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# ![Craftsman Graphic](https://lunarcrush.com/gi/w:26/t:craftsman.png) Craftsman

Craftsman sees high engagement on YouTube with videos on craftsmanship and DIY projects. Tool recalls and negative brand mentions are concerning, but the overall sentiment is still very positive.

### About Craftsman
Craftsman is a brand of tools, lawn and garden equipment, and work wear.  

### Insights [#](/topic/craftsman/insights)
- craftsman creators is at XXXXX which is XXX% higher than it's daily average.
- craftsman creators near a 52-week high at XXXXX.
- craftsman Creators hit a high of XXXXX for the day
- craftsman Creators hit an all time of XXXXX for the day
- craftsman Mentions hit a high of XXXXX for the day
- craftsman Mentions hit an all time of XXXXX for the day

### Engagements: XXXXXXXXXX [#](/topic/craftsman/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:craftsman/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/craftsman/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXXX  
**Daily Average**: XXXXXXXXXX  
**1 Week**: XXXXXXXXXXX -XX%  
**1 Month**: XXXXXXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXXXXX +159%  
**1 Year**: XXXXXXXXXXXXX +222%  
**1-Year High**: XXXXXXXXXXX on 2025-06-17  
**1-Year Low**: XXXXXXXXX on 2025-03-30  

| Social Network | Reddit | YouTube    | X       | TikTok    |
| -------------- | ------ | -------    | -       | ------    |
| Engagements    | XXXXX  | XXXXXXXXXX | XXXXXXX | XXXXXXXXX |
  

  
  
### Mentions: XXXXX [#](/topic/craftsman/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:craftsman/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/craftsman/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**1 Week**: XXXXX -XXXX%  
**1 Month**: XXXXXX +22%  
**6 Months**: XXXXXX +319%  
**1 Year**: XXXXXX +390%  
**1-Year High**: XXXXX on 2025-07-18  
**1-Year Low**: XXX on 2024-07-30  

| Social Network | Reddit | YouTube | X     | TikTok |
| -------------- | ------ | ------- | -     | ------ |
| Mentions       | XXX    | XXXXX   | XXXXX | XXX    |
  

  
  
### Creators: XXXXX [#](/topic/craftsman/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:craftsman/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/craftsman/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Craftsman in the last XX hours which is up XXXX% from XXXXX in the previous XX hours
**Daily Average**: XXX  
**1 Week**: XXXXX -XXXX%  
**1 Month**: XXXXX +29%  
**6 Months**: XXXXXX +184%  
**1 Year**: XXXXXX +212%  
**1-Year High**: XXXXX on 2025-07-18  
**1-Year Low**: XXX on 2024-07-31  

The most influential creators that mention Craftsman in the last XX hours

| Creator                                                    | Rank | Followers  | Posts | Engagements |
| -------                                                    | ---- | ---------  | ----- | ----------- |
| [@craftsmanasmodeus](/creator/youtube/craftsmanasmodeus)   | X    | XXXXXXX    | XX    | XXXXXXXXX   |
| [@craftsman_vn](/creator/youtube/craftsman_vn)             | X    | XXXXXX     | XX    | XXXXXXXXX   |
| [@intotheworld2025](/creator/youtube/intotheworld2025)     | X    | XXXXXXX    | XX    | XXXXXXXXX   |
| [@craftsmanwhale](/creator/youtube/craftsmanwhale)         | X    | XXXXXXXXX  | XX    | XXXXXXXXX   |
| [@craftsmanvision](/creator/youtube/craftsmanvision)       | X    | XXXXXXXXXX | XX    | XXXXXXXXX   |
| [@craftsman_universe](/creator/youtube/craftsman_universe) | X    | XXXXXXX    | XX    | XXXXXXXXX   |
| [@productionofgoods](/creator/youtube/productionofgoods)   | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@worktoolsvision](/creator/youtube/worktoolsvision)       | X    | XXXXXXX    | XX    | XXXXXXX     |
| [@village_gear](/creator/youtube/village_gear)             | X    | XXXXXXXXX  | X     | XXXXXXX     |
| [@mrcreative2025](/creator/tiktok/mrcreative2025)          | XX   | XXXXXXX    | X     | XXXXXXX     |

[View More](/list/creators/craftsman/100)
  
  
### Sentiment: XX% [#](/topic/craftsman/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:craftsman/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/craftsman/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +3%  
**1 Month**: XX% -X%  
**6 Months**: XX% -X%  
**1 Year**: XX% -XX%  
**1-Year High**: XXX% on 2024-07-21  
**1-Year Low**: XX% on 2024-11-21  

**Most Supportive Themes**
- **Craftsmanship and Traditional Skills:** (75%) YouTube content focused on craftsmanship, DIY, and home improvement drives significant engagement.
- **DIY and Home Improvement:** (15%) DIY and home improvement projects featuring Craftsman tools are building community.
- **NASCAR Sponsorship:** (10%) Craftsman's involvement in NASCAR maintains and extends brand visibility.
  
**Most Critical Themes**
- **Brand Tool Recall:** (1%)  Tool recalls are negatively impacting the Craftsman brand's reputation.
  
Network engagement breakdown:  
| Network | Positive   | %   | Neutral   | %   | Negative  | %  |
| ------- | --------   | -   | -------   | -   | --------  | -  |
| Reddit  | XXXXX      | X%  | XXX       | X%  | XXX       | X% |
| YouTube | XXXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXXXX | X% |
| X       | XXXXXXX    | X%  | XXXXXX    | X%  | XXXXXX    | X% |
| TikTok  | XXXXXXX    | X%  | XXXXXXX   | X%  | XXXXX     | X% |
|         |            |     |           |     |           |    |
| Total   | XXXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXXXX | X% |
  


**Top assets mentioned**
In the posts about Craftsman in the last XX hours

[Carpenter Technology Corp (CRS)](/topic/$crs)
[The Scotts Miracle-Gro Company (SMG)](/topic/$smg)
[Reddit, Inc. (RDDT)](/topic/reddit)
[Innovative Solutions & Support (ISSC)](/topic/$issc)
[Alphabet Inc Class A (GOOGL)](/topic/$googl)
[Flare (FLR)](/topic/$flr)
[The Walt Disney Company (DIS)](/topic/walt-disney)
[Crane Holdings, Co. (CR)](/topic/$cr)
[Granite Construction Inc. (GVA)](/topic/$gva)
[Swap (XWP)](/topic/$xwp)

**Top topics mentioned**
In the posts about Craftsman in the last XX hours

[diy](/topic/diy), [hardware](/topic/hardware), [$crs](/topic/$crs), [youtube](/topic/youtube), [nascar](/topic/nascar), [minecraft](/topic/minecraft), [#fyp](/topic/#fyp), [welcome to](/topic/welcome-to), [money](/topic/money), [crafts](/topic/crafts), [stocks technology](/topic/stocks-technology), [$smg](/topic/$smg), [dewalt](/topic/dewalt), [united states](/topic/united-states), [luxury](/topic/luxury), [bamboo](/topic/bamboo), [#viral](/topic/#viral), [world of](/topic/world-of), [homes](/topic/homes), [japan](/topic/japan), [babies](/topic/babies), [automobile](/topic/automobile), [all the](/topic/all-the), [$6753t](/topic/$6753t), [cleaning](/topic/cleaning), [clay](/topic/clay), [saving](/topic/saving), [don t](/topic/don-t), [#foryou](/topic/#foryou), [china](/topic/china), [specialized](/topic/specialized), [coins storage](/topic/coins-storage), [walls](/topic/walls), [milwaukee](/topic/milwaukee), [mud](/topic/mud), [coins real estate](/topic/coins-real-estate), [#art](/topic/#art), [$6586t](/topic/$6586t), [hewlettpackard](/topic/hewlettpackard), [amzn](/topic/amzn), [hardcore](/topic/hardcore), [coins energy](/topic/coins-energy), [foryoupage](/topic/foryoupage), [listing](/topic/listing), [john deere](/topic/john-deere), [#short](/topic/#short), [stainless steel](/topic/stainless-steel), [unboxing](/topic/unboxing), [reddit](/topic/reddit), [stocks communication services](/topic/stocks-communication-services), [tiktok](/topic/tiktok), [ryobi](/topic/ryobi), [husqvarna](/topic/husqvarna), [liquid](/topic/liquid), [xfinity](/topic/xfinity), [coins music](/topic/coins-music), [#foryoupage](/topic/#foryoupage), [roblox](/topic/roblox), [gardening](/topic/gardening), [cub cadet](/topic/cub-cadet), [echo](/topic/echo), [automation](/topic/automation), [coins ai](/topic/coins-ai), [budgeting](/topic/budgeting), [playing](/topic/playing), [flr](/topic/flr), [clever](/topic/clever), [hack](/topic/hack), [noob](/topic/noob), [investment](/topic/investment), [watermelon](/topic/watermelon), [stocks](/topic/stocks), [exterior](/topic/exterior), [jewelry](/topic/jewelry), [axe](/topic/axe), [robot](/topic/robot), [instagram](/topic/instagram), [combo](/topic/combo), [$issc](/topic/$issc), [blend](/topic/blend), [shoes](/topic/shoes), [india](/topic/india), [decent](/topic/decent), [speedway](/topic/speedway), [$googl](/topic/$googl), [chainsaw](/topic/chainsaw), [ace](/topic/ace), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [#shortsfeed](/topic/#shortsfeed), [shapes](/topic/shapes), [power tools](/topic/power-tools), [harbor](/topic/harbor), [ip](/topic/ip), [lever](/topic/lever), [sword](/topic/sword), [copper](/topic/copper), [cub](/topic/cub), [chanel](/topic/chanel), [$flr](/topic/$flr), [anvil](/topic/anvil)

### Top Social Posts [#](/topic/craftsman/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Cheap labor vs. quality. If a craftsman gets paid more but does a better job in half the time the company wins. I had friends that flipped houses. They hired the guys they picked up at 7-11. They would work a couple of days and leave. As soon as they were paid the half upfront they took off. It cost them time and money. The quality was poor. The contractor ended up doing most of the work over again. Pay a true craftsman more and the results will be worth it in most cases"  
[@N81568Lynn](/creator/x/N81568Lynn) on [X](/post/tweet/1946507781961285721) 2025-07-19 09:49:54 UTC 1215 followers, 3522 engagements


"Remove the core of a yellow peach in X seconds This magic tool can be easily used by clumsy people"  
[@craftsmanasmodeus](/creator/youtube/craftsmanasmodeus) on [YouTube](/post/youtube-video/XiXV8N4XkwE) 2025-07-19 09:24:03 UTC 131K followers, 5887 engagements


"The magical technology of stainless steel cone barrel flanging machine #machine #f1technology"  
[@craftsmanasmodeus](/creator/youtube/craftsmanasmodeus) on [YouTube](/post/youtube-video/2czxQmY7ZKk) 2025-07-19 09:19:27 UTC 131K followers, 7078 engagements


"Strong Woman: Changing a Truck Tire with Ease"  
[@craftsmanwhale](/creator/youtube/craftsmanwhale) on [YouTube](/post/youtube-video/VfsYAR_0SrU) 2025-07-19 07:30:16 UTC 3.8M followers, 28.3K engagements