#  @Cody_Wittick Cody Wittick
Cody Wittick posts on X about influencer, meta, influencers, acquisition the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.
### Engagements: [---] [#](/creator/twitter::1319591881/interactions)
- [--] Week [-----] -68%
- [--] Month [------] +1,198%
- [--] Months [------] -23%
- [--] Year [-------] +29%
### Mentions: [--] [#](/creator/twitter::1319591881/posts_active)
- [--] Months [--] -39%
- [--] Year [--] -65%
### Followers: [------] [#](/creator/twitter::1319591881/followers)
- [--] Week [------] +0.21%
- [--] Month [------] +0.49%
- [--] Months [------] +2.60%
- [--] Year [------] +5.20%
### CreatorRank: [---------] [#](/creator/twitter::1319591881/influencer_rank)
### Social Influence
**Social category influence**
[finance](/list/finance) [technology brands](/list/technology-brands) [social networks](/list/social-networks) [celebrities](/list/celebrities) [stocks](/list/stocks) [ncaa football](/list/ncaa-football) [travel destinations](/list/travel-destinations) [countries](/list/countries) [fashion brands](/list/fashion-brands) [musicians](/list/musicians)
**Social topic influence**
[influencer](/topic/influencer), [meta](/topic/meta), [influencers](/topic/influencers), [acquisition](/topic/acquisition), [thread](/topic/thread), [ads](/topic/ads), [if you](/topic/if-you), [tiktok](/topic/tiktok), [money](/topic/money), [in the](/topic/in-the)
**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts
Top posts by engagements in the last [--] hours
"The #1 way to change your life: Start doing things you dont feel like doing over and over again until it becomes a habit. Examples: - Intermittent fasting - Going to bed early - Working out beyond fatigue - Saving instead spending"
[X Link](https://x.com/Cody_Wittick/status/1564337787683319808) 2022-08-29T19:42Z 11.8K followers, [--] engagements
"Repeat after me: Influencer marketing should be assessed based on sales not likes. Influencer marketing should be assessed based on sales not likes. Influencer marketing should be assessed based on sales not likes. the real ones know this"
[X Link](https://x.com/Cody_Wittick/status/1677723787092000771) 2023-07-09T02:38Z 11.5K followers, [----] engagements
"The super-sexy art of Media Buying: Removing your ego and letting the machine do the work"
[X Link](https://x.com/Cody_Wittick/status/1679222856004308992) 2023-07-12T20:16Z 11.5K followers, [---] engagements
"Barbie is the biggest movie of [----] grossing $162000000 in its opening weekend. And the influencer marketing and partnerships strategy behind the movies blockbuster success is some of the best Ive ever seen. Heres the breakdown: A few examples of Barbies partnership marketing in action A giant 3D ad in front of the Burj Khalifa in Dubai Google shows pink confetti whenever you search for something Barbie-related There was a life-sized Barbie dream house in the Malibu hills in Los Angeles Zara x Barbie pop-ups in multiple stores around the world Partnerships with Pinkberry Forever [--] and more"
[X Link](https://x.com/Cody_Wittick/status/1684264428987097088) 2023-07-26T18:08Z 11.3K followers, [----] engagements
"How to create a paid media creative flywheel in [--] steps (using influencer content as the fuel): [--]. Product seeding - Find micro-influencers with an audience relative to your product [--]. Brand Affiliates - Take the bottom 80% of influencers based on performance and invite them to become part of your affiliate program [--]. Content Partnerships - Take the top 20% of influencers based on performance and lock in an ongoing retainer to create social content The quick rundown: Seed to test. Scale with affiliates. Get specific with partnerships"
[X Link](https://x.com/Cody_Wittick/status/1699077960819450070) 2023-09-05T15:12Z 11.5K followers, [----] engagements
"Testing isnt an excuse to spend your ad budget unprofitably. Source creative assets (we use influencer-generated content). Load it into your ad account and set up Cost Caps at your target CPA. Test every piece of creative you have and Cost Caps will make sure only the effective ones get spend. In [----] its time to optimize for profitability"
[X Link](https://x.com/Cody_Wittick/status/1699812543282266538) 2023-09-07T15:51Z 11.8K followers, [----] engagements
"I'm looking to hire a business development leader. As we are growing like crazy I need to shift from founder-led sales to building out our sales team. This person would be the first boots on the ground to come in and take charge. Numbers oriented. Agency/Ecomm experience preferred. I have a clear path for this person to be CSO very quickly. Job isn't posted yet but seeing who in my network is looking for a new gig (or if you know that person looking for a new gig). If so DM's are open"
[X Link](https://x.com/Cody_Wittick/status/1702415516282061165) 2023-09-14T20:14Z 11.3K followers, 10.8K engagements
"Seed Health generated $100M+ dollars in revenue through influencers and 5Xd their return on investment in the channel. And I spoke to the woman behind the program. Here are [--] influencer marketing lessons every marketer should understand: 1) The metric that Lily Comba and her team were assessed on wasnt impressions or likesit was CPA (cost per acquisition). Generally she was looking to achieve a CPA lower than $100. This is incredibly dependent on your product and unit economics but the idea of basing the success of influencer marketing on tangible sales is something I love. To track"
[X Link](https://x.com/anyuser/status/1704150129647743152) 2023-09-19T15:07Z 12.5K followers, 101K engagements
"If your influencer marketing team isnt working closely with your paid media team youre leaving revenue on the table"
[X Link](https://x.com/Cody_Wittick/status/1706330621792915806) 2023-09-25T15:31Z 11.5K followers, [----] engagements
"An influencer partnership between Deion Sanders and Blenders eyewear drove over $5M in revenue over the past 1-2 weeks. Insane numbers. Heres the fascinating story and [--] influencer marketing lessons every marketer can learn from this partnership: First what happened Deion Sanders aka Coach Prime is the new head coach of the Colorado University football team and hes taken the internet by stormviral moment after viral moment. And Blenders was perfectly positioned to ride that wave. Ahead of their game against Colorado State [--] weeks ago opposing head coach Jay Norvell made the comment: When I"
[X Link](https://x.com/anyuser/status/1707074938207662552) 2023-09-27T16:49Z 12.5K followers, 18.3K engagements
"5 steps to scale your Meta ad account profitably in [----] Heres the full playbook we use with 8-9 figure DTC brands to launch and scale winning ads (bookmark this):"
[X Link](https://x.com/Cody_Wittick/status/1707421813762838817) 2023-09-28T15:47Z 11.3K followers, [--] engagements
"In summary: A well-run influencer seeding program lets you source hundreds of authentic high-performing assets to feed into your ad account. Using cost controls in your ad account allows you to test EVERY piece of creative and scale winners profitably"
[X Link](https://x.com/Cody_Wittick/status/1707421825158857119) 2023-09-28T15:47Z 11.5K followers, [--] engagements
"If you want to see a case study of how we used this playbook for an up-and-coming wellness brand comment the word PLAYBOOK and Ill send it to you"
[X Link](https://x.com/Cody_Wittick/status/1707421826291310675) 2023-09-28T15:47Z 11.5K followers, [---] engagements
"@alixqureshi Game-changer this is insane stuff"
[X Link](https://x.com/Cody_Wittick/status/1708956293891842374) 2023-10-02T21:25Z 11.5K followers, [----] engagements
"Lets talk about a psychology principle that could be keeping you from scaling your ad account profitably: Loss Aversion. In economics Loss Aversion refers to a phenomenon where a real or potential loss is perceived by individuals as psychologically or emotionally more severe than an equivalent gain. An example would be that the pain of losing $100 is often far greater than the joy gained in finding the same amount. People tend to stick to the status quo to avoid a potential loss instead of stopping for change to see a potential gain. As marketers we even use this in our adshighlighting pain"
[X Link](https://x.com/Cody_Wittick/status/1709296458891927654) 2023-10-03T19:56Z 11.5K followers, [---] engagements
"A look inside the early days of a $100M influencer marketing program 🔎 What platforms did Lily Comba and her team at Seed focus on while launching their influencer strategy Heres her take:"
[X Link](https://x.com/Cody_Wittick/status/1709573601421111668) 2023-10-04T14:18Z 11.5K followers, [----] engagements
"Influencer marketing FAQ: How do you find relevant influencers for your brand to send product to Heres how @natelagos thinks about it:"
[X Link](https://x.com/Cody_Wittick/status/1709953565299499287) 2023-10-05T15:27Z 11.5K followers, [----] engagements
"Wanted to shout out [--] of my absolute favorite Twitter follows for DTC operators: 1) @mikebeckhamsm 2) @ecommcowboy 3) @heyitsalexP 4) @justjessssss 5) @damccormick13 6) @ImChaseMohseni 7) @SarahLevinger This is by no means a fully exhaustive list Whos your favorite follow right now"
[X Link](https://x.com/Cody_Wittick/status/1710383843666972858) 2023-10-06T19:57Z 11.5K followers, [----] engagements
"If you could partner with any influencer to launch a product who would you pick"
[X Link](https://x.com/Cody_Wittick/status/1712127828827766991) 2023-10-11T15:27Z 11.5K followers, [----] engagements
"When you think of Hexclads influencer partnerships you probably think of Gordon Ramsay (and rightfully so). They also had a chance to work with Hailey Bieber on a YouTube series partnership. Heres how the deal went down and what it was like working with a megastar like Hailey:"
[X Link](https://x.com/Cody_Wittick/status/1714658614579728560) 2023-10-18T15:04Z 11.5K followers, [----] engagements
"Whats one piece of advice you would tell your younger self before getting into DTC"
[X Link](https://x.com/Cody_Wittick/status/1715016520013693264) 2023-10-19T14:46Z 11.5K followers, 11.3K engagements
"Sports business isnt always a 1:1 comparison but there sure are a lot of lessons we can take away from greatnessregardless of the field. Nick Saban has the most national championships out of any coach in college football history with [--] titles under his belt. Last week I spent some time listening to his appearance on the Pat McAfee Show and there were a handful of leadership lessons that stuck out to me. Here are [--] of them worth bookmarking: 1) Understand and eliminate the Capability Gap Saban is always raising the bar for his players. His approach is don't just hit quota set the record. On"
[X Link](https://x.com/Cody_Wittick/status/1715381658151461220) 2023-10-20T14:57Z 11.3K followers, [----] engagements
"We got an inside look at how a 9-figure cookware brand brokered an influencer deal with arguably the most well-known name in the culinary industry. Hexclads largest influencer Gordon Ramsay. Id even go so far as to call him the Michael Jordan of cooking. So what went into the influencer negotiation with a mega-star like Gordon Ramsay Heres what Hexclads president @JasonPanzer told us: For a 9-figure brand shelling out millions in cash wouldnt make a ton of sense so equity was always going to be a part of the play. How do you balance the desire for the influencer to get as much equity/upside"
[X Link](https://x.com/Cody_Wittick/status/1716465372394647630) 2023-10-23T14:43Z 11.3K followers, [----] engagements
"Pela Case is a 9-figure brand and seeds 2000-3000 influencers per month. And we got an inside look at: Why @mbertulli is so bullish on influencer seeding How he thinks about quantifying the ROI of influencer seeding Why seeding and UGC-style content works for some brands but not for others Why @PelaCase sees such a high opt-in rate when sending product to influencers (and the traits of products that are perfect for seeding) and so much more. Thanks again to Matt for stopping by the podcast. You can watch the full episode right here. Bookmark it for later if youd like ✅"
[X Link](https://x.com/Cody_Wittick/status/1717206254525784250) 2023-10-25T15:47Z 11.3K followers, [----] engagements
"DTC marketing pro-tip: a strong influencer seeding strategy can make your paid media efforts more efficient. How There are a few levers at play here: 1) The more people that are posting about your product on social the more data the targeting of the ad platforms has to work with. 2) Organic posting from influencers creates an echo chamber of hype around your brand in your ideal customers feeds. This organic exposure is the fire and then you can pour gas on that fire with paid (running influencer creatives as ads). Appreciate @mbertulli stopping by the show to share some of his insights from"
[X Link](https://x.com/Cody_Wittick/status/1717260645739921656) 2023-10-25T19:23Z 11.3K followers, [----] engagements
"On the hunt for a new Executive Assistant. Looking for a hyper-organized detail-orientated individual that truly loves and thrives in systems and processes. Details about the job: - US based only (prefer Orange County / LA area) - [--] hours / week to start FT by end of year - You are looking to become a long-term team member of Kynship DM me if interested or you know who someone who would be a good fit"
[X Link](https://x.com/Cody_Wittick/status/1719043644399984919) 2023-10-30T17:28Z 11.3K followers, [----] engagements
"Love this clip from Tom Brady on how to build real relationships with your team. Every business operator should watch and understand this. My vision of a relationship comes down to one word: Caring. Do you care about the other person And do you collectively care about what you're trying to achieve The only way people are going to feel that they can trust you is if you care about themso if you just see them as a transactional relationshipthat's all they're going to give you. But I felt like I need to connect. Real relationships transactional thinking"
[X Link](https://x.com/Cody_Wittick/status/1720547207076598006) 2023-11-03T21:03Z 11.3K followers, [----] engagements
"I want to wear your Eagles jersey to church today. Marriage immediately improved"
[X Link](https://x.com/Cody_Wittick/status/1721244624612917525) 2023-11-05T19:14Z 11.3K followers, [----] engagements
"Skims the apparel brand founded by megastar Kim Kardashian is valued at $4Band just announced their new men's line (sold 25K units in [--] minutes) plus a massive collaboration with the NBA. The craziest part They seem to have gotten around Nikes sponsorship agreements to pull this off. Lets break down the details of the story and my speculation on how she got around Nike (curious if you agree): First some context. Skims shapewear and clothing brand was co-founded by Kim Kardashian Emma Grede and Jens Grede in [----]. Its valued at $4B as of July [----]. The brand is no stranger to celebrity"
[X Link](https://x.com/anyuser/status/1722670197851509131) 2023-11-09T17:39Z 12.5K followers, 21.6K engagements
"The truth: Influencer partnerships wont work without Influencer-Product Fit. Let me show you a good and bad (like really bad) example. GOOD Deion Sanders x Blenders sunglasses collaboration Why it works: Sunglasses are the perfect product for Coach Prime to be promoting. He has a long history of wearing shades. It makes sense. BAD Kim Kardashian x Beyond Meat Why it flops: Theres no alignment here. Kim K. isnt known to be vegan. The collaboration feels forced and it just looks like Beyond Meat threw her a bag of money and hoped for the best. One strategy to use here to make sure this doesnt"
[X Link](https://x.com/Cody_Wittick/status/1723023379945463908) 2023-11-10T17:02Z 11.7K followers, 12.4K engagements
"One of the common hesitations brands have about going all in on Influencer Seeding is around preserving the Brand image. Even if the creative drives more financial gain is it worth it if you feel it doesnt represent your brand in the best way Its an interesting point that has validity on both sides of the argument. @TaylorLagace and I tend to lean more in the direction of testing everythinga lot of the best-performing ads for our clients have been assets that youd never guess would crush. We dove into it a bit deeper into the debate on the newest episode of Influencer Marketing Blueprint with"
[X Link](https://x.com/Cody_Wittick/status/1724169497374793749) 2023-11-13T20:56Z 11.3K followers, [----] engagements
"@SeanEcom How about taylor swifts boyfriends brothers employer"
[X Link](https://x.com/Cody_Wittick/status/1726704330450117022) 2023-11-20T20:49Z 11.3K followers, [---] engagements
"@itsConnor_M Love this perspective. Congrats to you and the fam. God bless man"
[X Link](https://x.com/Cody_Wittick/status/1728851290648948853) 2023-11-26T19:00Z 11.3K followers, [---] engagements
"@robbfraser @harleyf Fall Black Friday Winter"
[X Link](https://x.com/Cody_Wittick/status/1729264937296630192) 2023-11-27T22:24Z 11.3K followers, [--] engagements
"Do discount codes still work for influencers Or do they cut into your revenue without creating new customers @stevenborrelli the CEO and founder of @cutsclothing has worked with all tiers of ambassadors from top-level athletes like Patrick Mahomes and Steph Curry to micro-creators on Instagram and TikTok. In this clip he breaks down: The results of using ambassador discount codes Why Cuts decided to reduce the emphasis on discounting How Cuts shifted into brand building over short-term conversions Our recent Influencer Marketing Blueprint podcast with Steven is live Ill share the full episode"
[X Link](https://x.com/Cody_Wittick/status/1731792957232009704) 2023-12-04T21:49Z 11.3K followers, [----] engagements
"Meta just launched their new line of AI chatbots a couple weeks back. Kendall Jenner Snoop Dogg and Tom Brady are among [--] of the worlds most popular influencers Meta used to pull this off. According to the New York Post Meta paid one creator $5M to use their likeness in this way. Crazy. So the question on everyones mind what does this mean for influencer marketing Heres what I think. In the short term: Money talks: Influencers go where theres opportunity so it will grow. Offloading: Mega influencers will copy themselves to save time/energy. Scale: This is exciting new tech so expect Meta to"
[X Link](https://x.com/Cody_Wittick/status/1732872127152300132) 2023-12-07T21:18Z 11.4K followers, [----] engagements
"Its almost [----] and influencer attribution is still quite a black box in marketing. Post-purchase surveys are one of the best tools brands have to solve for this right nowbut even if you are using a survey What exactly should you ask Do you mark Influencer as the only option for customers to answer Or should you break up the options by each specific influencer For example a brand like Hexclad might want to have an option only for Gordon Ramsay and not just lump him into the influencer category on the post-purchase survey. Heres how @JeremiahPrummer thinks about it (this clip is worth"
[X Link](https://x.com/Cody_Wittick/status/1734620086172811310) 2023-12-12T17:03Z 11.5K followers, [----] engagements
"RIP growth at all costs. Brands need to be responsible with how they manage their finances going into [----]. Part of that strategy probably doesnt mean hiring an expensive creative agency to produce a handful of ads that may or may not perform. This isnt to say that high production value ads cant work. It depends on the brand. But there are a few problems to consider: Problem 1) Humans are poor predictors of what ads are going to perform well. If you place a massive bet on a piece of creative you have no idea how its going to perform. Problem 2) Creative volume matters a lot. Especially if"
[X Link](https://x.com/Cody_Wittick/status/1734692822165705110) 2023-12-12T21:52Z 11.4K followers, [----] engagements
"Solo Stove gave us a masterclass in marketing with @SnoopDogg. Heres what happened in case you missed it: Snoop made a post about saying he was ready to give up smoke he made an Instagram and X post saying he wanted people to respect his privacy and decision after much consideration and conversation. Cannabis smokers and non-smokers alike were left saying Excuse me what did I read Of course Snoop has built a legacy on smoking so this created the perfect tension for what would be one of the best trolls in [----]. The comments rolled in. The speculation was everywhere. Snoop Dogg gave no answers"
[X Link](https://x.com/Cody_Wittick/status/1735700189694845170) 2023-12-15T16:35Z 11.4K followers, [----] engagements
"Most of you know Eminems classic line from Lose Yourself his palms are sweaty knees weak arms are heavy. (Am I aging myself yet) What if I told you the 15x Grammy award winner is flipping another famous line from his song into a DTC product Moms Spaghetti sauce. Heres why this is an important signal in the influencer marketing and the DTC world: Eminem is not your typical influencer but hes following the same path others have leveraging personal brand/likeness to push a product. He knows how to move people selling over [---] million records as one of the worlds top artists so spaghetti sauce"
[X Link](https://x.com/anyuser/status/1739680939851026907) 2023-12-26T16:13Z 12.5K followers, 28.6K engagements
"Variety small iterations on a creative concept Variety = new creatives altogether. I talk about this with @TaylorLagace in our latest podcast this important distinction is based on the recommendations weve seen directly from Meta. If your winning ad is a product shot on a white background its tempting to take that same product shot and put it on a blue background. This is not what Meta means by creative variety and it actually sees these ads as duplicates. Variety is all about net new content your well-intentioned play to reproduce ad results could be hurting them. This is why were a big"
[X Link](https://x.com/Cody_Wittick/status/1742950970357579934) 2024-01-04T16:47Z 11.5K followers, [----] engagements
"The top bottlenecks for your paid media performance (as told by Meta) Creative volume and creative variety. I talk with @BrettCurry on the eCommerce Evolution Podcast about how we solve for this at @Kynshipco: Seed product to influencers Collect a minimum [---] organic posts Secure the usage rights from influencers Launch creatives into paid media on Meta Test and rework all creatives to maximize scale Iterate and improve whats working scaling spend Maintain outreach to new influencers while optimizing ads This process generates a large volume of creative thats also highly differentiated"
[X Link](https://x.com/Cody_Wittick/status/1744406954481525138) 2024-01-08T17:13Z 11.5K followers, [----] engagements
"Would you give equity in your company to the right influencer Thats what @JT_Bass CEO & Co-founder of @HopWtr does with some macro influencers supporting their brand: Dustin Poirier Kaisa Keranen Cam Duddy Bryce Wong Koa Smith Their belief: HOP WTR wants influencers to be a part of the brand love it organically and embody everything the company stands for. When an influencer shows that level of ownership commitment its fair to compensate them as such. This is an interesting angle on macro influencer marketing and as brands find their ideal influencer fits I can see equity compensation growing"
[X Link](https://x.com/Cody_Wittick/status/1745198378667933994) 2024-01-10T21:38Z 11.7K followers, [----] engagements
"Instead trust influencers most in tune with what your core audiences want. Less generic faceless brand content that could be copy-pasted from anywhere. More content that feels pure to the platform (via micro-influencers who have closer connections to their audiences)"
[X Link](https://x.com/Cody_Wittick/status/1750200645833904467) 2024-01-24T16:55Z 11.5K followers, [--] engagements
"3. Authentic = Raw We see it all the time. Brands partner with a creator and think everything has to be perfect the lighting the angle the audio the cuts etc. This style feels like an obvious advertisement not social media content (you can guess what that does to ROI)"
[X Link](https://x.com/Cody_Wittick/status/1750200647423533092) 2024-01-24T16:55Z 11.5K followers, [--] engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Cold Plunge Desk All meetings are only [--] minutes"
[X Link](https://x.com/anyuser/status/1752386038876836113) 2024-01-30T17:39Z 12.5K followers, [----] engagements
"Influencer seeding put over [----] customers in front of @Carnivore_Snax. The craziest part It was before they launched their first landing page. Co-founder and CEO @ritzfit talks about it more in this clip: Multiple rounds of influencer seeding Collect a customer list from the influencer response Then build out the landing page + Kickstarter campaign Weve seen most DTC brands do that process in reverse build the pages run ads to get initial customers then try influencer seeding. The investment in influencer seeding and genuine interest in the brand is what helped launch Carnivore Snax into the"
[X Link](https://x.com/Cody_Wittick/status/1752812199767065041) 2024-01-31T21:52Z 11.5K followers, [----] engagements
"I was on a call with a founder today talking about how we could help his business and it hit me: It is such a gift to be trusted. Trusted with their hard work and sweat they've put into their brand. Trusted to be able to help them achieve their goals. Service providers need to remind themselves more of this. Don't take for granted people's trust"
[X Link](https://x.com/Cody_Wittick/status/1753485402659590611) 2024-02-02T18:27Z 11.5K followers, [---] engagements
"Protein fanatics heads up. @ritzfit explains the protein-ification of everything (and how @Carnivore_Snax has capitalized on it): It (protein) really has been what people have migrated to to take the stress off of the dogma diet and limiting yourself so much. (They say) how can I just prioritize protein Because the science continues to show that it really is arguably the most important macronutrient. I love it when a brand has strong product positioning to solve a problem not just messaging. Yes people are getting sick of restrictive and unsustainable diets but it feels like a lot of"
[X Link](https://x.com/Cody_Wittick/status/1754608409716932732) 2024-02-05T20:50Z 11.5K followers, [---] engagements
"Kynship recently passed its 5th anniversary. Its kind of wild to look back at all of the ups and downs over the years. Working with powerhouse brands like M&Ms Traeger Native and others. Speaking at conferences by Shopify and Traffic and Conversions summit. Going through [--] partner buyouts (just me and @TaylorLagace now 🙂). Its been a ride. Ill spare you the [--] things I learned in [--] years post. I just want to say I couldnt be more grateful for the community weve built here on Twitter. At this point we have [--] employees weve worked with so many amazing brands & teamsmuch of which has stemmed"
[X Link](https://x.com/Cody_Wittick/status/1755616499291889686) 2024-02-08T15:36Z 11.6K followers, [----] engagements
"I researched ads coming to this years Super Bowl so you dont have to. Here are the [--] ads I think will land the best (as an influencer marketer): PS - some ads have already been released but most viewers will be exposed to them for the first time during the Super Bowl"
[X Link](https://x.com/Cody_Wittick/status/1755990745868107924) 2024-02-09T16:23Z 11.6K followers, [----] engagements
"I don't talk about this much but I have 2-3 slots open for a [--] day cohort of people who are serious about getting control of their health. I give you: - Personalized workouts - Personalized meals - Access to course Average weight loss for people I've worked with lost is [--] lbs. DM if interested"
[X Link](https://x.com/Cody_Wittick/status/1757189744856064120) 2024-02-12T23:47Z 11.6K followers, [----] engagements
"Hot take: Marketers mislabel influencers as impractical because theyre focused on the wrong benchmarks and outcomes. The traditional way of thinking in influencer marketing centers on the halo effect of creators posting about your brand: Organic customer acquisition Lifts in branded search Direct traffic This halo effect is great and yes theyre a competitive advantage of using influencers. But these benefits are all secondary to the TRUE benefit of working with influencers: organic content. Let me explain. First you seed product to influencers no strings attached. That last part is important"
[X Link](https://x.com/Cody_Wittick/status/1757490367249670205) 2024-02-13T19:42Z 11.6K followers, [----] engagements
"Q1: Can you explain your seeding approach Seeding puts your product and brand at the core of the influencer relationship. We reach out to [---] influencers based on how well they align with your brand and content creation skills. We offer product with no strings attached"
[X Link](https://x.com/Cody_Wittick/status/1757802089898471929) 2024-02-14T16:20Z 11.6K followers, [--] engagements
"Q2: Do you need permission to repost influencer content on social media For reposting on social no as most influencers want their content shared. However we do ask for usage rights explicitly if we plan to use their content in other contexts (paid media)"
[X Link](https://x.com/Cody_Wittick/status/1757802091282592223) 2024-02-14T16:20Z 11.6K followers, [--] engagements
"Now that youve had time to process them Who had the best Super Bowl ad"
[X Link](https://x.com/Cody_Wittick/status/1757855434080219589) 2024-02-14T19:52Z 11.6K followers, [----] engagements
"Reducing CAC is on everyones to-do list. We use product seeding to source influencer content for paid media this reduces CAC and unlocks growth for ecommerce brands. Here I answer the [--] most common questions about product seeding the whats whys and hows:"
[X Link](https://x.com/Cody_Wittick/status/1768654984231412108) 2024-03-15T15:06Z 11.6K followers, [----] engagements
"We reach out to [---] influencers not represented by us but are chosen based on how well they align with your brand customer personas and content creation skills. We offer your product with no strings attached"
[X Link](https://x.com/Cody_Wittick/status/1768654987683369228) 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 2: Do you need permission to repost influencer content on social media For reposting on social no as most influencers want their content shared. However we do ask for usage rights explicitly if we plan to use their content in other contexts (paid media)"
[X Link](https://x.com/Cody_Wittick/status/1768654989008703969) 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 3: What are the economics of paying those [---] people You the brand dont pay anything upfront. The cost is the product COGS you're sending out to the influencers. We aim for a minimum of [--] influencers who will post around 2-3 times as a baseline expectation"
[X Link](https://x.com/Cody_Wittick/status/1768654990363566346) 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 4: Describe your outreach are you contacting them through social media Most outreach is via email due to privacy restrictions. We use a standard outreach template offering your product (no strings attached) then discuss the logistics of what to send"
[X Link](https://x.com/Cody_Wittick/status/1768654991575719960) 2024-03-15T15:06Z 11.6K followers, [--] engagements
"21 days into Carnivore diet and I just had my best CrossFit Open ever. Coincidence"
[X Link](https://x.com/Cody_Wittick/status/1770908255738384599) 2024-03-21T20:20Z 11.8K followers, [----] engagements
"Kim Kardashian 🤝SKIMS 🤝 March Madness The $4B apparel brand just doubled down on its mens line with another basketball collaboration at the height of March Madness. (Last November Kardashian announced @skims' exclusive partnership with the NBA) This time college basketball stars are highlighting the newest mens line for SKIMS a terry material found in hoodies sweatpants and shorts. The athlete influencers include: Caleb Love (Arizona) Donovan Clingan (UConn) Hunter Dickinson (Kansas) Jared McCain (Duke) Robert Dillingham (Kentucky) Paxson Wojcik (UNC) AKA some of college basketballs"
[X Link](https://x.com/Cody_Wittick/status/1775529696228266395) 2024-04-03T14:24Z 11.6K followers, [----] engagements
"Every ad account has a triangle of success: [--]. Creative volume [--]. Cost controls [--]. Financial literacy But the one element nobody talks enough about in the DTC ad space Financial literacy. (Yes creative volume is the key to unlocking more growth youre giving Meta more leverage to work with in testing.) (Yes cost controls are how a high creative volume strategy runs without burning through cash Meta only spends on what its confident will perform) But all of this is POINTLESS without having a clear understanding of your numbers AKA financial literacy. So what goes into financial literacy Knowing"
[X Link](https://x.com/Cody_Wittick/status/1777775986689396924) 2024-04-09T19:09Z 11.6K followers, [---] engagements
"Here's how TikTok's "virtuous cycle" helps DTC brands unlock growth with affiliates: ➝ Products are seeded to creators ➝ Creators produce content with the product ➝ TikTok's built-in commission program activates ➝ Creators get compensation (some for the first time) ➝ TikTok's algorithm boosts transaction-related content ➝ This content gets inherently more views/engagement ➝ Incentives/compensation grow as the content does ➝ This encourages more collective affiliate content ➝ So: more content = more growth for DTC brands @pauljauregui of BK Beauty sums it up nicely in our newest podcast"
[X Link](https://x.com/Cody_Wittick/status/1780680979889127553) 2024-04-17T19:33Z 11.7K followers, [----] engagements
"@JakubSzunyogh @Chubbies @PrestonRuther10 Definitely some gems in there 🤝"
[X Link](https://x.com/Cody_Wittick/status/1781557307928686787) 2024-04-20T05:35Z 11.7K followers, [--] engagements
"Saltyface increased new customer revenue by 244% while scaling their ad spend 512%. Over a year ago our team at @kynshipco began helping Saltyface with one goal in mind scale without throwing more money at acquisition costs. Here's how we did it: [--]. We created a detailed 12-month financial forecast As with most of our forecasts we wanted to maximize profit while maintaining steady CAC making sure growth was sustainable. "I was very impressed with the forecasting that Kynship provided. Their spreadsheets probably had [--] pages of our brands micro and macroeconomics. Super helpful in helping us"
[X Link](https://x.com/Cody_Wittick/status/1782425043638640941) 2024-04-22T15:03Z 11.7K followers, [----] engagements
"Is success on TikTok Shops a matter of pure luck Not exactly. but some luck is involved. @pauljauregui talks about BK Beauty's success on TikTok and attributes it to three things: [--]. Great timing [--]. Capacity to focus on Shops [--]. Products were well-received by influencers As far as luck goes timing is the biggest part of that riding the wave of relevancy with a product optimized for the platform did BK Beauty a major favor. But add the influencer favorability which positioned the brand well when TikTok subsidies were higher and BK Beauty was set to perform. Does this mean you should jump to"
[X Link](https://x.com/Cody_Wittick/status/1783863563909472495) 2024-04-26T14:19Z 11.7K followers, [----] engagements
"Before you touch an Ads Manager you should be in Google Sheets. Not knowing your gross margin contribution margin and cash balance is a recipe for disaster"
[X Link](https://x.com/Cody_Wittick/status/1787924811550687396) 2024-05-07T19:17Z 11.6K followers, [----] engagements
"I refuse to do Google ads. Amazon is not my cup of tea. Honestly I hate checking emails. much less doing them for marketing. Do I think any of these channels are ineffective Not at all. Am I obviously biased toward Meta (and some TikTok) because of my agency's position Absolutely and with good reason I still believe Meta is the highest dollar-for-dollar investment for ecommerce brands. In a world of everything agencies I'm not interested in the rat race. Kynship stays in its lane. We're a performance marketing agency focused on integrating human-forward content financial literacy and paid"
[X Link](https://x.com/Cody_Wittick/status/1788963929726587195) 2024-05-10T16:06Z 11.7K followers, [----] engagements
"@itskcholiday One day off every week. Unplug. No social media. No phone. No email. Just whatever is restful and joyful"
[X Link](https://x.com/Cody_Wittick/status/1789022750939705649) 2024-05-10T20:00Z 11.6K followers, [--] engagements
"Looking for someone to redesign our logo at Kynship Who's the best designer you know"
[X Link](https://x.com/anyuser/status/1790420964720931140) 2024-05-14T16:36Z 12.5K followers, [----] engagements
"When it comes to successful ad strategy let's make one thing clear: Test everything"
[X Link](https://x.com/Cody_Wittick/status/1792945723312386218) 2024-05-21T15:49Z 11.7K followers, [--] engagements
"We've consistently seen human-forward creative outperform brand-only creative but that doesn't mean brand creative never works. Test it all. But if you want to know the advantage of human-forward creative. Here are the [--] key benefits of going human-forward brand-only creative in your ad account"
[X Link](https://x.com/Cody_Wittick/status/1792945724641976766) 2024-05-21T15:49Z 11.7K followers, [--] engagements
"One of the biggest advantages of running a DTC business is the ability to stay incredibly lean by keeping your fixed costs as low as possible. This efficiency directly impacts your profitability and growth potential. So how should you set these benchmarks"
[X Link](https://x.com/Cody_Wittick/status/1798799255177720064) 2024-06-06T19:28Z 11.7K followers, [--] engagements
"Profitability benchmarks: 15%: slow growth stress free ample cash flow 10% moderate growth moderate stress with cash flow 5%: aggressive growth 5%: aggressive growth with funding"
[X Link](https://x.com/Cody_Wittick/status/1798799256729604451) 2024-06-06T19:28Z 11.7K followers, [--] engagements
"At Kynship we use cost control campaigns the whole point is knowing your breakeven CPA to inform target ROAS (usually with first order contribution margin as the metric of profitability). This is why financial forecasting is core to our process at Kynship before we launch any ads. Heres how we do it ➡"
[X Link](https://x.com/Cody_Wittick/status/1802740240320209238) 2024-06-17T16:29Z 11.7K followers, [---] engagements
"Step 1: Collect up two years of historical data (where possible) look at brand seasonality and outline future spend analysis"
[X Link](https://x.com/Cody_Wittick/status/1802740241536557573) 2024-06-17T16:29Z 11.7K followers, [---] engagements
"Step 3: Run customer cohort-based forecasts. As these update over time theyll provide insights into performance informing quicker decision-making"
[X Link](https://x.com/Cody_Wittick/status/1802740243793113424) 2024-06-17T16:29Z 11.7K followers, [--] engagements
"Step 4: Compare your unit economics and historical data with total ad spend new customer revenue and your CAC"
[X Link](https://x.com/Cody_Wittick/status/1802740244942332120) 2024-06-17T16:29Z 11.8K followers, [---] engagements
"Founders looking to save money: $50 app subscriptions Areas that actually matter: - COGS - Loan interest - Shipping costs - Acquisition costs - Negotiating terms Stop solving $50 problems Start asking $50000 questions"
[X Link](https://x.com/Cody_Wittick/status/1805283900417360109) 2024-06-24T16:56Z 11.7K followers, [----] engagements
"Eyeball Test 2: No hybrid bid strategy. Too many ecommerce brands try to do HV and cost controls ➝ High volume campaigns cannibalize spend ➝ Cost controls never gain momentum to perform ➝ Profitability suffers from HV's uncapped spend Pick one (preferably cost controls)"
[X Link](https://x.com/Cody_Wittick/status/1819023843333226896) 2024-08-01T14:54Z 11.7K followers, [--] engagements
"Eyeball Test 3: Using ASC with cost controls ➝ Takes less time to set up accounts ➝ Automate with Meta's machine learning ➝ No burning budget to test at scale with cost controls Larger scope for targeting but with profitable spend (CC)"
[X Link](https://x.com/Cody_Wittick/status/1819023846290153816) 2024-08-01T14:54Z 11.7K followers, [--] engagements
"Eyeball Test 4: Correct attribution i.e. 7DC over view-through. View-through attribution = people who never actually clicked on ads ➝ Meta will attribute these people as purchasers ➝ View-through inflates performance metrics ➝ Trains your pixel for viewers - not clicks"
[X Link](https://x.com/Cody_Wittick/status/1819023847573631354) 2024-08-01T14:54Z 11.7K followers, [---] engagements
"5 years in the making our first official @kynshipco retreat (to Maui) is in the books 🏝 It still blows my mind we made our first official hire in January [----] and this retreat was our first time meeting in person. I love remote work and how it brought us together but meeting and working together in person for the first time is a memory I won't forget. In [--] years Kynship has gone from me and Taylor doing influencer marketing to a team of [--] doing full scale growth marketing for ecommerce brands (you'll count [--] in our group picture we're missing [--] team members). Of course it wasn't all work"
[X Link](https://x.com/Cody_Wittick/status/1823013258023809515) 2024-08-12T15:06Z 11.8K followers, [----] engagements
"Our clients after going from highest volume campaigns to cost controls"
[X Link](https://x.com/Cody_Wittick/status/1823078966116090292) 2024-08-12T19:27Z 11.8K followers, [---] engagements
"Daily budget with highest volume vs. cost controls"
[X Link](https://x.com/Cody_Wittick/status/1823078968875974763) 2024-08-12T19:27Z 11.8K followers, [---] engagements
"@ecommcowboy CHRIS HALL AARON JUDGE"
[X Link](https://x.com/Cody_Wittick/status/1828457525873918377) 2024-08-27T15:40Z 11.8K followers, [--] engagements
"Side note: These metrics are for the top 5-10 creatives MTD not the whole account"
[X Link](https://x.com/Cody_Wittick/status/1831771228790784396) 2024-09-05T19:07Z 11.8K followers, [---] engagements
"If you don't have time for the whole thread: [--]. Default metrics (P-E-C-S) [--]. Ad Name [--]. Spend [--]. Website URL (offer) [--]. Screenshot (GIF) [--]. Preview shareable link [--]. Thumbstop Ratio (attention) [--]. Sustain Rate (interest) [--]. CTR (desire) + a bonus Let's dive in:"
[X Link](https://x.com/Cody_Wittick/status/1831771230397165936) 2024-09-05T19:07Z 11.8K followers, [---] engagements
"1. Default metrics (in order) ➝ Performance (e.g. Reach Impressions Delivery) ➝ Engagement (e.g. Page engagement Photo views Post saves) ➝ Conversions (e.g. Adds to cart Adds of payment info Donations) ➝ Settings (e.g. Objective Ad set budget Campaign budget)"
[X Link](https://x.com/Cody_Wittick/status/1831771231986590061) 2024-09-05T19:07Z 11.8K followers, [---] engagements
"8. Sustain Rate (interest) ➝ Who watched 25% of a video to at least 95% ➝ Shows if the offer/benefit is convincing ➝ Benchmark: 88%"
[X Link](https://x.com/Cody_Wittick/status/1831771243311460583) 2024-09-05T19:07Z 11.8K followers, [--] engagements
"9. CTR (desire) ➝ How many people take action ➝ Benchmark: 1.00%"
[X Link](https://x.com/Cody_Wittick/status/1831771244951433287) 2024-09-05T19:07Z 11.8K followers, [--] engagements
"My wifes always telling me to stop checking the oven every five minutes. If you keep opening the door its never going to cook. Same with ads honestly. You keep poking at the creative and guess what Its like taking an undercooked pizza out earlynobody wants that. Sometimes youve just gotta let it be. Let it cook. Ride it out. (And listen to my wife. Shes right again.)"
[X Link](https://x.com/Cody_Wittick/status/1832126758755107307) 2024-09-06T18:40Z 11.8K followers, [----] engagements
"Heres a question for brand owners: How often do your marketing and finance teams actually connect Im bringing this up because of one thing: efficiency specifically in paid media. Growth at all costs simply isn't practical anymore (and it hasn't been for a while). Heres what Ive noticed: Weve worked with a lot of DTC brands that didnt have the best experience with agencies before. Whats the common thread Unrealistic targets ("I saw 4X ROAS on Twitter so you should hit that too") No clue whether the results are actually profitable I think one big reason for this is that finance and marketing"
[X Link](https://x.com/Cody_Wittick/status/1833171550230499710) 2024-09-09T15:52Z 11.8K followers, [----] engagements
"They hit a [--] aMER 30% contribution margin and 17.5% profit working with Kynship this year. Here's how Wild Bird went from plateauing to profitability 📈"
[X Link](https://x.com/Cody_Wittick/status/1836123022924669421) 2024-09-17T19:20Z 11.8K followers, 14.1K engagements
"A little background on WildBird: -Baby products brand over [--] years in the market - Initial growth came from influencers/Instagram - Didn't touch ads for 4+ years starting out"
[X Link](https://x.com/Cody_Wittick/status/1836123024791359953) 2024-09-17T19:20Z 11.8K followers, [---] engagements
"We brought our three-tier system to WildBird to make some changes: ➝ Financial forecasting ➝ Cost controls + spend strategy ➝ Paid and creative media strategy The priorities were clear"
[X Link](https://x.com/Cody_Wittick/status/1836123027999736026) 2024-09-17T19:20Z 11.8K followers, [---] engagements
"1. Financial forecasting We weren't there to "polish up" or improve the curb appeal of Meta Amazon and Google. We were there to understand WildBird's financial goals and make sure everything was working toward them"
[X Link](https://x.com/Cody_Wittick/status/1836123029623181754) 2024-09-17T19:20Z 11.8K followers, [---] engagements
"He bootstrapped [--] brands to [--] figures. So what can you learn from him That's exactly what we found out on The Bottom Line podcast this week with none other than Tom Brown (@SimplyTom). Tom is "The Shopify DTC guy" who works with 2000+ merchants each month. He's also documenting the full journey of launching a DTC brand from scratch in public. We dive into many topics but the one that sticks out most: ➝ "One inch wide a mile deep": figuring out the exact customer presenting everything to that one individual with borderline obsessiveness. If you're at all involved in the DTC space this one's a"
[X Link](https://x.com/Cody_Wittick/status/1836417559379243203) 2024-09-18T14:50Z 11.8K followers, [----] engagements
"Who says you have to lose money upfront to make Meta ads work We recently had a client come on with Kynship who told us: "A lot of agencies were advising me to lose money on each Meta ad because the LTV of the customer makes up for it. It seemed like that was a harsh reality because of how expensive impressions were forecasted." That may work for other agencies. But that's not how we operate at Kynship. Why We don't think you should risk the stability of your business based on an unpredictable outcome and wreckless strategy. Here's the truth: LTV as your saving grace CAN work. But it"
[X Link](https://x.com/Cody_Wittick/status/1839378888952365326) 2024-09-26T18:57Z 11.8K followers, [---] engagements
"The worst-performing DTC brands are front loading quality control. Here's what I mean: They're eliminating options for creative before running anything. They're picking and choosing what they think will work. They're letting ego make creative decisions. The result Not nearly enough creative being run to properly test. Brands struggling to grow because they're running the same [--] ads. So what are the best-performing DTC brands doing ➝ Back-loading quality control They don't say "I don't like this I don't like that let's run this." They say "Let's run it all see what spends and double down.""
[X Link](https://x.com/Cody_Wittick/status/1842235976946438418) 2024-10-04T16:10Z 11.8K followers, [---] engagements
"The world needs more Moxie Mae in it. Youre welcome"
[X Link](https://x.com/Cody_Wittick/status/1842619520428683743) 2024-10-05T17:35Z 11.8K followers, [---] engagements
"Im [--] now. They said its my Jesus year. Not sure how I feel about those implications but Ill take it"
[X Link](https://x.com/Cody_Wittick/status/1842719922700632393) 2024-10-06T00:14Z 11.8K followers, [----] engagements
"2. UGC/CGC/IGC/Branded any one alone There is no "best" creative because each brand is different. ➝ Influencer creatives can work ➝ Customer testimonials can work ➝ Branded product images can work Test all creative varieties before going hard on one"
[X Link](https://x.com/Cody_Wittick/status/1843730418471972918) 2024-10-08T19:09Z 11.8K followers, [--] engagements
"3. Testing at scale picking a perfect creative We're about as good at picking the "best" creative as we are the number for a roulette wheel spin. If you use cost controls you can test without burning budget on non-performers. Why not do it"
[X Link](https://x.com/Cody_Wittick/status/1843730419944173757) 2024-10-08T19:09Z 11.8K followers, [--] engagements
"The mistakes we see from DTC brands who say "cost controls don't work": Setting random cap values Not running enough creative Adjusting spend/cap too aggressively The method isn't faulty. It's the execution. Run cost controls the right way before disregarding them"
[X Link](https://x.com/Cody_Wittick/status/1844020864737784273) 2024-10-09T14:23Z 11.8K followers, [---] engagements
"5 financial metrics you should know before touching a single ad. (Based on P&Ls from over [---] DTC brands in the past [--] months) [--]. Fixed expenses Ongoing costs are factored in to begin making sure your growth strategy lines up with your financial reality. ➝ E.g. your brand might have excessive overhead or high shipping costs. [--]. Marketing channel performance We look at each channelincluding our specialization in Metaand see how it impacts your success. This informs where we optimize budget shift focus (if needed) and maximize ROI. ➝ E.g. Meta might make sense for you but TikTok could also be"
[X Link](https://x.com/Cody_Wittick/status/1844384321433412034) 2024-10-10T14:27Z 11.8K followers, [---] engagements
"Jason has executed over $50 billion in M&A transactions. Here's the one thing he says the market is looking for in M&A. If you're an ecommerce operator watch this video or read my breakdown below 👇"
[X Link](https://x.com/Cody_Wittick/status/1844456683067801982) 2024-10-10T19:15Z 11.8K followers, [---] engagements
""Choppy is the word I'd use" says Jason in describing the market. Even when the market is uncertain deals are still happening. So what's the main interest in acquisition"
[X Link](https://x.com/Cody_Wittick/status/1844456685177536893) 2024-10-10T19:15Z 11.8K followers, [--] engagements
""What you see in cycles is often defined by what's happening in the second quartile." Right now we're in more of a bear cycle for consumer M&A. In the second quartile demand drop-off is major. So what does this mean for DTC brands"
[X Link](https://x.com/Cody_Wittick/status/1844456688159723628) 2024-10-10T19:15Z 11.8K followers, [--] engagements
"If you're an ecommerce brand and you're struggling with customer acquisition it's a warning. Companies looking to acquire want to know you're: ➝ First-order profitable ➝ Not relying on LTV to cover high CAC ➝ Outgrowing other brands in your category"
[X Link](https://x.com/Cody_Wittick/status/1844456689606721611) 2024-10-10T19:15Z 11.8K followers, [--] engagements
"At Kynship this is why we're obsessed with financial literacy and using a cost controls structure. By understanding our clients' unit economics our CPA targets are profitable. Sustainable profitability + growth = M&A goldmine"
[X Link](https://x.com/Cody_Wittick/status/1844456691087417511) 2024-10-10T19:15Z 11.8K followers, [---] engagements
"If an acquisition is part of your long-term plan our last podcast with Jason is can't-miss content. Check it out here or wherever you listen to podcasts: https://open.spotify.com/episode/0zgBdXbH7jU9tO1ncFpDibsi=0b02b578799d4382 https://open.spotify.com/episode/0zgBdXbH7jU9tO1ncFpDibsi=0b02b578799d4382"
[X Link](https://x.com/Cody_Wittick/status/1844456692538630475) 2024-10-10T19:15Z 11.8K followers, [---] engagements
"There's a 6th love language according to Psychologists: It's called Loom videos. And it's my #1"
[X Link](https://x.com/Cody_Wittick/status/1848786089353544050) 2024-10-22T17:58Z 12.3K followers, [---] engagements
"I need a favor and it involves you asking me a question. You can ask me any question and Ill create some content around it: Paid media Ecommerce Cost controls DTC marketing Account audits Financial literacy Creative strategy Influencer seeding Running an agency Influencer strategy/ROI Any takes or breakdowns you want to hear me (or @TaylorLagace) explore let me know in the comments or send me a message 🤝"
[X Link](https://x.com/Cody_Wittick/status/1849456765328318574) 2024-10-24T14:23Z 12.3K followers, [---] engagements
"I never understand bragging about being in meetings all day. Im here trying to cancel every meeting I can"
[X Link](https://x.com/Cody_Wittick/status/1851690029183308284) 2024-10-30T18:18Z 12.3K followers, [----] engagements
"@drewfallon12 Great profitable plan"
[X Link](https://x.com/Cody_Wittick/status/1854292708086702202) 2024-11-06T22:40Z 11.8K followers, [---] engagements
"Founders looking to save money at the end of the year: - Cutting $49.99 app subscriptions Money saving areas that actually matter: - COGS - Loan interest - Shipping costs - Acquisition costs - Negotiating terms You don't fix your business solving $50 problems. You do it by asking $50000 questions"
[X Link](https://x.com/Cody_Wittick/status/1857442755355562006) 2024-11-15T15:17Z 11.8K followers, [----] engagements
"Alright the sprint to BFCM is underway. Here are the [--] adjustments we're making to our client's ad accounts to dial in as much revenue growth as possible: [--]. I hope you know I'm kidding [--]. We're keeping 95% of our OG formula [--]. Limit unprofitable spend with cost controls [--]. Root those targets in aMER [--]. Run inflated budgets with adjusted controls for the moment because. [--]. You remember Meta is smarter than you [--]. Let cost controls make real-time adjustments to CVR [--]. Then load up on creative inputs [--]. Maximize the testing threshold with ASC+ [--]. Launch every single piece of creative you have"
[X Link](https://x.com/Cody_Wittick/status/1860004010909913331) 2024-11-22T16:54Z 11.8K followers, [---] engagements
"I keep hearing "Facebook ads are so easy now." I couldn't disagree more. You know when it was easy 2017"
[X Link](https://x.com/Cody_Wittick/status/1861831020552810503) 2024-11-27T17:54Z 11.8K followers, [----] engagements
"Three of the biggest hiring mistakes I've made growing our agency: [--]. Looking at resumes life experiences [--]. Confirmation bias on references [--]. Overlooking core values If you've got a minute I'll break these down 👇"
[X Link](https://x.com/Cody_Wittick/status/1861862893278404631) 2024-11-27T20:01Z 11.8K followers, [----] engagements
"@__stefan Interesting perspective"
[X Link](https://x.com/Cody_Wittick/status/1862002461080268857) 2024-11-28T05:15Z 11.8K followers, [---] engagements
"I would bet you $1000 the best creative you could run in your ad account already exists: From your customers From your branded assets From power users and influencers The best creative is the one you're not running"
[X Link](https://x.com/Cody_Wittick/status/1863973979112747053) 2024-12-03T15:50Z 11.8K followers, [---] engagements
"@SimplyTom Was literally about to tweet yesterday how my pitties get used to the natural deodorants so I constantly have to change brands lol"
[X Link](https://x.com/Cody_Wittick/status/1867278215368388687) 2024-12-12T18:39Z 11.8K followers, [--] engagements
"Agencies and consultants would charge [--] figures for this. But we're giving away our full agency framework for free on how to improve creative performance on Meta: Creative testing breakdown Why creative testing even matters Cost control campaign strategy Unified campaign systems Removing manual optimization bottlenecks New customer acquisition vs. new visitors Efficient testing w/downside protection Our ad account structure (single-SKU & multi-SKU) Financial forecasting Our test-first lean on Meta approach Real-world application + proof it works How to bring all of this together No gimmicks"
[X Link](https://x.com/Cody_Wittick/status/1867298283397558419) 2024-12-12T19:59Z 11.8K followers, [---] engagements
"Hiring a Head of Content at Kynship. First application I read. "Twitter is where one goes to support a misogynistic closed-minded troll of a human being. LinkedIn is a necessary evil but it's mostly people complaining so I don't engage on that platform either. The strong presences on these sites are usually eggheads who know the target keywords to make money but lack depth and actual humanity." Welp"
[X Link](https://x.com/Cody_Wittick/status/1867389476156453264) 2024-12-13T02:02Z 11.8K followers, [--] engagements
"Hands down this is one of the best performing ads I've ever seen (using AIDA metrics): ➝ 66.83% attention rate (benchmark: 25%) ➝ 0:21 interest watch rate (benchmark: 0:03) ➝ 3.92% desire CTR (benchmark: 1%) Absolutely wild it has almost double the attention 7x the watch rate and almost 4X standard on conversion. Here's why I think it works well: [--]. Master relatability in the first [--] seconds "I'm done Christmas shopping." It's a sight everyone is familiar with. Open the door pick up a delivered package it's holiday shopping. Immediately you're resonating with such a wide range of people on a"
[X Link](https://x.com/Cody_Wittick/status/1867593862400946522) 2024-12-13T15:34Z 11.8K followers, [----] engagements
"The best Christmas gift you can give to yourself as a DTC operator [--]. Find people posting about your brand [--]. Send them free product no strings attached [--]. Watch the content flood in Go into [----] with ammo stacked"
[X Link](https://x.com/Cody_Wittick/status/1869048904551108901) 2024-12-17T15:55Z 11.8K followers, [----] engagements
"Who's the best retention expert/consultant out there I have a client in need"
[X Link](https://x.com/Cody_Wittick/status/1869220823623672210) 2024-12-18T03:19Z 11.8K followers, [----] engagements
"You need to know what will work on Meta in [----]. We've got you covered (as an agency that's driven over $150000000 in revenue for our clients): Make financial forecasts the foundation of your ad strategy Launch every creative even if its off-brand Build a flywheel of diverse creatives Rely on Meta ML to optimize for profitability Run cost control campaigns But there are also some things you should know about Meta's algorithm: [--]. Meta is moving toward automation (leaning on ASC+) [--]. Meta cares about more than just clicks (thumbstop sustain etc.) [--]. Meta loves signals from organic content If"
[X Link](https://x.com/Cody_Wittick/status/1869763188289351899) 2024-12-19T15:14Z 11.8K followers, [---] engagements
"Me: "youve got a testing campaign burning $9K/day and we're negotiating over 3k" Them: "Yeah but we gotta be smart with costs." Brother the house is on fire and youre worried about the water bill"
[X Link](https://x.com/Cody_Wittick/status/1869784599087460671) 2024-12-19T16:39Z 11.8K followers, [----] engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Red Light Therapy Desk 2025:"
[X Link](https://x.com/anyuser/status/1871222240513339650) 2024-12-23T15:52Z 12.5K followers, 16.9K engagements
"I never thought Id be the one preaching about peace. This past year its been the thing Ive struggled to find the most. I dont often share about my faith here but since its Christmas Eve I wanted to make an exception. A few weeks ago I had the humbling opportunity to preach at my church about peace. And honestly I felt like the least qualified person to do it. Life has thrown a lot at us over the years and at times peace feels like the furthest thing from reality. We chase peace in all the usual places: financial security health insurance safety nets. And while they may help for a moment"
[X Link](https://x.com/Cody_Wittick/status/1871583830777446518) 2024-12-24T15:48Z 11.9K followers, [----] engagements
"Merry Christmas from the Witticks"
[X Link](https://x.com/Cody_Wittick/status/1871985978749145123) 2024-12-25T18:26Z 11.8K followers, [----] engagements
"Ecommerce would have a lot healthier brands if everyone did this exercise: Act like you're going out of business. And I mean "We don't know how we can keep the lights on and we can't get loans." The point of this exercise Ruthlessly attack your P&L. There are way more opportunities than ecomm operators think to regain efficiency it honestly surprises me how most people don't negotiate terms with manufacturers or fulfillment more often. Sadly as our latest podcast guest @drewfallon12 points out operators just get used to paying it. They don't think about: ➝ How could it be even a little"
[X Link](https://x.com/Cody_Wittick/status/1872303418783514924) 2024-12-26T15:28Z 11.8K followers, [----] engagements
"5 questions to ask about financial literacy going into [----] (if you care about growing your ad account): [--]. Do you know the difference between your PM and CM [--]. Do you know the difference between your repeat rate and repeat order rate [--]. Do you know the CM of all your SKUs/offers [--]. Do you know how seasonality affects your revenue/forecast [--]. Do you check in with your forecasts WoW and MoM So how'd you do ➝ 5/5: congrats you don't need me at all ➝ 4/5: above average you're gonna be alright ➝ 3/5: heads up you're probably missing something ➝ 2/5: we should probably talk ➝ 1/5: message me"
[X Link](https://x.com/Cody_Wittick/status/1874108343498801448) 2024-12-31T15:00Z 11.8K followers, [---] engagements
"2024 changed a lot for us: our logo our podcast our agency. It's been a great year. Going from the Influencer Marketing Blueprint to The Bottom Line was icing on the cake for our transformation as an agency. ✅ Change the messaging (podcast) ✅ Change the strategy (Kynship 3.0) It's crazy to think about who we were when we started our podcast a niche agency focused on introducing brands to influencer marketing. Now we're working with ecomm brands making 8+ figures overseeing millions in spend per month in Meta being real partners for sustainable growth. The podcast is a smaller part of the"
[X Link](https://x.com/Cody_Wittick/status/1874863577846145089) 2025-01-02T17:01Z 11.8K followers, [---] engagements
"@realmichaelye No typo. Blog is right"
[X Link](https://x.com/Cody_Wittick/status/1874927262363218057) 2025-01-02T21:14Z 11.8K followers, [--] engagements
"Your once-a-quarter reminder if you want to use influencers for UGC in [----]. Macro-influencer budget: 💰💰💰💰💰 Macro-influencer ROI: 🔋 Micro-influencer budget: 💰 Micro-influencer ROI: 🔋🔋🔋🔋🔋 We've crossed over [------] influencer partnerships. The trend is unanimous. Micro-influencers are 10x more effective at 1/10th (or less) of the cost. in most cases. Social audiences are beyond burnt out being sold too you can thank the Kardashians and crypto celebrities for that. Here's the brass tacks for ecommerce brands. With macro-influencers you have a huge upfront investment for: ➝ Lower"
[X Link](https://x.com/Cody_Wittick/status/1876722007867609428) 2025-01-07T20:06Z 11.8K followers, [---] engagements
"If you trust Amazon customer data at face value you're probably losing money in your new customer acquisition strategy. Let me explain. There's a massive gap in usable data for Amazon sellers. It's just not as granular as you need it to be for accurate customer cohorts. What does this mean You have to make assumptions about how Amazon impacts new customer revenue (your first-order metric for profitability) when this is inaccurate so are your forecasts. Here's an example of this: ➝ Amazon: a "new" customer = someone who orders in the last [--] months If they order before or after that [--] month"
[X Link](https://x.com/Cody_Wittick/status/1877446326931304470) 2025-01-09T20:04Z 11.8K followers, [---] engagements
"Yeah I'm into ECOM. Emphasizing Cost controls Over More spend Dad jokes are still running strong in [----] I'll be here all year"
[X Link](https://x.com/Cody_Wittick/status/1877740462078869681) 2025-01-10T15:33Z 11.8K followers, [---] engagements
"1. Why we did it We realized TV had become the go-to default for everything. Bored Watch TV. Tired Watch TV. Eating Watch TV. It wasnt just entertainment anymoreit was stealing our time. So we asked: What if we just. stopped"
[X Link](https://x.com/Cody_Wittick/status/1877853309911908863) 2025-01-10T23:01Z 11.8K followers, [--] engagements
"2. The rules We went cold turkey: No Netflix Hulu sports or "background TV." Movies Rare exceptions (were not robots). Watching YouTube on iPhone was fine as long it led to action. i.e learning a recipe If we were going to do this we were going all-in"
[X Link](https://x.com/Cody_Wittick/status/1877853311379898721) 2025-01-10T23:01Z 11.8K followers, [--] engagements
"Your startup is bleeding cash (and it's not where you think) Just audited a $12M brand. They were obsessed with saving $50/mo on apps. Meanwhile they were losing $50k/mo on: - Garbage COGS (fixable) - Bad loan terms (negotiable) - Trash shipping rates (laughable) - Lazy acquisition costs (criminal) Stop solving $50 problems. Start asking $50000 questions"
[X Link](https://x.com/Cody_Wittick/status/1879606226352529668) 2025-01-15T19:07Z 11.8K followers, [----] engagements
"You'd be surprised how often I see Amazon priced cheaper than the brand's own site. I was happy to wait a few extra days for cheaper subscription. @promix keeps more margin too. But isn't this against Amazon TOS @jbryanporter"
[X Link](https://x.com/Cody_Wittick/status/1880306117026443393) 2025-01-17T17:28Z 11.8K followers, [----] engagements
"@da_smm_babe It's a weird flex from people"
[X Link](https://x.com/Cody_Wittick/status/1881446543137632268) 2025-01-20T20:59Z 11.8K followers, [--] engagements
"DTC word of the year 2022: attribution 2023: incrementality 2024: contribution margin 2025:"
[X Link](https://x.com/Cody_Wittick/status/1881774257019252956) 2025-01-21T18:41Z 11.8K followers, [---] engagements
"I only have [--] modes: [--] chrome tabs open [--] monitors blazing Slack notifications popping like popcorn OR Computer completely off phone in airplane mode staring at a wall No in between"
[X Link](https://x.com/Cody_Wittick/status/1882835061453791666) 2025-01-24T16:57Z 11.8K followers, [---] engagements
"My wife asked for the [--] digit code for my credit card. I asked why. Is there any greater fear than this"
[X Link](https://x.com/Cody_Wittick/status/1895163487019499807) 2025-02-27T17:26Z 11.8K followers, [----] engagements
"This week I watched a founder debate canceling Canva to save $600/year on software while his ads bled thousands daily. Its silly. For the record this same person refuses to bump his product price by $5 (which would add $75K/year in top line revenue). Theyre ignoring significant pricing opportunities and a disastrous leaky faucet in their Facebook ads to instead focus on a SaaS product that costs less than what his office spends on coffee each day"
[X Link](https://x.com/Cody_Wittick/status/1898092928280805836) 2025-03-07T19:26Z 11.8K followers, [----] engagements
"Walking through Kansas City airport Subtle reminder who the Champs are"
[X Link](https://x.com/Cody_Wittick/status/1907845460569583821) 2025-04-03T17:19Z 11.9K followers, [---] engagements
"This brand went from 452K to over 50M+ on a [--] product strictly with paid media. Our longtime client Jack and Charlie Rubin (co-CEOs of Purdy & Figg) pulled back the curtain on exactly how they did it making for a true cant miss episode. Highlights from the episode: - Why creating a unique product was the key to customer loyalty and scaling. - Their free bottle for life strategy and why it remains unbeatable. - Why they bet on subscriptions and how they knew it would workwithout the data. - The real reason theyre saying "no" to US expansion (for now) and why focusing on the UK is their power"
[X Link](https://x.com/Cody_Wittick/status/1910060157402243459) 2025-04-09T20:00Z 11.9K followers, [---] engagements
"The biggest trap for D2C brands right now Creating an artificial separation between marketing models and execution. Here's what I see happening: Brand hires agency. Agency builds fancy model. Model projects amazing growth. Execution fails. Brand blames model. Cycle repeats. The truth A marketing model isn't true because someone wrote it in a spreadsheet. It becomes true when someone makes it true through execution. Too many brands are chasing perfect forecasts while bleeding money through poor implementation. They're left with beautiful spreadsheets and terrible results. Your forecast is"
[X Link](https://x.com/Cody_Wittick/status/1911855684909674930) 2025-04-14T18:54Z 12.1K followers, [---] engagements
"@sourfraser all I want in my life again is the "never have to warm up eat whatever I want look good" teenage self lol"
[X Link](https://x.com/Cody_Wittick/status/1913283596183589093) 2025-04-18T17:28Z 11.9K followers, [--] engagements
"Big Life Update: We're Moving After much prayer reflection and exploration my wife and I are excited to announce that we're relocating from Orange County CA to Wilmington North Carolina This journey began a few years ago with conversations about where we wanted to plant roots long-term. Earlier this year we felt called to explore new possibilities beyond California and our October visit to Wilmington sealed the deal. While leaving our incredible Orange County community isn't easy we're following what we believe is the right path for our future. We're grateful for all the memories here and are"
[X Link](https://x.com/anyuser/status/1919776709248782599) 2025-05-06T15:30Z 12.5K followers, 78.8K engagements
"Most DTC brands should completelyrethinkhow they work with creators. Let me explain: Its easy to think of influencers and visualize a Kardashian NFL player or Mr. Beast. Yes these people are influencers. But for 99.99% of DTC brands it will be a long time before a macro-influencer is a practical relationship. Heres how DTC brands mess up creator relationships: They want to go from nothing to a big-name influencer That influencer will draw massive awareness to the brand The brand will drive tons of sales and impressions as a result Thats rarely if ever how it happens. Macro influencers have"
[X Link](https://x.com/Cody_Wittick/status/1932909593145041246) 2025-06-11T21:15Z 12.1K followers, [---] engagements
"Client: We launched [--] new ads last month. Barely got any spend. Us: What kind of ads were they Client: Mostly variations of our best performer. Tweaked the headlines swapped some images tried some new colors. Us: Thats the problem. Meta doesnt care about surface-level changes. Client: But they were new. Shouldnt Meta test them Us: Not if they look like your current top performer. Metas auction system is built on performance history. If your OG ad has months of historical data and proven performance behind it it will win the auction every time. Client: So.how do we create something that does"
[X Link](https://x.com/Cody_Wittick/status/1933547501404979529) 2025-06-13T15:30Z 12.1K followers, [---] engagements
"Dr. Squatch paid Sydney Sweeney millions just to generate $40000 in sales. It looks like the campaign was a financial disaster but it may just be the most lucrative one theyve run. Only looking at direct sales fundamentally misunderstands what actually transpired. Because this wasn't a product launch at all. It was an incredibly efficient customer acquisition campaign disguised as one. Think about the economics differently. Forget the sales and dont even consider the brand lift they got from this campaign. Instead think about how they acquired one million email addresses of people who were"
[X Link](https://x.com/Cody_Wittick/status/1938258484996231364) 2025-06-26T15:30Z 12.1K followers, [---] engagements
"Every time I buy new Apple products I get this offer. But I dont know a single person that actually uses this. Anyone else It cant be doing well"
[X Link](https://x.com/Cody_Wittick/status/1940500248692187310) 2025-07-02T19:58Z 12.1K followers, [---] engagements
"If I wanted to make $15M this year at 99% margin Id buy Canva pro and charge [--] businesses $150000 for creative strategy. Isnt that a ridiculous thing to say And though Im joking around on here youd be shocked at the amount of people both selling courses/coaching on doing this as well as the amount of people who buy said courses/coaching. I will leave you with this: - If a business opportunity sounds too good to be true it is. - If you take business advice from someone make sure they have no incentive to tell you what theyre telling you. Ive said my piece"
[X Link](https://x.com/Cody_Wittick/status/1940795220615958737) 2025-07-03T15:30Z 12.1K followers, [----] engagements
"@JoshJDurham I just eat creatine gummies bro. Havent you heard Real talk I have a whole Google sheet if you want it"
[X Link](https://x.com/Cody_Wittick/status/1941602241174966424) 2025-07-05T20:57Z 12.1K followers, [--] engagements
"So hows your Friday going"
[X Link](https://x.com/Cody_Wittick/status/1943753099732299946) 2025-07-11T19:23Z 12.1K followers, [---] engagements
"Your unboxing experience has a 100% open rate. Respond accordingly"
[X Link](https://x.com/Cody_Wittick/status/1945102349682307156) 2025-07-15T12:45Z 12.1K followers, [----] engagements
"I just reviewed a marketing budget so catastrophic it made me question everything I know about ecommerce strategy. A baby brand that crushed their US launch$4.5M in just [--] monthscame to me with their plan to scale to $25-30M. Their $5.2M marketing budget allocation was ridiculous to say the least. Meta ads budget: $25K (for the ENTIRE year) Amazon advertising: $0 (despite Amazon owning 52% of the baby market) Celebrity ambassador: $500K (for ONE person) Google ads: Practically nothing They're spending 20x more on a celebrity than Meta ads and ignoring the platform where half their customers"
[X Link](https://x.com/Cody_Wittick/status/1945502695542181900) 2025-07-16T15:16Z 12.1K followers, [----] engagements
"Have you ever gone to a mall on a Tuesday morning Crickets right Especially compared to say a mall on Saturday afternoon. Exponentially more foot traffic on Saturday than Tuesday. It's probably a better time to advertise to your potential customers right So why would you spend $100 advertising on a weekday and $100 on a weekend when you could spend $200 on Saturday and maximize your conversion potential This is exactly how cost controls work vs. highest volume campaigns: ➝ HV: Spend $100 each day of the week no matter the traffic ➝ Cost controls: Tactically spend more or less based on traffic"
[X Link](https://x.com/Cody_Wittick/status/1946232529792492006) 2025-07-18T15:36Z 12.1K followers, [---] engagements
"@jonkalis both can be true"
[X Link](https://x.com/Cody_Wittick/status/1947760389921640518) 2025-07-22T20:47Z 12.1K followers, [--] engagements
"The ad you probably think performs well: ❌ Shot in ultra 4K HD ❌ Professional level voiceover ❌ YouTube-like cuts and quick production The ad that actually performs well: ✅ Phone selfie video ✅ Propped against a wall ✅ Off the rip with minimal edits Launch both"
[X Link](https://x.com/Cody_Wittick/status/1948058144157966535) 2025-07-23T16:30Z 12.1K followers, [---] engagements
"The #1 mistake I see with Cost Caps: People set them up then handcuff them with bad campaign structure. And Im sorry to say but Youre doing the same if youre running ABO + manual bids. Youre tying Metas hands twice. Meta will only spend if it can hit your cost cap. And even when it does it still cant exceed the ad sets budget. Its like telling someone: "You can buy anything under $50. but you only get $10 total." Even if Meta finds a great-performing ad it cant scale it because youve locked its budget. Thats when you start seeing weird performance patterns like: - A great ad set hitting 2.5x"
[X Link](https://x.com/Cody_Wittick/status/1948760802267136197) 2025-07-25T15:02Z 12.1K followers, [---] engagements
"Everyone says meetings kill productivity. I think they save remote culture. Most remote agencies treat meetings like the enemy. "Let's keep this async" "Could this have been a Slack message" "We don't want to interrupt deep work." They're so focused on efficiency that they forget their team barely knows each other. Weve very intentionally done the opposite at Kynship. We lean into meetings because they're the only time our remote team actually spends together. Every Monday we have an all-hands meeting. Not for project updates or KPIs but to hear weekend stories and personal updates. These"
[X Link](https://x.com/Cody_Wittick/status/1954920896252035277) 2025-08-11T15:00Z 12.1K followers, [---] engagements
"Dear Lord Jesus may I please never have to enter my cell phone number for Facebook Business Manager again"
[X Link](https://x.com/Cody_Wittick/status/1955683619906666742) 2025-08-13T17:31Z 12.1K followers, [----] engagements
"6 days in NYC = all the weed piss and homeless people are so magical that it will make you want to do a darkness retreat"
[X Link](https://x.com/Cody_Wittick/status/1966524619944317248) 2025-09-12T15:29Z 12.3K followers, [----] engagements
"You in [----] looking at current you not investing in influencer seeding"
[X Link](https://x.com/Cody_Wittick/status/1967665167996686613) 2025-09-15T19:01Z 12.3K followers, [---] engagements
"@mikebeckhamsm Curious then: how you filter for hiring ambitious people"
[X Link](https://x.com/Cody_Wittick/status/1975994198529880166) 2025-10-08T18:38Z 12.3K followers, [---] engagements
"ONLY AFTER I understand those three things do I dig into: Are fixed expenses too high for the revenue level Where is profitability actually bleeding What's creating drag on growth THEN I look at ad accounts creative strategy media buying. Because here's the truth: tactics don't fix strategy problems"
[X Link](https://x.com/Cody_Wittick/status/1978851201535070676) 2025-10-16T15:51Z 12.3K followers, [---] engagements
"Here's what changed how I think about this: You don't need to be best-in-class at EVERYTHING. But you need real leverage SOMEWHERE. Example A: 70% margin + 60% LTV + lean overhead = real scaling opportunity Example B: 60% margin + 200% LTV + 10% fixed costs = subscription model working"
[X Link](https://x.com/Cody_Wittick/status/1978851203573326318) 2025-10-16T15:51Z 12.3K followers, [---] engagements
"Meta is an auction. The brand that can afford to pay $250 CAC will always beat the brand capped at $105. Here are the [--] reasons why some brands have 2x the bidding power of their competitors: [--]. Strong LTV Your customer lifetime value determines how much you can afford to lose upfront. A brand with $500 LTV can afford $150 CAC and still be profitable. A brand with $200 LTV is stuck at $50 CAC. It's simple math that creates a massive competitive advantage. You can literally outbid them on every single customer and still have better unit economics. [--]. Lean Cost Structure Every dollar you waste"
[X Link](https://x.com/Cody_Wittick/status/1994840367917928937) 2025-11-29T18:46Z 12.4K followers, 11.7K engagements
"- be us (DTC growth agency) - start working with a brand that plateaued at $4m/in revenue with 7% margin. - run our playbook (forecasting creative pipeline cost controls) - Increase revenue from $12M profit from 7% to 14% hit a 30% Contribution Margin increase aMER decreased CAC - client is happy but were not - realize they have $1.9M/month in New Customer Revenue (NCR) with only $550k/month in Returning Customer Revenue (RCR) - sit the client down and tell them we have to give up some efficiency and pay more for higher-value customers - client agrees and Monthly NCR drops profit margin drops"
[X Link](https://x.com/Cody_Wittick/status/2015822956002197584) 2026-01-26T16:23Z 12.4K followers, [----] engagements
"My rule in life is to ALWAYS be available to my family. I'm not always perfect but nothing is more important. My business success does not come before my marriage or kids. Period. If your business is booming and your house is a nightmare it won't be worth it. Trust me"
[X Link](https://x.com/Cody_Wittick/status/2016217643238433206) 2026-01-27T18:32Z 12.4K followers, [---] engagements
"23andMe: - $6B valuation - [--------] customers - Global brand recognition. But in March [----] they filed for bankruptcy. Everyone thinks the data breach caused it. But what if I told you it was partially caused by an offer issue Let me explain:"
[X Link](https://x.com/Cody_Wittick/status/2016540850960945195) 2026-01-28T15:56Z 12.4K followers, [---] engagements
"Anne Wojcicki started 23andMe with [--] other co-founders in [----]. Soon they launched a genetic testing kit which provides more than [---] health reports and genetic ancestry information. Wild Even Oprah Winfrey named the kit one of her "favorite things." They also made it to CNBCs Disruptor [--] list of companies. https://twitter.com/i/web/status/2016540880975384917 https://twitter.com/i/web/status/2016540880975384917"
[X Link](https://x.com/Cody_Wittick/status/2016540880975384917) 2026-01-28T15:56Z 12.4K followers, [--] engagements
"@antoineazar Nice breakdown"
[X Link](https://x.com/Cody_Wittick/status/2016589127488008343) 2026-01-28T19:08Z 12.4K followers, [--] engagements
"Its done. We just wrapped analysis on [--] DTC clients with two-year BFCM data. Here are my observations and what they mean for 2026:"
[X Link](https://x.com/Cody_Wittick/status/2016862132927672485) 2026-01-29T13:12Z 12.4K followers, [---] engagements
"1. Industry sentiment hasn't been great rising costs regulatory uncertainty and inflation eating nearly half the reported 8% spending increase. [--]. New customer acquisition costs spiked hard. If your entire strategy depends on paid acquisition staying efficient you felt this immediately. https://twitter.com/i/web/status/2016862193740927452 https://twitter.com/i/web/status/2016862193740927452"
[X Link](https://x.com/Cody_Wittick/status/2016862193740927452) 2026-01-29T13:13Z 12.4K followers, [--] engagements
"3. Our clients still outperformed the industry by 3.5x 28% revenue growth vs 8% industry-wide. Growth didn't stall but what it costs to grow changed completely. [--]. ROAS is a vanity metric designed to hide problems. It tells you nothing about profitability and everything about whether your agency wants to avoid accountability. https://twitter.com/i/web/status/2016862265400557867 https://twitter.com/i/web/status/2016862265400557867"
[X Link](https://x.com/Cody_Wittick/status/2016862265400557867) 2026-01-29T13:13Z 12.4K followers, [--] engagements
"Growth = when you challenge your own assumptions and lean into curiosity rather than comfort"
[X Link](https://x.com/Cody_Wittick/status/2016990512431911263) 2026-01-29T21:43Z 12.4K followers, [---] engagements
"While everyone was chasing: - Viral TikToks - Perfect ads - Fancy packaging The real money was in: - Factory relationships - Container costs - Input planning Why Because when your COGS are 20% lower than competitors: - Your ads can fail - Your content can flop - Your influencers can ghost And you can still win. https://twitter.com/i/web/status/2017308469250887902 https://twitter.com/i/web/status/2017308469250887902"
[X Link](https://x.com/Cody_Wittick/status/2017308469250887902) 2026-01-30T18:46Z 12.4K followers, [---] engagements
"Our ROAS across [--] DTC clients increased 20.34% in BFCM [----] compared to BFCM [----]. And we dont care. Because if youre basing your entire paid media strategy on ROAS youve already lost. Heres why:"
[X Link](https://x.com/Cody_Wittick/status/2017323227974926486) 2026-01-30T19:45Z 12.4K followers, [---] engagements
"Us and every other DTC advertiser experienced an increase in what it costs to acquire a customer in [----]. Using real stats RCR grew 35% while NCR only grew 20%. The surge in returning customers inflated our ROAS and masked the fact that acquiring new customers became way less efficient. https://twitter.com/i/web/status/2017323283545280709 https://twitter.com/i/web/status/2017323283545280709"
[X Link](https://x.com/Cody_Wittick/status/2017323283545280709) 2026-01-30T19:45Z 12.4K followers, [--] engagements
"Let's play a game: $6M brand Pet category Decent margins Zero paid ads How do they acquire customers"
[X Link](https://x.com/Cody_Wittick/status/1949897468755181952) 2025-07-28T18:19Z 12.4K followers, 18.2K engagements
"@aimerce_ai Yes ads cant fix math. Fix the holes first"
[X Link](https://x.com/Cody_Wittick/status/1979255690771218546) 2025-10-17T18:38Z 12.4K followers, [--] engagements
"What you think will fix your retention issues: - Better email flows - Improved loyalty programs - Upgraded subscription mechanics What will actually fix your retention issues: - Selling a product people buy more than 1x every 2-3 years. Better marketing better LTV"
[X Link](https://x.com/Cody_Wittick/status/2016954663413674471) 2026-01-29T19:20Z 12.4K followers, [---] engagements
"You set a $100 cost cap on Meta. Your campaigns consistently deliver at $150 CPA. What do you do Truth is theres a (simple) fix most people never try that solves this problem for good:"
[X Link](https://x.com/Cody_Wittick/status/2018317360478703616) 2026-02-02T13:35Z 12.4K followers, [---] engagements
"To counteract it you set your cost cap at 2/3 of what you actually want. If you need a $100 CPA set the cost cap at $67. Meta will deliver around $100. If you need a $200 CPA set the cost cap at $134. Meta will deliver around $200"
[X Link](https://x.com/Cody_Wittick/status/2018317502799826965) 2026-02-02T13:36Z 12.4K followers, [---] engagements
"One more layer to this: Decide which direction you want to miss. High LTV businesses can afford to set the cost cap at $80 instead of $67 if volume matters more than perfect efficiency"
[X Link](https://x.com/Cody_Wittick/status/2018317582760042628) 2026-02-02T13:36Z 12.4K followers, [--] engagements
"Across [--] DTC brands we tracked for BFCM: - Ad spend increased 53% - aMER dropped 21% That looksnot great on paper. But what if I told you this was a great thing and what we planned all along 🧵"
[X Link](https://x.com/Cody_Wittick/status/2019398624199983507) 2026-02-05T13:12Z 12.4K followers, [---] engagements
"Breaking news: aMER dropping isnt a good thing. But this wasnt BFCM-specific. In fact we saw this coming back in Q1. Looking at the data quarter-over-quarter it was getting more expensive to acquire customers"
[X Link](https://x.com/Cody_Wittick/status/2019398733889220949) 2026-02-05T13:12Z 12.4K followers, [--] engagements
"100% of our ad accounts including Purdy & Figg ($70M brand with 40% YoY revenue growth) run on cost controls. Give us 4:11 and well explain each type and when to use them:"
[X Link](https://x.com/Cody_Wittick/status/2018759986415816935) 2026-02-03T18:54Z 12.5K followers, [----] engagements
"5 LTV mistakes brands make while convincing themselves they're profitable (spoiler: they're not)"
[X Link](https://x.com/Cody_Wittick/status/2019755077305512052) 2026-02-06T12:48Z 12.5K followers, [---] engagements
"We helped a $50M+ DTC brand increase BFCM revenue 40% YoY from [----]. Not because of a new creative format or different account structure. But because we started preparing in January [----]. Here's what you can do in Q1'25 to make BFCM [----] your best 🧵"
[X Link](https://x.com/Cody_Wittick/status/2020946903249322055) 2026-02-09T19:44Z 12.5K followers, [---] engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@Cody_Wittick Cody Wittick
Cody Wittick posts on X about influencer, meta, influencers, acquisition the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.
Engagements: [---] #
- [--] Week [-----] -68%
- [--] Month [------] +1,198%
- [--] Months [------] -23%
- [--] Year [-------] +29%
Mentions: [--] #
- [--] Months [--] -39%
- [--] Year [--] -65%
Followers: [------] #
- [--] Week [------] +0.21%
- [--] Month [------] +0.49%
- [--] Months [------] +2.60%
- [--] Year [------] +5.20%
CreatorRank: [---------] #
Social Influence
Social category influence finance technology brands social networks celebrities stocks ncaa football travel destinations countries fashion brands musicians
Social topic influence influencer, meta, influencers, acquisition, thread, ads, if you, tiktok, money, in the
Top assets mentioned Alphabet Inc Class A (GOOGL)
Top Social Posts
Top posts by engagements in the last [--] hours
"The #1 way to change your life: Start doing things you dont feel like doing over and over again until it becomes a habit. Examples: - Intermittent fasting - Going to bed early - Working out beyond fatigue - Saving instead spending"
X Link 2022-08-29T19:42Z 11.8K followers, [--] engagements
"Repeat after me: Influencer marketing should be assessed based on sales not likes. Influencer marketing should be assessed based on sales not likes. Influencer marketing should be assessed based on sales not likes. the real ones know this"
X Link 2023-07-09T02:38Z 11.5K followers, [----] engagements
"The super-sexy art of Media Buying: Removing your ego and letting the machine do the work"
X Link 2023-07-12T20:16Z 11.5K followers, [---] engagements
"Barbie is the biggest movie of [----] grossing $162000000 in its opening weekend. And the influencer marketing and partnerships strategy behind the movies blockbuster success is some of the best Ive ever seen. Heres the breakdown: A few examples of Barbies partnership marketing in action A giant 3D ad in front of the Burj Khalifa in Dubai Google shows pink confetti whenever you search for something Barbie-related There was a life-sized Barbie dream house in the Malibu hills in Los Angeles Zara x Barbie pop-ups in multiple stores around the world Partnerships with Pinkberry Forever [--] and more"
X Link 2023-07-26T18:08Z 11.3K followers, [----] engagements
"How to create a paid media creative flywheel in [--] steps (using influencer content as the fuel): [--]. Product seeding - Find micro-influencers with an audience relative to your product [--]. Brand Affiliates - Take the bottom 80% of influencers based on performance and invite them to become part of your affiliate program [--]. Content Partnerships - Take the top 20% of influencers based on performance and lock in an ongoing retainer to create social content The quick rundown: Seed to test. Scale with affiliates. Get specific with partnerships"
X Link 2023-09-05T15:12Z 11.5K followers, [----] engagements
"Testing isnt an excuse to spend your ad budget unprofitably. Source creative assets (we use influencer-generated content). Load it into your ad account and set up Cost Caps at your target CPA. Test every piece of creative you have and Cost Caps will make sure only the effective ones get spend. In [----] its time to optimize for profitability"
X Link 2023-09-07T15:51Z 11.8K followers, [----] engagements
"I'm looking to hire a business development leader. As we are growing like crazy I need to shift from founder-led sales to building out our sales team. This person would be the first boots on the ground to come in and take charge. Numbers oriented. Agency/Ecomm experience preferred. I have a clear path for this person to be CSO very quickly. Job isn't posted yet but seeing who in my network is looking for a new gig (or if you know that person looking for a new gig). If so DM's are open"
X Link 2023-09-14T20:14Z 11.3K followers, 10.8K engagements
"Seed Health generated $100M+ dollars in revenue through influencers and 5Xd their return on investment in the channel. And I spoke to the woman behind the program. Here are [--] influencer marketing lessons every marketer should understand: 1) The metric that Lily Comba and her team were assessed on wasnt impressions or likesit was CPA (cost per acquisition). Generally she was looking to achieve a CPA lower than $100. This is incredibly dependent on your product and unit economics but the idea of basing the success of influencer marketing on tangible sales is something I love. To track"
X Link 2023-09-19T15:07Z 12.5K followers, 101K engagements
"If your influencer marketing team isnt working closely with your paid media team youre leaving revenue on the table"
X Link 2023-09-25T15:31Z 11.5K followers, [----] engagements
"An influencer partnership between Deion Sanders and Blenders eyewear drove over $5M in revenue over the past 1-2 weeks. Insane numbers. Heres the fascinating story and [--] influencer marketing lessons every marketer can learn from this partnership: First what happened Deion Sanders aka Coach Prime is the new head coach of the Colorado University football team and hes taken the internet by stormviral moment after viral moment. And Blenders was perfectly positioned to ride that wave. Ahead of their game against Colorado State [--] weeks ago opposing head coach Jay Norvell made the comment: When I"
X Link 2023-09-27T16:49Z 12.5K followers, 18.3K engagements
"5 steps to scale your Meta ad account profitably in [----] Heres the full playbook we use with 8-9 figure DTC brands to launch and scale winning ads (bookmark this):"
X Link 2023-09-28T15:47Z 11.3K followers, [--] engagements
"In summary: A well-run influencer seeding program lets you source hundreds of authentic high-performing assets to feed into your ad account. Using cost controls in your ad account allows you to test EVERY piece of creative and scale winners profitably"
X Link 2023-09-28T15:47Z 11.5K followers, [--] engagements
"If you want to see a case study of how we used this playbook for an up-and-coming wellness brand comment the word PLAYBOOK and Ill send it to you"
X Link 2023-09-28T15:47Z 11.5K followers, [---] engagements
"@alixqureshi Game-changer this is insane stuff"
X Link 2023-10-02T21:25Z 11.5K followers, [----] engagements
"Lets talk about a psychology principle that could be keeping you from scaling your ad account profitably: Loss Aversion. In economics Loss Aversion refers to a phenomenon where a real or potential loss is perceived by individuals as psychologically or emotionally more severe than an equivalent gain. An example would be that the pain of losing $100 is often far greater than the joy gained in finding the same amount. People tend to stick to the status quo to avoid a potential loss instead of stopping for change to see a potential gain. As marketers we even use this in our adshighlighting pain"
X Link 2023-10-03T19:56Z 11.5K followers, [---] engagements
"A look inside the early days of a $100M influencer marketing program 🔎 What platforms did Lily Comba and her team at Seed focus on while launching their influencer strategy Heres her take:"
X Link 2023-10-04T14:18Z 11.5K followers, [----] engagements
"Influencer marketing FAQ: How do you find relevant influencers for your brand to send product to Heres how @natelagos thinks about it:"
X Link 2023-10-05T15:27Z 11.5K followers, [----] engagements
"Wanted to shout out [--] of my absolute favorite Twitter follows for DTC operators: 1) @mikebeckhamsm 2) @ecommcowboy 3) @heyitsalexP 4) @justjessssss 5) @damccormick13 6) @ImChaseMohseni 7) @SarahLevinger This is by no means a fully exhaustive list Whos your favorite follow right now"
X Link 2023-10-06T19:57Z 11.5K followers, [----] engagements
"If you could partner with any influencer to launch a product who would you pick"
X Link 2023-10-11T15:27Z 11.5K followers, [----] engagements
"When you think of Hexclads influencer partnerships you probably think of Gordon Ramsay (and rightfully so). They also had a chance to work with Hailey Bieber on a YouTube series partnership. Heres how the deal went down and what it was like working with a megastar like Hailey:"
X Link 2023-10-18T15:04Z 11.5K followers, [----] engagements
"Whats one piece of advice you would tell your younger self before getting into DTC"
X Link 2023-10-19T14:46Z 11.5K followers, 11.3K engagements
"Sports business isnt always a 1:1 comparison but there sure are a lot of lessons we can take away from greatnessregardless of the field. Nick Saban has the most national championships out of any coach in college football history with [--] titles under his belt. Last week I spent some time listening to his appearance on the Pat McAfee Show and there were a handful of leadership lessons that stuck out to me. Here are [--] of them worth bookmarking: 1) Understand and eliminate the Capability Gap Saban is always raising the bar for his players. His approach is don't just hit quota set the record. On"
X Link 2023-10-20T14:57Z 11.3K followers, [----] engagements
"We got an inside look at how a 9-figure cookware brand brokered an influencer deal with arguably the most well-known name in the culinary industry. Hexclads largest influencer Gordon Ramsay. Id even go so far as to call him the Michael Jordan of cooking. So what went into the influencer negotiation with a mega-star like Gordon Ramsay Heres what Hexclads president @JasonPanzer told us: For a 9-figure brand shelling out millions in cash wouldnt make a ton of sense so equity was always going to be a part of the play. How do you balance the desire for the influencer to get as much equity/upside"
X Link 2023-10-23T14:43Z 11.3K followers, [----] engagements
"Pela Case is a 9-figure brand and seeds 2000-3000 influencers per month. And we got an inside look at: Why @mbertulli is so bullish on influencer seeding How he thinks about quantifying the ROI of influencer seeding Why seeding and UGC-style content works for some brands but not for others Why @PelaCase sees such a high opt-in rate when sending product to influencers (and the traits of products that are perfect for seeding) and so much more. Thanks again to Matt for stopping by the podcast. You can watch the full episode right here. Bookmark it for later if youd like ✅"
X Link 2023-10-25T15:47Z 11.3K followers, [----] engagements
"DTC marketing pro-tip: a strong influencer seeding strategy can make your paid media efforts more efficient. How There are a few levers at play here: 1) The more people that are posting about your product on social the more data the targeting of the ad platforms has to work with. 2) Organic posting from influencers creates an echo chamber of hype around your brand in your ideal customers feeds. This organic exposure is the fire and then you can pour gas on that fire with paid (running influencer creatives as ads). Appreciate @mbertulli stopping by the show to share some of his insights from"
X Link 2023-10-25T19:23Z 11.3K followers, [----] engagements
"On the hunt for a new Executive Assistant. Looking for a hyper-organized detail-orientated individual that truly loves and thrives in systems and processes. Details about the job: - US based only (prefer Orange County / LA area) - [--] hours / week to start FT by end of year - You are looking to become a long-term team member of Kynship DM me if interested or you know who someone who would be a good fit"
X Link 2023-10-30T17:28Z 11.3K followers, [----] engagements
"Love this clip from Tom Brady on how to build real relationships with your team. Every business operator should watch and understand this. My vision of a relationship comes down to one word: Caring. Do you care about the other person And do you collectively care about what you're trying to achieve The only way people are going to feel that they can trust you is if you care about themso if you just see them as a transactional relationshipthat's all they're going to give you. But I felt like I need to connect. Real relationships transactional thinking"
X Link 2023-11-03T21:03Z 11.3K followers, [----] engagements
"I want to wear your Eagles jersey to church today. Marriage immediately improved"
X Link 2023-11-05T19:14Z 11.3K followers, [----] engagements
"Skims the apparel brand founded by megastar Kim Kardashian is valued at $4Band just announced their new men's line (sold 25K units in [--] minutes) plus a massive collaboration with the NBA. The craziest part They seem to have gotten around Nikes sponsorship agreements to pull this off. Lets break down the details of the story and my speculation on how she got around Nike (curious if you agree): First some context. Skims shapewear and clothing brand was co-founded by Kim Kardashian Emma Grede and Jens Grede in [----]. Its valued at $4B as of July [----]. The brand is no stranger to celebrity"
X Link 2023-11-09T17:39Z 12.5K followers, 21.6K engagements
"The truth: Influencer partnerships wont work without Influencer-Product Fit. Let me show you a good and bad (like really bad) example. GOOD Deion Sanders x Blenders sunglasses collaboration Why it works: Sunglasses are the perfect product for Coach Prime to be promoting. He has a long history of wearing shades. It makes sense. BAD Kim Kardashian x Beyond Meat Why it flops: Theres no alignment here. Kim K. isnt known to be vegan. The collaboration feels forced and it just looks like Beyond Meat threw her a bag of money and hoped for the best. One strategy to use here to make sure this doesnt"
X Link 2023-11-10T17:02Z 11.7K followers, 12.4K engagements
"One of the common hesitations brands have about going all in on Influencer Seeding is around preserving the Brand image. Even if the creative drives more financial gain is it worth it if you feel it doesnt represent your brand in the best way Its an interesting point that has validity on both sides of the argument. @TaylorLagace and I tend to lean more in the direction of testing everythinga lot of the best-performing ads for our clients have been assets that youd never guess would crush. We dove into it a bit deeper into the debate on the newest episode of Influencer Marketing Blueprint with"
X Link 2023-11-13T20:56Z 11.3K followers, [----] engagements
"@SeanEcom How about taylor swifts boyfriends brothers employer"
X Link 2023-11-20T20:49Z 11.3K followers, [---] engagements
"@itsConnor_M Love this perspective. Congrats to you and the fam. God bless man"
X Link 2023-11-26T19:00Z 11.3K followers, [---] engagements
"@robbfraser @harleyf Fall Black Friday Winter"
X Link 2023-11-27T22:24Z 11.3K followers, [--] engagements
"Do discount codes still work for influencers Or do they cut into your revenue without creating new customers @stevenborrelli the CEO and founder of @cutsclothing has worked with all tiers of ambassadors from top-level athletes like Patrick Mahomes and Steph Curry to micro-creators on Instagram and TikTok. In this clip he breaks down: The results of using ambassador discount codes Why Cuts decided to reduce the emphasis on discounting How Cuts shifted into brand building over short-term conversions Our recent Influencer Marketing Blueprint podcast with Steven is live Ill share the full episode"
X Link 2023-12-04T21:49Z 11.3K followers, [----] engagements
"Meta just launched their new line of AI chatbots a couple weeks back. Kendall Jenner Snoop Dogg and Tom Brady are among [--] of the worlds most popular influencers Meta used to pull this off. According to the New York Post Meta paid one creator $5M to use their likeness in this way. Crazy. So the question on everyones mind what does this mean for influencer marketing Heres what I think. In the short term: Money talks: Influencers go where theres opportunity so it will grow. Offloading: Mega influencers will copy themselves to save time/energy. Scale: This is exciting new tech so expect Meta to"
X Link 2023-12-07T21:18Z 11.4K followers, [----] engagements
"Its almost [----] and influencer attribution is still quite a black box in marketing. Post-purchase surveys are one of the best tools brands have to solve for this right nowbut even if you are using a survey What exactly should you ask Do you mark Influencer as the only option for customers to answer Or should you break up the options by each specific influencer For example a brand like Hexclad might want to have an option only for Gordon Ramsay and not just lump him into the influencer category on the post-purchase survey. Heres how @JeremiahPrummer thinks about it (this clip is worth"
X Link 2023-12-12T17:03Z 11.5K followers, [----] engagements
"RIP growth at all costs. Brands need to be responsible with how they manage their finances going into [----]. Part of that strategy probably doesnt mean hiring an expensive creative agency to produce a handful of ads that may or may not perform. This isnt to say that high production value ads cant work. It depends on the brand. But there are a few problems to consider: Problem 1) Humans are poor predictors of what ads are going to perform well. If you place a massive bet on a piece of creative you have no idea how its going to perform. Problem 2) Creative volume matters a lot. Especially if"
X Link 2023-12-12T21:52Z 11.4K followers, [----] engagements
"Solo Stove gave us a masterclass in marketing with @SnoopDogg. Heres what happened in case you missed it: Snoop made a post about saying he was ready to give up smoke he made an Instagram and X post saying he wanted people to respect his privacy and decision after much consideration and conversation. Cannabis smokers and non-smokers alike were left saying Excuse me what did I read Of course Snoop has built a legacy on smoking so this created the perfect tension for what would be one of the best trolls in [----]. The comments rolled in. The speculation was everywhere. Snoop Dogg gave no answers"
X Link 2023-12-15T16:35Z 11.4K followers, [----] engagements
"Most of you know Eminems classic line from Lose Yourself his palms are sweaty knees weak arms are heavy. (Am I aging myself yet) What if I told you the 15x Grammy award winner is flipping another famous line from his song into a DTC product Moms Spaghetti sauce. Heres why this is an important signal in the influencer marketing and the DTC world: Eminem is not your typical influencer but hes following the same path others have leveraging personal brand/likeness to push a product. He knows how to move people selling over [---] million records as one of the worlds top artists so spaghetti sauce"
X Link 2023-12-26T16:13Z 12.5K followers, 28.6K engagements
"Variety small iterations on a creative concept Variety = new creatives altogether. I talk about this with @TaylorLagace in our latest podcast this important distinction is based on the recommendations weve seen directly from Meta. If your winning ad is a product shot on a white background its tempting to take that same product shot and put it on a blue background. This is not what Meta means by creative variety and it actually sees these ads as duplicates. Variety is all about net new content your well-intentioned play to reproduce ad results could be hurting them. This is why were a big"
X Link 2024-01-04T16:47Z 11.5K followers, [----] engagements
"The top bottlenecks for your paid media performance (as told by Meta) Creative volume and creative variety. I talk with @BrettCurry on the eCommerce Evolution Podcast about how we solve for this at @Kynshipco: Seed product to influencers Collect a minimum [---] organic posts Secure the usage rights from influencers Launch creatives into paid media on Meta Test and rework all creatives to maximize scale Iterate and improve whats working scaling spend Maintain outreach to new influencers while optimizing ads This process generates a large volume of creative thats also highly differentiated"
X Link 2024-01-08T17:13Z 11.5K followers, [----] engagements
"Would you give equity in your company to the right influencer Thats what @JT_Bass CEO & Co-founder of @HopWtr does with some macro influencers supporting their brand: Dustin Poirier Kaisa Keranen Cam Duddy Bryce Wong Koa Smith Their belief: HOP WTR wants influencers to be a part of the brand love it organically and embody everything the company stands for. When an influencer shows that level of ownership commitment its fair to compensate them as such. This is an interesting angle on macro influencer marketing and as brands find their ideal influencer fits I can see equity compensation growing"
X Link 2024-01-10T21:38Z 11.7K followers, [----] engagements
"Instead trust influencers most in tune with what your core audiences want. Less generic faceless brand content that could be copy-pasted from anywhere. More content that feels pure to the platform (via micro-influencers who have closer connections to their audiences)"
X Link 2024-01-24T16:55Z 11.5K followers, [--] engagements
"3. Authentic = Raw We see it all the time. Brands partner with a creator and think everything has to be perfect the lighting the angle the audio the cuts etc. This style feels like an obvious advertisement not social media content (you can guess what that does to ROI)"
X Link 2024-01-24T16:55Z 11.5K followers, [--] engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Cold Plunge Desk All meetings are only [--] minutes"
X Link 2024-01-30T17:39Z 12.5K followers, [----] engagements
"Influencer seeding put over [----] customers in front of @Carnivore_Snax. The craziest part It was before they launched their first landing page. Co-founder and CEO @ritzfit talks about it more in this clip: Multiple rounds of influencer seeding Collect a customer list from the influencer response Then build out the landing page + Kickstarter campaign Weve seen most DTC brands do that process in reverse build the pages run ads to get initial customers then try influencer seeding. The investment in influencer seeding and genuine interest in the brand is what helped launch Carnivore Snax into the"
X Link 2024-01-31T21:52Z 11.5K followers, [----] engagements
"I was on a call with a founder today talking about how we could help his business and it hit me: It is such a gift to be trusted. Trusted with their hard work and sweat they've put into their brand. Trusted to be able to help them achieve their goals. Service providers need to remind themselves more of this. Don't take for granted people's trust"
X Link 2024-02-02T18:27Z 11.5K followers, [---] engagements
"Protein fanatics heads up. @ritzfit explains the protein-ification of everything (and how @Carnivore_Snax has capitalized on it): It (protein) really has been what people have migrated to to take the stress off of the dogma diet and limiting yourself so much. (They say) how can I just prioritize protein Because the science continues to show that it really is arguably the most important macronutrient. I love it when a brand has strong product positioning to solve a problem not just messaging. Yes people are getting sick of restrictive and unsustainable diets but it feels like a lot of"
X Link 2024-02-05T20:50Z 11.5K followers, [---] engagements
"Kynship recently passed its 5th anniversary. Its kind of wild to look back at all of the ups and downs over the years. Working with powerhouse brands like M&Ms Traeger Native and others. Speaking at conferences by Shopify and Traffic and Conversions summit. Going through [--] partner buyouts (just me and @TaylorLagace now 🙂). Its been a ride. Ill spare you the [--] things I learned in [--] years post. I just want to say I couldnt be more grateful for the community weve built here on Twitter. At this point we have [--] employees weve worked with so many amazing brands & teamsmuch of which has stemmed"
X Link 2024-02-08T15:36Z 11.6K followers, [----] engagements
"I researched ads coming to this years Super Bowl so you dont have to. Here are the [--] ads I think will land the best (as an influencer marketer): PS - some ads have already been released but most viewers will be exposed to them for the first time during the Super Bowl"
X Link 2024-02-09T16:23Z 11.6K followers, [----] engagements
"I don't talk about this much but I have 2-3 slots open for a [--] day cohort of people who are serious about getting control of their health. I give you: - Personalized workouts - Personalized meals - Access to course Average weight loss for people I've worked with lost is [--] lbs. DM if interested"
X Link 2024-02-12T23:47Z 11.6K followers, [----] engagements
"Hot take: Marketers mislabel influencers as impractical because theyre focused on the wrong benchmarks and outcomes. The traditional way of thinking in influencer marketing centers on the halo effect of creators posting about your brand: Organic customer acquisition Lifts in branded search Direct traffic This halo effect is great and yes theyre a competitive advantage of using influencers. But these benefits are all secondary to the TRUE benefit of working with influencers: organic content. Let me explain. First you seed product to influencers no strings attached. That last part is important"
X Link 2024-02-13T19:42Z 11.6K followers, [----] engagements
"Q1: Can you explain your seeding approach Seeding puts your product and brand at the core of the influencer relationship. We reach out to [---] influencers based on how well they align with your brand and content creation skills. We offer product with no strings attached"
X Link 2024-02-14T16:20Z 11.6K followers, [--] engagements
"Q2: Do you need permission to repost influencer content on social media For reposting on social no as most influencers want their content shared. However we do ask for usage rights explicitly if we plan to use their content in other contexts (paid media)"
X Link 2024-02-14T16:20Z 11.6K followers, [--] engagements
"Now that youve had time to process them Who had the best Super Bowl ad"
X Link 2024-02-14T19:52Z 11.6K followers, [----] engagements
"Reducing CAC is on everyones to-do list. We use product seeding to source influencer content for paid media this reduces CAC and unlocks growth for ecommerce brands. Here I answer the [--] most common questions about product seeding the whats whys and hows:"
X Link 2024-03-15T15:06Z 11.6K followers, [----] engagements
"We reach out to [---] influencers not represented by us but are chosen based on how well they align with your brand customer personas and content creation skills. We offer your product with no strings attached"
X Link 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 2: Do you need permission to repost influencer content on social media For reposting on social no as most influencers want their content shared. However we do ask for usage rights explicitly if we plan to use their content in other contexts (paid media)"
X Link 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 3: What are the economics of paying those [---] people You the brand dont pay anything upfront. The cost is the product COGS you're sending out to the influencers. We aim for a minimum of [--] influencers who will post around 2-3 times as a baseline expectation"
X Link 2024-03-15T15:06Z 11.6K followers, [--] engagements
"Question 4: Describe your outreach are you contacting them through social media Most outreach is via email due to privacy restrictions. We use a standard outreach template offering your product (no strings attached) then discuss the logistics of what to send"
X Link 2024-03-15T15:06Z 11.6K followers, [--] engagements
"21 days into Carnivore diet and I just had my best CrossFit Open ever. Coincidence"
X Link 2024-03-21T20:20Z 11.8K followers, [----] engagements
"Kim Kardashian 🤝SKIMS 🤝 March Madness The $4B apparel brand just doubled down on its mens line with another basketball collaboration at the height of March Madness. (Last November Kardashian announced @skims' exclusive partnership with the NBA) This time college basketball stars are highlighting the newest mens line for SKIMS a terry material found in hoodies sweatpants and shorts. The athlete influencers include: Caleb Love (Arizona) Donovan Clingan (UConn) Hunter Dickinson (Kansas) Jared McCain (Duke) Robert Dillingham (Kentucky) Paxson Wojcik (UNC) AKA some of college basketballs"
X Link 2024-04-03T14:24Z 11.6K followers, [----] engagements
"Every ad account has a triangle of success: [--]. Creative volume [--]. Cost controls [--]. Financial literacy But the one element nobody talks enough about in the DTC ad space Financial literacy. (Yes creative volume is the key to unlocking more growth youre giving Meta more leverage to work with in testing.) (Yes cost controls are how a high creative volume strategy runs without burning through cash Meta only spends on what its confident will perform) But all of this is POINTLESS without having a clear understanding of your numbers AKA financial literacy. So what goes into financial literacy Knowing"
X Link 2024-04-09T19:09Z 11.6K followers, [---] engagements
"Here's how TikTok's "virtuous cycle" helps DTC brands unlock growth with affiliates: ➝ Products are seeded to creators ➝ Creators produce content with the product ➝ TikTok's built-in commission program activates ➝ Creators get compensation (some for the first time) ➝ TikTok's algorithm boosts transaction-related content ➝ This content gets inherently more views/engagement ➝ Incentives/compensation grow as the content does ➝ This encourages more collective affiliate content ➝ So: more content = more growth for DTC brands @pauljauregui of BK Beauty sums it up nicely in our newest podcast"
X Link 2024-04-17T19:33Z 11.7K followers, [----] engagements
"@JakubSzunyogh @Chubbies @PrestonRuther10 Definitely some gems in there 🤝"
X Link 2024-04-20T05:35Z 11.7K followers, [--] engagements
"Saltyface increased new customer revenue by 244% while scaling their ad spend 512%. Over a year ago our team at @kynshipco began helping Saltyface with one goal in mind scale without throwing more money at acquisition costs. Here's how we did it: [--]. We created a detailed 12-month financial forecast As with most of our forecasts we wanted to maximize profit while maintaining steady CAC making sure growth was sustainable. "I was very impressed with the forecasting that Kynship provided. Their spreadsheets probably had [--] pages of our brands micro and macroeconomics. Super helpful in helping us"
X Link 2024-04-22T15:03Z 11.7K followers, [----] engagements
"Is success on TikTok Shops a matter of pure luck Not exactly. but some luck is involved. @pauljauregui talks about BK Beauty's success on TikTok and attributes it to three things: [--]. Great timing [--]. Capacity to focus on Shops [--]. Products were well-received by influencers As far as luck goes timing is the biggest part of that riding the wave of relevancy with a product optimized for the platform did BK Beauty a major favor. But add the influencer favorability which positioned the brand well when TikTok subsidies were higher and BK Beauty was set to perform. Does this mean you should jump to"
X Link 2024-04-26T14:19Z 11.7K followers, [----] engagements
"Before you touch an Ads Manager you should be in Google Sheets. Not knowing your gross margin contribution margin and cash balance is a recipe for disaster"
X Link 2024-05-07T19:17Z 11.6K followers, [----] engagements
"I refuse to do Google ads. Amazon is not my cup of tea. Honestly I hate checking emails. much less doing them for marketing. Do I think any of these channels are ineffective Not at all. Am I obviously biased toward Meta (and some TikTok) because of my agency's position Absolutely and with good reason I still believe Meta is the highest dollar-for-dollar investment for ecommerce brands. In a world of everything agencies I'm not interested in the rat race. Kynship stays in its lane. We're a performance marketing agency focused on integrating human-forward content financial literacy and paid"
X Link 2024-05-10T16:06Z 11.7K followers, [----] engagements
"@itskcholiday One day off every week. Unplug. No social media. No phone. No email. Just whatever is restful and joyful"
X Link 2024-05-10T20:00Z 11.6K followers, [--] engagements
"Looking for someone to redesign our logo at Kynship Who's the best designer you know"
X Link 2024-05-14T16:36Z 12.5K followers, [----] engagements
"When it comes to successful ad strategy let's make one thing clear: Test everything"
X Link 2024-05-21T15:49Z 11.7K followers, [--] engagements
"We've consistently seen human-forward creative outperform brand-only creative but that doesn't mean brand creative never works. Test it all. But if you want to know the advantage of human-forward creative. Here are the [--] key benefits of going human-forward brand-only creative in your ad account"
X Link 2024-05-21T15:49Z 11.7K followers, [--] engagements
"One of the biggest advantages of running a DTC business is the ability to stay incredibly lean by keeping your fixed costs as low as possible. This efficiency directly impacts your profitability and growth potential. So how should you set these benchmarks"
X Link 2024-06-06T19:28Z 11.7K followers, [--] engagements
"Profitability benchmarks: 15%: slow growth stress free ample cash flow 10% moderate growth moderate stress with cash flow 5%: aggressive growth 5%: aggressive growth with funding"
X Link 2024-06-06T19:28Z 11.7K followers, [--] engagements
"At Kynship we use cost control campaigns the whole point is knowing your breakeven CPA to inform target ROAS (usually with first order contribution margin as the metric of profitability). This is why financial forecasting is core to our process at Kynship before we launch any ads. Heres how we do it ➡"
X Link 2024-06-17T16:29Z 11.7K followers, [---] engagements
"Step 1: Collect up two years of historical data (where possible) look at brand seasonality and outline future spend analysis"
X Link 2024-06-17T16:29Z 11.7K followers, [---] engagements
"Step 3: Run customer cohort-based forecasts. As these update over time theyll provide insights into performance informing quicker decision-making"
X Link 2024-06-17T16:29Z 11.7K followers, [--] engagements
"Step 4: Compare your unit economics and historical data with total ad spend new customer revenue and your CAC"
X Link 2024-06-17T16:29Z 11.8K followers, [---] engagements
"Founders looking to save money: $50 app subscriptions Areas that actually matter: - COGS - Loan interest - Shipping costs - Acquisition costs - Negotiating terms Stop solving $50 problems Start asking $50000 questions"
X Link 2024-06-24T16:56Z 11.7K followers, [----] engagements
"Eyeball Test 2: No hybrid bid strategy. Too many ecommerce brands try to do HV and cost controls ➝ High volume campaigns cannibalize spend ➝ Cost controls never gain momentum to perform ➝ Profitability suffers from HV's uncapped spend Pick one (preferably cost controls)"
X Link 2024-08-01T14:54Z 11.7K followers, [--] engagements
"Eyeball Test 3: Using ASC with cost controls ➝ Takes less time to set up accounts ➝ Automate with Meta's machine learning ➝ No burning budget to test at scale with cost controls Larger scope for targeting but with profitable spend (CC)"
X Link 2024-08-01T14:54Z 11.7K followers, [--] engagements
"Eyeball Test 4: Correct attribution i.e. 7DC over view-through. View-through attribution = people who never actually clicked on ads ➝ Meta will attribute these people as purchasers ➝ View-through inflates performance metrics ➝ Trains your pixel for viewers - not clicks"
X Link 2024-08-01T14:54Z 11.7K followers, [---] engagements
"5 years in the making our first official @kynshipco retreat (to Maui) is in the books 🏝 It still blows my mind we made our first official hire in January [----] and this retreat was our first time meeting in person. I love remote work and how it brought us together but meeting and working together in person for the first time is a memory I won't forget. In [--] years Kynship has gone from me and Taylor doing influencer marketing to a team of [--] doing full scale growth marketing for ecommerce brands (you'll count [--] in our group picture we're missing [--] team members). Of course it wasn't all work"
X Link 2024-08-12T15:06Z 11.8K followers, [----] engagements
"Our clients after going from highest volume campaigns to cost controls"
X Link 2024-08-12T19:27Z 11.8K followers, [---] engagements
"Daily budget with highest volume vs. cost controls"
X Link 2024-08-12T19:27Z 11.8K followers, [---] engagements
"@ecommcowboy CHRIS HALL AARON JUDGE"
X Link 2024-08-27T15:40Z 11.8K followers, [--] engagements
"Side note: These metrics are for the top 5-10 creatives MTD not the whole account"
X Link 2024-09-05T19:07Z 11.8K followers, [---] engagements
"If you don't have time for the whole thread: [--]. Default metrics (P-E-C-S) [--]. Ad Name [--]. Spend [--]. Website URL (offer) [--]. Screenshot (GIF) [--]. Preview shareable link [--]. Thumbstop Ratio (attention) [--]. Sustain Rate (interest) [--]. CTR (desire) + a bonus Let's dive in:"
X Link 2024-09-05T19:07Z 11.8K followers, [---] engagements
"1. Default metrics (in order) ➝ Performance (e.g. Reach Impressions Delivery) ➝ Engagement (e.g. Page engagement Photo views Post saves) ➝ Conversions (e.g. Adds to cart Adds of payment info Donations) ➝ Settings (e.g. Objective Ad set budget Campaign budget)"
X Link 2024-09-05T19:07Z 11.8K followers, [---] engagements
"8. Sustain Rate (interest) ➝ Who watched 25% of a video to at least 95% ➝ Shows if the offer/benefit is convincing ➝ Benchmark: 88%"
X Link 2024-09-05T19:07Z 11.8K followers, [--] engagements
"9. CTR (desire) ➝ How many people take action ➝ Benchmark: 1.00%"
X Link 2024-09-05T19:07Z 11.8K followers, [--] engagements
"My wifes always telling me to stop checking the oven every five minutes. If you keep opening the door its never going to cook. Same with ads honestly. You keep poking at the creative and guess what Its like taking an undercooked pizza out earlynobody wants that. Sometimes youve just gotta let it be. Let it cook. Ride it out. (And listen to my wife. Shes right again.)"
X Link 2024-09-06T18:40Z 11.8K followers, [----] engagements
"Heres a question for brand owners: How often do your marketing and finance teams actually connect Im bringing this up because of one thing: efficiency specifically in paid media. Growth at all costs simply isn't practical anymore (and it hasn't been for a while). Heres what Ive noticed: Weve worked with a lot of DTC brands that didnt have the best experience with agencies before. Whats the common thread Unrealistic targets ("I saw 4X ROAS on Twitter so you should hit that too") No clue whether the results are actually profitable I think one big reason for this is that finance and marketing"
X Link 2024-09-09T15:52Z 11.8K followers, [----] engagements
"They hit a [--] aMER 30% contribution margin and 17.5% profit working with Kynship this year. Here's how Wild Bird went from plateauing to profitability 📈"
X Link 2024-09-17T19:20Z 11.8K followers, 14.1K engagements
"A little background on WildBird: -Baby products brand over [--] years in the market - Initial growth came from influencers/Instagram - Didn't touch ads for 4+ years starting out"
X Link 2024-09-17T19:20Z 11.8K followers, [---] engagements
"We brought our three-tier system to WildBird to make some changes: ➝ Financial forecasting ➝ Cost controls + spend strategy ➝ Paid and creative media strategy The priorities were clear"
X Link 2024-09-17T19:20Z 11.8K followers, [---] engagements
"1. Financial forecasting We weren't there to "polish up" or improve the curb appeal of Meta Amazon and Google. We were there to understand WildBird's financial goals and make sure everything was working toward them"
X Link 2024-09-17T19:20Z 11.8K followers, [---] engagements
"He bootstrapped [--] brands to [--] figures. So what can you learn from him That's exactly what we found out on The Bottom Line podcast this week with none other than Tom Brown (@SimplyTom). Tom is "The Shopify DTC guy" who works with 2000+ merchants each month. He's also documenting the full journey of launching a DTC brand from scratch in public. We dive into many topics but the one that sticks out most: ➝ "One inch wide a mile deep": figuring out the exact customer presenting everything to that one individual with borderline obsessiveness. If you're at all involved in the DTC space this one's a"
X Link 2024-09-18T14:50Z 11.8K followers, [----] engagements
"Who says you have to lose money upfront to make Meta ads work We recently had a client come on with Kynship who told us: "A lot of agencies were advising me to lose money on each Meta ad because the LTV of the customer makes up for it. It seemed like that was a harsh reality because of how expensive impressions were forecasted." That may work for other agencies. But that's not how we operate at Kynship. Why We don't think you should risk the stability of your business based on an unpredictable outcome and wreckless strategy. Here's the truth: LTV as your saving grace CAN work. But it"
X Link 2024-09-26T18:57Z 11.8K followers, [---] engagements
"The worst-performing DTC brands are front loading quality control. Here's what I mean: They're eliminating options for creative before running anything. They're picking and choosing what they think will work. They're letting ego make creative decisions. The result Not nearly enough creative being run to properly test. Brands struggling to grow because they're running the same [--] ads. So what are the best-performing DTC brands doing ➝ Back-loading quality control They don't say "I don't like this I don't like that let's run this." They say "Let's run it all see what spends and double down.""
X Link 2024-10-04T16:10Z 11.8K followers, [---] engagements
"The world needs more Moxie Mae in it. Youre welcome"
X Link 2024-10-05T17:35Z 11.8K followers, [---] engagements
"Im [--] now. They said its my Jesus year. Not sure how I feel about those implications but Ill take it"
X Link 2024-10-06T00:14Z 11.8K followers, [----] engagements
"2. UGC/CGC/IGC/Branded any one alone There is no "best" creative because each brand is different. ➝ Influencer creatives can work ➝ Customer testimonials can work ➝ Branded product images can work Test all creative varieties before going hard on one"
X Link 2024-10-08T19:09Z 11.8K followers, [--] engagements
"3. Testing at scale picking a perfect creative We're about as good at picking the "best" creative as we are the number for a roulette wheel spin. If you use cost controls you can test without burning budget on non-performers. Why not do it"
X Link 2024-10-08T19:09Z 11.8K followers, [--] engagements
"The mistakes we see from DTC brands who say "cost controls don't work": Setting random cap values Not running enough creative Adjusting spend/cap too aggressively The method isn't faulty. It's the execution. Run cost controls the right way before disregarding them"
X Link 2024-10-09T14:23Z 11.8K followers, [---] engagements
"5 financial metrics you should know before touching a single ad. (Based on P&Ls from over [---] DTC brands in the past [--] months) [--]. Fixed expenses Ongoing costs are factored in to begin making sure your growth strategy lines up with your financial reality. ➝ E.g. your brand might have excessive overhead or high shipping costs. [--]. Marketing channel performance We look at each channelincluding our specialization in Metaand see how it impacts your success. This informs where we optimize budget shift focus (if needed) and maximize ROI. ➝ E.g. Meta might make sense for you but TikTok could also be"
X Link 2024-10-10T14:27Z 11.8K followers, [---] engagements
"Jason has executed over $50 billion in M&A transactions. Here's the one thing he says the market is looking for in M&A. If you're an ecommerce operator watch this video or read my breakdown below 👇"
X Link 2024-10-10T19:15Z 11.8K followers, [---] engagements
""Choppy is the word I'd use" says Jason in describing the market. Even when the market is uncertain deals are still happening. So what's the main interest in acquisition"
X Link 2024-10-10T19:15Z 11.8K followers, [--] engagements
""What you see in cycles is often defined by what's happening in the second quartile." Right now we're in more of a bear cycle for consumer M&A. In the second quartile demand drop-off is major. So what does this mean for DTC brands"
X Link 2024-10-10T19:15Z 11.8K followers, [--] engagements
"If you're an ecommerce brand and you're struggling with customer acquisition it's a warning. Companies looking to acquire want to know you're: ➝ First-order profitable ➝ Not relying on LTV to cover high CAC ➝ Outgrowing other brands in your category"
X Link 2024-10-10T19:15Z 11.8K followers, [--] engagements
"At Kynship this is why we're obsessed with financial literacy and using a cost controls structure. By understanding our clients' unit economics our CPA targets are profitable. Sustainable profitability + growth = M&A goldmine"
X Link 2024-10-10T19:15Z 11.8K followers, [---] engagements
"If an acquisition is part of your long-term plan our last podcast with Jason is can't-miss content. Check it out here or wherever you listen to podcasts: https://open.spotify.com/episode/0zgBdXbH7jU9tO1ncFpDibsi=0b02b578799d4382 https://open.spotify.com/episode/0zgBdXbH7jU9tO1ncFpDibsi=0b02b578799d4382"
X Link 2024-10-10T19:15Z 11.8K followers, [---] engagements
"There's a 6th love language according to Psychologists: It's called Loom videos. And it's my #1"
X Link 2024-10-22T17:58Z 12.3K followers, [---] engagements
"I need a favor and it involves you asking me a question. You can ask me any question and Ill create some content around it: Paid media Ecommerce Cost controls DTC marketing Account audits Financial literacy Creative strategy Influencer seeding Running an agency Influencer strategy/ROI Any takes or breakdowns you want to hear me (or @TaylorLagace) explore let me know in the comments or send me a message 🤝"
X Link 2024-10-24T14:23Z 12.3K followers, [---] engagements
"I never understand bragging about being in meetings all day. Im here trying to cancel every meeting I can"
X Link 2024-10-30T18:18Z 12.3K followers, [----] engagements
"@drewfallon12 Great profitable plan"
X Link 2024-11-06T22:40Z 11.8K followers, [---] engagements
"Founders looking to save money at the end of the year: - Cutting $49.99 app subscriptions Money saving areas that actually matter: - COGS - Loan interest - Shipping costs - Acquisition costs - Negotiating terms You don't fix your business solving $50 problems. You do it by asking $50000 questions"
X Link 2024-11-15T15:17Z 11.8K followers, [----] engagements
"Alright the sprint to BFCM is underway. Here are the [--] adjustments we're making to our client's ad accounts to dial in as much revenue growth as possible: [--]. I hope you know I'm kidding [--]. We're keeping 95% of our OG formula [--]. Limit unprofitable spend with cost controls [--]. Root those targets in aMER [--]. Run inflated budgets with adjusted controls for the moment because. [--]. You remember Meta is smarter than you [--]. Let cost controls make real-time adjustments to CVR [--]. Then load up on creative inputs [--]. Maximize the testing threshold with ASC+ [--]. Launch every single piece of creative you have"
X Link 2024-11-22T16:54Z 11.8K followers, [---] engagements
"I keep hearing "Facebook ads are so easy now." I couldn't disagree more. You know when it was easy 2017"
X Link 2024-11-27T17:54Z 11.8K followers, [----] engagements
"Three of the biggest hiring mistakes I've made growing our agency: [--]. Looking at resumes life experiences [--]. Confirmation bias on references [--]. Overlooking core values If you've got a minute I'll break these down 👇"
X Link 2024-11-27T20:01Z 11.8K followers, [----] engagements
"@__stefan Interesting perspective"
X Link 2024-11-28T05:15Z 11.8K followers, [---] engagements
"I would bet you $1000 the best creative you could run in your ad account already exists: From your customers From your branded assets From power users and influencers The best creative is the one you're not running"
X Link 2024-12-03T15:50Z 11.8K followers, [---] engagements
"@SimplyTom Was literally about to tweet yesterday how my pitties get used to the natural deodorants so I constantly have to change brands lol"
X Link 2024-12-12T18:39Z 11.8K followers, [--] engagements
"Agencies and consultants would charge [--] figures for this. But we're giving away our full agency framework for free on how to improve creative performance on Meta: Creative testing breakdown Why creative testing even matters Cost control campaign strategy Unified campaign systems Removing manual optimization bottlenecks New customer acquisition vs. new visitors Efficient testing w/downside protection Our ad account structure (single-SKU & multi-SKU) Financial forecasting Our test-first lean on Meta approach Real-world application + proof it works How to bring all of this together No gimmicks"
X Link 2024-12-12T19:59Z 11.8K followers, [---] engagements
"Hiring a Head of Content at Kynship. First application I read. "Twitter is where one goes to support a misogynistic closed-minded troll of a human being. LinkedIn is a necessary evil but it's mostly people complaining so I don't engage on that platform either. The strong presences on these sites are usually eggheads who know the target keywords to make money but lack depth and actual humanity." Welp"
X Link 2024-12-13T02:02Z 11.8K followers, [--] engagements
"Hands down this is one of the best performing ads I've ever seen (using AIDA metrics): ➝ 66.83% attention rate (benchmark: 25%) ➝ 0:21 interest watch rate (benchmark: 0:03) ➝ 3.92% desire CTR (benchmark: 1%) Absolutely wild it has almost double the attention 7x the watch rate and almost 4X standard on conversion. Here's why I think it works well: [--]. Master relatability in the first [--] seconds "I'm done Christmas shopping." It's a sight everyone is familiar with. Open the door pick up a delivered package it's holiday shopping. Immediately you're resonating with such a wide range of people on a"
X Link 2024-12-13T15:34Z 11.8K followers, [----] engagements
"The best Christmas gift you can give to yourself as a DTC operator [--]. Find people posting about your brand [--]. Send them free product no strings attached [--]. Watch the content flood in Go into [----] with ammo stacked"
X Link 2024-12-17T15:55Z 11.8K followers, [----] engagements
"Who's the best retention expert/consultant out there I have a client in need"
X Link 2024-12-18T03:19Z 11.8K followers, [----] engagements
"You need to know what will work on Meta in [----]. We've got you covered (as an agency that's driven over $150000000 in revenue for our clients): Make financial forecasts the foundation of your ad strategy Launch every creative even if its off-brand Build a flywheel of diverse creatives Rely on Meta ML to optimize for profitability Run cost control campaigns But there are also some things you should know about Meta's algorithm: [--]. Meta is moving toward automation (leaning on ASC+) [--]. Meta cares about more than just clicks (thumbstop sustain etc.) [--]. Meta loves signals from organic content If"
X Link 2024-12-19T15:14Z 11.8K followers, [---] engagements
"Me: "youve got a testing campaign burning $9K/day and we're negotiating over 3k" Them: "Yeah but we gotta be smart with costs." Brother the house is on fire and youre worried about the water bill"
X Link 2024-12-19T16:39Z 11.8K followers, [----] engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Red Light Therapy Desk 2025:"
X Link 2024-12-23T15:52Z 12.5K followers, 16.9K engagements
"I never thought Id be the one preaching about peace. This past year its been the thing Ive struggled to find the most. I dont often share about my faith here but since its Christmas Eve I wanted to make an exception. A few weeks ago I had the humbling opportunity to preach at my church about peace. And honestly I felt like the least qualified person to do it. Life has thrown a lot at us over the years and at times peace feels like the furthest thing from reality. We chase peace in all the usual places: financial security health insurance safety nets. And while they may help for a moment"
X Link 2024-12-24T15:48Z 11.9K followers, [----] engagements
"Merry Christmas from the Witticks"
X Link 2024-12-25T18:26Z 11.8K followers, [----] engagements
"Ecommerce would have a lot healthier brands if everyone did this exercise: Act like you're going out of business. And I mean "We don't know how we can keep the lights on and we can't get loans." The point of this exercise Ruthlessly attack your P&L. There are way more opportunities than ecomm operators think to regain efficiency it honestly surprises me how most people don't negotiate terms with manufacturers or fulfillment more often. Sadly as our latest podcast guest @drewfallon12 points out operators just get used to paying it. They don't think about: ➝ How could it be even a little"
X Link 2024-12-26T15:28Z 11.8K followers, [----] engagements
"5 questions to ask about financial literacy going into [----] (if you care about growing your ad account): [--]. Do you know the difference between your PM and CM [--]. Do you know the difference between your repeat rate and repeat order rate [--]. Do you know the CM of all your SKUs/offers [--]. Do you know how seasonality affects your revenue/forecast [--]. Do you check in with your forecasts WoW and MoM So how'd you do ➝ 5/5: congrats you don't need me at all ➝ 4/5: above average you're gonna be alright ➝ 3/5: heads up you're probably missing something ➝ 2/5: we should probably talk ➝ 1/5: message me"
X Link 2024-12-31T15:00Z 11.8K followers, [---] engagements
"2024 changed a lot for us: our logo our podcast our agency. It's been a great year. Going from the Influencer Marketing Blueprint to The Bottom Line was icing on the cake for our transformation as an agency. ✅ Change the messaging (podcast) ✅ Change the strategy (Kynship 3.0) It's crazy to think about who we were when we started our podcast a niche agency focused on introducing brands to influencer marketing. Now we're working with ecomm brands making 8+ figures overseeing millions in spend per month in Meta being real partners for sustainable growth. The podcast is a smaller part of the"
X Link 2025-01-02T17:01Z 11.8K followers, [---] engagements
"@realmichaelye No typo. Blog is right"
X Link 2025-01-02T21:14Z 11.8K followers, [--] engagements
"Your once-a-quarter reminder if you want to use influencers for UGC in [----]. Macro-influencer budget: 💰💰💰💰💰 Macro-influencer ROI: 🔋 Micro-influencer budget: 💰 Micro-influencer ROI: 🔋🔋🔋🔋🔋 We've crossed over [------] influencer partnerships. The trend is unanimous. Micro-influencers are 10x more effective at 1/10th (or less) of the cost. in most cases. Social audiences are beyond burnt out being sold too you can thank the Kardashians and crypto celebrities for that. Here's the brass tacks for ecommerce brands. With macro-influencers you have a huge upfront investment for: ➝ Lower"
X Link 2025-01-07T20:06Z 11.8K followers, [---] engagements
"If you trust Amazon customer data at face value you're probably losing money in your new customer acquisition strategy. Let me explain. There's a massive gap in usable data for Amazon sellers. It's just not as granular as you need it to be for accurate customer cohorts. What does this mean You have to make assumptions about how Amazon impacts new customer revenue (your first-order metric for profitability) when this is inaccurate so are your forecasts. Here's an example of this: ➝ Amazon: a "new" customer = someone who orders in the last [--] months If they order before or after that [--] month"
X Link 2025-01-09T20:04Z 11.8K followers, [---] engagements
"Yeah I'm into ECOM. Emphasizing Cost controls Over More spend Dad jokes are still running strong in [----] I'll be here all year"
X Link 2025-01-10T15:33Z 11.8K followers, [---] engagements
"1. Why we did it We realized TV had become the go-to default for everything. Bored Watch TV. Tired Watch TV. Eating Watch TV. It wasnt just entertainment anymoreit was stealing our time. So we asked: What if we just. stopped"
X Link 2025-01-10T23:01Z 11.8K followers, [--] engagements
"2. The rules We went cold turkey: No Netflix Hulu sports or "background TV." Movies Rare exceptions (were not robots). Watching YouTube on iPhone was fine as long it led to action. i.e learning a recipe If we were going to do this we were going all-in"
X Link 2025-01-10T23:01Z 11.8K followers, [--] engagements
"Your startup is bleeding cash (and it's not where you think) Just audited a $12M brand. They were obsessed with saving $50/mo on apps. Meanwhile they were losing $50k/mo on: - Garbage COGS (fixable) - Bad loan terms (negotiable) - Trash shipping rates (laughable) - Lazy acquisition costs (criminal) Stop solving $50 problems. Start asking $50000 questions"
X Link 2025-01-15T19:07Z 11.8K followers, [----] engagements
"You'd be surprised how often I see Amazon priced cheaper than the brand's own site. I was happy to wait a few extra days for cheaper subscription. @promix keeps more margin too. But isn't this against Amazon TOS @jbryanporter"
X Link 2025-01-17T17:28Z 11.8K followers, [----] engagements
"@da_smm_babe It's a weird flex from people"
X Link 2025-01-20T20:59Z 11.8K followers, [--] engagements
"DTC word of the year 2022: attribution 2023: incrementality 2024: contribution margin 2025:"
X Link 2025-01-21T18:41Z 11.8K followers, [---] engagements
"I only have [--] modes: [--] chrome tabs open [--] monitors blazing Slack notifications popping like popcorn OR Computer completely off phone in airplane mode staring at a wall No in between"
X Link 2025-01-24T16:57Z 11.8K followers, [---] engagements
"My wife asked for the [--] digit code for my credit card. I asked why. Is there any greater fear than this"
X Link 2025-02-27T17:26Z 11.8K followers, [----] engagements
"This week I watched a founder debate canceling Canva to save $600/year on software while his ads bled thousands daily. Its silly. For the record this same person refuses to bump his product price by $5 (which would add $75K/year in top line revenue). Theyre ignoring significant pricing opportunities and a disastrous leaky faucet in their Facebook ads to instead focus on a SaaS product that costs less than what his office spends on coffee each day"
X Link 2025-03-07T19:26Z 11.8K followers, [----] engagements
"Walking through Kansas City airport Subtle reminder who the Champs are"
X Link 2025-04-03T17:19Z 11.9K followers, [---] engagements
"This brand went from 452K to over 50M+ on a [--] product strictly with paid media. Our longtime client Jack and Charlie Rubin (co-CEOs of Purdy & Figg) pulled back the curtain on exactly how they did it making for a true cant miss episode. Highlights from the episode: - Why creating a unique product was the key to customer loyalty and scaling. - Their free bottle for life strategy and why it remains unbeatable. - Why they bet on subscriptions and how they knew it would workwithout the data. - The real reason theyre saying "no" to US expansion (for now) and why focusing on the UK is their power"
X Link 2025-04-09T20:00Z 11.9K followers, [---] engagements
"The biggest trap for D2C brands right now Creating an artificial separation between marketing models and execution. Here's what I see happening: Brand hires agency. Agency builds fancy model. Model projects amazing growth. Execution fails. Brand blames model. Cycle repeats. The truth A marketing model isn't true because someone wrote it in a spreadsheet. It becomes true when someone makes it true through execution. Too many brands are chasing perfect forecasts while bleeding money through poor implementation. They're left with beautiful spreadsheets and terrible results. Your forecast is"
X Link 2025-04-14T18:54Z 12.1K followers, [---] engagements
"@sourfraser all I want in my life again is the "never have to warm up eat whatever I want look good" teenage self lol"
X Link 2025-04-18T17:28Z 11.9K followers, [--] engagements
"Big Life Update: We're Moving After much prayer reflection and exploration my wife and I are excited to announce that we're relocating from Orange County CA to Wilmington North Carolina This journey began a few years ago with conversations about where we wanted to plant roots long-term. Earlier this year we felt called to explore new possibilities beyond California and our October visit to Wilmington sealed the deal. While leaving our incredible Orange County community isn't easy we're following what we believe is the right path for our future. We're grateful for all the memories here and are"
X Link 2025-05-06T15:30Z 12.5K followers, 78.8K engagements
"Most DTC brands should completelyrethinkhow they work with creators. Let me explain: Its easy to think of influencers and visualize a Kardashian NFL player or Mr. Beast. Yes these people are influencers. But for 99.99% of DTC brands it will be a long time before a macro-influencer is a practical relationship. Heres how DTC brands mess up creator relationships: They want to go from nothing to a big-name influencer That influencer will draw massive awareness to the brand The brand will drive tons of sales and impressions as a result Thats rarely if ever how it happens. Macro influencers have"
X Link 2025-06-11T21:15Z 12.1K followers, [---] engagements
"Client: We launched [--] new ads last month. Barely got any spend. Us: What kind of ads were they Client: Mostly variations of our best performer. Tweaked the headlines swapped some images tried some new colors. Us: Thats the problem. Meta doesnt care about surface-level changes. Client: But they were new. Shouldnt Meta test them Us: Not if they look like your current top performer. Metas auction system is built on performance history. If your OG ad has months of historical data and proven performance behind it it will win the auction every time. Client: So.how do we create something that does"
X Link 2025-06-13T15:30Z 12.1K followers, [---] engagements
"Dr. Squatch paid Sydney Sweeney millions just to generate $40000 in sales. It looks like the campaign was a financial disaster but it may just be the most lucrative one theyve run. Only looking at direct sales fundamentally misunderstands what actually transpired. Because this wasn't a product launch at all. It was an incredibly efficient customer acquisition campaign disguised as one. Think about the economics differently. Forget the sales and dont even consider the brand lift they got from this campaign. Instead think about how they acquired one million email addresses of people who were"
X Link 2025-06-26T15:30Z 12.1K followers, [---] engagements
"Every time I buy new Apple products I get this offer. But I dont know a single person that actually uses this. Anyone else It cant be doing well"
X Link 2025-07-02T19:58Z 12.1K followers, [---] engagements
"If I wanted to make $15M this year at 99% margin Id buy Canva pro and charge [--] businesses $150000 for creative strategy. Isnt that a ridiculous thing to say And though Im joking around on here youd be shocked at the amount of people both selling courses/coaching on doing this as well as the amount of people who buy said courses/coaching. I will leave you with this: - If a business opportunity sounds too good to be true it is. - If you take business advice from someone make sure they have no incentive to tell you what theyre telling you. Ive said my piece"
X Link 2025-07-03T15:30Z 12.1K followers, [----] engagements
"@JoshJDurham I just eat creatine gummies bro. Havent you heard Real talk I have a whole Google sheet if you want it"
X Link 2025-07-05T20:57Z 12.1K followers, [--] engagements
"So hows your Friday going"
X Link 2025-07-11T19:23Z 12.1K followers, [---] engagements
"Your unboxing experience has a 100% open rate. Respond accordingly"
X Link 2025-07-15T12:45Z 12.1K followers, [----] engagements
"I just reviewed a marketing budget so catastrophic it made me question everything I know about ecommerce strategy. A baby brand that crushed their US launch$4.5M in just [--] monthscame to me with their plan to scale to $25-30M. Their $5.2M marketing budget allocation was ridiculous to say the least. Meta ads budget: $25K (for the ENTIRE year) Amazon advertising: $0 (despite Amazon owning 52% of the baby market) Celebrity ambassador: $500K (for ONE person) Google ads: Practically nothing They're spending 20x more on a celebrity than Meta ads and ignoring the platform where half their customers"
X Link 2025-07-16T15:16Z 12.1K followers, [----] engagements
"Have you ever gone to a mall on a Tuesday morning Crickets right Especially compared to say a mall on Saturday afternoon. Exponentially more foot traffic on Saturday than Tuesday. It's probably a better time to advertise to your potential customers right So why would you spend $100 advertising on a weekday and $100 on a weekend when you could spend $200 on Saturday and maximize your conversion potential This is exactly how cost controls work vs. highest volume campaigns: ➝ HV: Spend $100 each day of the week no matter the traffic ➝ Cost controls: Tactically spend more or less based on traffic"
X Link 2025-07-18T15:36Z 12.1K followers, [---] engagements
"@jonkalis both can be true"
X Link 2025-07-22T20:47Z 12.1K followers, [--] engagements
"The ad you probably think performs well: ❌ Shot in ultra 4K HD ❌ Professional level voiceover ❌ YouTube-like cuts and quick production The ad that actually performs well: ✅ Phone selfie video ✅ Propped against a wall ✅ Off the rip with minimal edits Launch both"
X Link 2025-07-23T16:30Z 12.1K followers, [---] engagements
"The #1 mistake I see with Cost Caps: People set them up then handcuff them with bad campaign structure. And Im sorry to say but Youre doing the same if youre running ABO + manual bids. Youre tying Metas hands twice. Meta will only spend if it can hit your cost cap. And even when it does it still cant exceed the ad sets budget. Its like telling someone: "You can buy anything under $50. but you only get $10 total." Even if Meta finds a great-performing ad it cant scale it because youve locked its budget. Thats when you start seeing weird performance patterns like: - A great ad set hitting 2.5x"
X Link 2025-07-25T15:02Z 12.1K followers, [---] engagements
"Everyone says meetings kill productivity. I think they save remote culture. Most remote agencies treat meetings like the enemy. "Let's keep this async" "Could this have been a Slack message" "We don't want to interrupt deep work." They're so focused on efficiency that they forget their team barely knows each other. Weve very intentionally done the opposite at Kynship. We lean into meetings because they're the only time our remote team actually spends together. Every Monday we have an all-hands meeting. Not for project updates or KPIs but to hear weekend stories and personal updates. These"
X Link 2025-08-11T15:00Z 12.1K followers, [---] engagements
"Dear Lord Jesus may I please never have to enter my cell phone number for Facebook Business Manager again"
X Link 2025-08-13T17:31Z 12.1K followers, [----] engagements
"6 days in NYC = all the weed piss and homeless people are so magical that it will make you want to do a darkness retreat"
X Link 2025-09-12T15:29Z 12.3K followers, [----] engagements
"You in [----] looking at current you not investing in influencer seeding"
X Link 2025-09-15T19:01Z 12.3K followers, [---] engagements
"@mikebeckhamsm Curious then: how you filter for hiring ambitious people"
X Link 2025-10-08T18:38Z 12.3K followers, [---] engagements
"ONLY AFTER I understand those three things do I dig into: Are fixed expenses too high for the revenue level Where is profitability actually bleeding What's creating drag on growth THEN I look at ad accounts creative strategy media buying. Because here's the truth: tactics don't fix strategy problems"
X Link 2025-10-16T15:51Z 12.3K followers, [---] engagements
"Here's what changed how I think about this: You don't need to be best-in-class at EVERYTHING. But you need real leverage SOMEWHERE. Example A: 70% margin + 60% LTV + lean overhead = real scaling opportunity Example B: 60% margin + 200% LTV + 10% fixed costs = subscription model working"
X Link 2025-10-16T15:51Z 12.3K followers, [---] engagements
"Meta is an auction. The brand that can afford to pay $250 CAC will always beat the brand capped at $105. Here are the [--] reasons why some brands have 2x the bidding power of their competitors: [--]. Strong LTV Your customer lifetime value determines how much you can afford to lose upfront. A brand with $500 LTV can afford $150 CAC and still be profitable. A brand with $200 LTV is stuck at $50 CAC. It's simple math that creates a massive competitive advantage. You can literally outbid them on every single customer and still have better unit economics. [--]. Lean Cost Structure Every dollar you waste"
X Link 2025-11-29T18:46Z 12.4K followers, 11.7K engagements
"- be us (DTC growth agency) - start working with a brand that plateaued at $4m/in revenue with 7% margin. - run our playbook (forecasting creative pipeline cost controls) - Increase revenue from $12M profit from 7% to 14% hit a 30% Contribution Margin increase aMER decreased CAC - client is happy but were not - realize they have $1.9M/month in New Customer Revenue (NCR) with only $550k/month in Returning Customer Revenue (RCR) - sit the client down and tell them we have to give up some efficiency and pay more for higher-value customers - client agrees and Monthly NCR drops profit margin drops"
X Link 2026-01-26T16:23Z 12.4K followers, [----] engagements
"My rule in life is to ALWAYS be available to my family. I'm not always perfect but nothing is more important. My business success does not come before my marriage or kids. Period. If your business is booming and your house is a nightmare it won't be worth it. Trust me"
X Link 2026-01-27T18:32Z 12.4K followers, [---] engagements
"23andMe: - $6B valuation - [--------] customers - Global brand recognition. But in March [----] they filed for bankruptcy. Everyone thinks the data breach caused it. But what if I told you it was partially caused by an offer issue Let me explain:"
X Link 2026-01-28T15:56Z 12.4K followers, [---] engagements
"Anne Wojcicki started 23andMe with [--] other co-founders in [----]. Soon they launched a genetic testing kit which provides more than [---] health reports and genetic ancestry information. Wild Even Oprah Winfrey named the kit one of her "favorite things." They also made it to CNBCs Disruptor [--] list of companies. https://twitter.com/i/web/status/2016540880975384917 https://twitter.com/i/web/status/2016540880975384917"
X Link 2026-01-28T15:56Z 12.4K followers, [--] engagements
"@antoineazar Nice breakdown"
X Link 2026-01-28T19:08Z 12.4K followers, [--] engagements
"Its done. We just wrapped analysis on [--] DTC clients with two-year BFCM data. Here are my observations and what they mean for 2026:"
X Link 2026-01-29T13:12Z 12.4K followers, [---] engagements
"1. Industry sentiment hasn't been great rising costs regulatory uncertainty and inflation eating nearly half the reported 8% spending increase. [--]. New customer acquisition costs spiked hard. If your entire strategy depends on paid acquisition staying efficient you felt this immediately. https://twitter.com/i/web/status/2016862193740927452 https://twitter.com/i/web/status/2016862193740927452"
X Link 2026-01-29T13:13Z 12.4K followers, [--] engagements
"3. Our clients still outperformed the industry by 3.5x 28% revenue growth vs 8% industry-wide. Growth didn't stall but what it costs to grow changed completely. [--]. ROAS is a vanity metric designed to hide problems. It tells you nothing about profitability and everything about whether your agency wants to avoid accountability. https://twitter.com/i/web/status/2016862265400557867 https://twitter.com/i/web/status/2016862265400557867"
X Link 2026-01-29T13:13Z 12.4K followers, [--] engagements
"Growth = when you challenge your own assumptions and lean into curiosity rather than comfort"
X Link 2026-01-29T21:43Z 12.4K followers, [---] engagements
"While everyone was chasing: - Viral TikToks - Perfect ads - Fancy packaging The real money was in: - Factory relationships - Container costs - Input planning Why Because when your COGS are 20% lower than competitors: - Your ads can fail - Your content can flop - Your influencers can ghost And you can still win. https://twitter.com/i/web/status/2017308469250887902 https://twitter.com/i/web/status/2017308469250887902"
X Link 2026-01-30T18:46Z 12.4K followers, [---] engagements
"Our ROAS across [--] DTC clients increased 20.34% in BFCM [----] compared to BFCM [----]. And we dont care. Because if youre basing your entire paid media strategy on ROAS youve already lost. Heres why:"
X Link 2026-01-30T19:45Z 12.4K followers, [---] engagements
"Us and every other DTC advertiser experienced an increase in what it costs to acquire a customer in [----]. Using real stats RCR grew 35% while NCR only grew 20%. The surge in returning customers inflated our ROAS and masked the fact that acquiring new customers became way less efficient. https://twitter.com/i/web/status/2017323283545280709 https://twitter.com/i/web/status/2017323283545280709"
X Link 2026-01-30T19:45Z 12.4K followers, [--] engagements
"Let's play a game: $6M brand Pet category Decent margins Zero paid ads How do they acquire customers"
X Link 2025-07-28T18:19Z 12.4K followers, 18.2K engagements
"@aimerce_ai Yes ads cant fix math. Fix the holes first"
X Link 2025-10-17T18:38Z 12.4K followers, [--] engagements
"What you think will fix your retention issues: - Better email flows - Improved loyalty programs - Upgraded subscription mechanics What will actually fix your retention issues: - Selling a product people buy more than 1x every 2-3 years. Better marketing better LTV"
X Link 2026-01-29T19:20Z 12.4K followers, [---] engagements
"You set a $100 cost cap on Meta. Your campaigns consistently deliver at $150 CPA. What do you do Truth is theres a (simple) fix most people never try that solves this problem for good:"
X Link 2026-02-02T13:35Z 12.4K followers, [---] engagements
"To counteract it you set your cost cap at 2/3 of what you actually want. If you need a $100 CPA set the cost cap at $67. Meta will deliver around $100. If you need a $200 CPA set the cost cap at $134. Meta will deliver around $200"
X Link 2026-02-02T13:36Z 12.4K followers, [---] engagements
"One more layer to this: Decide which direction you want to miss. High LTV businesses can afford to set the cost cap at $80 instead of $67 if volume matters more than perfect efficiency"
X Link 2026-02-02T13:36Z 12.4K followers, [--] engagements
"Across [--] DTC brands we tracked for BFCM: - Ad spend increased 53% - aMER dropped 21% That looksnot great on paper. But what if I told you this was a great thing and what we planned all along 🧵"
X Link 2026-02-05T13:12Z 12.4K followers, [---] engagements
"Breaking news: aMER dropping isnt a good thing. But this wasnt BFCM-specific. In fact we saw this coming back in Q1. Looking at the data quarter-over-quarter it was getting more expensive to acquire customers"
X Link 2026-02-05T13:12Z 12.4K followers, [--] engagements
"100% of our ad accounts including Purdy & Figg ($70M brand with 40% YoY revenue growth) run on cost controls. Give us 4:11 and well explain each type and when to use them:"
X Link 2026-02-03T18:54Z 12.5K followers, [----] engagements
"5 LTV mistakes brands make while convincing themselves they're profitable (spoiler: they're not)"
X Link 2026-02-06T12:48Z 12.5K followers, [---] engagements
"We helped a $50M+ DTC brand increase BFCM revenue 40% YoY from [----]. Not because of a new creative format or different account structure. But because we started preparing in January [----]. Here's what you can do in Q1'25 to make BFCM [----] your best 🧵"
X Link 2026-02-09T19:44Z 12.5K followers, [---] engagements
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