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Elf

Elf on the Shelf content is dominating social media with creative ideas and family activities, while Elf Cosmetics is generating buzz with new product launches and marketing campaigns.

About Elf

Elf refers to a popular beauty brand and a fictional creature associated with holiday traditions.

Insights

elf engagements is up XXXXX% from the previous week.
elf posts created is up XXXX% from the previous week.

Engagements: XXXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXXX
Daily Average: XXXXXXXXXX
X Week: XXXXXXXXXX +80%
X Month: XXXXXXXXXXX -XX%
X Months: XXXXXXXXXXXXX -XX%
X Year: XXXXXXXXXXXXXX +49%
1-Year High: XXXXXXXXXXX on 2025-11-01
1-Year Low: XXXXXX on 2025-12-05

Engagements by network (24h): News: XXXXX Reddit: XXXXXX TikTok: XXXXXXXXXX X: XXXXXXX YouTube: XXXXXXXXXX

Mentions: XXXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXXX
Daily Average: XXXXX
X Week: XXXXXX +6.90%
X Month: XXXXXX +21%
X Months: XXXXXXX +34%
X Year: XXXXXXX -XXXX%
1-Year High: XXXXXX on 2024-12-25
1-Year Low: XXX on 2025-12-06

Mentions by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXX X: XXXXX YouTube: XXXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Elf in the last XX hours which is down XXXX% from XXXXX in the previous XX hours Daily Average: XXXXX
X Week: XXXXXX +7.20%
X Month: XXXXXX +20%
X Months: XXXXXXX +31%
X Year: XXXXXXX +16%
1-Year High: XXXXX on 2024-12-25
1-Year Low: XXX on 2025-12-06

The most influential creators that mention Elf in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@family.happiness.316	X	XXXXXX	X	XXXXXXXXX
@awesomemotherhood	X	XXXXXXX	X	XXXXXXXXX
@elen_lifehacks	X	XXXXXX	XX	XXXXXXXXX
@priscila.barbosa937	X		X	XXXXXXXXX
@__islandgyall	X	XXXXXX	X	XXXXXXXXX
@chavonsade	X	XXXXXX	X	XXXXXXX
@nataliia	X	XXXXXXX	X	XXXXXXX
@shannonleithx	X	XXXXX	X	XXXXXXX
@mariannenafsu	X	XXXXXXX	X	XXXXXXX
@elizabethhomen1	XX	XXXXXX	X	XXXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% no change
X Month: XX% no change
X Months: XX% -X%
X Year: XX% -X%
1-Year High: XX% on 2025-11-30
1-Year Low: XX% on 2025-01-12

Most Supportive Themes:

Elf Cosmetics New Product Launches: (30%) Consumers are excited about new makeup and skincare products from Elf Cosmetics, especially the vanilla soft serve glow reviver melting lip balm.
Elf on the Shelf Holiday Tradition: (25%) Content related to the 'Elf on the Shelf' tradition is highly engaging, focusing on creative ideas and family activities during the holiday season.
Elf Cosmetics Marketing Campaigns: (20%) Elf Cosmetics' 'e.l.f. Up!' campaign is recognized for its immersive marketing, generating significant buzz and positive sentiment.

Most Critical Themes:

Stock Market Mentions: (15%) Elf is frequently mentioned in stock market discussions, indicating financial interest that may not directly relate to the brand's core products.
Misidentification with other 'Elf' entities: (10%) There are instances where 'Elf' is mentioned in contexts that refer to other entities, suggesting potential confusion or a broad interpretation of the term.

Top Elf News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Schoolboy nine mistakenly dresses as Elvis instead of an elf at Christmas concert after family mix up Daily Mail Online"
News Link @DailyMail 2025-12-09T15:58Z 2.8M followers, 1778 engagements

Elf