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Elf Cosmetics

Elf Cosmetics faces backlash for featuring Matt Rife in an ad campaign, but is actively engaging with its audience on X. The brand is also promoting new product launches and driving high engagement on TikTok and YouTube.

About Elf Cosmetics

Elf Cosmetics is a makeup and skincare brand.

Insights #

elf cosmetics posts created is up XXXXXX% from the previous X months.

Engagements: XXXXXXXXX #

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
1 Week: XXXXXXXXXX -XX%
1 Month: XXXXXXXXXX +137%
6 Months: XXXXXXXXXXX -XX%
1 Year: XXXXXXXXXXX +16%
1-Year High: XXXXXXXXXX on 2025-08-13
1-Year Low: XX on 2025-06-02

Social Network	TikTok	X	YouTube	News	Reddit
Engagements	XXXXXXXXX	XXXXXX	XXXXXXX	XX	X

Mentions: XXX #

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
1-Year High: XXX on 2025-08-17
1-Year Low: X on 2025-06-02

Social Network	TikTok	X	YouTube	News	Reddit
Mentions	XXX	XX	XXX	X	X

Creators: XXX #

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Elf Cosmetics in the last XX hours which is down XXXX% from XXX in the previous XX hours Daily Average: XXX
1-Year High: XXX on 2025-08-17
1-Year Low: X on 2025-06-02

The most influential creators that mention Elf Cosmetics in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@elfyeah	X	XXXXXXXXX	X	XX

Sentiment: XX% #

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% -X%
1 Month: XX% -X%
6 Months: XX% -XX%
1 Year: XX% -XX%
1-Year High: XXX% on 2025-02-09
1-Year Low: XX% on 2025-08-14

Most Supportive Themes

Product Reviews and Routines: (45%) Posts highlight the affordability and quality of Elf Cosmetics products, with creators showcasing routines and reviews.
Brand Engagement: (20%) The brand is actively engaging with its audience, particularly on X, promoting events and interacting with creators.
Jelly Pop Promotion: (15%) The limited edition Jelly Pop products are generating buzz, with multiple posts featuring the product and driving engagement.

Most Critical Themes

Negative Sentiment: (29%) Negative sentiment is high, with potential dissatisfaction with Elf Cosmetics products or marketing.

Network engagement breakdown:

Network	Positive	%	Neutral	%	Negative	%
TikTok	XXXXXXXXX	XX%	XXXXXXX	XX%	XXXXXXX	XX%
X	XXXXXX	X%	XXX	X%	XX	X%
YouTube	XXXXXX	X%	XXXXXX	X%	XXXXX	X%
News	X	X%	X	X%	XX	X%
Reddit	X	X%	X	X%	X	X%

Total	XXXXXXXXX	XX%	XXXXXXX	XX%	XXXXXXX	XX%

Top assets mentioned In the posts about Elf Cosmetics in the last XX hours

aelf (ELF) Berry Global Group, Inc. (BERY) Walmart, Inc. (WMT) Mist (MIST) Lululemon Athletica Inc (LULU) Ulta Beauty Inc (ULTA) BlackBerry Limited (BB) CVS Health Corp (CVS) Kraft Heinz Co (KHC) Netflix Inc (NFLX)

Top topics mentioned In the posts about Elf Cosmetics in the last XX hours

elf, paris, united states, tiktok, glow, haul, $elf, coins layer 1, coins bsc, ta, affordable, combo, sol, mega, grip, este lauder, drops, maybelline, all the, let me, halloween, armani, influencer, hills, $bery, glam, $wmt, stocks consumer defensive, lipstick, patrick, $mist, unboxing, supply chain, haus, liquid, bubble, shades, stocks consumer cyclical, yummy, make a, candy, hannah, colour, money, york, budgeting, mi, pov you, victorias secret, autumn, luxury, lady gaga, $lulu, diy, london, laura, instagram, youtube, australia, 2x, cola, peach, about to, dolly, beginner, alexis, nutrition, i wish, micro, discount, han, gaga, hourglass, aesthetic, gel, $4911t, christmas, life of, lancme, sydney, queen, dewy, canada, dove, peel, eagle, shein, arab, crystal, affiliate, ulta beauty inc, sharma, stocks communication services, blend, jewelry, has been, cult, bloom, slay, favorites