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# ![Shop the Graphic](https://lunarcrush.com/gi/w:26/t:shop-the.png) Shop the

TikTok Shop is laying off US workers, while sales and brand promotions are trending on social media. Birkenstocks are on sale at Gilt, driving social media engagement.

### About Shop the
Shop the refers to the consumer and retail trends being discussed across various social media and news platforms.  

### Insights [#](/topic/shop-the/insights)
- shop the creators is up XXXXX% from the previous week.
- shop the mentions is up XXXXX% from the previous week.

### Engagements: XXXXXXXXX [#](/topic/shop-the/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:shop-the/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/shop-the/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXXX  
**1 Week**: XXXXXXXXXX -XX%  
**1 Month**: XXXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXXXXX -XX%  
**1 Year**: XXXXXXXXXXXXX -XXXX%  
**1-Year High**: XXXXXXXXXX on 2024-12-06  
**1-Year Low**: XXXXX on 2025-06-16  

| Social Network | X       | TikTok  | YouTube   | Reddit | News   |
| -------------- | -       | ------  | -------   | ------ | ----   |
| Engagements    | XXXXXXX | XXXXXXX | XXXXXXXXX | XXXXX  | XXXXXX |
  

  
  
### Mentions: XXXXX [#](/topic/shop-the/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:shop-the/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/shop-the/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**1 Week**: XXXXX +81%  
**1 Month**: XXXXX -XX%  
**6 Months**: XXXXXX +32%  
**1 Year**: XXXXXXX +93%  
**1-Year High**: XXXXX on 2025-03-25  
**1-Year Low**: XX on 2025-06-30  

| Social Network | X     | TikTok | YouTube | Reddit | News |
| -------------- | -     | ------ | ------- | ------ | ---- |
| Mentions       | XXXXX | XXX    | XXXXX   | XXX    | XX   |
  

  
  
### Creators: XXXXX [#](/topic/shop-the/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:shop-the/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/shop-the/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Shop the in the last XX hours which is down XX% from XXXXX in the previous XX hours
**Daily Average**: XXXXX  
**1 Week**: XXXXX +72%  
**1 Month**: XXXXX -XX%  
**6 Months**: XXXXXX +19%  
**1 Year**: XXXXXX +80%  
**1-Year High**: XXXXX on 2025-04-10  
**1-Year Low**: XX on 2025-06-30  

The most influential creators that mention Shop the in the last XX hours

| Creator                                                            | Rank | Followers  | Posts | Engagements |
| -------                                                            | ---- | ---------  | ----- | ----------- |
| [@crocsindia3787](/creator/youtube/crocsindia3787)                 | X    | XXXXXX     | X     | XXXXXXX     |
| [@saintchristianofficial](/creator/youtube/saintchristianofficial) | X    | XXX        | XX    | XXXXXXX     |
| [@Versace](/creator/twitter/Versace)                               | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@AbsoluteChelsea](/creator/twitter/AbsoluteChelsea)               | X    | XXXXXXX    | X     | XXXXXXX     |
| [@yinkathatguy](/creator/youtube/yinkathatguy)                     | X    | XXXXXXX    | X     | XXXXXXX     |
| [@blogilates](/creator/youtube/blogilates)                         | X    | XXXXXXXXXX | X     | XXXXXX      |
| [@laneige_us](/creator/youtube/laneige_us)                         | X    | XXXXXXX    | XX    | XXXXXX      |
| [@thehockeyshop](/creator/youtube/thehockeyshop)                   | X    | XXXXXX     | X     | XXXXXX      |
| [@mnmlofficial](/creator/tiktok/mnmlofficial)                      | X    | XXXXXX     | X     | XXXXXX      |
| [@deeppurpleofficial](/creator/youtube/deeppurpleofficial)         | XX   | XXXXXXXXX  | X     | XXXXXX      |

[View More](/list/creators/shop-the/100)
  
  
### Sentiment: XX% [#](/topic/shop-the/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:shop-the/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/shop-the/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +5%  
**1 Month**: XX% -X%  
**6 Months**: XX% -X%  
**1 Year**: XX% -X%  
**1-Year High**: XXX% on 2025-06-29  
**1-Year Low**: XX% on 2024-08-01  

**Most Supportive Themes**
- **Brand Promotion and Sales:** (70%) There is strong support for the Shop the brand due to product promotion and a high sentiment score. Recent posts are mentioning sales.
- **Top News and Social Posts:** (18%) The Shop the brand is linked to the top news and social post mentions with some of the most engagement.
  
**Most Critical Themes**
- **Job Cuts and Social Media Downturn:** (12%)  Layoffs at TikTok Shop and a decline in mentions on X are the biggest critical topics.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral   | %   | Negative | %  |
| ------- | --------  | -   | -------   | -   | -------- | -  |
| X       | XXXXXXX   | X%  | XXXXXXX   | X%  | XXXXX    | X% |
| TikTok  | XXXXXXX   | X%  | XXXXXXX   | X%  | XXXXXXX  | X% |
| YouTube | XXXXXXXXX | XX% | XXXXXXX   | XX% | XXXXXXX  | X% |
| Reddit  | XXXXX     | X%  | XXXXX     | X%  | XXX      | X% |
| News    | XXXXXX    | X%  | XXXXXX    | X%  | XXX      | X% |
|         |           |     |           |     |          |    |
| Total   | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXX  | X% |
  


**Top assets mentioned**
In the posts about Shop the in the last XX hours

[Walmart, Inc. (WMT)](/topic/$wmt)
[Nike Inc (NKE)](/topic/$nke)
[Innovative Solutions & Support (ISSC)](/topic/$issc)
[Kohl's Corporation (KSS)](/topic/$kss)
[Bitcoin (BTC)](/topic/bitcoin)
[The Walt Disney Company (DIS)](/topic/walt-disney)
[The Scotts Miracle-Gro Company (SMG)](/topic/$smg)
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
[Berry Global Group, Inc. (BERY)](/topic/$bery)
[Honda Motor Co., Ltd. (HMC)](/topic/$hmc)

**Top topics mentioned**
In the posts about Shop the in the last XX hours

[youtube](/topic/youtube), [#fyp](/topic/#fyp), [instagram](/topic/instagram), [coins music](/topic/coins-music), [haul](/topic/haul), [accessories](/topic/accessories), [money](/topic/money), [luxury](/topic/luxury), [tiktok](/topic/tiktok), [shoes](/topic/shoes), [all the](/topic/all-the), [#viral](/topic/#viral), [coins sports](/topic/coins-sports), [women](/topic/women), [unboxing](/topic/unboxing), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [nordstrom](/topic/nordstrom), [united states](/topic/united-states), [meta](/topic/meta), [skincare](/topic/skincare), [welcome to](/topic/welcome-to), [limited edition](/topic/limited-edition), [jewelry](/topic/jewelry), [coins energy](/topic/coins-energy), [stocks technology](/topic/stocks-technology), [facebook](/topic/facebook), [girls](/topic/girls), [diy](/topic/diy), [blend](/topic/blend), [samsonite](/topic/samsonite), [discount](/topic/discount), [supplements](/topic/supplements), [luggage](/topic/luggage), [lazada](/topic/lazada), [amazon prime](/topic/amazon-prime), [stocks consumer defensive](/topic/stocks-consumer-defensive), [india](/topic/india), [#viralshorts](/topic/#viralshorts), [trendy](/topic/trendy), [$wmt](/topic/$wmt), [boots](/topic/boots), [#foryou](/topic/#foryou), [$adsf](/topic/$adsf), [adidas](/topic/adidas), [sephora](/topic/sephora), [budgeting](/topic/budgeting), [coins ai](/topic/coins-ai), [gnc](/topic/gnc), [stocks communication services](/topic/stocks-communication-services), [london](/topic/london), [coins storage](/topic/coins-storage), [world of](/topic/world-of), [discord](/topic/discord), [collab](/topic/collab), [collection of](/topic/collection-of), [$nke](/topic/$nke), [thrift](/topic/thrift), [paris](/topic/paris), [home decor](/topic/home-decor), [australia](/topic/australia), [drops](/topic/drops), [pen](/topic/pen), [japan](/topic/japan), [footwear](/topic/footwear), [restock](/topic/restock), [playing](/topic/playing), [new era](/topic/new-era), [fortnite](/topic/fortnite), [canada](/topic/canada), [stocks](/topic/stocks), [toys](/topic/toys), [gadgets](/topic/gadgets), [crystal](/topic/crystal), [$wowax](/topic/$wowax), [$whljo](/topic/$whljo), [coins layer 1](/topic/coins-layer-1), [goat](/topic/goat), [ulta](/topic/ulta), [billboard](/topic/billboard), [told](/topic/told), [the new](/topic/the-new), [menswear](/topic/menswear), [old money](/topic/old-money), [foot locker](/topic/foot-locker), [combo](/topic/combo), [viralshorts](/topic/viralshorts), [#art](/topic/#art), [eggs](/topic/eggs), [stainless steel](/topic/stainless-steel), [hack](/topic/hack), [wellness](/topic/wellness), [#foryoupage](/topic/#foryoupage), [twitter](/topic/twitter), [$6753t](/topic/$6753t), [ice cream](/topic/ice-cream), [foryoupage](/topic/foryoupage), [#short](/topic/#short), [coins](/topic/coins), [colour](/topic/colour), [ebay](/topic/ebay)

### Top News [#](/topic/shop-the/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Shakira's Isima Haircare: Shop the Five Best Products"  
[@billboard](/creator/x/billboard) on [X](/post/news/billboard.com-1837153662) 2025-07-15 22:55:41 UTC 208.1M followers, X engagements


"BLACKPINK's JENNIE GloRilla Join Adidas Superstar Campaign"  
[@billboard](/creator/x/billboard) on [X](/post/news/billboard.com-4132639784) 2025-07-15 22:55:33 UTC 208.1M followers, X engagements


"Swarovski Best Deals 2025: Shop Crystal Jewelry Online 2025"  
[@Variety](/creator/x/Variety) on [X](/post/news/variety.com-3025777565) 2025-07-15 20:39:17 UTC 3M followers, 13.6K engagements


"Pokmon Card Shop in Japan Allegedly Robbed by Rival TCG Shop Owner: 'There's no use thinking you won't get caught. We will definitely catch everyone' - IGN"  
[@IGN](/creator/x/IGN) on [X](/post/news/ign.com-870236516) 2025-07-15 18:27:07 UTC 10.2M followers, XXX engagements



### Top Social Posts [#](/topic/shop-the/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Autocross Challenge in Maserati Sports Cars"  
[@anniesgarage](/creator/youtube/anniesgarage) on [YouTube](/post/youtube-video/G1pNW7FkF7Y) 2025-07-16 14:00:24 UTC 600K followers, 5377 engagements


"Launch Day: Retro Christmas Collection (16th July 2025)"  
[@crafters_companion](/creator/youtube/crafters_companion) on [YouTube](/post/youtube-video/cGhsd7Ti1bc) 2025-07-16 13:47:38 UTC 79.2K followers, 1729 engagements


"FYI: There is now extremely limited stock on the @ChelseaFC megastore of the newly-released collection"  
[@AbsoluteChelsea](/creator/x/AbsoluteChelsea) on [X](/post/tweet/1945476161951183122) 2025-07-16 13:30:36 UTC 793.9K followers, 41.8K engagements


"❤Why To Choose Vettsys Magnetic Swatch Book"  
[@vettsystore](/creator/youtube/vettsystore) on [YouTube](/post/youtube-video/phagrsRolP8) 2025-07-16 13:01:38 UTC 798K followers, 3938 engagements