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[Rebrand](/topic/rebrand)

### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:rebrand/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/rebrand/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -X%  
**1 Month**: XX% +4%  
**1-Year High**: XXX% on 2025-05-06  
**1-Year Low**: XX% on 2025-09-04  

**Most Supportive Themes**
- **Modernization and Relevance:** (10%) Some users view the rebrand as a necessary modernization effort to attract a broader audience and stay relevant.
- **Positive Evolution:** (5%) Some users are supportive of the rebrand, seeing it as a positive evolution for the brand.
  
**Most Critical Themes**
- **Cracker Barrel Rebrand Backlash:** (45%)  Criticism of Cracker Barrel's rebrand, with many users expressing nostalgia for the old logo and concern over the company's direction.
- **Brand Identity Concerns:** (25%)  Concerns about the impact of the rebrand on Cracker Barrel's brand identity and customer loyalty, with some users predicting financial consequences.
- **CEO and Marketing Criticism:** (15%)  Criticism of the CEO's decisions and the marketing team's approach, with some users questioning the value of the rebrand.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral   | %   | Negative | %   |
| ------- | -------- | -   | -------   | -   | -------- | -   |
| TikTok  | XXXXXXX  | X%  | XXXXXXX   | XX% | XXXXXX   | X%  |
| X       | XXXXXXX  | X%  | XXXXXXX   | X%  | XXXXXXX  | X%  |
| YouTube | XXXXXXX  | XX% | XXXXXXX   | XX% | XXXXXXX  | X%  |
| Reddit  | XXXXX    | X%  | XXXXX     | X%  | XXX      | X%  |
| News    | XXXXX    | X%  | XXXXX     | X%  | XXXXX    | X%  |
|         |          |     |           |     |          |     |
| Total   | XXXXXXX  | XX% | XXXXXXXXX | XX% | XXXXXXX  | XX% |

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

Rebrand

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% -X%
1 Month: XX% +4%
1-Year High: XXX% on 2025-05-06
1-Year Low: XX% on 2025-09-04

Most Supportive Themes

  • Modernization and Relevance: (10%) Some users view the rebrand as a necessary modernization effort to attract a broader audience and stay relevant.
  • Positive Evolution: (5%) Some users are supportive of the rebrand, seeing it as a positive evolution for the brand.

Most Critical Themes

  • Cracker Barrel Rebrand Backlash: (45%) Criticism of Cracker Barrel's rebrand, with many users expressing nostalgia for the old logo and concern over the company's direction.
  • Brand Identity Concerns: (25%) Concerns about the impact of the rebrand on Cracker Barrel's brand identity and customer loyalty, with some users predicting financial consequences.
  • CEO and Marketing Criticism: (15%) Criticism of the CEO's decisions and the marketing team's approach, with some users questioning the value of the rebrand.

Network engagement breakdown:

Network Positive % Neutral % Negative %
TikTok XXXXXXX X% XXXXXXX XX% XXXXXX X%
X XXXXXXX X% XXXXXXX X% XXXXXXX X%
YouTube XXXXXXX XX% XXXXXXX XX% XXXXXXX X%
Reddit XXXXX X% XXXXX X% XXX X%
News XXXXX X% XXXXX X% XXXXX X%
Total XXXXXXX XX% XXXXXXXXX XX% XXXXXXX XX%
Rebrand Sentiment
/topic/rebrand/sentiment