# DTC

SpaceX's Starlink is expanding its Direct to Cell service in Europe, aiming to revolutionize mobile connectivity. Meanwhile, DTC brands are increasingly leveraging AI for ad creation and customer engagement, signaling a major shift in e-commerce strategies.

### About DTC
DTC refers to Direct-to-Consumer brands, companies selling products directly to consumers without traditional retail channels.  

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:dtc/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/dtc/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [---------]  
[--] Week: [------] -97%  
[--] Month: [----------] -68%  
[--] Months: [-----------] +4.10%  
[--] Year: [-----------] +149%  
1-Year High: [----------] on 2025-05-14  
1-Year Low: [-------] on 2025-05-08  

Engagements by network (24h):
Instagram: [-----]
Reddit: [---]
YouTube: [-------]
X: [-------]
TikTok: [------]
News: [--]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:dtc/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/dtc/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
1-Year High: [-----] on 2025-07-20  
1-Year Low: [---] on 2025-05-08  

Mentions by network (24h):
Instagram: [--]
Reddit: [--]
YouTube: [---]
X: [---]
TikTok: [--]
News: [--]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:dtc/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/dtc/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning DTC in the last [--] hours which is up 5% from [---] in the previous [--] hours
Daily Average: [---]  
1-Year High: [-----] on 2025-07-19  
1-Year Low: [---] on 2025-05-08  

The most influential creators that mention DTC in the last [--] hours

| Creator                                  | Rank | Followers | Posts | Engagements |
| -------                                  | ---- | --------- | ----- | ----------- |
| [@undefined](/creator/twitter/undefined) | [--]    | [-----]     | [--]     | [---]         |

[View More](/list/creators/dtc/100)
  
  
### Sentiment: 86%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:dtc/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/dtc/time-series/sentiment.tsv)  
Current Value: 86%  
Daily Average: 86%  
[--] Week: 80% -6%  
[--] Month: 82% -10%  
[--] Months: 82% -7%  
[--] Year: 82% -9%  
1-Year High: 98% on 2025-08-06  
1-Year Low: 56% on 2025-05-19  

Most Supportive Themes:
- DTC Marketing and E-commerce Strategies: (40%) Posts discussing strategies for direct-to-consumer brands, focusing on marketing, sales, and conversion optimization.
- Technological Advancements in DTC: (30%) Content highlighting new technologies and platforms, such as AI, that are impacting DTC businesses and their operations.
- Brand Success Stories and Case Studies: (20%) Examples of DTC brands achieving success, often detailing their growth strategies and market positioning.
  
Most Critical Themes:
- Challenges and Profitability in DTC: (70%) Discussions around the difficulties DTC brands face in achieving profitability and scaling, including market saturation and changing consumer behavior.
- Regulatory and Market Shifts: (30%) Posts touching on external factors like regulatory changes or market shifts that impact the DTC landscape.
  

### Top DTC Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"📣ETRADE WHAT IS GOING ON🤔 Why are you rejecting transfers of MMTLP❓ There is no restrictions from the company so why does Etrade have restrictions. Could it be "Any information being disseminated to the contrary is erroneous" Etrade have you been sending out fraudulent statements❓ 2nd Etrade Transfer Request Rejected 2-12-26. Etrade cannot transfer illiquid stock Just liquidate the shares What else will we hear.So the 2nd transfer process an Etrade tech walked me through this month rejected today. This process was an Outgoing DTC Transfer per https://t.co/alwcArfvYJ 2nd Etrade Transfer"  
[X Link](https://x.com/stephmase22/status/2022321306415341888) [@stephmase22](/creator/x/stephmase22) 2026-02-13T14:45Z 37.5K followers, 11K engagements


"Good oral wegovy #s this morning. $LLY and $NVO both responding well. These drugs are going to do huge numbers. They ARE worse drugs but Im telling you - people youd never imagine wanting a GLP1 are going to be popping these pills. Discontinuation rates will be high. Its a feature not a bug. Patients will come off and on these things all the time losing [--] lbs here and there. DTC channels will be the vector for this type of use. People comparing this to the injectables and being bearish on the launches because of attrition/discontinuations are making a mistake. The use of these drugs will in"  
[X Link](https://x.com/A_May_MD/status/2022320814142464089) [@A_May_MD](/creator/x/A_May_MD) 2026-02-13T14:43Z 23.7K followers, 46.3K engagements


"A (good) poker player knows the outcome of their decision doesnt affect its quality. DTC marketers need to know the same. You can have a solid process with the right bids and cost controls but still see a 40% performance drop from Monday to Tuesday. That doesn't mean Meta is broken or your strategy is wrong. https://twitter.com/i/web/status/2022314965839782059 https://twitter.com/i/web/status/2022314965839782059"  
[X Link](https://x.com/Cody_Wittick/status/2022314965839782059) [@Cody_Wittick](/creator/x/Cody_Wittick) 2026-02-13T14:20Z 12.5K followers, [---] engagements


"How to Manipulate The Google Ads Auction (Advanced Breakdown) knowing Google more than other agencies can be your competitive advantage Lets increase your advantage right now I want to go deep (deep deep) Lets review the main stuff firstthen go into the actual stuff you want to know 😉 What You Should Know: The Google Ads auction is a real-time auction determining which ads are shown on Google Searchthis is what Google tells us: Advertisers bid on keywords that they want their ads to show up for. The advertiser with the highest bid for a keyword will have their ad shown first assuming their"  
[X Link](https://x.com/SchmelebeckPPC/status/2022308793384886425) [@SchmelebeckPPC](/creator/x/SchmelebeckPPC) 2026-02-13T13:56Z 50.4K followers, [----] engagements

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