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# ![@elfyeah Avatar](https://lunarcrush.com/gi/w:26/cr:tiktok::6791858878000497670.png) @elfyeah e.l.f. Cosmetics

e.l.f. Cosmetics has recently launched several new products, including the Halo Glow Skin Tint, Glow Reviver Plumping Lip Oils, and Glow Reviver Melting Lip Balms. The company is also promoting its existing best-sellers, such as the Power Grip Primer, which has gone viral for its ability to grip makeup and give skin a soft-focus effect. Additionally, e.l.f. Cosmetics has collaborated with other brands, including Liquid Death, on a limited-edition "corpse paint" makeup collection.

### Engagements: XXXXXXX [#](/creator/tiktok::6791858878000497670/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:interactions.svg)

- X Week XXXXXXXXX -XX%
- X Month XXXXXXXXXX +71%
- X Months XXXXXXXXXXX -XXXX%
- X Year XXXXXXXXXXX +62%

### Mentions: XX [#](/creator/tiktok::6791858878000497670/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XX +27%
- X Months XXX +10%
- X Year XXX +116%

### Followers: XXXXXXXXX [#](/creator/tiktok::6791858878000497670/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:followers.svg)

- X Week XXXXXXXXX +0.21%
- X Month XXXXXXXXX +1.80%
- X Months XXXXXXXXX +21%
- X Year XXXXXXXXX +41%

### CreatorRank: XXXXXXX [#](/creator/tiktok::6791858878000497670/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::6791858878000497670/c:line/m:influencer_rank.svg)

### Social Influence [#](/creator/tiktok::6791858878000497670/influence)
---

**Social category influence**
[social networks](/list/social-networks)  #7233 [technology brands](/list/technology-brands)  #7933 [cryptocurrencies](/list/cryptocurrencies)  [stocks](/list/stocks)  [finance](/list/finance) 

**Social topic influence**
[tiktok](/topic/tiktok) #2068, [elf cosmetics](/topic/elf-cosmetics) #3, [cosmetics](/topic/cosmetics) #106, [candy](/topic/candy) #1895, [mega](/topic/mega) #208, [elf](/topic/elf) #31, [tiktok shop](/topic/tiktok-shop) #16, [usdc](/topic/usdc), [halloween](/topic/halloween), [up the](/topic/up-the)

**Top assets mentioned**
[USDC (USDC)](/topic/usdc) [BlackBerry Limited (BB)](/topic/blackberry)
### Top Social Posts [#](/creator/tiktok::6791858878000497670/posts)
---
Top posts by engagements in the last XX hours

"you deserve a sweet treat 🍦 go get yourself some NEW Vanilla Soft Serve Glow Reviver Melting Lip Balm NOW available on TikTok Shop 🛒 #elfcosmetics #eyeslipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #newmakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7545931364948856094) [@elfyeah](/creator/tiktok/elfyeah) 2025-09-03T18:28Z 2.5M followers, 11.1M engagements


"ATTENTION 🚨 PRIME-R DAY STARTS TOMORROW 🩵 Power Grip Primer MEGA drops in the TikTok Shop at 9am PST on Oct. 7th for just $XX while supplies last 🏃♀ select a FREE Power Grip Primer Mini + receive FREE Standard Shipping at checkout no code required 😱 must have at least one item in cart 🛒 valid while supplies last or until 11:59 PM PT on October X 2025 #elfcosmetics #eyeslipsface #PowerGripMega #elfprimer #newlaunch"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7558182945853377823) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-06T18:50Z 2.5M followers, 13.1M engagements


"apply Bright Icon Vitamin C + E + Ferulic Serum and watch the radiant rewards roll in 💸 🌟 #elfcosmetics #eyeslipsface"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7561146819619622175) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-14T18:31Z 2.5M followers, 54.4K engagements


"e.l.f. app looked good enough to eat tbh 🤭 did you get it right #elfcosmetics #eyeslipsface #HaloGlow #elfapp #SqueezeMeLipBalm #cakeorfake #realisticcake #lipbalm"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7433841163297213726) [@elfyeah](/creator/tiktok/elfyeah) 2024-11-05T17:00Z 2.5M followers, 6.1M engagements


"✨giveaway alert✨ for a chance to redeem your face card 💳 Bandolier accessories and a YEAR supply of Bright Icon Vitamin C + E + Ferulic Serum 🔆 follow @elfyeah and @bandolierstyle ➕ like and save this post 🧡 and DM it to a friend 👯♀ giveaway starts NOW and ends 10/21 at 11:59 PM PT NO PURCH NEC 💅 open to 18+ in XX US/DC 🙋♀ winner will be chosen at random and contacted via direct message 💌 void where prohibited 🔗 rules: link in bio #elfSKIN #eyeslipface #giveaway #bandolier"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7561485587920719134) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-15T16:26Z 2.5M followers, 148.8K engagements


"using a bit of e.l.f.craft to brew up something youve been dreaming of 🌙🔮🍬 #elfcosmetics #eyeslipsface #comingsoon #newlaunch"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7562317042641046814) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-17T22:12Z 2.5M followers, 117.5K engagements


"your favorite lip exfoliator had a glow up ✨ #elfcosmetics #elfexfoliator #lipexfoliator #lipscrub"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7246239246703512878) [@elfyeah](/creator/tiktok/elfyeah) 2023-06-19T03:49Z 2.5M followers, 209.9K engagements


"can't decide 😩 you could also just get both 🤭 these value packed kits are available NOW on elfskin.com 💸 🛒 #elfSKIN #eyeslipsface #skincarekits #morningroutine #glowingskin"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7560002380360715550) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-11T16:30Z 2.5M followers, 66.3K engagements


"thoughts on @Kiana 💗s design 👀 @Spirit Halloween #elfcosmetics #eyeslipsface #HaloGlowBoss #SpiritHalloween #HaloGloss"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7556319945345322271) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-01T18:21Z 2.5M followers, 275.4K engagements


"@z.reilly_fx made this sweet video🍦😱 to serve up the ✨NEW✨ Vanilla Soft Serve Glow Reviver Melting Lip Balm #elfcosmetics #eyelipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #newlaunch"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7559265432914398494) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-09T16:50Z 2.5M followers, 136.1K engagements


"THE product of the summer ☀🧴#elfwhoaglow #elfspf #affordablesunscreen #affordableSPF #glowysunscreen #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7255472281848270123) [@elfyeah](/creator/tiktok/elfyeah) 2023-07-14T00:58Z 2.5M followers, 4.9M engagements


"we're taking guesses #elfcosmetics #eyeslipsface #comingsoon"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7396764452508470571) [@elfyeah](/creator/tiktok/elfyeah) 2024-07-28T19:03Z 2.5M followers, 2.3M engagements


"lab leak 🚨😱 NEW Power Grip Matte Primer is now available for Beauty Squad Members on elfcosmetics.com 🖤 #elfcosmetics #eyeslipsface #PowerGripMattePrimer #matteprimer #primer #newproduct #newmakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7446830306767686943) [@elfyeah](/creator/tiktok/elfyeah) 2024-12-10T17:05Z 2.5M followers, 4.8M engagements


"Weve got the best grip in the game ✨🏈Power Grip Primer ($10) has the power to grip your makeup while giving skin a soft-focus effect. Comment a 💚 below when you spot our commercial today #stickyaself #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7199403687515573547) [@elfyeah](/creator/tiktok/elfyeah) 2023-02-12T22:43Z 2.5M followers, 355.9K engagements


"the hottest look on your fyp: 🥀Corpse Paint makeup 🥀 by e.l.f. x @Liquid Death get the coffin-shaped collab kit at elfcosmetics.com/corpsepaint before its deceased 🛒 #liquiddeath #murderyourthirst #elfcosmetics #eyeslipsface"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7350710141286714667) [@elfyeah](/creator/tiktok/elfyeah) 2024-03-26T16:29Z 2.5M followers, 17.9M engagements


"get the NEW Power Grip Dewy Setting Spray 💦 and receive a ✨FREE✨ mini PG Primer on e.l.f. orders over $XX in the TikTok Shop until 4/3 #elfpowercouple #superbrandday #shakespraystay #elfcosmetics #eyeslipsface"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7352569099131620651) [@elfyeah](/creator/tiktok/elfyeah) 2024-03-31T16:43Z 2.5M followers, 10.8M engagements


"what do you think were cooking up 🧪 hit follow so you dont miss the big reveal 👀 #elfcosmetics #eyeslipsface #newproduct #PowerGripPrimer #primer #makeupprimer"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7446457941235977503) [@elfyeah](/creator/tiktok/elfyeah) 2024-12-09T17:00Z 2.5M followers, 1.1M engagements


"dont sleep on your one-way ticket to a FREE ultra-lush eye mask + dreamy soft-focus look when you shop any of Meghan Trainors faves on elfcosmetics.com: 💖 Halo Glow Liquid Filter 💖 Halo Glow Powder Filter 💖 Halo Glow Beauty Wands 💖 Glow Reviver Lip Oil Glimmer #eyeslipsfaceclouds #cloudskin #elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7471384894292118814) [@elfyeah](/creator/tiktok/elfyeah) 2025-02-14T21:09Z 2.5M followers, 127.4K engagements


"it's OFFICIAL we're teaming up with @NWSL as their FIRST official makeup & skincare partner ⚽ SO e.l.f.ing excited to continue Empowering. Legendary. Females 💪✨ #elfcosmetics #eyeslipsface #NWSL #soccer"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7479092649450835231) [@elfyeah](/creator/tiktok/elfyeah) 2025-03-07T15:40Z 2.5M followers, 78.1K engagements


"follow so you dont miss ✨ the official reveal ✨ #elfcosmetics #eyeslipsface #ComingSoon"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7511012627477204254) [@elfyeah](/creator/tiktok/elfyeah) 2025-06-01T16:05Z 2.5M followers, 9.1M engagements


"12 shades of NEW Smoky Kohl Eyeliners comin in hot 🥵🔥 #elfcosmetics #eyeslipsface #SmokyKohlEyeliner #eyeliner"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7513981555702877470) [@elfyeah](/creator/tiktok/elfyeah) 2025-06-09T16:06Z 2.5M followers, 642.5K engagements


"shopping lists are more of a suggestion anyway 😅 #elfcosmetics #eyeslipsface #GlowReviverMeltingBalms #shopping @target"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7527798245762845983) [@elfyeah](/creator/tiktok/elfyeah) 2025-07-16T21:42Z 2.5M followers, 206.3K engagements


"the correct way to pop the question 🙂💍 Jelly Pop Primer is back on TikTok Shop 🤍 #elfcosmetics #eyeslipsface #JellyPopDewPrimer #proposal"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7534852968655408415) [@elfyeah](/creator/tiktok/elfyeah) 2025-08-04T21:58Z 2.5M followers, 2.6M engagements


"have you fallen victim to overpriced beauty hit our line ☎ 1-855-COLD-HARD-LASH today to see what your case is worth #elfcosmetics #eyeslipsface #ElfinoandSchmarnes"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7537396584330317086) [@elfyeah](/creator/tiktok/elfyeah) 2025-08-11T18:28Z 2.5M followers, 4.1M engagements


"so many shimmery NEW launches to love 💞 available in the TikTok Shop #elfcosmetics #eyeslipsface #newlaunch #shimmermakeup"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7560805235560582430) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-13T20:26Z 2.5M followers, 76.2K engagements


"find out whats inside 👀 NEW The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar ✨📅 is now available to Beauty Squad Members 👯♀ on elfcosmetics.com #elfcosmetics #eyeslipsface #adventcalendar2025 #elfadventcalendar"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7561889893819960607) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-16T18:35Z 2.5M followers, 364.7K engagements


"you manifested 🔮 we listened👂get the highly requested NEW Cotton Candy Crush 🍬 & Peach Ring 🍑 Glow Reviver Melting Lip Balms when they drop on October 21st 🛒#elfcosmetics #eyeslipsface #newlaunch #cottoncandy #peachring"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7562975006787915039) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-19T16:45Z 2.5M followers, 48.7K engagements


"you guys are e.l.f.ing fast 🤯 we want to make sure the e.l.f.ies have another chance to get the SOLD OUT Power Grip Primer MEGA 🫶 that's why we're giving 🔟 lucky winners on TikTok the chance to win their very own to enter this MEGA giveaway: like this post 🩵 follow @elfyeah ➕and tag a friend below 👯♀ Giveaway starts NOW and ends October XX 2025 at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in XX US/DC. Winners will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7558534619268779294) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-07T17:34Z 2.5M followers, 5.6M engagements


"were under your spell 🪄😍 the highly requested NEW Cotton Candy Crush and Peach Ring Glow Reviver Melting Lip Balms 🍬🍑 drop TOMORROW October 21st #elfcosmetics #eyeslipsface #GlowReviverMeltingLipBalm"  
[TikTok Link](https://www.tiktok.com/@elfyeah/video/7563366806442741022) [@elfyeah](/creator/tiktok/elfyeah) 2025-10-20T18:06Z 2.5M followers, 51.8K engagements