[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @sourfraser Fraser Cottrell | Ad Creative For Meta & TikTok Fraser Cottrell | Ad Creative For Meta & TikTok posts on X about brands, ads, $300m, meta the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXX engagements in the last XX hours. ### Engagements: XXX [#](/creator/twitter::16314737/interactions)  - X Week XXXXXX -XX% - X Month XXXXXXX -XX% - X Months XXXXXXXXX +20% - X Year XXXXXXXXX -XX% ### Mentions: XX [#](/creator/twitter::16314737/posts_active)  - X Week XX +17% - X Month XXX +7.40% - X Months XXX -XX% - X Year XXXXX -XX% ### Followers: XXXXXX [#](/creator/twitter::16314737/followers)  - X Week XXXXXX +0.24% - X Month XXXXXX +1.50% - X Months XXXXXX +13% - X Year XXXXXX +30% ### CreatorRank: XXXXXXXXX [#](/creator/twitter::16314737/influencer_rank)  ### Social Influence [#](/creator/twitter::16314737/influence) --- **Social category influence** [technology brands](/list/technology-brands) XXXX% [social networks](/list/social-networks) XXXX% [finance](/list/finance) XXXX% **Social topic influence** [brands](/topic/brands) #814, [ads](/topic/ads) #505, [$300m](/topic/$300m) #80, [meta](/topic/meta) 1.14%, [ugc](/topic/ugc) 0.76%, [trust me](/topic/trust-me) 0.76%, [$70kmo](/topic/$70kmo) #1, [pumping](/topic/pumping) 0.38%, [skincare](/topic/skincare) 0.38%, [shocked](/topic/shocked) XXXX% **Top accounts mentioned or mentioned by** [@thehonesttom](/creator/undefined) [@thechrismeade](/creator/undefined) [@iamshackelford](/creator/undefined) [@dtcmidas](/creator/undefined) [@the_honest_tom](/creator/undefined) [@mar_szychowski](/creator/undefined) [@seanecom](/creator/undefined) [@yo](/creator/undefined) [@tomrozee1](/creator/undefined) [@drakemaroc](/creator/undefined) [@bjpvenusidariya](/creator/undefined) [@ariesnotebook](/creator/undefined) [@marketingmabane](/creator/undefined) [@lindsaycraig](/creator/undefined) [@hannahhoug](/creator/undefined) [@seanjagermann](/creator/undefined) [@binghott](/creator/undefined) [@logantgott](/creator/undefined) [@louellisyt](/creator/undefined) [@jordanhill11](/creator/undefined) ### Top Social Posts [#](/creator/twitter::16314737/posts) --- Top posts by engagements in the last XX hours "Scroll through Foreplay now vs a year ago. The quality drop is apocalyptic. AI image generation and video tools lowered the barrier to entry. Now everyone's pumping out as much as possible. Meta and every DTC guru pushed "creative volume" so hard that brands forgot about quality. You're better off throwing X hyper-targeted well-crafted darts at a dartboard than throwing XX random ones. You can aim X darts. You can't aim XX. The change IS in fact happening: - Longer ideation processes - More staff for quality control - Focus on winners over output Yes it requires more investment upfront. But" [X Link](https://x.com/sourfraser/status/1976701625721917642) [@sourfraser](/creator/x/sourfraser) 2025-10-10T17:29Z 30.4K followers, 17.8K engagements "I just exposed our 150M+ creative system for Meta in a 21-minute video The exact scripts frameworks and psychological triggers we use to convert. (We usually charge 10k/month for this) Like + Comment "SYSTEM" & I'll send the link" [X Link](https://x.com/sourfraser/status/1940869495674851697) [@sourfraser](/creator/x/sourfraser) 2025-07-03T20:25Z 30.4K followers, 23.5K engagements "This is the best-looking VSL ad on the internet. fact" [X Link](https://x.com/sourfraser/status/1974830370647367680) [@sourfraser](/creator/x/sourfraser) 2025-10-05T13:33Z 30.4K followers, 28.2K engagements "Brands I absolutely love snagging inspiration from Wild Obvi RYZE Nood Carpe Simmer AuntFlo O Positiv Our Place Clutch Glue Javvy Coffee Louise Carter OYO Skincare Magic Molecule" [X Link](https://x.com/sourfraser/status/1975311951786877323) [@sourfraser](/creator/x/sourfraser) 2025-10-06T21:27Z 30.4K followers, 14K engagements "Your customers arent Googling anymore. Theyre asking ChatGPT. Whats the best CRM for a small business Which marketing agency should I hire If AI doesnt mention your brand you dont exist. Heres the best solution Ive found so far. You might be shocked: #ad" [X Link](https://x.com/sourfraser/status/1975622273999544364) [@sourfraser](/creator/x/sourfraser) 2025-10-07T18:00Z 30.4K followers, 63.1K engagements "Stop wasting budget on creative that looks good but doesn't sell. If you're a DTC brand spending $70k+ monthly on ads and want us to audit your creative strategy apply at We've made 50000+ ads tied to $300M in spend. We know what works" [X Link](https://x.com/sourfraser/status/1976338651387744563) [@sourfraser](/creator/x/sourfraser) 2025-10-09T17:27Z 30.4K followers, XXX engagements "Not every ad needs to be a winner. Some ads exist to gather data. This VSL served its purpose. The brand only ran UGC. All competitors ran UGC. We needed to test if high-production educational content would resonate with parents. Answer: Yes the format has legs. Did we learn the transition to product mention needs work Absolutely. People dropped off when we talked about the product. Now we know how to improve it. The dropshipping crowd ripped on it because they test XXX versions of the same script and call everything else garbage. But we discussed this Netflix-style look with the founder" [X Link](https://x.com/sourfraser/status/1977729369272439172) [@sourfraser](/creator/x/sourfraser) 2025-10-13T13:33Z 30.4K followers, 9466 engagements "$10.8 billion spent on Black Friday last year in the US alone. XX% were new customers. The brands that prepared made millions. The ones that didn't got nothing. Everything you need to crush Black Friday this year: 🧵" [X Link](https://x.com/sourfraser/status/1978152160203284788) [@sourfraser](/creator/x/sourfraser) 2025-10-14T17:33Z 30.4K followers, 3363 engagements "I've watched brands slash margins to XX% off thinking it drives more sales. After analysing performance data from 1000+ brands across last year's holiday season the truth is brutal. Most discount strategies are backwards (here's what actually works): 🧵" [X Link](https://x.com/sourfraser/status/1978855029302837589) [@sourfraser](/creator/x/sourfraser) 2025-10-16T16:06Z 30.4K followers, 2645 engagements "Does giving away a car really help a brand's sales August saw CUTS give away a defender and all you had to do was shop with them. $X spent = X entry. But did it result in any uplift in sales I did some digging and found out" [X Link](https://x.com/sourfraser/status/1965829997265899589) [@sourfraser](/creator/x/sourfraser) 2025-09-10T17:29Z 30.4K followers, 11.7K engagements "I've seen brands burn thousands on testing ads that never stood a chance. After making 50000+ Meta ads tied to $300M in spend I can spot why creatives flop instantly. X ad mistakes that kill budgets (and how to avoid them): 🧵" [X Link](https://x.com/sourfraser/status/1976338210692141557) [@sourfraser](/creator/x/sourfraser) 2025-10-09T17:25Z 30.4K followers, 3601 engagements "1. THE PRETTY AD THAT DOESN'T SELL Beautiful cinematography zero psychology. Fashion brands love these - they spend tens of thousands on campaign shoots then treat ad creative as an afterthought. You get lovely footage that tells you nothing about the product for X seconds" [X Link](https://x.com/sourfraser/status/1976338248541593997) [@sourfraser](/creator/x/sourfraser) 2025-10-09T17:25Z 30.4K followers, XXX engagements "The brands that scale understand this. They invest in creative strategy not just production value. They test psychology not just aesthetics. That's why scrappy DTC brands often outperform big corporations. Save this thread if you're tired of wasting ad budget on creative that looks good but doesn't sell" [X Link](https://x.com/sourfraser/status/1976338648111976871) [@sourfraser](/creator/x/sourfraser) 2025-10-09T17:27Z 30.4K followers, XXX engagements "This is just video editing with extra steps. You're describing: - Recording product demos yourself - Getting reaction footage from students - Editing them together Actual clipping is what Mr Beast does - people take his long-form content and cut it up for TikTok. Cheaper alternative: - Use AI to generate reaction clips (free) - Film your own product demos (free) - Edit them together (free) Why pay $XXX for subpar student reaction videos when AI can generate exactly what you want from your desk You're pitching video editing as if it's revolutionary. It's not" [X Link](https://x.com/sourfraser/status/1976685754030899610) [@sourfraser](/creator/x/sourfraser) 2025-10-10T16:26Z 30.4K followers, 7238 engagements "Ran both of these ads for a serum brand. One of them outperformed the other by a long shot. Id be surprised if you could guess which one did better. Video A or Video B" [X Link](https://x.com/sourfraser/status/1978444748802101525) [@sourfraser](/creator/x/sourfraser) 2025-10-15T12:56Z 30.4K followers, 8152 engagements "3 statics proving psychology beats design. OBVI: clever copy with benefit icons Nood: strange product image stops scrolls Briefed: the ad IS the product demo Simple psychology when you know your customer wins every time" [X Link](https://x.com/sourfraser/status/1978513557558849652) [@sourfraser](/creator/x/sourfraser) 2025-10-15T17:29Z 30.4K followers, 4972 engagements "My ads have spent over $300m Brands like Chomps Aloha Nailboo and Govee trust me to make their creative. The results are wild. An average drop of XX% in CPA Want results like this If you spend over $70K/mo on ads apply here:" [X Link](https://x.com/sourfraser/status/1978574281291211253) [@sourfraser](/creator/x/sourfraser) 2025-10-15T21:30Z 30.4K followers, XXX engagements "Video A did way better because: - The hook is much faster and gets into the meat of the video - The content of the video feels more like a story and less like an ad - The creator in video A matches the product better and so feels more like an authority to be talking about it - Even though video A is longer you WANT to watch it" [X Link](https://x.com/sourfraser/status/1978816533351567701) [@sourfraser](/creator/x/sourfraser) 2025-10-16T13:33Z 30.4K followers, 6403 engagements "My ads have spent over $300m Brands like Chomps Aloha Nailboo and Govee trust me to make their creative. The results are wild. An average drop of XX% in CPA Want results like this If you spend over $70K/mo on ads apply here:" [X Link](https://x.com/sourfraser/status/1979087649357938904) [@sourfraser](/creator/x/sourfraser) 2025-10-17T07:30Z 30.4K followers, XXX engagements "@LoukasHambi @foreplayzach Oh really How come" [X Link](https://x.com/sourfraser/status/1979244946772156444) [@sourfraser](/creator/x/sourfraser) 2025-10-17T17:55Z 30.4K followers, XX engagements "@kevntz @RobertFreundLaw whats the rules on AI UGC testimonials" [X Link](https://x.com/sourfraser/status/1979884352499765729) [@sourfraser](/creator/x/sourfraser) 2025-10-19T12:16Z 30.4K followers, XXX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@sourfraser Fraser Cottrell | Ad Creative For Meta & TikTok
Fraser Cottrell | Ad Creative For Meta & TikTok posts on X about brands, ads, $300m, meta the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXX engagements in the last XX hours.
Engagements: XXX #
- X Week XXXXXX -XX%
- X Month XXXXXXX -XX%
- X Months XXXXXXXXX +20%
- X Year XXXXXXXXX -XX%
Mentions: XX #
- X Week XX +17%
- X Month XXX +7.40%
- X Months XXX -XX%
- X Year XXXXX -XX%
Followers: XXXXXX #
- X Week XXXXXX +0.24%
- X Month XXXXXX +1.50%
- X Months XXXXXX +13%
- X Year XXXXXX +30%
CreatorRank: XXXXXXXXX #
Social Influence #
Social category influence technology brands XXXX% social networks XXXX% finance XXXX%
Social topic influence brands #814, ads #505, $300m #80, meta 1.14%, ugc 0.76%, trust me 0.76%, $70kmo #1, pumping 0.38%, skincare 0.38%, shocked XXXX%
Top accounts mentioned or mentioned by @thehonesttom @thechrismeade @iamshackelford @dtcmidas @the_honest_tom @mar_szychowski @seanecom @yo @tomrozee1 @drakemaroc @bjpvenusidariya @ariesnotebook @marketingmabane @lindsaycraig @hannahhoug @seanjagermann @binghott @logantgott @louellisyt @jordanhill11
Top Social Posts #
Top posts by engagements in the last XX hours
"Scroll through Foreplay now vs a year ago. The quality drop is apocalyptic. AI image generation and video tools lowered the barrier to entry. Now everyone's pumping out as much as possible. Meta and every DTC guru pushed "creative volume" so hard that brands forgot about quality. You're better off throwing X hyper-targeted well-crafted darts at a dartboard than throwing XX random ones. You can aim X darts. You can't aim XX. The change IS in fact happening: - Longer ideation processes - More staff for quality control - Focus on winners over output Yes it requires more investment upfront. But"
X Link @sourfraser 2025-10-10T17:29Z 30.4K followers, 17.8K engagements
"I just exposed our 150M+ creative system for Meta in a 21-minute video The exact scripts frameworks and psychological triggers we use to convert. (We usually charge 10k/month for this) Like + Comment "SYSTEM" & I'll send the link"
X Link @sourfraser 2025-07-03T20:25Z 30.4K followers, 23.5K engagements
"This is the best-looking VSL ad on the internet. fact"
X Link @sourfraser 2025-10-05T13:33Z 30.4K followers, 28.2K engagements
"Brands I absolutely love snagging inspiration from Wild Obvi RYZE Nood Carpe Simmer AuntFlo O Positiv Our Place Clutch Glue Javvy Coffee Louise Carter OYO Skincare Magic Molecule"
X Link @sourfraser 2025-10-06T21:27Z 30.4K followers, 14K engagements
"Your customers arent Googling anymore. Theyre asking ChatGPT. Whats the best CRM for a small business Which marketing agency should I hire If AI doesnt mention your brand you dont exist. Heres the best solution Ive found so far. You might be shocked: #ad"
X Link @sourfraser 2025-10-07T18:00Z 30.4K followers, 63.1K engagements
"Stop wasting budget on creative that looks good but doesn't sell. If you're a DTC brand spending $70k+ monthly on ads and want us to audit your creative strategy apply at We've made 50000+ ads tied to $300M in spend. We know what works"
X Link @sourfraser 2025-10-09T17:27Z 30.4K followers, XXX engagements
"Not every ad needs to be a winner. Some ads exist to gather data. This VSL served its purpose. The brand only ran UGC. All competitors ran UGC. We needed to test if high-production educational content would resonate with parents. Answer: Yes the format has legs. Did we learn the transition to product mention needs work Absolutely. People dropped off when we talked about the product. Now we know how to improve it. The dropshipping crowd ripped on it because they test XXX versions of the same script and call everything else garbage. But we discussed this Netflix-style look with the founder"
X Link @sourfraser 2025-10-13T13:33Z 30.4K followers, 9466 engagements
"$10.8 billion spent on Black Friday last year in the US alone. XX% were new customers. The brands that prepared made millions. The ones that didn't got nothing. Everything you need to crush Black Friday this year: 🧵"
X Link @sourfraser 2025-10-14T17:33Z 30.4K followers, 3363 engagements
"I've watched brands slash margins to XX% off thinking it drives more sales. After analysing performance data from 1000+ brands across last year's holiday season the truth is brutal. Most discount strategies are backwards (here's what actually works): 🧵"
X Link @sourfraser 2025-10-16T16:06Z 30.4K followers, 2645 engagements
"Does giving away a car really help a brand's sales August saw CUTS give away a defender and all you had to do was shop with them. $X spent = X entry. But did it result in any uplift in sales I did some digging and found out"
X Link @sourfraser 2025-09-10T17:29Z 30.4K followers, 11.7K engagements
"I've seen brands burn thousands on testing ads that never stood a chance. After making 50000+ Meta ads tied to $300M in spend I can spot why creatives flop instantly. X ad mistakes that kill budgets (and how to avoid them): 🧵"
X Link @sourfraser 2025-10-09T17:25Z 30.4K followers, 3601 engagements
"1. THE PRETTY AD THAT DOESN'T SELL Beautiful cinematography zero psychology. Fashion brands love these - they spend tens of thousands on campaign shoots then treat ad creative as an afterthought. You get lovely footage that tells you nothing about the product for X seconds"
X Link @sourfraser 2025-10-09T17:25Z 30.4K followers, XXX engagements
"The brands that scale understand this. They invest in creative strategy not just production value. They test psychology not just aesthetics. That's why scrappy DTC brands often outperform big corporations. Save this thread if you're tired of wasting ad budget on creative that looks good but doesn't sell"
X Link @sourfraser 2025-10-09T17:27Z 30.4K followers, XXX engagements
"This is just video editing with extra steps. You're describing: - Recording product demos yourself - Getting reaction footage from students - Editing them together Actual clipping is what Mr Beast does - people take his long-form content and cut it up for TikTok. Cheaper alternative: - Use AI to generate reaction clips (free) - Film your own product demos (free) - Edit them together (free) Why pay $XXX for subpar student reaction videos when AI can generate exactly what you want from your desk You're pitching video editing as if it's revolutionary. It's not"
X Link @sourfraser 2025-10-10T16:26Z 30.4K followers, 7238 engagements
"Ran both of these ads for a serum brand. One of them outperformed the other by a long shot. Id be surprised if you could guess which one did better. Video A or Video B"
X Link @sourfraser 2025-10-15T12:56Z 30.4K followers, 8152 engagements
"3 statics proving psychology beats design. OBVI: clever copy with benefit icons Nood: strange product image stops scrolls Briefed: the ad IS the product demo Simple psychology when you know your customer wins every time"
X Link @sourfraser 2025-10-15T17:29Z 30.4K followers, 4972 engagements
"My ads have spent over $300m Brands like Chomps Aloha Nailboo and Govee trust me to make their creative. The results are wild. An average drop of XX% in CPA Want results like this If you spend over $70K/mo on ads apply here:"
X Link @sourfraser 2025-10-15T21:30Z 30.4K followers, XXX engagements
"Video A did way better because: - The hook is much faster and gets into the meat of the video - The content of the video feels more like a story and less like an ad - The creator in video A matches the product better and so feels more like an authority to be talking about it - Even though video A is longer you WANT to watch it"
X Link @sourfraser 2025-10-16T13:33Z 30.4K followers, 6403 engagements
"My ads have spent over $300m Brands like Chomps Aloha Nailboo and Govee trust me to make their creative. The results are wild. An average drop of XX% in CPA Want results like this If you spend over $70K/mo on ads apply here:"
X Link @sourfraser 2025-10-17T07:30Z 30.4K followers, XXX engagements
"@LoukasHambi @foreplayzach Oh really How come"
X Link @sourfraser 2025-10-17T17:55Z 30.4K followers, XX engagements
"@kevntz @RobertFreundLaw whats the rules on AI UGC testimonials"
X Link @sourfraser 2025-10-19T12:16Z 30.4K followers, XXX engagements