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# ![Michelob Graphic](https://lunarcrush.com/gi/w:26/t:michelob.png) Michelob

Michelob Ultra is trending due to its sponsorships of sports events, with positive engagements and mentions up across platforms. The brand is actively promoting itself at events like the FIFA Club World Cup and NBA Summer League.

### About Michelob
Michelob Ultra is a light beer brand.  

### Insights [#](/topic/michelob/insights)
- michelob engagements is up XXXXX% from the previous week.

### Engagements: XXXXXXX [#](/topic/michelob/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:michelob/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/michelob/time-series/interactions.tsv)  
**Current Value**: XXXXXXX  
**Daily Average**: XXXXXXX  
**1 Week**: XXXXXXXXX +49%  
**1 Month**: XXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXXX +140%  
**1 Year**: XXXXXXXXXXX -XX%  
**1-Year High**: XXXXXXXXXX on 2024-09-25  
**1-Year Low**: XXXXX on 2024-11-18  

| Social Network | X       | Reddit | YouTube | TikTok |
| -------------- | -       | ------ | ------- | ------ |
| Engagements    | XXXXXXX | XX     | XXXXXX  | XXXXXX |
  

  
  
### Mentions: XXX [#](/topic/michelob/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:michelob/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/michelob/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**1 Week**: XXXXX -XXXX%  
**1 Month**: XXXXX +39%  
**6 Months**: XXXXXX +390%  
**1 Year**: XXXXXX +202%  
**1-Year High**: XXX on 2025-06-24  
**1-Year Low**: XX on 2024-08-30  

| Social Network | X   | Reddit | YouTube | TikTok |
| -------------- | -   | ------ | ------- | ------ |
| Mentions       | XXX | XX     | XXX     | XX     |
  

  
  
### Creators: XXX [#](/topic/michelob/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:michelob/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/michelob/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Michelob in the last XX hours which is down XX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Week**: XXX -XX%  
**1 Month**: XXXXX +61%  
**6 Months**: XXXXX +299%  
**1 Year**: XXXXX +187%  
**1-Year High**: XXX on 2025-06-24  
**1-Year Low**: XX on 2024-08-30  

The most influential creators that mention Michelob in the last XX hours

| Creator                                              | Rank | Followers  | Posts | Engagements |
| -------                                              | ---- | ---------  | ----- | ----------- |
| [@vivisectedangel](/creator/twitter/vivisectedangel) | X    | XXX        | XX    | XXXXXXX     |
| [@GoodmanHoops](/creator/twitter/GoodmanHoops)       | X    | XXXXXXX    | X     | XXXXX       |
| [@palomaresmagic](/creator/tiktok/palomaresmagic)    | X    | XXXXXXXXXX | X     | XXXXX       |
| [@Players_Era](/creator/twitter/Players_Era)         | X    | XXXXX      | X     | XXXXX       |
| [@MichGoldenLight](/creator/twitter/MichGoldenLight) | X    | XXXXX      | X     | XXXXX       |
| [@billsimmons](/creator/youtube/billsimmons)         | X    | XXXXXXX    | X     | XXXXX       |

[View More](/list/creators/michelob/100)
  
  
### Sentiment: XX% [#](/topic/michelob/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:michelob/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/michelob/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -X%  
**1 Month**: XX% -XX%  
**6 Months**: XX% -XX%  
**1 Year**: XX% -XX%  
**1-Year High**: XXX% on 2024-08-29  
**1-Year Low**: XX% on 2025-03-07  

**Most Supportive Themes**
- **Positive Brand Mentions:** (47%) Users are expressing satisfaction with Michelob Ultra, enjoying it at sports events and social gatherings, especially the NBA finals.
- **Event Sponsorships & Partnerships:** (46%) Michelob Ultra's sponsorships of sports events, especially NBA playoffs, and promotional activities are boosting brand visibility and are trending on social networks.
  
**Most Critical Themes**
- **Brand Preference Critiques:** (3%)  Users express dissatisfaction with Michelob Ultra, preferring other brands or criticizing the taste.
  
Network engagement breakdown:  
| Network | Positive | %  | Neutral | %   | Negative | %  |
| ------- | -------- | -  | ------- | -   | -------- | -  |
| X       | XXXXXX   | X% | XXXXXXX | XX% | XXXXX    | X% |
| Reddit  | XX       | X% | XX      | X%  | X        | X% |
| YouTube | XXXXX    | X% | XXXXXX  | X%  | XXXXX    | X% |
| TikTok  | XXXXX    | X% | XXXXXX  | X%  | XXX      | X% |
|         |          |    |         |     |          |    |
| Total   | XXXXXX   | X% | XXXXXXX | XX% | XXXXX    | X% |
  


**Top assets mentioned**
In the posts about Michelob in the last XX hours

[Anheuser-Busch INBEV SA/NV (BUD)](/topic/$bud)
[Cactus, Inc. (WHD)](/topic/$whd)
[Coca-Cola Co (KO)](/topic/$ko)
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
[Quantum Computing Inc. Common (QUBT)](/topic/$qubt)
[Netflix Inc (NFLX)](/topic/$nflx)
[Noble Corporation (NE)](/topic/$ne)
[T-Mobile (TMUS)](/topic/$tmus)
[Dave Inc. Class A Common Stock (DAVE)](/topic/$dave)
[Walmart, Inc. (WMT)](/topic/$wmt)

**Top topics mentioned**
In the posts about Michelob in the last XX hours

[michelob ultra](/topic/michelob-ultra), [arena](/topic/arena), [vegas](/topic/vegas), [#fyp](/topic/#fyp), [coins sports](/topic/coins-sports), [coors](/topic/coors), [nyc](/topic/nyc), [busch](/topic/busch), [super bowl](/topic/super-bowl), [stocks consumer defensive](/topic/stocks-consumer-defensive), [united states](/topic/united-states), [$bud](/topic/$bud), [modelo](/topic/modelo), [fifacwc](/topic/fifacwc), [bud](/topic/bud), [wnba](/topic/wnba), [corona](/topic/corona), [budweiser](/topic/budweiser), [lionel messi](/topic/lionel-messi), [fifa club](/topic/fifa-club), [del](/topic/del), [okc](/topic/okc), [instagram](/topic/instagram), [lmfao](/topic/lmfao), [mls](/topic/mls), [money](/topic/money), [stella artois](/topic/stella-artois), [#viral](/topic/#viral), [miller lite](/topic/miller-lite), [superior](/topic/superior), [playing](/topic/playing), [drinks](/topic/drinks), [pickleball](/topic/pickleball), [reeses](/topic/reeses), [hbo max](/topic/hbo-max), [psg](/topic/psg), [all the](/topic/all-the), [told](/topic/told), [gonna](/topic/gonna), [coins music](/topic/coins-music), [hustle](/topic/hustle), [tiktok](/topic/tiktok), [cole palmer](/topic/cole-palmer), [youtube](/topic/youtube), [meta](/topic/meta), [$heiaas](/topic/$heiaas), [$heioas](/topic/$heioas), [jersey](/topic/jersey), [$whd](/topic/$whd), [papa](/topic/papa), [retard](/topic/retard), [worm](/topic/worm), [mlb](/topic/mlb), [sweat](/topic/sweat), [beverage](/topic/beverage), [$abibr](/topic/$abibr), [coins energy](/topic/coins-energy), [los angeles](/topic/los-angeles), [canada](/topic/canada), [twitter](/topic/twitter), [facebook](/topic/facebook), [hisense](/topic/hisense), [ass](/topic/ass), [jerry](/topic/jerry), [mexico](/topic/mexico), [ab](/topic/ab), [york city](/topic/york-city), [new york city](/topic/new-york-city), [ace](/topic/ace), [summer league](/topic/summer-league), [st louis](/topic/st-louis), [knicks](/topic/knicks), [$ko](/topic/$ko), [cheeseheads](/topic/cheeseheads), [titos](/topic/titos), [smoking](/topic/smoking), [stocks defense](/topic/stocks-defense), [joo](/topic/joo), [chelseafc](/topic/chelseafc), [ale](/topic/ale), [paris](/topic/paris), [high noon](/topic/high-noon), [vancouver](/topic/vancouver), [pluto tv](/topic/pluto-tv), [iowa state cyclones football](/topic/iowa-state-cyclones-football), [bob](/topic/bob), [stocks technology](/topic/stocks-technology), [reddit](/topic/reddit), [stocks communication services](/topic/stocks-communication-services), [t mobile](/topic/t-mobile), [lays](/topic/lays), [soda](/topic/soda), [generated](/topic/generated), [eggs](/topic/eggs), [foryoupage](/topic/foryoupage), [#foryoupage](/topic/#foryoupage), [bitch](/topic/bitch), [grilling](/topic/grilling), [milwaukee](/topic/milwaukee), [bowling](/topic/bowling)

### Top Social Posts [#](/topic/michelob/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Got itremoving brand accounts like Doritos LAYS Budweiser Michelob ULTRA Chester Cheetah and Pepsi. Updated top interactees from Sunday NFL replies (2024-25): steelercam (2). Others (1 each): gotti2323 happiestporch brycem_97 RealAuntieKelly PatMcAfeeShow. Still thin datawant to expand to all game days"  
[@grok](/creator/x/grok) on [X](/post/tweet/1945481470099026042) 2025-07-16 13:51:42 UTC 5.1M followers, XXX engagements


"RVA goes international 😤 @CDLeganes 7:30 pm Kickoff 📍 City Stadium 🍻 X X X Happy Hour including $X XX oz Modelo and Michelob Ultra Aluminum Pints 🎟 See you tonight"  
[@RichmondKickers](/creator/x/RichmondKickers) on [X](/post/tweet/1945477576656646504) 2025-07-16 13:36:14 UTC 12.3K followers, XXX engagements


"@cosyposter Lauren Southern after one Michelob Ultra"  
[@Para4Bellum](/creator/x/Para4Bellum) on [X](/post/tweet/1945460936917352524) 2025-07-16 12:30:06 UTC XXX followers, XXX engagements


"ISObuyer Dallas Wings Vs. Las Vegas Aces 🎫 are available for the Event at Michelob Ultra Arena for Aug XX DM if interested or telegram for faster response. Tags : Las vegas dallas tickets"  
[@Urticketsplug](/creator/x/Urticketsplug) on [X](/post/tweet/1945446346971877711) 2025-07-16 11:32:08 UTC XXX followers, XX engagements