💗 now available on the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #GlowReviverLipOils #lipplumper"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7555959355296795935)  2025-09-30T19:01Z 2.7M followers, 198.2K engagements


"@z.reilly_fx made this sweet video🍦😱 to serve up the ✨NEW✨ Vanilla Soft Serve Glow Reviver Melting Lip Balm #elfcosmetics #eyelipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #newlaunch"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7559265432914398494)  2025-10-09T16:50Z 2.7M followers, 362.5K engagements


"can't decide 😩 you could also just get both 🤭 these value packed kits are available NOW on elfskin.com 💸 🛒 #elfSKIN #eyeslipsface #skincarekits #morningroutine #glowingskin"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7560002380360715550)  2025-10-11T16:30Z [--] followers, 141.7K engagements


"apply Bright Icon Vitamin C + E + Ferulic Serum and watch the radiant rewards roll in 💸 🌟 #elfcosmetics #eyeslipsface when radiance is *priceless* 🫢💰✨ when radiance is *priceless* 🫢💰✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7561146819619622175)  2025-10-14T18:31Z 2.7M followers, 181.3K engagements


"gotta squeeze them all 🤭 complete your collection with these FIVE NEW scents for $5 each 🤩 #elfcosmetics #eyeslipsface #newlaunch #blueberry #mintchocolate collect all [--] scents 😱 NEW Mint & Chocolate 🌱🍫 has the lip balm obsession gone too far 🫣 NEW Blueberry 🫐 NEW Bubble Gum & Cherry 🫧🍒 collect all [--] scents 😱 NEW Mint & Chocolate 🌱🍫 has the lip balm obsession gone too far 🫣 NEW Blueberry 🫐 NEW Bubble Gum & Cherry 🫧🍒"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7565585270217657631)  2025-10-26T17:35Z 2.7M followers, 279K engagements


"sweet treats so good 🍬 our social media intern Lauren got a literal sweet tooth 🤭 see why NEW Cotton Candy Crush and Peach Ring Glow Reviver Lip Balms are obsession worthy @Luxury Tooth Gems #elfcosmetics #eyeslipsface #peachring #cottoncandy #toothgem Peach Ring 🍑 Cotton Candy Crush 🍬 theyre so cute 🥹 completing the look lets get tooth gems inspired by ✨NEW✨ Glow Reviver Melting Lip Balm flavors Peach Ring 🍑 Cotton Candy Crush 🍬 theyre so cute 🥹 completing the look lets get tooth gems inspired by ✨NEW✨ Glow Reviver Melting Lip Balm flavors"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7565957577071267102)  2025-10-27T17:40Z 2.7M followers, 117K engagements


"our e.l.f.ing support for @NWSL is holding ♾ proud to have signed four ✨powerhouse✨ athletes from the National Womens Soccer League #elfcosmetics #eyeslipsface #nwsl #elfprimer #powergripprimer using Power Grip Primer 😱 ⚽ grip goals fr to stick to the best e.l.f. 🤝 NWSL using Power Grip Primer 😱 ⚽ grip goals fr to stick to the best e.l.f. 🤝 NWSL"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7568927112720043295)  2025-11-04T17:43Z 2.7M followers, 172.7K engagements


"@Amanda Nguyen reaches for the stars every e.l.f.ing day as an astronaut activist and womens rights advocate 🚀 which is why shes the perfect person to help spread the word about e.l.f. Beautys 4th Annual Impact Report and give an e.l.f. campaign 🫶 #elfcosmetics #eyeslipface #giveanelf #Amandanguyen"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7569298598110842142)  2025-11-05T17:44Z 2.7M followers, 6.9M engagements


"$1 🎉 Pout Clout Lip Plumping Pen is worth celebrating 🥳 join the party on TikTok Live on 11/11 at 11:11 AM EST to get Pout Clout Lip Plumping Pens for $1 each PLUS get free shipping when you spend $11+ 📦 max [--] pens per purchase 🛒 well be restocking every hour until 4:11pm EST while supplies last 😱 ##elfcosmetics##eyeslipsface##poutclout##tiktoklive#partiful lets normalize making invites for LITERALLY anything lets normalize making invites for LITERALLY anything"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7571208211085151518)  2025-11-10T21:15Z 2.7M followers, 3.5M engagements


"@Ulta Beauty Mxico here we e.l.f.ing come 🥳 e.l.f. Cosmetics and e.l.f. SKIN are here with holy grails in hand 🧡 at ALL Ulta Beauty stores in Mexico and online at ulta.com.mx #elfcosmetics #elfSKIN #eyeslipsface #UltaBeautyMX packing our bags @ultabeautymx here we e.l.f.ing come 🤭 packing our bags @ultabeautymx here we e.l.f.ing come 🤭"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7571260542908648735)  2025-11-11T00:37Z 2.7M followers, 7.8M engagements


"this is your sign to pause listen and relax this #WorldKindnessDay 🫶 did you know natural sounds can actually lower stress and boost positive vibes ☺ were proud to collaborate with @Beekman [----] @Well People @Keys Soulcare @Naturium and @rhode skin on this meaningful campaign inspired by research from @Kindness.org 💛 what sounds inspire kindness for you 👀 #elfcosmetics #eyeslipsface #makeupasmr #soundbath be kind to yourself ✨ and take a deep breath 🌬 Happy World Kindness Day 🫶 for a lil sound bath 😌 sound on 🔉 be kind to yourself ✨ and take a deep breath 🌬 Happy World Kindness Day 🫶"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7572212985628806430)  2025-11-13T14:13Z [--] followers, 1.7M engagements


"1000% guilty 😭 good thing the NEW Candied Cranberry Glow Reviver Melting Lip Balm goes with everything for only $9 each ♥ #elfcosmetics #eyeslipsface #thanksgiving #candiedcranberry and baddie on a budget ✨ every girl has two looks for Thanksgiving break bed troll 🧌 and baddie on a budget ✨ every girl has two looks for Thanksgiving break bed troll 🧌"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7577153685835271455)  2025-11-26T21:46Z 2.7M followers, 46K engagements


"if this made it to your fyp youre officially on the nice list 🎅🎁 check out the the 🔗 in bio to share your e.l.f. faves your wish may just come true #elfcosmetics #secretsanta #nostalgia #giftgiving"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7579371742662053151)  2025-12-02T21:13Z 2.7M followers, 1.4M engagements


"Halo Gloss 👋 goodbye mess 🫷creating your own lip balm just got sm easier with the NEW (S)e.l.f. Made Bottles 💗 get yours for FREE when you spend $15+ on elfcosmetics.com #elfcosmetics #eyeslipsface #haloglosss #selfmade #stitch get yours for FREE when you spend $15+ on elfcosmetics.com dw 🫶 and they come squeaky clean 🫧 NEW (S)E.L.F. MADE Bottles just dropped 😱 stitch incoming get yours for FREE when you spend $15+ on elfcosmetics.com dw 🫶 and they come squeaky clean 🫧 NEW (S)E.L.F. MADE Bottles just dropped 😱 stitch incoming"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7584951431631752479)  2025-12-17T22:05Z 2.7M followers, 6.7M engagements


"lippies that last 👏 get the Glossy Lip Stain Shades [--] Days Kit 💋 available on elfcosmetics.com #elfcosmetics #eyeslipsface #glossylipstain #lipkit #exclusiveshades the Glossy Lip Stain Shades [--] Days Kit 💋 Pinkies Up is that girl 👏 Grape Escape kit exclusive ✨ lip stain transfer test 👀 Maple Drizzle kit exclusive ✨ Spicy Sienna available on elfcosmetics.com 🛒 the Glossy Lip Stain Shades [--] Days Kit 💋 Pinkies Up is that girl 👏 Grape Escape kit exclusive ✨ lip stain transfer test 👀 Maple Drizzle kit exclusive ✨ Spicy Sienna available on elfcosmetics.com 🛒"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7591957540209036575)  2026-01-05T19:13Z 2.7M followers, 132.2K engagements


"Power Grip Dewy Setting Spray is always here to protect you.r makeup 🤗 #settingspray #elfcosmetics #eyeslipsface #powergripsettingspray #makeuptransformation when you accidentally grab the setting spray instead of the pepper spray when you accidentally grab the setting spray instead of the pepper spray"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7596381968267316511)  2026-01-17T17:22Z 2.7M followers, 71K engagements


"woke the e.l.f. up with @Dorindamedley 🍊☕✨ and can officially say I'm a morning person now 🧡 #elfcosmetics #eyeslipsface #waketheelfup #elfskin #dorindamedley waking the e.l.f. up with e.l.f. SKIN and Dorinda Medley at an 8am rave waking the e.l.f. up with e.l.f. SKIN and Dorinda Medley at an 8am rave"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7597946852754984222)  2026-01-21T22:34Z 2.7M followers, 2.7M engagements


"@avani loves @makeupby.olivia s #clowncheck 🤡 She has a pro tip to make those LED lights and makeup pop 💥 #eyeslipsfamous"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6883166238965648646)  2020-10-13T18:01Z 2.7M followers, 5.6M engagements


"No Budge Shadow Sticks swatches 😍 Comment what color you would wear 👀 #elfcosmetics #newproduct #tiktokbeauty @makeupsessions"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6961867836134411525)  2021-05-13T20:02Z [--] followers, 144.9K engagements


"Comment what bite-size lip balm shade you would wear 🥥 🍃 🍓 🍉 #swatching #asmr #makeupasmr #lipbalm #newproductalert"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7007484492612979973)  2021-09-13T18:18Z [--] followers, 1.4M engagements


"the ✨Halo Glow Liquid Filter✨ is such a versatile product grab yours now online & in-stores at @target on 8/14 #elfcosmetics #elfhaloglowliquidfilter"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7127014490297732394)  2022-08-01T20:56Z 2.7M followers, 414.8K engagements


"how to fix orange foundation 💙 #elfCamoCollection #elfCamoColorCorrector #bluecolorcorrector #colorcorrecting #colortheory"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7231581185695059242)  2023-05-10T15:48Z [--] followers, 159.5K engagements


"did we mention theyre new 🤭 all three products available in the TikTok shop 🛒 #elfcosmetics #lashxtndr #waterproofbrowpencil #inkwelleyeliner #waterproofbrows #tubingmascara InstantLiftWaterproof BrowPencil LashXTNDR Mascara H20Proof InkwellEyeliner InstantLiftWaterproof BrowPencil LashXTNDR Mascara H20Proof InkwellEyeliner"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7308846079372545326)  2023-12-04T20:55Z 2.7M followers, 127.4K engagements


"@target looked lonely 🤪 Stick it to Zits is now available in Target stores #elfcosmetics #elfskin #stickittozits #pimplepatch #acnepatch Stick It to Zits now in Target 🎯 I can fix that 🤩 you look pimply Stick It to Zits now in Target 🎯 I can fix that 🤩 you look pimply"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7320750594493386015)  2024-01-05T22:51Z 2.7M followers, 1.2M engagements


"@ na keep your eye out for some PR queen 👑 hope you will give us another chance 🫶 🚨stitch incoming🚨 🚨stitch incoming🚨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7348588263877184810)  2024-03-20T23:16Z [--] followers, 840K engagements


"swipe to like your fav products on the e.l.f. app 💗 @Alea OShea #elfcosmetics #eyeslipsface #elfapp #makeuphaul #shoppingapp"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7420473103580499231)  2024-09-30T16:25Z 2.7M followers, 49.4K engagements


"e.l.f. app looked good enough to eat tbh 🤭 did you get it right #elfcosmetics #eyeslipsface #HaloGlow #elfapp #SqueezeMeLipBalm #cakeorfake #realisticcake #lipbalm also real real or cake real CAKE real how many did you get right also real real or cake real CAKE real how many did you get right"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7433841163297213726)  2024-11-05T17:00Z 2.7M followers, 6.1M engagements


"Holy Strokes this micro-fine brow pen can do hair-like brow strokes AND freckles for only $7 who knew (we did 😏) #elfcosmetics #eyeslipsface #fauxfreckles #brows but ofc for natural-looking fluffy brows too 😌 has everyone been using a brow pen for freckles this whole time we love a 2-in-1 pen 😍 after before ok dimension 👀 yup love ✨ but ofc for natural-looking fluffy brows too 😌 has everyone been using a brow pen for freckles this whole time we love a 2-in-1 pen 😍 after before ok dimension 👀 yup love ✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7480218273527778591)  2025-03-10T16:28Z 2.7M followers, 89.2K engagements


"those were the days 🥲 #elfcosmetics #eyeslipsface #pov #2016 #2016makeup pov its [----] and you just got home from makeup shopping with your mom pov its [----] and you just got home from makeup shopping with your mom"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7484295634099490078)  2025-03-21T16:10Z 2.7M followers, 263.4K engagements


"PLZ PLZ PLZ breakouts take some of this clarifying 2% salicylic acid oil and just be calm 🙏💚 @Ade #elfSKIN #eyeslipsface #PLZClarifyOil #skincare #calming shhhh redness shhh 💚 me to my breakouts 🧘♂ more clarifying serum less stress 💆♂ shhhh redness shhh 💚 me to my breakouts 🧘♂ more clarifying serum less stress 💆♂"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7500250169405967647)  2025-05-03T16:01Z 2.7M followers, 133.5K engagements


"needed a new lil Lablushblush 🤭 @POP MART US #elfcosmetics #eyeslipsface #SheerForItBlushTint #Labubu"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7505078694587682079)  2025-05-16T16:18Z 2.7M followers, 746.5K engagements


"ITS HAPPENING EVERYBODY STAY CALM 🚨🛒 no more mess no more stress the limited-edition DIY Halo Gloss Kit you all have been asking for is officially available on TikTok Shop only #elfcosmetics #eyeslipsface #haloglowlipgloss #giantlipgloss #lipgloss only available on TikTok Shop 🛒 [--]. leave an inch of space replace the stopper and cap and stir to mix yes we read all your comments 📚 and yes its here 💗 [--]. choose your flavors and start squeezing introducing the DIY Halo Gloss Kit 🛠 [--]. apply your DIY Halo Gloss and get ready to go viral ✨ [--]. open your empty bottle and remove the stopper only"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7514737915813973278)  2025-06-11T17:01Z 2.7M followers, 3.3M engagements


"CLOSED: congrats to our winner @cely recs✨ a DIY Halo Gloss Kit GIVEAWAY you e.l.f.ing heard us right 🙌 we're giving one lucky winner their very own kit 🎁 to enter: follow @elfyeah✨ like this post 💕 and tag two friends 👯♀ entry period ends at 11:59 pm PT on June 15th. Winner announced June 16th. Rules at the 🔗 in our bio. NO PURCH NEC. Open to 18+ in [--] US/DC. Void Where Prohibited. #elfcosmetics #eyeslipsface #giantlipgloss #haloglowgloss #giveaway"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7515464293568105759)  2025-06-13T16:00Z 2.7M followers, 1.9M engagements


"dreams do come true ✨ Jelly Pop Glow Stick is BACK in the TikTok Shop #elfcosmetics #eyeslipsface #jellypop #jellypopglowstick Jelly Pop Glow Stick is e.l.f.ing BACK and a pop of shimmer for a luminous glow glassy skin its glowing down fr ✨ available NOW on the TikTok Shop 💫 Jelly Pop Glow Stick is e.l.f.ing BACK and a pop of shimmer for a luminous glow glassy skin its glowing down fr ✨ available NOW on the TikTok Shop 💫"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7542925122647149854)  2025-08-26T16:02Z 2.7M followers, 278.6K engagements


"hold the line 👙 the last drop of summer coming soon 🌞#elfcosmetics #eyeslipsface #comingsoon #newlaunch dw its coming 🔜 in a little tube 🌞 hanging on to that summer feeling dw its coming 🔜 in a little tube 🌞 hanging on to that summer feeling"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7544037945959894303)  2025-08-29T16:00Z [--] followers, 138.6K engagements


"the @NWSL Championship was e.l.f.ing legendary #NWSL #2025Championship #eyeslipsface when we say the NWSL Championship is going to be e.l.f.ing amazing ⚽ this is what we mean 🙌 when we say the NWSL Championship is going to be e.l.f.ing amazing ⚽ this is what we mean 🙌"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7576085935775960350)  2025-11-24T00:43Z 2.7M followers, 109.8K engagements


"2016 makeup was peak 😭 get the look with NEW Halo Glow Silky Powder Highlighter ✨ #elfcosmetics #eyeslipsface #newlaunch #2016makeup #haloglowhighlighter officially bringing back [----] makeup looking expensive af for $9 why did we stop doing makeup like this 😫 with NEW Halo Glow Silky Powder Highlighter 💗 officially bringing back [----] makeup looking expensive af for $9 why did we stop doing makeup like this 😫 with NEW Halo Glow Silky Powder Highlighter 💗"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7588570866812816671)  2025-12-27T16:11Z 2.7M followers, 91.9K engagements


"Replying to @iwdrn Dupes the Jelly Pop Primer and Power Grip Primer are. dupes 🫢 #elfcosmetics #powergripprimer #jellypopprimer #dupes"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7166340354751434030)  2022-11-15T20:20Z 2.7M followers, 2.3M engagements


"Weve got the best grip in the game ✨🏈Power Grip Primer ($10) has the power to grip your makeup while giving skin a soft-focus effect. Comment a 💚 below when you spot our commercial today #stickyaself #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7199403687515573547)  2023-02-12T22:43Z 2.7M followers, 360.6K engagements


"if you have oily or combination skin 💙 Gel-Yeah is the perfect winter moisturizer for you ☃❄ #gelyeahmoisturizer #elfcosmetics #elfskin #elfskincare #gelmoisturizer #comboskin POV your skin actually gets more oily in the winter POV your skin actually gets more oily in the winter"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7314800354485407007)  2023-12-20T22:01Z 2.7M followers, 280.9K engagements


"just promoted our bestie to e.l.f.ing CEO for the day 👩🏻💼👑 @Mikayla Nogueiras first order of business: bringing back the Marriage Material Lip Duo 😱 get it for $12 on elfcosmetics.com #elfcosmetics #eyeslipsface #MarriageMaterialLipDuo #lipkit #restock #elfxMikayla #marriagematerial bring back the lip kit baby 📣 get it at elfcosmetics.com 👀 bring back the lip kit baby 📣 get it at elfcosmetics.com 👀"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7398210011396066591)  2024-08-01T16:33Z 2.7M followers, 1.8M engagements


"is it possible to be TOO obsessed with cherry colored looks 👀🍒 @JhordanB. #elfcosmetics #eyeslipsface #SheerSlickLipstickBlackCherry #blackcherry #lipcombo pov you ask whats in my makeup bag 🍒 Cream Glide Lip Liner in Mauve Aside Sheer Slick Lipstick in Black Cherry pov you ask whats in my makeup bag 🍒 Cream Glide Lip Liner in Mauve Aside Sheer Slick Lipstick in Black Cherry"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7472433809997303070)  2025-02-17T17:00Z 2.7M followers, 113.6K engagements


"Replying to @lilreeeep JUMBO drop coming tomorrow May 22nd 👀 #elfcosmetics #eyeslipsface #PowerGripPrimer #comingsoon now thats a 💢 JUMBO 💢 idea now thats a 💢 JUMBO 💢 idea"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7506936838993612062)  2025-05-21T16:29Z 2.7M followers, 9M engagements


"cant stop wont stop 👀 *please note results may vary when mixing different flavors 🪄 using the bottle a second (or third or fourth) time is at your own risk if you want to use the bottle again we recommend making sure the bottle is e.l.f.ing cleaned and sanitized #elfcosmetics #eyeslipsface #elfhaloglow #lipgloss [--] how many lippies can we fit into the Halo Glow bottle 👀😅 [--] [--] [--] [--] [--] [--] [--] how many lippies can we fit into the Halo Glow bottle 👀😅 [--] [--] [--] [--] [--] 1"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7508094269371059486)  2025-05-24T19:20Z 2.7M followers, 6.7M engagements


"follow so you dont miss ✨ the official reveal ✨ #elfcosmetics #eyeslipsface #ComingSoon"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7511012627477204254)  2025-06-01T16:05Z 2.7M followers, 9.1M engagements


"a glass 75% full type of mindset 🤭 #elfcosmetics #eyeslipsface #omgvalue not sure if you knew are $10 or less 😱 that 75% of all e.l.f. products not sure if you knew are $10 or less 😱 that 75% of all e.l.f. products"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7517036162461076766)  2025-06-17T21:39Z 2.7M followers, 918.8K engagements


"fall = lip combo season 🍂🤎 get the look for $12 at elfcosmetics.com ☕ #elfcosmetics #eyeslipsface #lipcombo #fallmakeup #espresso Double Plump Espresso Lips ☕ NEW Glow Reviver Plumping Lip Oil: Espresso Tonic ✨ NEW Cream Glide Lip Liner: Doppio Espresso 🤎 ✨NEW✨ fall lip combo just dropped 🍂 Double Plump Espresso Lips ☕ NEW Glow Reviver Plumping Lip Oil: Espresso Tonic ✨ NEW Cream Glide Lip Liner: Doppio Espresso 🤎 ✨NEW✨ fall lip combo just dropped 🍂"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7553792376410492174)  2025-09-24T22:52Z 2.7M followers, 164.5K engagements


"THIS IS NOT A DRILL 🚨 join the live TODAY and get Pout Clout Lip Plumping Pens for $1 each 😱 max [--] pens per purchase 🛒 PLUS get shipping when you spend $11+ 🫣 did it sell out this hour dw more will be dropped on the 11th minute every hour until 4:11 PM EST while supplies last 🫶 #elfcosmetics #eyeslipsface #poutclout #tiktoklive #onedollarmakeup its 11/11 and your wish is coming true 🪄 TODAY Pout Clout Lip Plumping Pens are $1 😳 only on TikTok Live 🌟 give your pout some clout 💅 for just $1 😱 dropping every hour until 4:11 PM EST while supplies last 💫 I wish e.l.f. was $1 at 11:11"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7571467151891107103)  2025-11-11T14:00Z 2.7M followers, 9.8M engagements


"celebrity dog groomer 🐾 @Jess Rona gives an e.l.f. 👏 about being cruelty-free 💗 which is why shes spreading the word about e.l.f. Beautys 4th Annual Impact Report and give an e.l.f. campaign 🫶 read the receipts at elfbeauty.com/impact #elfcosmetics #eyeslipsface #giveanelf"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7580501421460639006)  2025-12-05T22:17Z 2.7M followers, 3.2M engagements


"@Dorindamedley woke the e.l.f. up with us 🙌 starting on the bright side with fresh skin good energy and the music turned all the way up 🧡 because when your skin feels good the vibe follows 🍊☕✨"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7597863534441139487)  2026-01-21T17:11Z 2.7M followers, 22M engagements


"Meet Olivia 😍 #EyesLipsFamous #Winner So e.l.f.ing inspired by Olivias passion for makeup ❤ Congrats girl 👏 @avani #duet with @makeupby.olivia"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6865737797655858437)  2020-08-27T18:49Z 2.7M followers, 1.6M engagements


"@missmonolids gives us a lesson in putty blush💞 The putty blush brush makes application easy as e.l.f. 😊 Love that finish 💯 #tiktokmademebuyit"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/6922889019764296966)  2021-01-28T19:05Z 2.7M followers, 107.7K engagements


"think @Makeup2themaxx is onto something with our new luminous putty blush 👀 #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7112530629119561003)  2022-06-23T20:11Z 2.7M followers, 165.7K engagements


"@Chris Olsen and @Ian Paget are HERE talking about their breakup THIS IS NOT A DRILL 🫢 Stay tuned for more tomorrow 👀 #makeupovermakeup #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7233815145548664110)  2023-05-16T16:17Z 2.7M followers, 2.8M engagements


"a blush for every makeup aesthetic 🫶 available in our TikTok shop 🛒 #elfcosmetics #elfglowwands #haloglowwand #glowyblush #blushwand #beautyontiktokshop"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7280660181145406766)  2023-09-19T22:00Z 2.7M followers, 131.3K engagements


"head to @target and check out all the e.l.f. essentials for men 🔥 #elfcosmetics #elfwowbrowgel #tintedbrowgel #mengroomingtips #mensgroomingtips"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7286153006595263786)  2023-10-04T17:15Z 2.7M followers, 315.7K engagements


"its date nightlets kiss and makeup #eyeslipsface #elfcosmetics #eyeskipfacedirty #dirtypillows #elfxjennifercoolidge"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7304023467937172782)  2023-11-21T21:01Z 2.7M followers, 95.1K engagements


"the glide ugh 😍 Cream Glide Lip Liner available in our TikTok shop 🛒 #elfcosmetics #lipliner #eyeslipsface #elflipliner #elf #creamylipliners #liplinerpencil testinge.l.f.s ✨NEW✨ CreamGlideLipLiners glideswithouttugging😌 woodpencil sharpenswell👀 eightshadeoptions for$2each😳 shade: SpilltheTea☕ pigmentedand creamyformula🙌 shade: RedReceipt🧾 finalscore: 11/10nonotes shade: PinkySwear💞 shade: Plum&GetIt💜 testinge.l.f.s ✨NEW✨ CreamGlideLipLiners glideswithouttugging😌 woodpencil sharpenswell👀 eightshadeoptions for$2each😳 shade: SpilltheTea☕ pigmentedand creamyformula🙌 shade:"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7317280317176302879)  2023-12-27T14:25Z 2.7M followers, 10.4M engagements


"how to ✨glow up✨ with the NEW e.l.f. SKIN Bronzing Drops #elfSKIN #elfbronzingdrops #eyeslipsface #bronzingdrops #justdropped #tiktokshop"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7358597192535280939)  2024-04-16T22:35Z 2.7M followers, 7.6M engagements


"easiest way to get glass skin 👏 get the LIMITED-EDITION Jelly Pop Glow Stick before it sells out #elfcosmetics #eyeslipsface #jellypop #jellypopglowstick #highlighter"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7371163730270260523)  2024-05-20T19:20Z 2.7M followers, 137.2K engagements


"deaf genderqueer trans Chinese Jewish model artistChella Man doesnt fit into any box and thats the way they like it 🤗 watch their powerful story of self-expression and artistry 🎨👏 at the link in bio @Chella Man #elfcosmetics #elfSKIN #eyeslipsface #showyoursELF #chellaman #pridemonth #bts"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7377917196015619359)  2024-06-08T00:07Z 2.7M followers, 91.9K engagements


"are you more excited about the new Lip Plumping Gloss packaging or the colors 👀 #elfcosmetics #eyeslipsface #lipplumpinggloss #lipgloss Pink Cosmo Bahama Mama you all liked it NEW Sweet Talker three NEW shades of Lip Plumping Gloss 💖 NEW Petal Pressed NEW Chocolate Glaze Champagne Glam so we made it in more colors 🤗 Pink Cosmo Bahama Mama you all liked it NEW Sweet Talker three NEW shades of Lip Plumping Gloss 💖 NEW Petal Pressed NEW Chocolate Glaze Champagne Glam so we made it in more colors 🤗"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7392353008551464222)  2024-07-16T21:45Z 2.7M followers, 130.8K engagements


"transform your makeup routine with our ✨NEW✨ Full Face & Eye Makeup Brush Set 😍 why youll love it: 🌟 now includes Blending Brush and Total Face Sponge 💖 [--] brushes Total Face Sponge AND a travel-ready case 🖌 soft synthetic bristles 🌲 FSC-certified wood handles get more bang for your brush 🙌 available now for ONLY $30 ($56 value) on http://elfcosmetics.com the e.l.f. app and TikTok Shop 💕 #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan #makeupbrushes Full Face & Eye Makeup Brush Set 🤩 $56 value for ✨ONLY $30✨ the only e.l.f.ing brushes youll ever need 🤭✨ plus the Total"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7402654581823393055)  2024-08-13T16:00Z 2.7M followers, 151.3K engagements


"two BRAND NEW brush sets 🤩 for all your makeup needs 💓 get the NEW Full Face & Eye Brush Set for $30 and NEW Ten Out of Ten Brush Set for $35 at elfcosmetics.com #elfcosmetics #eyeslipsface #FullFaceAndEyeBrushSet #TenOutOfTenBrushSet #elfbrushes #makeupbrushes #genzedit Full Face and Eye Brush Set ✨ for a video comparing our two NEW brush sets ✨ its fine 😅 ✨ Ten Out of Ten Brush Set ✨ POV we hired a gen z editor 🫠 Full Face and Eye Brush Set ✨ for a video comparing our two NEW brush sets ✨ its fine 😅 ✨ Ten Out of Ten Brush Set ✨ POV we hired a gen z editor 🫠"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7419359188209388831)  2024-09-27T16:23Z 2.7M followers, 72.9K engagements


"small update 🤏 you can now collect e.l.f. minis 😭 get the @Mini Brands Ulta Beauty collection in stores @Ulta Beauty or at Ultabeauty.com #elfcosmetics #eyeslipsface #MiniBrandsUltaBeautyCollection #makeuphaul #minimakeup #minis"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7422706585945853227)  2024-10-06T16:52Z 2.7M followers, 293.6K engagements


"tag your short bestie 🪩🛒 and invite them to go to @Ulta Beauty to pick up the Mini Brands Ulta collection with you 👯♀ #eflcosmetics #eyeslipsface #GlowReviverLipOil #MiniBrandsUltaBeautyCollection #miniature #minimakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7423064004072852778)  2024-10-07T15:59Z 2.7M followers, 114.8K engagements


"get an unmatched boost of hydration 💦 with our Triple Bounce Serum @Tiara Willis #elfSKIN #eyeslipsface #HolyHydrationTripleBounceSerum #dryskin #hydratingskincare vs. after 💦 my skin before moisturizing 😳 vs. after 💦 my skin before moisturizing 😳"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7424224894289808671)  2024-10-10T19:04Z 2.7M followers, 92K engagements


"Halo Glow Liquid Filter x Setting Powder 🤩 pick up $30+ of your fav Halo Glow products in the TikTok Shop and get Pinkie Puffs for #elfcosmetics #eyeslipsface #HaloGlowSettingPowder #beautytips why do you put powder on Halo Glow why do you put powder on Halo Glow"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7424551842832600351)  2024-10-11T16:13Z 2.7M followers, 200.1K engagements


"glamor-eyes your makeup routine 🤭 with $6 Fine as Fleck Glitter Eyeshadows available now in the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #FineasFleckGlitterEyeshadow #swatches #glittereyeshadow #glitter White Hot Its Glit Filthy Rich Pop Off Pink time to shine ✨ Straight Fire which is your fav 🥰 with ✨NEW✨ Fine as Fleck Glitter Eyeshadow Champagne Showers White Hot Its Glit Filthy Rich Pop Off Pink time to shine ✨ Straight Fire which is your fav 🥰 with ✨NEW✨ Fine as Fleck Glitter Eyeshadow Champagne Showers"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7430903395373878558)  2024-10-28T19:00Z 2.7M followers, 2.6M engagements

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