@elfyeah e.l.f. Cosmetics
e.l.f. Cosmetics has recently launched several new products, including the Halo Glow Skin Tint, Glow Reviver Plumping Lip Oils, and Glow Reviver Melting Lip Balms. The company is also promoting its existing best-sellers, such as the Power Grip Primer, which has gone viral for its ability to grip makeup and give skin a soft-focus effect. Additionally, e.l.f. Cosmetics has collaborated with other brands, including Liquid Death, on a limited-edition "corpse paint" makeup collection.
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Social Influence
Social category influence social networks #8034 technology brands 22.45% finance 1.7% stocks 1.7% countries 1.36% cryptocurrencies 1.36% fashion brands 1.02% luxury brands 0.34% musicians 0.34%
Social topic influence elf cosmetics #4, tiktok #2454, the new #1214, elf #10, shop #1064, skin #4584, in the 8.5%, cosmetics #37, ready #102, products #4044
Top accounts mentioned or mentioned by @makeupsessions @target @elfcosmetics @liquid @peacock @avani @ulta @mikayla @nwsl @hm @hms @walmart @makeupbyolivia @makeup2themaxx @kelly @the @chella @megan @jess @mangomoniicas
Top assets mentioned Born in [--] (19) USDC (USDC)
Top Social Posts
Top posts by engagements in the last [--] hours
"did you know we also have a Halo Glow Setting Powder 👀 the perfect pair to your Halo Glow Liquid Filter @mangomoniica's skin is glowing from within 😳 #elfcosmetics #haloglow"
TikTok Link 2022-08-04T17:26Z 2.7M followers, 432.9K engagements
"are you more excited about the new Lip Plumping Gloss packaging or the colors 👀 #elfcosmetics #eyeslipsface #lipplumpinggloss #lipgloss Pink Cosmo Bahama Mama you all liked it NEW Sweet Talker three NEW shades of Lip Plumping Gloss 💖 NEW Petal Pressed NEW Chocolate Glaze Champagne Glam so we made it in more colors 🤗 Pink Cosmo Bahama Mama you all liked it NEW Sweet Talker three NEW shades of Lip Plumping Gloss 💖 NEW Petal Pressed NEW Chocolate Glaze Champagne Glam so we made it in more colors 🤗"
TikTok Link 2024-07-16T21:45Z 2.7M followers, 131K engagements
"get an unmatched boost of hydration 💦 with our Triple Bounce Serum @Tiara Willis #elfSKIN #eyeslipsface #HolyHydrationTripleBounceSerum #dryskin #hydratingskincare vs. after 💦 my skin before moisturizing 😳 vs. after 💦 my skin before moisturizing 😳"
TikTok Link 2024-10-10T19:04Z 2.7M followers, 92.2K engagements
"e.l.f. app looked good enough to eat tbh 🤭 did you get it right #elfcosmetics #eyeslipsface #HaloGlow #elfapp #SqueezeMeLipBalm #cakeorfake #realisticcake #lipbalm also real real or cake real CAKE real how many did you get right also real real or cake real CAKE real how many did you get right"
TikTok Link 2024-11-05T17:00Z 2.7M followers, 6.1M engagements
"get ready to treat your e.l.f. with NEW $9 Glow Reviver Melting Lip Balms 💋🧈 AVAILABLE TOMORROW for Beauty Squad members on elfcosmetics.com and the e.l.f. app 💄 #GlowReviverMeltingBalm #elfcosmetics #eyeslipsface #lipbalm #lippies in [--] yummy flavors 😋 its our turn to break the news 🫢 a buttery formula 🧈 theyre an actual chefs kiss 🤌💋 were dropping FLAVOR BALMS meet NEW ✨Glow Reviver✨ Melting Lip Balms in [--] yummy flavors 😋 its our turn to break the news 🫢 a buttery formula 🧈 theyre an actual chefs kiss 🤌💋 were dropping FLAVOR BALMS meet NEW ✨Glow Reviver✨ Melting Lip Balms"
TikTok Link 2025-04-03T16:00Z 2.7M followers, 956.9K engagements
"the correct way to pop the question 🙂💍 Jelly Pop Primer is back on TikTok Shop 🤍 #elfcosmetics #eyeslipsface #JellyPopDewPrimer #proposal POV he knew you were saving the last few drops for your wedding day so this is how he proposed 😭 POV he knew you were saving the last few drops for your wedding day so this is how he proposed 😭"
TikTok Link 2025-08-04T21:58Z 2.7M followers, 2.9M engagements
"have a feeling the NEW Liquid Poreless Primer + Cica is going to be ✨popular✨ available now 💚 #elfcosmetics #eyeslipsface #liquidporelessputtyprimer #cica youre green same silky formula as the og 💗 now with calming cica 💚 IS GREEN well yes to help reduce visible redness NEW Liquid Poreless Putty Primer + Cica youre green same silky formula as the og 💗 now with calming cica 💚 IS GREEN well yes to help reduce visible redness NEW Liquid Poreless Putty Primer + Cica"
TikTok Link 2025-11-20T21:08Z 2.7M followers, 533.9K engagements
"not a want but a NEED 😱💗 NEW Glow Reviver Slipstick is available exclusively in the TikTok Shop 🛒 #elfcosmetics #elfsuperbrandday #eyeslipsface #glowreviver #slipstick"
TikTok Link 2025-12-14T18:09Z 2.7M followers, 185K engagements
"in [----] we clean our brushes weekly 🤝 #elfcosmetics #eyeslipsface #brushcleaning #Januaryreset New Year wash 🫣🫣🫣 this has been a PSA to clean your brushes 🫶 these brushes have been through so much 😩 love a reset 🫧 but now they're like new New Year wash 🫣🫣🫣 this has been a PSA to clean your brushes 🫶 these brushes have been through so much 😩 love a reset 🫧 but now they're like new"
TikTok Link 2026-01-09T22:23Z 2.7M followers, 221.1K engagements
"gone too soon 🥲 we see you die-hard fans 🤘 and you guys are e.l.f.ing fast 🤯 we want to make sure the e.l.f.ies have another chance to get the SOLD OUT e.l.f. Cosmetics x @Liquid Death Lip Embalm collection ⚰ so were giving ONE lucky winner the chance to win their very own PR BOX: like this video 🖤 follow @elfyeah ➕ and repost this video using the repost button 🔁 giveaway starts NOW and ends January [--] at 11:59 p.m. PT. NO PURCH NEC. 🫶 open to 18+ in [--] US/DC ♥ winners will be chosen at random and contacted via direct message 🎁 void where prohibited ❌ rules: LINK IN BIO #liquiddeath"
TikTok Link 2026-01-15T00:00Z 2.7M followers, 205.5K engagements
"officially serving face and fashion ✨ available exclusively at @H&M on January [--] #elfcosmetics #eyeslipsface #hmbeauty #newlaunch #newfragrance Camo Blend Nude Canvas Bag 🤎 makeup but make it fashion Power Grip Salty Drip Grip Socks 🩵 Halo Glow Luminous Cloud Bag Charm 🩷 Camo Blend Nude Canvas Bag 🤎 makeup but make it fashion Power Grip Salty Drip Grip Socks 🩵 Halo Glow Luminous Cloud Bag Charm 🩷"
TikTok Link 2026-01-28T00:39Z 2.7M followers, 106.2K engagements
"no but fr its a woody gourmand fragrance with notes of vanilla 🍦musk 🤎 and Palo Santo ✨ available NOW on @H&M's TikTok Shop #elfcosmetics #eyeslipsface #HMbeauty #gourmand #palosanto"
TikTok Link 2026-01-31T16:31Z 2.7M followers, 92.8K engagements
"#NewProductAlert @makeupsessions reviews the new bite size brow pomade 👀 ✨ #eyebrows #makeupreview"
TikTok Link 2021-08-01T22:28Z 2.7M followers, 117.1K engagements
"Halo Glow Contour Beauty Wands are magic fr 🪄 get them for $9 in the TikTok Shop and get FREE Pinkie Puffs when you spend $30+ #elfcosmetics #eyeslipsface #HaloGlow #beautywands #nosecontour #contourtutorial the power of nose contour 😳 the power of nose contour 😳"
TikTok Link 2024-09-19T19:05Z 2.7M followers, 370.4K engagements
"tag your short bestie 🪩🛒 and invite them to go to @Ulta Beauty to pick up the Mini Brands Ulta collection with you 👯♀ #eflcosmetics #eyeslipsface #GlowReviverLipOil #MiniBrandsUltaBeautyCollection #miniature #minimakeup"
TikTok Link 2024-10-07T15:59Z 2.7M followers, 115K engagements
"Power Grip Primer +4% Niacinamide deserves her moment to ✨shine✨ #elfcosmetics #eyeslipsfandom #PowerGripPrimer #niacinamide #bedazzle me: them: wheres your festive spirit me: them: wheres your festive spirit"
TikTok Link 2024-12-12T17:01Z 2.7M followers, 4.3M engagements
"cleared for a flawless landing on e.l.f. Air 💅 get your one-way ticket to a dreamy soft-focus look with our NEW and LIMITED-EDITION Destination: Cloud Skin Bundle: ☁Halo Glow Liquid Filter ☁NEW Halo Glow Powder Filter ☁NEW Glow Reviver Lip Oil Glimmer in Princess Cut ☁Limited-edition Flying High Eye Mask available now on elfcosmetics.com for $36 ✈💕 #eyeslipsfaceclouds #cloudskin #elfcosmetics"
TikTok Link 2025-01-28T17:37Z 2.7M followers, 2.3M engagements
"get ready with me to color this limited-edition Bobbie Goods x e.l.f. coloring page 😚🌈 e.l.f.ies this ones for you 🥳 our free digital download may be all gone but don't worry you can still shop the page at our 🔗 in bio 🖍✨ (available at bobbiegoods.com) #elfcosmetics #eyeslipsface #colortok #bobbiegoods"
TikTok Link 2025-05-09T16:00Z 2.7M followers, 578.4K engagements
"$9 for PLUMPED up lips NEW Glow Reviver Plumping Lip Oils are ✨ now available on TikTok Shop #elfcosmetics #eyeslipsface #GlowReviverPlumpingLipOil #lipplumper #asmr"
TikTok Link 2025-09-26T19:23Z 2.7M followers, 29.2M engagements
"lip oil slick 💗 now in a stick introducing the ✨NEW Glow Reviver Slipstick✨ for only $10 exclusively on the TikTok Shop now #GlowReviverSlipstick #EyesLipsFace #NewMakeup glides on smooth the icon is HERE 🎉 and ONLY $10 on TikTok Shop ✨ NOW IN A STICK 😱 with a natural shine your fave nourishing lip oil ✨ has medium buildable color glides on smooth the icon is HERE 🎉 and ONLY $10 on TikTok Shop ✨ NOW IN A STICK 😱 with a natural shine your fave nourishing lip oil ✨ has medium buildable color"
TikTok Link 2025-12-04T18:29Z 2.7M followers, 174.1K engagements
"Super Brand Day is here 🎉 get your fix with the NEW Glow Reviver Slipstick available in [--] iconic shades 😍 only $10 each on TikTok shop 🛒 #elfcosmetics #elfsuperbrandday #newlaunch #shadenames #glowreviver"
TikTok Link 2025-12-09T19:50Z 2.7M followers, 107.1K engagements
"glow off with the NEW Halo Glow Silky Powder Highlighter ✨ available NOW on the TikTok Shop for $9 each #elfcosmetics #eyeslipsface #haloglow #facehighlighter #newlaunch what the halo is that glow to create a luminous glassy skin look sweep across high points of face is giving luxury with its silky soft texture NEW Halo Glow Silky Powder Highlighter ✨ comes in five show stopping shades for $9 each bonus points pair with Halo Glow Highlight Beauty Wands for an extra glowy look what the halo is that glow to create a luminous glassy skin look sweep across high points of face is giving luxury"
TikTok Link 2025-12-17T02:18Z 2.7M followers, 212.1K engagements
"cap def would have guessed it was a lip oil 🤪 #GiftWrap #GlowReviverLipOil #eyeslipsface #elfcosmetics"
TikTok Link 2025-12-21T17:02Z 2.7M followers, 106K engagements
"so luxe for [--] bucks 😱 NEW Soft Glam Concealer has medium buildable coverage ✨ AND RANGE 🤏🤏🤏 get them for $5 each in the TikTok Shop #elfcosmetics #eyeslipsface #softglamconcealer #newlaunch #mediumcoverageconcealer this new $5 concealer is under the skinfluence 🤭 + [--] Soft Glam Brightening Corrector shades use under eye + layer with concealer for an awake look 💗 available for $5 each 😱 available in [--] buildable shades NEW Soft Glam Satin Concealer 😍 is skincare infused 💚 this new $5 concealer is under the skinfluence 🤭 + [--] Soft Glam Brightening Corrector shades use under eye + layer"
TikTok Link 2025-12-22T16:51Z 2.7M followers, 1.3M engagements
"juicy drama deserves juicy lips 💋 Melissa McCarthy is getting ready for the Big Show 🎶🐰 can Dr. Titos Glow Reviver Lip Oil save the day 🩺 or will evil Nurse Zoraida steal the spotlight find out on: Melisa ✨ tune in to the Big Game this Sunday February [--] to watch our newest e.l.f.enovela unfold 👀 watch all the drama on @Peacock during the 3rd quarter 🏈"
TikTok Link 2026-02-03T13:00Z 2.7M followers, 50.7M engagements
"proof soulmates exist 💋💄 get these duos for $10 on elfcosmetics.com NOW #elfcosmetics #valentinesday #lipcombos #eyeslipsface so treat yourse.l.f. this Valentines Day ♥ Better Than Chocolate 🍫 these sweet treats hit different ❤🔥 Candy Crush 🍬 Give Them Their Flowers 💐 so treat yourse.l.f. this Valentines Day ♥ Better Than Chocolate 🍫 these sweet treats hit different ❤🔥 Candy Crush 🍬 Give Them Their Flowers 💐"
TikTok Link 2026-02-14T16:27Z 2.7M followers, 15.3K engagements
"#TGIF It's the [--] Second Makeup Challenge with @avani 🤩 Her makeup is still so good though ❤ #makeupchallenge #avani #makeuptransformation"
TikTok Link 2020-07-31T18:04Z 2.7M followers, 1.9M engagements
"ASMR with Jellypop 👂🏻❤ Love that glossy sound 😯 #asmr #satisfying #gloss #jellypop"
TikTok Link 2020-08-06T18:04Z 2.7M followers, 54.1K engagements
"There's a facial oil mist for any skin's mood 💦 @walmart has them all only $5 each ✨ a #summer must have ☀ #walmart #satisfying #spray #asmr"
TikTok Link 2020-08-25T18:01Z 2.7M followers, 53.1K engagements
"Oh hey Monica 🥰 #EyesLipsFamous #Winner You blew us the e.l.f. away with your iconic eye looks 👀✨ @sethobrien #duet with @makeupbymonicaa"
TikTok Link 2020-08-27T18:49Z 2.7M followers, 1.9M engagements
"@avani loves @makeupby.olivia s #clowncheck 🤡 She has a pro tip to make those LED lights and makeup pop 💥 #eyeslipsfamous"
TikTok Link 2020-10-13T18:01Z 2.7M followers, 5.6M engagements
"e.l.f. hack 🚨 Remember you can repurpose your makeup containers 💚#repurpose #vegan #crueltyfree #hack #makeuphack"
TikTok Link 2020-11-19T00:07Z 2.7M followers, 41.2K engagements
"New Holiday Segment ❄ [--] Second Unboxing Challenge ✨ First up blue wiggie 💙 Not bad for those nails 💅🏻 @badwiggies #badwiggies 👏"
TikTok Link 2020-12-12T19:51Z 2.7M followers, 1.8M engagements
"Our new Lash It Loud Mascara is a must-have for @rikkifeerrar 👁 ✨ Look at those lashes 😍 Only $6 #newproductalert #mascara #makeupdupes #mua"
TikTok Link 2020-12-15T20:58Z 2.7M followers, 34.1K engagements
"@makeup_by_devvynn e.l.f.ing approves the Camo CC Cream 😁 Love that coverage ❇ #makeupmusthaves #cccream #makeupreview #makeuplook"
TikTok Link 2021-01-08T19:13Z 2.7M followers, 525.5K engagements
"Is your Ride or Die Lip Balm stuck in its tube Anna is here with an e.l.f.ing tip 😌 It's that easy 👏 #elfhack #makeuptips #lipproducts #rideordie"
TikTok Link 2021-02-03T20:54Z 2.7M followers, 66.4K engagements
"This primer's voice sounds a little familiar 🤔 @mikaylanogueira is using our new Instagram filter "eyes.lips.icon" 😂 Try it out & tag us ✨ #beauty"
TikTok Link 2021-02-21T18:52Z 2.7M followers, 19.5K engagements
"Holly showing off her #eyeliner skills with the new No Budge Precision Liner 👀✨ Avail now on elf cosmetics.com 👏 #newproductalert #makeuphack"
TikTok Link 2021-03-26T18:07Z 2.7M followers, 20K engagements
"We really said NO BUDGE 😂 The No Budge Precision Liner is the new e.l.f.ing go-to 🙌 #eyelinerhacks #waterproof #makeuptest"
TikTok Link 2021-04-12T19:55Z 2.7M followers, 45.2K engagements
"Love a good close up 👀 The Lash It Loud mascara is bold lifting and only $6 👏 #mascara #satisfying #newproductalert @moodsandviews ✨"
TikTok Link 2021-05-02T20:11Z 2.7M followers, 12.9K engagements
"New #Skincare alert 🚨 Get ready to add this to your routine - Holy Hydration Face Cream SPF [--] is now available ☀ #elfskin #skincancerawarenessmonth"
TikTok Link 2021-05-10T18:00Z 2.7M followers, 1.3M engagements
"No Budge Shadow Sticks swatches 😍 Comment what color you would wear 👀 #elfcosmetics #newproduct #tiktokbeauty @makeupsessions"
TikTok Link 2021-05-13T20:02Z [--] followers, 144.9K engagements
"You asked - we listened 🙏 Flawless Brightening Concealer in [--] new shades 😍 #satisfying #newproductalert #soundon #concealer #newshades"
TikTok Link 2021-06-02T21:28Z 2.7M followers, 68K engagements
"New Series 👏 What the e.l.f. is that brush used for Check out the Complexion Duo Brush 😊 an e.l.f.ing #musthave #makeupbrushes @makeupsessions"
TikTok Link 2021-06-13T20:40Z 2.7M followers, 136.5K engagements
"@makeupsessions reviewing the new putty bronzer 😊 Love those shades 💞 #makeupreview #puttybronzer #tiktokmademebuyit #makeuplook"
TikTok Link 2021-07-13T17:31Z 2.7M followers, 29.5K engagements
"#duet with @alex.is.soggie ✨ I know what you are. say it. out loud. an e.l.f.ing vampire 🧛♀ #twilight #vampiremakeup"
TikTok Link 2021-08-23T22:23Z 2.7M followers, 46.5K engagements
"Your favorite purple emoji is your reaction to this Ours is 💜 for the #bigmoodmascara love from @themexicanbeauty 💁♀ #elfbigmood #mascara"
TikTok Link 2021-08-31T20:00Z 2.7M followers, 15.9K engagements
"Comment what bite-size lip balm shade you would wear 🥥 🍃 🍓 🍉 #swatching #asmr #makeupasmr #lipbalm #newproductalert"
TikTok Link 2021-09-13T18:18Z [--] followers, 1.4M engagements
"BRB going to go try this with the putty bronzer 😂 What brush do you want to see us talk about next #makeupbrushes @Makeupsessions"
TikTok Link 2021-09-20T18:02Z 2.7M followers, 448.5K engagements
"Salvadorian makeup artist @vanessa turning her eye into an art piece 😍 Love the colors ❤ #ielfinglovemyheritage #latinxcreated"
TikTok Link 2021-10-06T17:17Z 2.7M followers, [----] engagements
"Did someone say #BigMood Mascara Monday 💜 We want our lashes to look like @@Serena Cabrera 's 😊 👏 #mascara #target #mascarareview"
TikTok Link 2021-10-18T21:56Z 2.7M followers, 15.6K engagements
"Did you know #elfskin has face masks now 💞 Time to spoil your skin with some Holy Hydration and Dope Dreams 💦 ☁ @lhskincare #skincare #facemasks"
TikTok Link 2021-12-01T19:44Z 2.7M followers, 56.6K engagements
"THIS is the sign you were brows-ing for 😉 Run don't walk #elfcosmetics #browlift @makeup2themaxx"
TikTok Link 2022-01-11T22:30Z 2.7M followers, 118K engagements
"Have you tried our new glossy lip stain According to @amandafrisch they're e.l.f.ing hot 🔥💋 #glossylipstain #lipstain #lips #lipproducts"
TikTok Link 2022-02-21T19:21Z 2.7M followers, 93.6K engagements
"think @Makeup2themaxx is onto something with our new luminous putty blush 👀 #elfcosmetics"
TikTok Link 2022-06-23T20:11Z 2.7M followers, 165.7K engagements
"the ✨Halo Glow Liquid Filter✨ is such a versatile product grab yours now online & in-stores at @target on 8/14 #elfcosmetics #elfhaloglowliquidfilter"
TikTok Link 2022-08-01T20:56Z 2.7M followers, 414.8K engagements
"Replying to @iwdrn Dupes the Jelly Pop Primer and Power Grip Primer are. dupes 🫢 #elfcosmetics #powergripprimer #jellypopprimer #dupes"
TikTok Link 2022-11-15T20:20Z 2.7M followers, 2.3M engagements
"Meet your next holy grail the new Lash N Roll Mascara ✨ your new best friend to keep your lashes curled and lifted 💅 #elfcosmetics #lashnrollmascara BEFORE separates curls defines lashes AFTER n meet e.l.fs new mascara LASH ROLL BEFORE separates curls defines lashes AFTER n meet e.l.fs new mascara LASH ROLL"
TikTok Link 2022-12-02T00:28Z 2.7M followers, 74.6K engagements
"Replying to @y3nalu The jelly pop primer was amazing but the power grip primer is also THAT girl 👀🫢 #elfcosmetics #jellypopprimer #dupes"
TikTok Link 2022-12-10T15:07Z 2.7M followers, 903.1K engagements
"Girlies with redness tap in 💚✨ #camocolorcorrector #colorcorrection #elfcosmetics"
TikTok Link 2023-01-21T01:20Z 2.7M followers, 194.7K engagements
"#ad Do it again I was walking my fish 😅 O FACE Satin Lipstick is available now at elfcosmetics.com #elfOFACE #ofacesatinlipstick #elfcosmetics"
TikTok Link 2023-02-05T15:01Z 2.7M followers, 72.2K engagements
"Weve got the best grip in the game ✨🏈Power Grip Primer ($10) has the power to grip your makeup while giving skin a soft-focus effect. Comment a 💚 below when you spot our commercial today #stickyaself #elfcosmetics"
TikTok Link 2023-02-12T22:43Z 2.7M followers, 360.6K engagements
"Replying to @angiedisa You'll never have to wing your eye look again with our new brushes 😉 #eyelinerhack #eyelinerbrush #wingitlinerbrush #wingedeyeliner #elfcosmetics"
TikTok Link 2023-03-05T06:39Z 2.7M followers, 161K engagements
"We're giving away ONE year supply of mascara 🤩 tag a friend and comment your favorite type of . mascara 🤭😏 iykyk #elfmascara #elflashnroll #elflashitloudmascara #elfbigmood #elflashbeats #notmascara #giveaway RULES: ➡ Follow @elfcosmetics ➡ Tag a friend in the comments. Each tag counts as a separate entry. T&Cs are available on our website. Giveaway starts now and ends March [--] at [--] AM PT. NO PURCHASE NECESSARY. The lucky follower will be chosen and contacted via direct message. Void where prohibited"
TikTok Link 2023-03-08T20:29Z 2.7M followers, 328.2K engagements
"Sticky 👏 as 👏 e.l.f. 👏 #stickyaself #powergripprimer #stickyprimer #elfcosmetics #elfprimer #stitch @elfyeah"
TikTok Link 2023-03-13T21:14Z 2.7M followers, 1.8M engagements
"@target fr saved me today 🙏 watch part [--] @omgiaaa to see the full look #elfcosmetics #springbreak #targethaul #targetbeauty panics Basket ✅ $7 Hydrating Camo Concealer $14 Whoa Glow SPF [--] $14 Halo Glow $3 Bite Size Eyeshadow Palette $9/ each Contour + Blush Palettes Go to @omgiaaa page for part [--] panics Basket ✅ $7 Hydrating Camo Concealer $14 Whoa Glow SPF [--] $14 Halo Glow $3 Bite Size Eyeshadow Palette $9/ each Contour + Blush Palettes Go to @omgiaaa page for part 2"
TikTok Link 2023-03-21T18:08Z 2.7M followers, 241.3K engagements
"That curl Are you kidding me 😱 #lashnrollmascara #mascararecommendation #elfcosmetics"
TikTok Link 2023-04-28T20:23Z 2.7M followers, 149.5K engagements
"cover up what you did last night with camo concealer 🤫 🎶@Gustaf #elfCamoFlashback #elfCamoConcealer #elfCamoCollection #elfcosmetics"
TikTok Link 2023-05-05T21:48Z 2.7M followers, 109K engagements
"how to fix orange foundation 💙 #elfCamoCollection #elfCamoColorCorrector #bluecolorcorrector #colorcorrecting #colortheory"
TikTok Link 2023-05-10T15:48Z [--] followers, 159.5K engagements
"hydrating formula 💦 skin loving ingredients 💓 #elfcosmetics #elfSqueezeMeLipBalm #elflipbalm #lipbalm"
TikTok Link 2023-06-08T00:29Z 2.7M followers, 273.3K engagements
"two products that blend together perfectly 😍 #elfhaloglowwands #haloglowbeautywand #highlightwand #contourwand #blushwand #beautywands #elfcosmetics 🤝 use cushion tip to apply precisely HALO GLOW BEAUTY WANDS e.l.f. brushes use brushes to smoothly blend 🤝 use cushion tip to apply precisely HALO GLOW BEAUTY WANDS e.l.f. brushes use brushes to smoothly blend"
TikTok Link 2023-06-12T22:22Z 2.7M followers, 167.2K engagements
"Congratulations to our favorite duo 👰🤵♂💓 @Mikayla Nogueira #weddingday #mikaylanogueirawedding #ThePerfectPair #MarriageMaterial #elfcosmetics #CapCut the definition of Marriage Material 😉💄 so e.l.f.ing happy for you 🫶 Mikayla and Cody 💘 congrats 🥂 the definition of Marriage Material 😉💄 so e.l.f.ing happy for you 🫶 Mikayla and Cody 💘 congrats 🥂"
TikTok Link 2023-07-02T13:13Z 2.7M followers, 1.2M engagements
"the e.l.f.ing perfect bridal look 💒 👰 #elfcosmetics #weddingmakeup #bridalmakeup #bridalmakeuptips #2023bride #2024bride best bridal makeup 💄 Shade 💄 Dirty Talk from e.l.f. 👰♀ best bridal makeup 💄 Shade 💄 Dirty Talk from e.l.f. 👰♀"
TikTok Link 2023-07-06T22:45Z 2.7M followers, 218.8K engagements
"Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f. Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f. Liquid Poreless Putty Primer 👏 Poreless Putty Primer 🤭 Putty Bronzer 💅 Luminous Putty Blush 😉 Putty Color-Correcting Eye Brightener 👜 the REAL PUTTIES of e.l.f"
TikTok Link 2023-08-11T20:49Z 2.7M followers, 219.6K engagements
"here for the shade check out our TikTok shop #elfcosmetics #elfwhoaglow #affordablesunscreen #glowysunscreen #facesunscreen"
TikTok Link 2023-09-23T21:00Z 2.7M followers, 70.1K engagements
"grips makeup for long-lasting wear want your makeup to look sharp this Halloween grips makeup with Poreless Putty Primer add some Power Grip Primer to your routine perfect for those who want a poreless flawless complexion and gives skin a long-lasting dewy finish or you can lock in your look the gel formula smooth velvety texture grips makeup for long-lasting wear want your makeup to look sharp this Halloween grips makeup with Poreless Putty Primer add some Power Grip Primer to your routine perfect for those who want a poreless flawless complexion and gives skin a long-lasting dewy finish or"
TikTok Link 2023-10-24T20:20Z 2.7M followers, 4.3M engagements
"the coziest lip combo ☕🍂 get this look in the TikTok shop 🛒#elfcosmetics#lipseyesface#efreviverliplipoil #glowreviverlipoil #elfcreamglidelipliner #ofacesatinlipstick Theperfectespressolip☕ OFaceLipstick- Drive GlowReviverLipOil- HoneyTalks CreamGlideLipLiner- DarkCocoa Theperfectespressolip☕ OFaceLipstick- Drive GlowReviverLipOil- HoneyTalks CreamGlideLipLiner- DarkCocoa"
TikTok Link 2023-11-19T00:59Z 2.7M followers, 127.9K engagements
"Replying to @jordan shop your fav lip look 🌟 in the TikTok shop 🛒#elfcosmetics #elfglowreviverlipoil #lipoils #lipoil #cherublips #cherrycolalips #raspberryjelly"
TikTok Link 2023-12-01T20:01Z 2.7M followers, 408.3K engagements
"use e.l.f.'s Retinoid Serum to reduce the appearance of fine lines and wrinkles bestie #elfskin #advancednightRetinoidserum #retinoidskincare #retinoidserum #retinoid #retinoids"
TikTok Link 2023-12-01T21:55Z [--] followers, 957.2K engagements
"did we mention theyre new 🤭 all three products available in the TikTok shop 🛒 #elfcosmetics #lashxtndr #waterproofbrowpencil #inkwelleyeliner #waterproofbrows #tubingmascara InstantLiftWaterproof BrowPencil LashXTNDR Mascara H20Proof InkwellEyeliner InstantLiftWaterproof BrowPencil LashXTNDR Mascara H20Proof InkwellEyeliner"
TikTok Link 2023-12-04T20:55Z 2.7M followers, 127.4K engagements
"Replying to @planet_adoria the 🚨 GIVEAWAY 🚨 youve all been asking for is here. WIN a custom keychain to hold all of your Glow Reviver Lip Oils (lip oils included) just in case youre as obsessed as we are 😉🔑✨ TO ENTER: Follow us @elfyeah 👄 Tag a friend in the comments Ends 12/10 🗣 [--] winners will be announced in the comments on 12/11 See link in bio for official rules. #giveaway #elfcosmetics #lipoil #elfglowreviverlipoil"
TikTok Link 2023-12-07T17:01Z 2.7M followers, 175.1K engagements
"if you have oily or combination skin 💙 Gel-Yeah is the perfect winter moisturizer for you ☃❄ #gelyeahmoisturizer #elfcosmetics #elfskin #elfskincare #gelmoisturizer #comboskin POV your skin actually gets more oily in the winter POV your skin actually gets more oily in the winter"
TikTok Link 2023-12-20T22:01Z 2.7M followers, 280.9K engagements
"this NEW tubing mascara is game changing 👏 get it now in the TikTok shop 🛒 #elfcosmetics #elf #elflashxtndr #lashxtndr #tubingmascara #mascara #mascaratubing watch me put on + take off my tubing mascara in ten seconds watch me put on + take off my tubing mascara in ten seconds"
TikTok Link 2023-12-22T23:02Z 2.7M followers, 995.3K engagements
"@target looked lonely 🤪 Stick it to Zits is now available in Target stores #elfcosmetics #elfskin #stickittozits #pimplepatch #acnepatch Stick It to Zits now in Target 🎯 I can fix that 🤩 you look pimply Stick It to Zits now in Target 🎯 I can fix that 🤩 you look pimply"
TikTok Link 2024-01-05T22:51Z 2.7M followers, 1.2M engagements
"dont end up in the baddie book 🔥📓 go see @Mean Girls movie with your girls 👯♀ and shop the Every Day We Wear Pink Bundle at elfcosmetics.com 🎀 #elfcosmetics #jellypop #jellypopprimer #meangirls"
TikTok Link 2024-01-06T14:10Z [--] followers, 200K engagements
"report the person who's been taking your makeup at elfcosmetics.com/report-your-cos-crime 🚔 💄 before January 31st for a $10 reward 💰 #elfcosmeticcriminals #elfpinching #elfcosmetics #eyeslipsface dont let e.l.f.-pinchers take your makeup 😭 now you can file a cos-crime report 🗣🚔 for a $10 reward ⚖💰 dont let e.l.f.-pinchers take your makeup 😭 now you can file a cos-crime report 🗣🚔 for a $10 reward ⚖💰"
TikTok Link 2024-01-24T18:10Z 2.7M followers, 971.1K engagements
"Replying to @_typicalredhead nervous to try our Camo Liquid Blush 👀 let @@Kelly Strack teach you the perfect technique 😊💓 #elfcosmetics #camoliquidblush #elfcamoliquidblush #liquidblush"
TikTok Link 2024-01-27T00:13Z 2.7M followers, 156.1K engagements
"corporate Erin could never 🙅♀ watch our favorite intern Kooper make his Big Game debut 📺🏈 on Sunday #eyeslipsfacts #elfcosmetics #judgebeauty when you give the new intern too much power on set 🫣 when you give the new intern too much power on set 🫣"
TikTok Link 2024-02-09T17:39Z 2.7M followers, 2.3M engagements
"the pigment is high 💓 and the price is low 💰 Camo Liquid Blush is available in the TikTok shop #elfcosmetics #camoliquidblush #liquidblush #elfcamoliquidblush POV its your first time using e.l.f.s viral Liquid Blushes POV its your first time using e.l.f.s viral Liquid Blushes"
TikTok Link 2024-03-06T15:05Z 2.7M followers, 222.7K engagements
"@ na keep your eye out for some PR queen 👑 hope you will give us another chance 🫶 🚨stitch incoming🚨 🚨stitch incoming🚨"
TikTok Link 2024-03-20T23:16Z [--] followers, 840K engagements
"welcome to the world Pinkie Puffs 👼 these NEW precise pinky-sized puffs are now available in the TikTok shop ☁🛒 #elfcosmetics #powderpuff #haloglow #minisized your fav 🫶 Powder Puff just had triplets 🥺 your fav 🫶 Powder Puff just had triplets 🥺"
TikTok Link 2024-03-22T15:50Z 2.7M followers, 1M engagements
"a one of a kind shine for sure 😪 #elfcosmetics #hypershinegloss #throwback"
TikTok Link 2024-03-22T21:45Z 2.7M followers, 1.3M engagements
"the hottest look on your fyp: 🥀Corpse Paint makeup 🥀 by e.l.f. x @Liquid Death get the coffin-shaped collab kit at elfcosmetics.com/corpsepaint before its deceased 🛒 #liquiddeath #murderyourthirst #elfcosmetics #eyeslipsface"
TikTok Link 2024-03-26T16:29Z 2.7M followers, 18.1M engagements
"so many ways to dew💦 your makeup with Power Grip Dewy Setting Spray #elfcosmetics #powergripsettingspray #settingspray #superbrandday #eyeslipsface four 🧽 spritz your sponge to set your makeup one 👏 use it as a primer before foundation three ✨ use it on your concealer brush two 💦 spritz it on your brush for applying eyeshadow liner four hacks with e.l.f.s ✨NEW✨ Power Grip Dewy Setting Spray four 🧽 spritz your sponge to set your makeup one 👏 use it as a primer before foundation three ✨ use it on your concealer brush two 💦 spritz it on your brush for applying eyeshadow liner four hacks"
TikTok Link 2024-04-02T21:56Z 2.7M followers, 210.7K engagements
"how to ✨glow up✨ with the NEW e.l.f. SKIN Bronzing Drops #elfSKIN #elfbronzingdrops #eyeslipsface #bronzingdrops #justdropped #tiktokshop"
TikTok Link 2024-04-16T22:35Z 2.7M followers, 7.6M engagements
"do your makeup a solid and get the NEW Stay Cool Primer Stick at elfcosmetics.com 🧊 @The Lipstick Lesbians #elfcosmetics #eyeslipsface #staycoolprimerstick #staycool e.l.f.s coolest primer ever e.l.f.s coolest primer ever"
TikTok Link 2024-04-19T16:48Z 2.7M followers, 387.6K engagements
"get that salon quality look with the NEW Brow Laminating Gel #elfcosmetics #eyeslipsface #browlaminatinggel #laminatedbrows #browgel step 3: sculpt to perfection step 1: use the spoolie to apply clear gel step 2: comb brows in place and thats how you get fluffy snatched brows after before omg e.l.f.s NEW Brow Laminating Gel slays step 3: sculpt to perfection step 1: use the spoolie to apply clear gel step 2: comb brows in place and thats how you get fluffy snatched brows after before omg e.l.f.s NEW Brow Laminating Gel slays"
TikTok Link 2024-05-17T16:36Z 2.7M followers, 2.3M engagements
"easiest way to get glass skin 👏 get the LIMITED-EDITION Jelly Pop Glow Stick before it sells out #elfcosmetics #eyeslipsface #jellypop #jellypopglowstick #highlighter"
TikTok Link 2024-05-20T19:20Z 2.7M followers, 137.2K engagements
"unapologetically themself 👏 Chella Man defies labels and embraces every part of their identity with pride link in bio to explore their empowering story of self-expression 💗 @Chella Man #elfcosmetics #elfSKIN #eyeslipsface #showyoursELF #chellaman #pridemonth #bts"
TikTok Link 2024-06-08T19:11Z 2.7M followers, 55.1K engagements
"ty @MannyMua for making this perfect audio 😂🫶 #elfSKIN #eyeslipsface #elfBronzingDrops #pigmenttest #swatches three drops 💦 one drop 💧 Bronzing Drops pigment test anyone two drops 💧💧 three drops 💦 one drop 💧 Bronzing Drops pigment test anyone two drops 💧💧"
TikTok Link 2024-06-12T20:00Z 2.7M followers, 132.9K engagements
"make your eyeshadow POP ✨ and LOCK 🔒 with the NEW Lock It Down Eyeshadow Primer 🛒 now available in the TikTok Shop #elfcosmetics #eyeslipsface #lockitdowneyeshadowprimer #eyeshadowprimer #swatches withprimer✨ useitwithe.l.f.sNEW LockItDown EyeshadowPrimer without without lookhowitpops🤩 addprimer✨ strengthtest💪 hacktomakeyoureyeshadowPOPand lastallday💖🔒 withprimer✨ useitwithe.l.f.sNEW LockItDown EyeshadowPrimer without without lookhowitpops🤩 addprimer✨ strengthtest💪 hacktomakeyoureyeshadowPOPand lastallday💖🔒"
TikTok Link 2024-06-20T20:06Z 2.7M followers, 133.1K engagements
"cheers to re-application 🥂 use Suntouchable All Set for Sun SPF [--] to re-apply every two hours OVER YOUR MAKEUP #elfSKIN #eyeslipsface #sunscreen #skincare #spfspray friendsdontletfriendsforgettore-applySPF every2hours friendsdontletfriendsforgettore-applySPF every2hours"
TikTok Link 2024-06-21T16:00Z 2.7M followers, 60.3K engagements
"available for only $7 on TikTok Shop 🛒✨ #elfcosmetics #eyeslipsface #eyeshadowprimer #lockitdowneyeshadowprimer #eyemakeup reducessmudging +creasing holdsshadow+ intensifiescolor asheershadefora perfectbase eyemhypedforthis NEWlaunch NEWe.l.f.LockItDownEyeshadowPrimer reducessmudging +creasing holdsshadow+ intensifiescolor asheershadefora perfectbase eyemhypedforthis NEWlaunch NEWe.l.f.LockItDownEyeshadowPrimer"
TikTok Link 2024-06-27T15:56Z 2.7M followers, 64.7K engagements
"the commitment this took 🤨👏 get the salon look at home with the NEW Brow Laminating Gel ✨ now available in the TikTok Shop #elfcosmetics #eyeslipsface #browlaminatinggel #laminatedbrows #brows salon BrowLaminatingGel getONLYonebrowlaminatedwithme🤪🫣 noIhavent🙂😳 salon BrowLaminatingGel getONLYonebrowlaminatedwithme🤪🫣 noIhavent🙂😳"
TikTok Link 2024-06-28T15:55Z 2.7M followers, 123.2K engagements
"we did the girl math 🧮 the NEW Ten out of Ten Brush Kit costs $19 LESS than buying each brush separately #elfcosmetics #eyeslipsface #elfbrushes #tenoutoftenbrushkit #brushkit #makeupbrushes"
TikTok Link 2024-07-19T16:04Z [--] followers, 59.8K engagements
"@Mikayla Nogueira has officially retired from CEO for the day 🫢 the Marriage Material Lip Duo is SOLD OUT 😱 were sorry if you couldnt get your hands on this kit 💔 try O FACE Satin Lipstick in Hustle with Cream Glide Lip Liner in Truth Or Bare for a similar lip look ❤💋 #elfcosmetics #eyeslipsface #elfxMikayla #MarriageMaterialLipDuo #lipkit #restock"
TikTok Link 2024-08-02T19:05Z 2.7M followers, 217.1K engagements
"pack your bags with every shade 🛍 NEW Sun Boss Gloss SPF [--] is $7 in the TikTok Shop #elfcosmetics #eyeslipsface #sunbossgloss #lipgloss #lipspf Peachy Kween Blush Much Pink Me Girl send your lips on vacation 🌴 Its Your Mauve and comes in five stunning shades Thats My Jam it has a tropical coconut scent 🥥 and kiss lip burns goodbye ☀💋 with the NEW Sun Boss Gloss SPF [--] Peachy Kween Blush Much Pink Me Girl send your lips on vacation 🌴 Its Your Mauve and comes in five stunning shades Thats My Jam it has a tropical coconut scent 🥥 and kiss lip burns goodbye ☀💋 with the NEW Sun Boss Gloss"
TikTok Link 2024-08-07T16:03Z 2.7M followers, 90.7K engagements
"my skin is red 🦞 violets are blue 💙 wear your Suntouchable Invisible Sunscreen SPF [--] or youll look like this too 💛 #elfSKIN #eyeslipsface #NoRedgrets #deeperlevel #sunscreen #skincare"
TikTok Link 2024-08-08T16:02Z 2.7M followers, 294.5K engagements
"life is just better when you remember to wear Suntouchable Invisible Sunscreen SPF [--] 😌💛 #elfSKIN #eyeslipface #sunscreen #skincare #NoRedgrets"
TikTok Link 2024-08-14T20:00Z 2.7M followers, 233.7K engagements
"hallo Germany 👋 e.l.f. is officially hitting the shelves at Rossmann 🛒 where should we go next 👀 #elfcosmetics #eyeslipsface #elfingermany #rossmann drop a flag emoji 🌏 want more e.l.f. in Germany say less 👏 where do you want more e.l.f. next catch us at Rossmann 🛒 drop a flag emoji 🌏 want more e.l.f. in Germany say less 👏 where do you want more e.l.f. next catch us at Rossmann 🛒"
TikTok Link 2024-09-02T16:04Z 2.7M followers, 122.3K engagements
"no one puts the SIN in SkINcare like the Sinfluencer 😈find the path to skincare salvation (if youre into that sort of thing) with e.l.f. SKIN Holy Hydration💦SHOP NOW onelfskin.com& the e.l.f. app💙 @Megan Stalter #skinsalvation #elfSKIN #eyeslipsface #HolyHydration #nighttimeskincare POV: youre about to commit a skin sin POV: youre about to commit a skin sin"
TikTok Link 2024-09-16T16:02Z 2.7M followers, 51.4K engagements
"the most beige flag 🫢 #elfSKIN #eyeslipsface #mensskincare #nightskincare #skincareroutine my bfs skincare routine 🥰 his application 😱 my bfs skincare routine 🥰 his application 😱"
TikTok Link 2024-09-19T16:03Z 2.7M followers, 57.6K engagements
"the Sinfluencers bag ise.l.f.ingnasty. and inspired by some of your comments tbh😬 don't be scared little brat we got you freak @Megan Stalter #skinsalvation #elfSKIN #eyeslipsface #skincare #whatsinmybag #HolyHydration bleach wipes ☺ not brought to you by: whats in my bag 👹 🤪🤪🤪 TikToks first 🔥Sinfluencer🔥 these are so great for taking off your makeup bleach wipes ☺ not brought to you by: whats in my bag 👹 🤪🤪🤪 TikToks first 🔥Sinfluencer🔥 these are so great for taking off your makeup"
TikTok Link 2024-09-20T16:01Z [--] followers, 34.2K engagements
"swipe to like your fav products on the e.l.f. app 💗 @Alea OShea #elfcosmetics #eyeslipsface #elfapp #makeuphaul #shoppingapp"
TikTok Link 2024-09-30T16:25Z 2.7M followers, 49.4K engagements
"no more white beards round here when you grab some Invisible Sunscreen SPF [--] from the TikTok Shop 😌🧔♂ #elfSKIN#eyeslipsface#SuntouchableInvisibleSunscreenSPF35 #mensskincare #sunscreen #spf #beards is SPF [--] bye white beard 👋 totally invisible 👀 not anymore 👏 and easy to apply 💛 when sunscreen turns your beard white 😫 cries Suntouchable Invisible Sunscreen is SPF [--] bye white beard 👋 totally invisible 👀 not anymore 👏 and easy to apply 💛 when sunscreen turns your beard white 😫 cries Suntouchable Invisible Sunscreen"
TikTok Link 2024-10-04T16:01Z 2.7M followers, 59.5K engagements
"attention Beauty Squad Baddies 📣 get the Glow Reviver Quad Goals Lip Oil Kit for only $32 on elfcosmetics.com #elfcosmetics #eyeslipsface #GlowReviverLipOilKit #GlowReviverLipOil #lipoil #asmr #newmakeup #newproduct #CapCut Rose Envy Jam Session which lip oil are you finishing first 👀 get them all in the NEW Quad Goals Lip Oil Kit ✨ ✨NEW✨ Crystal Baller Pink Quartz Rose Envy Jam Session which lip oil are you finishing first 👀 get them all in the NEW Quad Goals Lip Oil Kit ✨ ✨NEW✨ Crystal Baller Pink Quartz"
TikTok Link 2024-10-08T16:00Z 2.7M followers, 960.1K engagements
"NEW Quad Goals Lip Oil Kit comes with [--] knockout OG colors and the NEW Crystal Baller shimmery lip oil ✨ get it on elfcosmetics.com for $32 #elfcosmetics #eyeslipsface #GlowReviverLipOilKit #lipoil #makeupkit #newmakeup #newproduct everybody line up 📣 NEW Quad Goals Lip Oil Kit just dropped 😱 and fan fav Rose Envy 🌹 viral Jam Session 🍂 not a want but a NEED with NEW shimmery Crystal Baller ✨ OG Pink Quartz 🎀 everybody line up 📣 NEW Quad Goals Lip Oil Kit just dropped 😱 and fan fav Rose Envy 🌹 viral Jam Session 🍂 not a want but a NEED with NEW shimmery Crystal Baller ✨ OG Pink Quartz"
TikTok Link 2024-10-12T16:14Z 2.7M followers, 95.8K engagements
"glamor-eyes your makeup routine 🤭 with $6 Fine as Fleck Glitter Eyeshadows available now in the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #FineasFleckGlitterEyeshadow #swatches #glittereyeshadow #glitter White Hot Its Glit Filthy Rich Pop Off Pink time to shine ✨ Straight Fire which is your fav 🥰 with ✨NEW✨ Fine as Fleck Glitter Eyeshadow Champagne Showers White Hot Its Glit Filthy Rich Pop Off Pink time to shine ✨ Straight Fire which is your fav 🥰 with ✨NEW✨ Fine as Fleck Glitter Eyeshadow Champagne Showers"
TikTok Link 2024-10-28T19:00Z 2.7M followers, 2.6M engagements
"these two minis are a package deal 👯♀ get the Hottest Drops Duo Kit for a dewy bronze lewk 💦🤎 #elfSKIN #eyeslipsface #HottestDropsDuo #bronzingdrops #niacinamideserum #skinhydration #newproduct just two girlies meeting in the bar bathroom and becoming friends for life 🫶 just two girlies meeting in the bar bathroom and becoming friends for life 🫶"
TikTok Link 2024-11-12T17:57Z [--] followers, 179.6K engagements
"lock in your game day look with Power Grip Primer 💪 available for $10 in the TikTok Shop #eyeslipsfacefandom #PowerGripPrimer #elfcosmetics #grwm and Power Grip Dewy Setting Spray 🙌 Power Grip Primer 💪 makeup locked in 🔒 how do you keep your face paint on all day and Power Grip Dewy Setting Spray 🙌 Power Grip Primer 💪 makeup locked in 🔒 how do you keep your face paint on all day"
TikTok Link 2024-11-26T17:00Z 2.7M followers, 29.6M engagements
"the e.l.f.ing icon ✨ @Viktoria Modesta brings us into her world as a bionic pop artist 🌟 link in bio to watch her inspiring journey ❤ #elfcosmetics #eyeslipsface #showyourself #amputee #prosthetics"
TikTok Link 2024-12-04T17:00Z 2.7M followers, 1.9M engagements
"the most mesmerizing disco lip combo yet 💫🪩 Cream Glide Lip Liner in Mauve Aside 🤝 Glow Reviver Lip Oil Glimmer in Citrine Gleam #elfcosmetics #eyeslipsface #GlowReviverLipOilGlimmer #elfdiscolips #discolips #discoliptrend #lipcombo #liptutorial #liptrend #newproduct #newmakeup Mauve Aside Citrine Gleam the disco lip trend combo of [----] 🪩 Mauve Aside Citrine Gleam the disco lip trend combo of [----] 🪩"
TikTok Link 2024-12-05T18:53Z 2.7M followers, 95.2K engagements
"Replying to @reanbean444 that Halo Glow tho 😇 NEW Halo Glow Powder Filter is a buildable ultra-fine finishing powder ✨ NOW available in [--] shades in the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #HaloGlowPowderFilter #pressedpowder #settingpowder no need 😅 available in [--] shades glowing finish soft focus set blur retouch for just $14 💖 meet the NEW Halo Glow Powder Filter no need 😅 available in [--] shades glowing finish soft focus set blur retouch for just $14 💖 meet the NEW Halo Glow Powder Filter"
TikTok Link 2024-12-17T21:17Z 2.7M followers, 722.6K engagements
"affordable makeup pairs so nicely with fresh truffle ✨🤭 #elfcosmetics #eyeslipsface #GlowReviverLipOil #lipoil #treatyourself my dinner after buying the e.l.f. lip oil that saved me $32 my dinner after buying the e.l.f. lip oil that saved me $32"
TikTok Link 2024-12-26T17:01Z 2.7M followers, 222.5K engagements
"we listen and we dont judge 🫣 mix and match your mascaras to create a custom look #elfcosmetics #eyeslipsface #LashNRoll #BigMood #mascara #mascarahack for an 11/10 custom lash look use Lash N Rolls curling wand the people that get it get it ✨ with Big Moods volumizing formula for an 11/10 custom lash look use Lash N Rolls curling wand the people that get it get it ✨ with Big Moods volumizing formula"
TikTok Link 2025-01-07T01:03Z 2.7M followers, 119.7K engagements
"PSA: shake your brush pen shook that not everyone knows this 🤭 #elfcosmetics #eyeslipsface #HolyStrokesBrowPen #eyebrowpen #eyebrowtips holding your brow pen upside down for [--] seconds + shaking it vs. not following the instructions 🫥 holding your brow pen upside down for [--] seconds + shaking it vs. not following the instructions 🫥"
TikTok Link 2025-01-21T18:44Z 2.7M followers, 163.4K engagements
"wonder if Thirst Burst Drops would work on my bank account (asking for a friend) 👀 #elfSKIN #eyeslipsface #ThirstBurstDrops #niacinamideserum #faceserum #tiktokshopjumpstartsale"
TikTok Link 2025-01-25T17:00Z 2.7M followers, 159.3K engagements
"when we say no white cast we mean it 👏 @ShaiBabii #elfSKIN #eyeslipsface #SuntouchableInvisiStickSPF50 #sunscreen #nowhitecast me @ the person who invented this 100% invisible SPF me @ the person who invented this 100% invisible SPF"
TikTok Link 2025-02-04T17:00Z 2.7M followers, 30.9K engagements
"get your game face on 🏈 the E.L.F.TIME SHOW 🏈 is coming to you LIVE on February 9th at 6:30pm ET / 3:30pm PT 🙌 with special guests giveaways and more 👀 tune in on: 📱 @elfyeah on TikTok 🎮 @elfyou on Twitch 📸 @elfcosmetics on Instagram 🤎 amazon.com/elf on Amazon @elfcosmetics on YouTube 💻 elfcosmetics.com (for US residents) #eyeslipsfacefandom #PowerGripPrimer #elfcosmetics #elftimeshow 🙌 THE E.L.F.TIME SHOW 🙌 get ready for watch on our social channels February [--] 6:30pm ET/ 3:30pm PT 🙌 THE E.L.F.TIME SHOW 🙌 get ready for watch on our social channels February [--] 6:30pm ET/ 3:30pm PT"
TikTok Link 2025-02-07T17:15Z 2.7M followers, 17.6M engagements
"this makeup is paw-fect fur real 😉 e.l.f. is partnering with @Animal Planets Puppy Bowl XXI 🐾 tune in on Animal Planet TODAY at 2pm ET 11am PT. dont e.l.f.ing worry - real makeup was not used on these pups. these images have been altered. 🐶 e.l.f. is proud to be vegan and cruelty free #elfcosmetics #animalplanet #eyeslipsfacepaws #crueltyfree #vegan"
TikTok Link 2025-02-09T17:05Z 2.7M followers, 470.8K engagements
"* setting * the record straight 👍 our girl @Joey King can in fact nail a glambot #elfcosmetics #eyeslipsface #joeyking #glambot #PowerGripSettingSpray when you get a shot at glambot redemption just spray and slay 💅 you take it when you get a shot at glambot redemption just spray and slay 💅 you take it"
TikTok Link 2025-02-15T17:01Z 2.7M followers, 78.8K engagements
"is it possible to be TOO obsessed with cherry colored looks 👀🍒 @JhordanB. #elfcosmetics #eyeslipsface #SheerSlickLipstickBlackCherry #blackcherry #lipcombo pov you ask whats in my makeup bag 🍒 Cream Glide Lip Liner in Mauve Aside Sheer Slick Lipstick in Black Cherry pov you ask whats in my makeup bag 🍒 Cream Glide Lip Liner in Mauve Aside Sheer Slick Lipstick in Black Cherry"
TikTok Link 2025-02-17T17:00Z 2.7M followers, 113.6K engagements
"no need to beg when it's mint to be 💚 Mint Melt Primer is BACK mintier than ever and ready for you @Walmart online #elfcosmetics #eyeslipsface #MintMeltPrimer #newproduct #makeupprimer #walmart cool but like can yall bring back the mint melt primer you asked we served 🍨 I NEED THE MINT MELT BACK 🥲👏🔥🙌❤ back for a limited time exclusively on elfcosmetics.com and walmart.com 👏 BRING BACK THE MINT I NEED A RE UP ON THE MINT e.l.f. im BEGGING you to bring back the mint melt primer cool but like can yall bring back the mint melt primer you asked we served 🍨 I NEED THE MINT MELT BACK"
TikTok Link 2025-02-19T18:12Z 2.7M followers, 417.2K engagements
"FIVE $4 lippies vs. one strawberry 🤔 dibs on the Squeeze Mes 🙋♀🍓 #elfcosmetics #eyeslipsface #strawberry #viral for about the same price strawberry Squeeze Me Lip Balms 🍓🤭 ✨2✨ ✨5✨ talk about a sweet deal you could have one SINGLE strawberry for $19 😵💫 ✨1✨ OR ✨4✨ ✨3✨ for about the same price strawberry Squeeze Me Lip Balms 🍓🤭 ✨2✨ ✨5✨ talk about a sweet deal you could have one SINGLE strawberry for $19 😵💫 ✨1✨ OR ✨4✨ ✨3✨"
TikTok Link 2025-02-28T23:40Z 2.7M followers, 519.1K engagements
"Holy Strokes this micro-fine brow pen can do hair-like brow strokes AND freckles for only $7 who knew (we did 😏) #elfcosmetics #eyeslipsface #fauxfreckles #brows but ofc for natural-looking fluffy brows too 😌 has everyone been using a brow pen for freckles this whole time we love a 2-in-1 pen 😍 after before ok dimension 👀 yup love ✨ but ofc for natural-looking fluffy brows too 😌 has everyone been using a brow pen for freckles this whole time we love a 2-in-1 pen 😍 after before ok dimension 👀 yup love ✨"
TikTok Link 2025-03-10T16:28Z 2.7M followers, 89.2K engagements
"never not finding new ways to use primer ✍🩵 inspo from @Jassy ♡ 🫂 #elfcosmetics #eyeslipsface #PowerGripPrimer #perfumehack give it a go & let us know what you think applying perfume before my frontal lobe developed 🤨 ✨vs.now✨ then a spritz of your favorite scent 💙 + a hack for scented hugs 🫂 give it a go & let us know what you think applying perfume before my frontal lobe developed 🤨 ✨vs.now✨ then a spritz of your favorite scent 💙 + a hack for scented hugs 🫂"
TikTok Link 2025-03-13T19:04Z 2.7M followers, 193.3K engagements
"our Soft Glam Foundation would never ✋ @Drew Afualo #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #foundation"
TikTok Link 2025-03-19T16:03Z 2.7M followers, 51.3K engagements
"the way it glides and applies clear right over those tats 😮💨 #elfSKIN #eyeslipsface #sunscreen #spf50 #tattoocare guess which tattoo I like the most by how much I protect it 👀 guess which tattoo I like the most by how much I protect it 👀"
TikTok Link 2025-03-20T16:13Z 2.7M followers, 740.5K engagements
"your spring break secret is safe with us 🤫 or you could drop it below and we can yap about the tea 👀🫖 @Leah Leclerc #elfcosmetics #eyeslipsface #springbreak #bronzingdrops #serum when you didnt make it to spring break but no one needs to know that when you didnt make it to spring break but no one needs to know that"
TikTok Link 2025-03-31T16:53Z [--] followers, 197.1K engagements
"Thirst Burst is low key a renaissance (wo)man 👑 @Bey Janvier #elfSKIN #eyeslipsface #ThirstBurstDrops #skincareroutine match made in heaven 💖 so dewy 💦 add to foundation my three favorite things to pair with Thirst Burst Drops 💦 mix it with Bronzing Drops ✨ creamy and more sheer 😍 use with blush 💕 match made in heaven 💖 so dewy 💦 add to foundation my three favorite things to pair with Thirst Burst Drops 💦 mix it with Bronzing Drops ✨ creamy and more sheer 😍 use with blush 💕"
TikTok Link 2025-04-01T16:26Z 2.7M followers, 66.9K engagements
"have you tried any of these lip contour trends which were hack vs. wack for you 👀 @Byvivas #eyeslipsface #elfcosmetics #lipcontour #makeuphack #lipcombo"
TikTok Link 2025-04-29T19:14Z 2.7M followers, 112.1K engagements
"PLZ PLZ PLZ breakouts take some of this clarifying 2% salicylic acid oil and just be calm 🙏💚 @Ade #elfSKIN #eyeslipsface #PLZClarifyOil #skincare #calming shhhh redness shhh 💚 me to my breakouts 🧘♂ more clarifying serum less stress 💆♂ shhhh redness shhh 💚 me to my breakouts 🧘♂ more clarifying serum less stress 💆♂"
TikTok Link 2025-05-03T16:01Z 2.7M followers, 133.5K engagements
"guess the cake ones look so real because the new Beauty Squad bday gifts are a treat 😋🍰 @Celine cakedesign45 #elfcosmetics #elfSKIN #eyeslipsface #cakeorfake #realisticcake"
TikTok Link 2025-05-04T16:44Z 2.7M followers, 334.7K engagements
"say hello to our Vitamin C + E Ferulic Acid Serum - bringing you bright even toned skin for just $16 ✨🍊 available NOW for Beauty Squad members 🧡 #elfSKIN #eyeslipsface #skincare #vitamincserum youre gonna wanna C this for visibly brightened skin help in evening skin tone and reduced look of dark spots our ✨NEW✨ Vitamin C + E + Ferulic Acid Serum is finally here 🧡 youre gonna wanna C this for visibly brightened skin help in evening skin tone and reduced look of dark spots our ✨NEW✨ Vitamin C + E + Ferulic Acid Serum is finally here 🧡"
TikTok Link 2025-05-06T17:28Z 2.7M followers, 583.2K engagements
"needed a new lil Lablushblush 🤭 @POP MART US #elfcosmetics #eyeslipsface #SheerForItBlushTint #Labubu"
TikTok Link 2025-05-16T16:18Z 2.7M followers, 746.5K engagements
"for our next trick 🪄 well drop a NEW mascara #elfcosmetics #eyeslipsface #IncrediCurlMascara #newlaunch grips lashes for long-lasting wear + a curved bristle brush that separates lifts & sets curl NEW Incredi-Curl Mascara ✨ available now in the TikTok Shop 🛒 go in for the CURL for extreme curl MEGA volume flake-resistant grips lashes for long-lasting wear + a curved bristle brush that separates lifts & sets curl NEW Incredi-Curl Mascara ✨ available now in the TikTok Shop 🛒 go in for the CURL for extreme curl MEGA volume flake-resistant"
TikTok Link 2025-05-19T21:13Z 2.7M followers, 686.3K engagements
"me 🤝 travel 🤝 e.l.f. minis #elfSKIN #eyeslipsface #travelsize #mini"
TikTok Link 2025-05-20T16:05Z 2.7M followers, 715.8K engagements
"Replying to @lilreeeep JUMBO drop coming tomorrow May 22nd 👀 #elfcosmetics #eyeslipsface #PowerGripPrimer #comingsoon now thats a 💢 JUMBO 💢 idea now thats a 💢 JUMBO 💢 idea"
TikTok Link 2025-05-21T16:29Z 2.7M followers, 9M engagements
"the struggle ends today 🙅♀ the NEW Ultra Fine Eyeliner Brush is here to give you your sharpest wings ever 🖌🪽 @Hayley #elfcosmetics #eyeslipsface #eyeliner #eyelinertutorial you may be entitled to use this brush 🖌✨ say ✌ to the uneven struggle with the Ultra Fine Eyeliner Brush if youve lived through this experience 😅 that was easy 💁♀ you may be entitled to use this brush 🖌✨ say ✌ to the uneven struggle with the Ultra Fine Eyeliner Brush if youve lived through this experience 😅 that was easy 💁♀"
TikTok Link 2025-05-30T21:35Z 2.7M followers, 543.5K engagements
"you asked (x100000 times) and we listened 🤭 meet the NEW ✨Halo Glow Skin Tint✨ three e.l.f.ing products in one for $18 😱 NOW AVAILABLE on elfcosmetics.com and the e.l.f. app 💞 #elfcosmetics #eyeslipsface #HaloGlowSkinTint #NewLaunch"
TikTok Link 2025-06-02T16:31Z 2.7M followers, 2.9M engagements
"CLOSED: congrats to our winner @cely recs✨ a DIY Halo Gloss Kit GIVEAWAY you e.l.f.ing heard us right 🙌 we're giving one lucky winner their very own kit 🎁 to enter: follow @elfyeah✨ like this post 💕 and tag two friends 👯♀ entry period ends at 11:59 pm PT on June 15th. Winner announced June 16th. Rules at the 🔗 in our bio. NO PURCH NEC. Open to 18+ in [--] US/DC. Void Where Prohibited. #elfcosmetics #eyeslipsface #giantlipgloss #haloglowgloss #giveaway"
TikTok Link 2025-06-13T16:00Z 2.7M followers, 1.9M engagements
"reset your routine with NEW Clean Freak Daily Cleanser 💙 now available in the TikTok Shop @sagenferns #elfSKIN #cleanfreakcleanser #cleantok #restock putting the CLEAN FREAK in NEW Clean Freak Daily Cleanser putting the CLEAN FREAK in NEW Clean Freak Daily Cleanser"
TikTok Link 2025-06-21T18:11Z 2.7M followers, 180.5K engagements
"and with tip the ride cost more than this skin tint 🫣 #elfcosmetics #eyeslipsface #HaloGlowSkinTint #treatyourself subway platform who saved so much by shopping e.l.f. were taking a ride instead 😌 subway platform who saved so much by shopping e.l.f. were taking a ride instead 😌"
TikTok Link 2025-07-09T17:55Z 2.7M followers, 193.6K engagements
"post @The Garden show wearing a custom Jelly Pop skirt by #gabbois #JellyPopCollection #elfcosmetics dont stop make it Jelly Pop 💗 is that 👀 a Jelly Pop Dew Primer skirt dont stop make it Jelly Pop 💗 is that 👀 a Jelly Pop Dew Primer skirt"
TikTok Link 2025-07-25T22:41Z 2.7M followers, 765K engagements
"we see you 👀 and its flattering 🤭 but Sharpie markers are NOT makeup 🙅♀ dont worry you can find your perfect Sharpie shade match with e.l.f. Cream Glide Lip Liners 💗 #elfcosmetics #eyeslipsface #sharpie #sharpielipliner = e.l.f. Mauve Aside if your Sharpie color is Racey Red 🫣🫣🫣 a perfect match 🤭 = e.l.f. Dark Cocoa Sharpie Dusty Rose Sharpie Americano = e.l.f. Red Receipt = e.l.f. Mauve Aside if your Sharpie color is Racey Red 🫣🫣🫣 a perfect match 🤭 = e.l.f. Dark Cocoa Sharpie Dusty Rose Sharpie Americano = e.l.f. Red Receipt"
TikTok Link 2025-07-29T17:59Z 2.7M followers, 1.4M engagements
"a Quebec icon is here 🤩 and were not just talking about the Bright Icon Vitamin C + E + Ferulic Serum 🚧🧡 #elfSKIN #eyeslipsface #SkinZaddys #construction there are two orange icons here 🤭🧡 when in Montreal 👀 there are two orange icons here 🤭🧡 when in Montreal 👀"
TikTok Link 2025-08-08T00:34Z 2.7M followers, 759.6K engagements
"5 shades for $6 each were Sheer For It 💗 #elfcosmetics #eyeslipsface #SheerForItBlushTint #blushtint blush 🤝 lip tint Left on Red ❤ Plums Up 🍇 Orange Crush 🍊 Pink Positive 💗 were Sheer For It 😍 Cherry Cola 🍒 blush 🤝 lip tint Left on Red ❤ Plums Up 🍇 Orange Crush 🍊 Pink Positive 💗 were Sheer For It 😍 Cherry Cola 🍒"
TikTok Link 2025-08-20T16:58Z 2.7M followers, 311K engagements
"makeup move in day 📦💄 #elfcosmetics #eyeslipsface #backtoschool #dormhaul & Melting Balms 💕 Glow Reviver Lip Oils 💫 all moved in 🥰 bunch o brushes Power Grip fam 💙 Camo collection 🎀 Halo Glow faves ✨ organize my makeup: dorm move in day ✨ & Melting Balms 💕 Glow Reviver Lip Oils 💫 all moved in 🥰 bunch o brushes Power Grip fam 💙 Camo collection 🎀 Halo Glow faves ✨ organize my makeup: dorm move in day ✨"
TikTok Link 2025-08-22T18:41Z 2.7M followers, 419.6K engagements
"dreams do come true ✨ Jelly Pop Glow Stick is BACK in the TikTok Shop #elfcosmetics #eyeslipsface #jellypop #jellypopglowstick Jelly Pop Glow Stick is e.l.f.ing BACK and a pop of shimmer for a luminous glow glassy skin its glowing down fr ✨ available NOW on the TikTok Shop 💫 Jelly Pop Glow Stick is e.l.f.ing BACK and a pop of shimmer for a luminous glow glassy skin its glowing down fr ✨ available NOW on the TikTok Shop 💫"
TikTok Link 2025-08-26T16:02Z 2.7M followers, 278.6K engagements
"hold the line 👙 the last drop of summer coming soon 🌞#elfcosmetics #eyeslipsface #comingsoon #newlaunch dw its coming 🔜 in a little tube 🌞 hanging on to that summer feeling dw its coming 🔜 in a little tube 🌞 hanging on to that summer feeling"
TikTok Link 2025-08-29T16:00Z [--] followers, 138.6K engagements
"who said summer is over get ready to go grab the NEW Vanilla Soft Serve Glow Reviver Melting Lip Balm TOMORROW September 3rd on elfcosmetics.com and TikTok Shop 🤍 #elfcosmetics #eyeslipsface #VanillaSoftServe #newlaunch"
TikTok Link 2025-09-02T19:45Z 2.7M followers, 887K engagements
"Glow Reviver Melting Lip Balm is in season all year long 🌞🍂 NEW Vanilla Soft Serve is ready to be scooped up #elfcosmetics #eyeslipsface #GlowReviverMeltingLipBalm #VanillaSoftServe"
TikTok Link 2025-09-04T17:59Z 2.7M followers, 8.7M engagements
"holding onto summer vibes 📸 🎞 with the NEW Vanilla Soft Serve Glow Reviver Melting Lip Balm 🍦 #elfcosmetics #eyeslipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #photobooth"
TikTok Link 2025-09-05T19:03Z 2.7M followers, 160.2K engagements
"Jelly Pop Glow Stick will always be 🔛🔝 available in the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #JellyPopGlowStick #edit (pls dont do this) "it smells so so so good" "I want to become a watermelon" "I want to eat the glow stick so bad" "it's my favorite highlighter" "I'd literally trade my soul for a Jelly Pop Glow Stick" "I use this everyday" (pls dont do this) "it smells so so so good" "I want to become a watermelon" "I want to eat the glow stick so bad" "it's my favorite highlighter" "I'd literally trade my soul for a Jelly Pop Glow Stick" "I use this everyday""
TikTok Link 2025-09-08T22:40Z 2.7M followers, 312.9K engagements
"pair NEW Fair Gold Bronzing Drops with your favorite moisturizer for a one step effortless glow ✨ #elfcosmetics #eyeslipface #newshade #bronzingdrops #easymakeup"
TikTok Link 2025-09-16T21:00Z 2.7M followers, 255.9K engagements
"fall = lip combo season 🍂🤎 get the look for $12 at elfcosmetics.com ☕ #elfcosmetics #eyeslipsface #lipcombo #fallmakeup #espresso Double Plump Espresso Lips ☕ NEW Glow Reviver Plumping Lip Oil: Espresso Tonic ✨ NEW Cream Glide Lip Liner: Doppio Espresso 🤎 ✨NEW✨ fall lip combo just dropped 🍂 Double Plump Espresso Lips ☕ NEW Glow Reviver Plumping Lip Oil: Espresso Tonic ✨ NEW Cream Glide Lip Liner: Doppio Espresso 🤎 ✨NEW✨ fall lip combo just dropped 🍂"
TikTok Link 2025-09-24T22:52Z 2.7M followers, 164.5K engagements
"so excited to announce the next voice of the Show Yourse.l.f. series: @Jess Carter ⚽✨ Jess story is one of perseverance proving that anything is e.l.f.ing possible on and off the pitch 💪 catch the entire Show Yourse.l.f. series on the e.l.f. YouTube channel 🎥 new episode of Show Yourse.l.f. just dropped 🔥⚽ new episode of Show Yourse.l.f. just dropped 🔥⚽"
TikTok Link 2025-09-29T20:12Z 2.7M followers, 2.3M engagements
"plump up your pout with Glow Reviver Plumping Lip Oils 💗 now available on the TikTok Shop 🛒 #elfcosmetics #eyeslipsface #GlowReviverLipOils #lipplumper"
TikTok Link 2025-09-30T19:01Z 2.7M followers, 198.2K engagements
"you guys are e.l.f.ing fast 🤯 we want to make sure the e.l.f.ies have another chance to get the SOLD OUT Power Grip Primer MEGA 🫶 that's why we're giving 🔟 lucky winners on TikTok the chance to win their very own to enter this MEGA giveaway: like this post 🩵 follow @elfyeah ➕and tag a friend below 👯♀ Giveaway starts NOW and ends October [--] [----] at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in [--] US/DC. Winners will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO follow @elfyeah get a grip on this MEGA GIVEAWAY 😱🎁 for a chance to get a SOLD"
TikTok Link 2025-10-07T17:34Z 2.7M followers, 6.3M engagements
"@z.reilly_fx made this sweet video🍦😱 to serve up the ✨NEW✨ Vanilla Soft Serve Glow Reviver Melting Lip Balm #elfcosmetics #eyelipsface #VanillaSoftServe #GlowReviverMeltingLipBalm #newlaunch"
TikTok Link 2025-10-09T16:50Z 2.7M followers, 362.5K engagements
"can't decide 😩 you could also just get both 🤭 these value packed kits are available NOW on elfskin.com 💸 🛒 #elfSKIN #eyeslipsface #skincarekits #morningroutine #glowingskin"
TikTok Link 2025-10-11T16:30Z [--] followers, 141.7K engagements
"treat yourself to the NEW [----] beauty advent calendar packed with makeup 💄 skincare 💧 and VALUE ✨ #elfcosmetics #eyeslipsface #adventcalendar #holidaygift what the e.l.f. is inside lets have a lil sneak peak 👀 what the e.l.f. is inside lets have a lil sneak peak 👀"
TikTok Link 2025-10-23T16:17Z 2.7M followers, 2.5M engagements
"gotta squeeze them all 🤭 complete your collection with these FIVE NEW scents for $5 each 🤩 #elfcosmetics #eyeslipsface #newlaunch #blueberry #mintchocolate collect all [--] scents 😱 NEW Mint & Chocolate 🌱🍫 has the lip balm obsession gone too far 🫣 NEW Blueberry 🫐 NEW Bubble Gum & Cherry 🫧🍒 collect all [--] scents 😱 NEW Mint & Chocolate 🌱🍫 has the lip balm obsession gone too far 🫣 NEW Blueberry 🫐 NEW Bubble Gum & Cherry 🫧🍒"
TikTok Link 2025-10-26T17:35Z 2.7M followers, 279K engagements
"sweet treats so good 🍬 our social media intern Lauren got a literal sweet tooth 🤭 see why NEW Cotton Candy Crush and Peach Ring Glow Reviver Lip Balms are obsession worthy @Luxury Tooth Gems #elfcosmetics #eyeslipsface #peachring #cottoncandy #toothgem Peach Ring 🍑 Cotton Candy Crush 🍬 theyre so cute 🥹 completing the look lets get tooth gems inspired by ✨NEW✨ Glow Reviver Melting Lip Balm flavors Peach Ring 🍑 Cotton Candy Crush 🍬 theyre so cute 🥹 completing the look lets get tooth gems inspired by ✨NEW✨ Glow Reviver Melting Lip Balm flavors"
TikTok Link 2025-10-27T17:40Z 2.7M followers, 117K engagements
"dont give a f#$ give an e.l.f. 🤭✨ find out how e.l.f. is making a difference at elfbeauty.com/impact 🫶 #elfcosmetics #eyeslipsface"
TikTok Link 2025-10-28T13:03Z 2.7M followers, 24.8M engagements
"our e.l.f.ing support for @NWSL is holding ♾ proud to have signed four ✨powerhouse✨ athletes from the National Womens Soccer League #elfcosmetics #eyeslipsface #nwsl #elfprimer #powergripprimer using Power Grip Primer 😱 ⚽ grip goals fr to stick to the best e.l.f. 🤝 NWSL using Power Grip Primer 😱 ⚽ grip goals fr to stick to the best e.l.f. 🤝 NWSL"
TikTok Link 2025-11-04T17:43Z 2.7M followers, 172.7K engagements
"@Amanda Nguyen reaches for the stars every e.l.f.ing day as an astronaut activist and womens rights advocate 🚀 which is why shes the perfect person to help spread the word about e.l.f. Beautys 4th Annual Impact Report and give an e.l.f. campaign 🫶 #elfcosmetics #eyeslipface #giveanelf #Amandanguyen"
TikTok Link 2025-11-05T17:44Z 2.7M followers, 6.9M engagements
"@Ulta Beauty Mxico here we e.l.f.ing come 🥳 e.l.f. Cosmetics and e.l.f. SKIN are here with holy grails in hand 🧡 at ALL Ulta Beauty stores in Mexico and online at ulta.com.mx #elfcosmetics #elfSKIN #eyeslipsface #UltaBeautyMX packing our bags @ultabeautymx here we e.l.f.ing come 🤭 packing our bags @ultabeautymx here we e.l.f.ing come 🤭"
TikTok Link 2025-11-11T00:37Z 2.7M followers, 7.8M engagements
"THIS IS NOT A DRILL 🚨 join the live TODAY and get Pout Clout Lip Plumping Pens for $1 each 😱 max [--] pens per purchase 🛒 PLUS get shipping when you spend $11+ 🫣 did it sell out this hour dw more will be dropped on the 11th minute every hour until 4:11 PM EST while supplies last 🫶 #elfcosmetics #eyeslipsface #poutclout #tiktoklive #onedollarmakeup its 11/11 and your wish is coming true 🪄 TODAY Pout Clout Lip Plumping Pens are $1 😳 only on TikTok Live 🌟 give your pout some clout 💅 for just $1 😱 dropping every hour until 4:11 PM EST while supplies last 💫 I wish e.l.f. was $1 at 11:11"
TikTok Link 2025-11-11T14:00Z 2.7M followers, 9.8M engagements
"this is your sign to pause listen and relax this #WorldKindnessDay 🫶 did you know natural sounds can actually lower stress and boost positive vibes ☺ were proud to collaborate with @Beekman [----] @Well People @Keys Soulcare @Naturium and @rhode skin on this meaningful campaign inspired by research from @Kindness.org 💛 what sounds inspire kindness for you 👀 #elfcosmetics #eyeslipsface #makeupasmr #soundbath be kind to yourself ✨ and take a deep breath 🌬 Happy World Kindness Day 🫶 for a lil sound bath 😌 sound on 🔉 be kind to yourself ✨ and take a deep breath 🌬 Happy World Kindness Day 🫶"
TikTok Link 2025-11-13T14:13Z [--] followers, 1.7M engagements
"e.l.f.ing proud to sponsor the @NWSL Championship this year 🏆 for a chance to win: like this post 🫶 follow @elfyeah ➕ comment with ⚽ and tag a friend 👯♀ giveaway starts NOW and ends November [--] [----] at 11:59 PM PT 🗓 NO PURCH NEC 🛒 open to 18+ and residing within [---] miles of PayPal Park 📍 winner will be chosen at random and contacted via direct message 💌 void where prohibited 🚫 rules: LINK IN BIO Bedazzled by: @Blingd Up #elfcosmetics #eyeslipsface #giveaway #NWSL enter below 👇⚽ and a bunch of e.l.f.ing goodies 🛍 kicking off a special giveaway 🎉 for a chance to win a custom soccer"
TikTok Link 2025-11-18T22:47Z 2.7M followers, 113.6K engagements
"the @NWSL Championship was e.l.f.ing legendary #NWSL #2025Championship #eyeslipsface when we say the NWSL Championship is going to be e.l.f.ing amazing ⚽ this is what we mean 🙌 when we say the NWSL Championship is going to be e.l.f.ing amazing ⚽ this is what we mean 🙌"
TikTok Link 2025-11-24T00:43Z 2.7M followers, 109.8K engagements
"1000% guilty 😭 good thing the NEW Candied Cranberry Glow Reviver Melting Lip Balm goes with everything for only $9 each ♥ #elfcosmetics #eyeslipsface #thanksgiving #candiedcranberry and baddie on a budget ✨ every girl has two looks for Thanksgiving break bed troll 🧌 and baddie on a budget ✨ every girl has two looks for Thanksgiving break bed troll 🧌"
TikTok Link 2025-11-26T21:46Z 2.7M followers, 46K engagements
"should we call it a givea-spray 🤪♥ to enter this berry festive giveaway: follow @elfyeah and @Ocean Spray Inc. 🌊 like this post ✨ and tag a bestie in the comments 👯♀ giveaway starts NOW and ends December [--] [----] at 11:59 p.m. PT. NO PURCH NEC. 🫶 Open to 18+ in [--] US/DC ♥ winners will be chosen at random and contacted via direct message 🏆 void where prohibited rules: LINK IN BIO #elfcosmetics #eyeslipsface #oceanspray #cranberry #giveaway 3x Cream Glide Lip Liners e.l.f. Cosmetics 🤝 Ocean Spray 2x Ocean Spray Bg Charms Ocean Spray Jellied Cranberry Sauce enter below 👇 love a crossover"
TikTok Link 2025-11-29T16:52Z 2.7M followers, 146.7K engagements
"celebrity dog groomer 🐾 @Jess Rona gives an e.l.f. 👏 about being cruelty-free 💗 which is why shes spreading the word about e.l.f. Beautys 4th Annual Impact Report and give an e.l.f. campaign 🫶 read the receipts at elfbeauty.com/impact #elfcosmetics #eyeslipsface #giveanelf"
TikTok Link 2025-12-05T22:17Z 2.7M followers, 3.2M engagements
"coming up with shade names is a dream job fr 😫💗 #elfcosmetics #elfsuperbrandday #eyeslipsface #glowreviver #slipstick shade 3: Cara-melt 🍮 shade 2: Vine & Shine 🍇 Rose Latte ☕ pick up these winning shades from the TikTok Shop 🏆 shade 1: can you guess the shade name shade 3: Cara-melt 🍮 shade 2: Vine & Shine 🍇 Rose Latte ☕ pick up these winning shades from the TikTok Shop 🏆 shade 1: can you guess the shade name"
TikTok Link 2025-12-12T00:36Z 2.7M followers, 88.8K engagements
"2016 makeup was peak 😭 get the look with NEW Halo Glow Silky Powder Highlighter ✨ #elfcosmetics #eyeslipsface #newlaunch #2016makeup #haloglowhighlighter officially bringing back [----] makeup looking expensive af for $9 why did we stop doing makeup like this 😫 with NEW Halo Glow Silky Powder Highlighter 💗 officially bringing back [----] makeup looking expensive af for $9 why did we stop doing makeup like this 😫 with NEW Halo Glow Silky Powder Highlighter 💗"
TikTok Link 2025-12-27T16:11Z 2.7M followers, 91.9K engagements
"lippies that last 👏 get the Glossy Lip Stain Shades [--] Days Kit 💋 available on elfcosmetics.com #elfcosmetics #eyeslipsface #glossylipstain #lipkit #exclusiveshades the Glossy Lip Stain Shades [--] Days Kit 💋 Pinkies Up is that girl 👏 Grape Escape kit exclusive ✨ lip stain transfer test 👀 Maple Drizzle kit exclusive ✨ Spicy Sienna available on elfcosmetics.com 🛒 the Glossy Lip Stain Shades [--] Days Kit 💋 Pinkies Up is that girl 👏 Grape Escape kit exclusive ✨ lip stain transfer test 👀 Maple Drizzle kit exclusive ✨ Spicy Sienna available on elfcosmetics.com 🛒"
TikTok Link 2026-01-05T19:13Z 2.7M followers, 132.2K engagements
"Power Grip Dewy Setting Spray is always here to protect you.r makeup 🤗 #settingspray #elfcosmetics #eyeslipsface #powergripsettingspray #makeuptransformation when you accidentally grab the setting spray instead of the pepper spray when you accidentally grab the setting spray instead of the pepper spray"
TikTok Link 2026-01-17T17:22Z 2.7M followers, 71K engagements
"@Dorindamedley woke the e.l.f. up with us 🙌 starting on the bright side with fresh skin good energy and the music turned all the way up 🧡 because when your skin feels good the vibe follows 🍊☕✨"
TikTok Link 2026-01-21T17:11Z 2.7M followers, 22M engagements
"winter birthday girlies understand the struggle 😫 #aquariusseason #wintermakeup #elfcosmetics #eyeslipsface #januarybirthday POV youre an Aquarius trying to preserve your birthday makeup POV youre an Aquarius trying to preserve your birthday makeup"
TikTok Link 2026-01-22T00:59Z 2.7M followers, 47.4K engagements
"Meet Olivia 😍 #EyesLipsFamous #Winner So e.l.f.ing inspired by Olivias passion for makeup ❤ Congrats girl 👏 @avani #duet with @makeupby.olivia"
TikTok Link 2020-08-27T18:49Z 2.7M followers, 1.6M engagements
"NEW Power Grip Dewy Setting Spray is a bi-phase setting spray that ✔ locks makeup for long-lasting wear ✔ has a dewy finish ✔ is infused with hydrating ingredients ✔ is coming to the TikTok Shop TOMORROW #elfcosmetics #elfpowercouple #powergripsettingspray #settingspray #eyeslipsface the perfect match for your fav dewy primer ✨soft✨ launching this new duo ultra fine bi-phase setting spray with aloe hyaluronic acid and squalane 💦 this combo grips your makeup and gives a hydrating and dewy finish the perfect match for your fav dewy primer ✨soft✨ launching this new duo ultra fine bi-phase"
TikTok Link 2024-03-30T19:14Z 2.7M followers, 1.9M engagements
"DO treat yourself to some Bronzing Drops in the TikTok Shop 🛒 #elfSKIN #eyeslipsface #bronzingdrops #howto #dosanddonts"
TikTok Link 2024-04-29T22:24Z 2.7M followers, 329.8K engagements
"deaf genderqueer trans Chinese Jewish model artistChella Man doesnt fit into any box and thats the way they like it 🤗 watch their powerful story of self-expression and artistry 🎨👏 at the link in bio @Chella Man #elfcosmetics #elfSKIN #eyeslipsface #showyoursELF #chellaman #pridemonth #bts"
TikTok Link 2024-06-08T00:07Z 2.7M followers, 92K engagements
"you thought the Soft Glam Satin Foundation application was smooth 👀 wait until you see this transition @Nikolai Savic #elfcosmetics #eyeslipsface #SoftGlamSatinFoundation #transition you cant transition makeup you cant transition makeup"
TikTok Link 2024-07-24T16:50Z 2.7M followers, 4M engagements
"give your face a lifted look with the NEW $7 Camo Liquid Bronzer & Contour now available in the TikTok Shop 🛒 @Janelle Mariss #elfcosmetics #eyeslipsface #CamoLiquidBronzerAndContour #LiquidBronzerAndContourDuoBrush #liquidcontour #liquidbronzer #makeupbrushes #newmakeup #newproduct contour doesnt go below your cheekbone apply ABOVE the cheekbone 🔥 tap tap tap NEW Liquid Bronzer & Contour Duo Brush look at that tip 😱 use the fluffy end to diffuse and blend✨ NEW Camo Liquid Bronzer & Contour ✨ 🤩🤩🤩 contour doesnt go below your cheekbone apply ABOVE the cheekbone 🔥 tap tap tap NEW Liquid"
TikTok Link 2024-11-01T16:00Z 2.7M followers, 1.1M engagements
"what do you think were cooking up 🧪 hit follow so you dont miss the big reveal 👀 #elfcosmetics #eyeslipsface #newproduct #PowerGripPrimer #primer #makeupprimer youll find out tomorrow 😉 a dash of grip 🔒 combined with a secret ingredient 👀 makes a splash of power 💪 youll find out tomorrow 😉 a dash of grip 🔒 combined with a secret ingredient 👀 makes a splash of power 💪"
TikTok Link 2024-12-09T17:00Z 2.7M followers, 1.1M engagements
"we said what we said 🤪 get [--] $8 Glow Reviver Lip Oils in the TikTok Shop for the same price of a single bougie one 🤭 #elfcosmetics #eyeslipsface #GlowReviverLipOil #lipoil #frontallobe frontal lobe development = not spending $40 on [--] lip oil frontal lobe development = not spending $40 on [--] lip oil"
TikTok Link 2024-12-11T20:06Z 2.7M followers, 994.9K engagements
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