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# ![Elf Cosmetics Graphic](https://lunarcrush.com/gi/w:26/t:elf-cosmetics.png) Elf Cosmetics

Elf Cosmetics faces backlash over a recent ad campaign, but is actively engaging with its audience on social media. The brand is also promoting new product launches, including the Power Grip Primer MEGA, which has generated significant buzz.

### About Elf Cosmetics
Elf Cosmetics is a makeup and skincare brand.  

### Insights [#](/topic/elf-cosmetics/insights)
- elf cosmetics Creators hit a 52-Week high of XXX for the day
- elf cosmetics Creators hit an all time of XXX for the day
- elf cosmetics Mentions hit a 52-Week high of XXX for the day
- elf cosmetics Mentions hit an all time of XXX for the day

### Engagements: XXXXXXXXX [#](/topic/elf-cosmetics/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:elf-cosmetics/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/elf-cosmetics/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXX  
**1 Week**: XXXXXXXXXX -XX%  
**1 Month**: XXXXXXXXXX +237%  
**6 Months**: XXXXXXXXXXX -XX%  
**1 Year**: XXXXXXXXXXX +17%  
**1-Year High**: XXXXXXXXXX on 2025-08-13  
**1-Year Low**: XX on 2025-06-02  

| Social Network | TikTok    | X      | YouTube | Reddit | News |
| -------------- | ------    | -      | ------- | ------ | ---- |
| Engagements    | XXXXXXXXX | XXXXXX | XXXXXX  | XXXXX  | X    |
  

  
  
### Mentions: XXX [#](/topic/elf-cosmetics/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:elf-cosmetics/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/elf-cosmetics/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**6 Months**: XXXXX +3,800%  
**1-Year High**: XXX on 2025-10-16  
**1-Year Low**: X on 2025-06-02  

| Social Network | TikTok | X  | YouTube | Reddit | News |
| -------------- | ------ | -  | ------- | ------ | ---- |
| Mentions       | XXX    | XX | XXX     | XX     | X    |
  

  
  
### Creators: XXX [#](/topic/elf-cosmetics/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:elf-cosmetics/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/elf-cosmetics/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Elf Cosmetics in the last XX hours which is down XX% from XXX in the previous XX hours
**Daily Average**: XXX  
**6 Months**: XXXXX +3,308%  
**1-Year High**: XXX on 2025-10-16  
**1-Year Low**: X on 2025-06-02  

The most influential creators that mention Elf Cosmetics in the last XX hours

| Creator                                        | Rank | Followers | Posts | Engagements |
| -------                                        | ---- | --------- | ----- | ----------- |
| [@elfcosmetics](/creator/youtube/elfcosmetics) | X    | XXXXXXX   | X     | XX          |

[View More](/list/creators/elf-cosmetics/100)
  
  
### Sentiment: XX% [#](/topic/elf-cosmetics/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:elf-cosmetics/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/elf-cosmetics/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% no change  
**1 Month**: XX% +6%  
**6 Months**: XX% -X%  
**1 Year**: XX% -X%  
**1-Year High**: XXX% on 2025-02-09  
**1-Year Low**: XX% on 2025-08-14  

**Most Supportive Themes**
- **Product Reviews and Routines:** (45%) Posts highlight the affordability and quality of Elf Cosmetics products, with creators showcasing routines and reviews.
- **Brand Engagement:** (20%) The brand is actively engaging with its audience, particularly on X, promoting events and interacting with creators.
- **Jelly Pop Promotion:** (15%) The limited edition Jelly Pop products are generating buzz, with multiple posts featuring the product and driving engagement.
  
**Most Critical Themes**
- **Negative Sentiment:** (29%)  Potential dissatisfaction with Elf Cosmetics products or marketing.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral | %   | Negative | %  |
| ------- | --------  | -   | ------- | -   | -------- | -  |
| TikTok  | XXXXXXXXX | XX% | XXXXXXX | XX% | XXXXXX   | X% |
| X       | XXXXXX    | X%  | XXXXX   | X%  | XXX      | X% |
| YouTube | XXXXXX    | X%  | XXXXXX  | X%  | XXXXX    | X% |
| Reddit  | XXX       | X%  | XXX     | X%  | XX       | X% |
| News    | X         | X%  | X       | X%  | X        | X% |
|         |           |     |         |     |          |    |
| Total   | XXXXXXXXX | XX% | XXXXXXX | XX% | XXXXXXX  | X% |
  


**Top assets mentioned**
In the posts about Elf Cosmetics in the last XX hours

[aelf (ELF)](/topic/$elf)
[Berry Global Group, Inc. (BERY)](/topic/$bery)
[Lululemon Athletica Inc (LULU)](/topic/$lulu)
[Walmart, Inc. (WMT)](/topic/$wmt)
[Mist (MIST)](/topic/$mist)
[BlackBerry Limited (BB)](/topic/blackberry)
[GRAIL, Inc. Common Stock (GRAL)](/topic/$gral)
[Duolingo, Inc. Class A Common Stock (DUOL)](/topic/$duol)
[Starbucks Corporation (SBUX)](/topic/$sbux)
[Dutch Bros Inc. (BROS)](/topic/$bros)

**Top topics mentioned**
In the posts about Elf Cosmetics in the last XX hours

[cosmetics](/topic/cosmetics), [paris](/topic/paris), [united states](/topic/united-states), [liquid](/topic/liquid), [coins bsc](/topic/coins-bsc), [$elf](/topic/$elf), [coins layer 1](/topic/coins-layer-1), [tiktok](/topic/tiktok), [elf](/topic/elf), [affordable](/topic/affordable), [sol](/topic/sol), [ta](/topic/ta), [glam](/topic/glam), [all the](/topic/all-the), [mega](/topic/mega), [twitch](/topic/twitch), [nyx](/topic/nyx), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [armani](/topic/armani), [combo](/topic/combo), [este lauder](/topic/este-lauder), [drops](/topic/drops), [unboxing](/topic/unboxing), [hannah](/topic/hannah), [halloween](/topic/halloween), [stocks consumer defensive](/topic/stocks-consumer-defensive), [skincare](/topic/skincare), [$bery](/topic/$bery), [$lulu](/topic/$lulu), [influencer](/topic/influencer), [$wmt](/topic/$wmt), [let me](/topic/let-me), [youtube](/topic/youtube), [filter](/topic/filter), [glow](/topic/glow), [patrick](/topic/patrick), [victorias secret](/topic/victorias-secret), [$mist](/topic/$mist), [instagram](/topic/instagram), [aesthetic](/topic/aesthetic), [make a](/topic/make-a), [lipstick](/topic/lipstick), [haul](/topic/haul), [york](/topic/york), [comedian](/topic/comedian), [budgeting](/topic/budgeting), [brands](/topic/brands), [grip](/topic/grip), [burst](/topic/burst), [london](/topic/london), [lancme](/topic/lancme), [ulta](/topic/ulta), [hills](/topic/hills), [maybelline](/topic/maybelline), [blend](/topic/blend), [benefit cosmetics](/topic/benefit-cosmetics), [pov you](/topic/pov-you), [alexis](/topic/alexis), [favorites](/topic/favorites), [black girl](/topic/black-girl), [mi](/topic/mi), [blackberry](/topic/blackberry), [stocks technology](/topic/stocks-technology), [shein](/topic/shein), [lady gaga](/topic/lady-gaga), [colour](/topic/colour), [dove](/topic/dove), [jelly](/topic/jelly), [has been](/topic/has-been), [bieber](/topic/bieber), [tan](/topic/tan), [shoutout](/topic/shoutout), [limited edition](/topic/limited-edition), [house of](/topic/house-of), [livestream](/topic/livestream), [crystal](/topic/crystal), [vlogs](/topic/vlogs), [pink](/topic/pink), [money](/topic/money), [ilia](/topic/ilia), [life of](/topic/life-of), [bloom](/topic/bloom), [ads](/topic/ads), [candy](/topic/candy), [og](/topic/og), [luxury](/topic/luxury), [over the](/topic/over-the), [bubble](/topic/bubble), [elephant](/topic/elephant), [saving](/topic/saving), [beginner](/topic/beginner), [hack](/topic/hack), [a very](/topic/a-very), [amber](/topic/amber), [red bull](/topic/red-bull), [watermelon](/topic/watermelon), [$gral](/topic/$gral), [stocks communication services](/topic/stocks-communication-services), [hosted](/topic/hosted), [samantha](/topic/samantha)

### Top Social Posts [#](/topic/elf-cosmetics/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"8/ Brands like Streamlabs Netmarble and e.l.f. Cosmetics are already onboard Mid-sized creators saw 3045% revenue boosts in early tests. More brand deals more autonomy more $$$"  
[X Link](https://x.com/Insharamin/status/1979447531814949189) [@Insharamin](/creator/x/Insharamin) 2025-10-18T07:20Z 72.9K followers, XXX engagements


"Livestream shopping isnt coming from TikTok or YouTube. Its coming from Twitch. Amazon is testing real-time shopping ads on Twitch with e.l.f. Cosmetics. Viewers can watch discover and buy without leaving the stream. Didnt see that one coming"  
[X Link](https://x.com/bnox/status/1979438465394638890) [@bnox](/creator/x/bnox) 2025-10-18T06:44Z 25.5K followers, XXX engagements


"5 minute makeup for my early mornings as a teacher 😴 #middleschoolteacher #teachersoftiktok #teacherlife #teacher #teachergrwm #morningroutine #makeup #grwm #microinfluencer #teachermorningvlog #makeuptutorial #fallmakeup @byoma @e.l.f. Cosmetics @loral paris usa @Tower XX Beauty @Saie @rhode skin @Charlotte Tilbury @Morphe Cosmetics @Rare Beauty @Kosas"  
[TikTok Link](https://www.tiktok.com/@mollz.e/video/7562370408733855031) [@mollz.e](/creator/tiktok/mollz.e) 2025-10-18T01:40Z X followers, 2622 engagements


"@e.l.f. Cosmetics @elfcosmetics @Walmart #elfcosmetics #elfgrippingprimer #elfmakeup #walmartfinds #makeup"  
[TikTok Link](https://www.tiktok.com/@anggg239/video/7562363439662779661) [@anggg239](/creator/tiktok/anggg239) 2025-10-18T01:12Z 145.1K followers, 17.7K engagements