# Rebrand

Rebrand engagements are up over 100% this week, with a significant surge in social media posts and creator activity. Top news highlights include corporate rebrands facing backlash and discussions around personal image makeovers.

### About Rebrand
Rebranding refers to the process of changing a company's image, often involving a new name, logo, or marketing strategy.  

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:rebrand/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/rebrand/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [-------] -94%  
[--] Month: [-----------] -57%  
[--] Months: [-------------] +131%  
[--] Year: [-------------] +119%  
1-Year High: [----------] on 2025-11-21  
1-Year Low: [---------] on 2025-02-28  

Engagements by network (24h):
Reddit: [-----]
YouTube: [---------]
X: [---------]
TikTok: [---------]
Instagram: [--]
News: [-----]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:rebrand/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/rebrand/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
1-Year High: [------] on 2025-08-22  
1-Year Low: [---] on 2025-03-02  

Mentions by network (24h):
Reddit: [---]
YouTube: [---]
X: [---]
TikTok: [---]
Instagram: [--]
News: [--]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:rebrand/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/rebrand/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Rebrand in the last [--] hours which is down 1.10% from [-----] in the previous [--] hours
Daily Average: [-----]  
1-Year High: [------] on 2025-08-22  
1-Year Low: [---] on 2025-03-02  

The most influential creators that mention Rebrand in the last [--] hours

| Creator                                            | Rank | Followers  | Posts | Engagements |
| -------                                            | ---- | ---------  | ----- | ----------- |
| [@upediashorts](/creator/youtube/upediashorts)     | [--]    | [----------] | [--]    | [-------]     |
| [@rebmasel](/creator/tiktok/rebmasel)              | [--]    | [---------]  | [--]     | [-----]       |
| [@zoeunlimited](/creator/tiktok/zoeunlimited)      | [--]    | [-------]    | [--]     | [-----]       |
| [@BucketsByCam24](/creator/twitter/BucketsByCam24) | [--]    | [-----]      | [--]     | [-----]       |
| [@rdd147](/creator/twitter/rdd147)                 | [--]    | [-----]      | [--]     | [-----]       |
| [@peetmontzingo](/creator/youtube/peetmontzingo)   | [--]    | [----------] | [--]     | [---]         |
| [@sholafakoyaa](/creator/tiktok/sholafakoyaa)      | [--]    | [-------]    | [--]     | [---]         |
| [@zoeunlimited](/creator/youtube/zoeunlimited)     | [--]    | [---------]  | [--]     | [---]         |
| [@kaizenartsae](/creator/youtube/kaizenartsae)     | [--]    | [---]        | [--]     | [---]         |
| [@undefined](/creator/youtube/undefined)           | [--]   |            | [--]     | [---]         |

[View More](/list/creators/rebrand/100)
  
  
### Sentiment: 77%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:rebrand/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/rebrand/time-series/sentiment.tsv)  
Current Value: 77%  
Daily Average: 72%  
[--] Week: 70% +2%  
[--] Month: 77% -2%  
[--] Months: 77% +30%  
[--] Year: 77% +18%  
1-Year High: 97% on 2025-04-05  
1-Year Low: 30% on 2025-06-10  

Most Supportive Themes:
- Personal Rebranding for Self-Improvement: (30%) Discussions about personal growth, new year resolutions, and self-improvement through rebranding efforts.
- Brand Evolution and Strategic Rebranding: (25%) News and discussions about companies undergoing rebranding for strategic reasons, market positioning, or to adapt to industry changes.
- Celebrity and Influencer Rebranding: (20%) Content focusing on celebrities and influencers rebranding their image, careers, or online personas.
  
Most Critical Themes:
- Skepticism and Criticism of Rebranding Efforts: (15%) Posts expressing doubt, criticism, or skepticism towards rebranding initiatives, often viewing them as superficial or deceptive.
- Controversial Rebrands and Public Backlash: (10%) Discussions around rebrands that have faced significant public backlash or controversy, often due to perceived insensitivity or poor execution.
  

### Top Rebrand News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Jai Lucas Focuses on These Areas of Improvement for Miami Basketball in February CORAL GABLES Fla. The Miami Hurricanes have struggled to snap back into form after their nine-game winning streak earlier in the season. Sitting at 17-5 and"  
[News Link](https://www.si.com/college/miami/basketball/jai-lucas-focuses-these-areas-improvement-miami-basketball-february) [@rebranding_tbd](/creator/x/rebranding_tbd) 2026-02-03T19:18Z [----] followers, [---] engagements


"Miami Baseball Superstar Tabbed With Baseball America Preseason Recognition University of Miami third baseman Daniel Cuvet earned preseason recognition from Baseball America being named a Third Team Preseason All-American and selected"  
[News Link](https://www.si.com/college/miami/baseball/miami-baseball-superstar-tabbed-with-baseball-america-preseason-recognition) [@rebranding_tbd](/creator/x/rebranding_tbd) 2026-02-03T19:17Z [----] followers, [---] engagements


"Cracker Barrel urges staffers to eat at chain for all meals on work trips Cracker Barrel is urging staffers to dine at the Southern chain for all meals during work trips as it seeks to cut costs amid a prolonged sales slump following backlash over its woke rebrand"  
[News Link](https://nypost.com/2026/02/03/business/cracker-barrel-urges-staffers-to-eat-at-chain-for-all-meals-on-work-trips/) [@nypost](/creator/x/nypost) 2026-02-03T16:11Z 3.6M followers, [----] engagements


"Ice House No More: Team USA Renames Olympic Venue Amid Increasing Protests Over ICE in Milan The rebrand comes as Italian officials and protesters object to the presence of U.S. Immigration and Customs Enforcement agents at the [----] Olympic Winter Games"  
[News Link](https://www.forbes.com/sites/sofiachierchio/2026/02/02/ice-protests-at-olympics-city-grow-team-usa-renames-its-ice-house/) [@Forbes](/creator/x/Forbes) 2026-02-02T17:04Z 20.3M followers, 11.6K engagements



### Top Rebrand Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"@honorablesaint In the good case thoygh unlikely scenario she doesn't rebrand at all she admits everything she did takes accountability repents and works on growing closer to God and doing penance"  
[X Link](https://x.com/jimmyja40397308/status/2019140330797588555) [@jimmyja40397308](/creator/x/jimmyja40397308) 2026-02-04T20:05Z [---] followers, [----] engagements


"@FiredUpFantasy Im hearing Panarin has decided to retire and has purchased Panera bread and is in the midst of a rebrand. Panarin bread locations will begin rebranding immediately"  
[X Link](https://x.com/Parrformance02/status/2019134925316976797) [@Parrformance02](/creator/x/Parrformance02) 2026-02-04T19:44Z [---] followers, [----] engagements


"@Nero She'll recover from this. Lauren Southern for all her sociopathy still has a pretty strong following and reply guys. She'll repent and rebrand and just have to accept the hate that comes her way going forward. Let's be honest it's not like any of these influencers or any better"  
[X Link](https://x.com/Cyber_tronic/status/2019134099966029843) [@Cyber_tronic](/creator/x/Cyber_tronic) 2026-02-04T19:40Z [---] followers, [----] engagements


"now the Washington Wizards just need to get some new uniforms Rebrand the whole thing 🤣"  
[X Link](https://x.com/CuffsTheLegend/status/2019128650805965151) [@CuffsTheLegend](/creator/x/CuffsTheLegend) 2026-02-04T19:19Z 73.9K followers, [----] engagements

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