# Baking

A San Francisco bakery is facing online backlash for selling anti-ICE cookies, with proceeds going to a community action network. Meanwhile, Rise Baking Co. has appointed Mark McNeil as its new CEO.

### About Baking
This topic pertains to the art and practice of making baked goods, including breads, cakes, pastries, and desserts.  

### Engagements: [-----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:baking/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/baking/time-series/interactions.tsv)  
Current Value: [-----------]  
Daily Average: [-----------]  
[--] Month: [-------------] -51%  
[--] Months: [--------------] +78%  
[--] Year: [--------------] +89%  
1-Year High: [-----------] on 2025-12-18  
1-Year Low: [----------] on 2025-10-19  

Engagements by network (24h):
Instagram: [------]
News: [-----]
Reddit: [-------]
X: [-------]
TikTok: [----------]
YouTube: [----------]

  
  
### Mentions: [------] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:baking/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/baking/time-series/posts_active.tsv)  
Current Value: [------]  
Daily Average: [------]  
[--] Month: [-----] -6.80%  
1-Year High: [------] on 2025-12-22  
1-Year Low: [-----] on 2025-02-17  

Mentions by network (24h):
Instagram: [--]
News: [--]
Reddit: [---]
X: [-----]
TikTok: [-----]
YouTube: [-----]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:baking/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/baking/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Baking in the last [--] hours which is down 4.80% from [-----] in the previous [--] hours
Daily Average: [------]  
[--] Month: [-----] -6.30%  
1-Year High: [------] on 2025-12-22  
1-Year Low: [-----] on 2025-03-15  
  
  
### Sentiment: 84%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:baking/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/baking/time-series/sentiment.tsv)  
Current Value: 84%  
Daily Average: 86%  
[--] Month: 85% -5%  
[--] Months: 85% -5%  
[--] Year: 85% -8%  
1-Year High: 95% on 2026-01-05  
1-Year Low: 51% on 2025-06-07  

Most Supportive Themes:
- Recipe Sharing: (45%) Users are actively sharing and discussing baking recipes, from simple cookies to elaborate cakes.
- Baking Tips & Tricks: (30%) Community members are exchanging advice on techniques, ingredient substitutions, and troubleshooting common baking problems.
  
Most Critical Themes:
- Ingredient Availability: (15.5%) Concerns are being raised about the availability and cost of certain baking ingredients, impacting user projects.
- Equipment Malfunctions: (10%) A small but vocal group is reporting issues with common baking equipment, leading to frustration.
  

### Top Baking News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"San Francisco bakery faces online backlash over anti-ICE cookies Fox Business San Francisco's Devil's Teeth Baking Company sells cookies denouncing Immigration and Customs Enforcement. Owner Hilary Passman donates proceeds to the Minnesota Community Action Network"  
[News Link](https://www.foxbusiness.com/retail/san-francisco-bakery-faces-online-backlash-selling-controversial-f-ice-cookies) [@FoxBusiness](/creator/x/FoxBusiness) 2026-01-29T23:41Z 879.8K followers, [----] engagements


"Rise Baking Co. names Mark McNeil as new CEO - Minneapolis / St. Paul Business Journal Mark McNeil former CEO of Shearer"  
[News Link](https://www.bizjournals.com/twincities/news/2026/01/28/rise-baking-ceo-mcneil.html) [@bizjournals](/creator/x/bizjournals) 2026-01-28T20:00Z 51.2K followers, [----] engagements


"How Crumbl Cookies Devoured America Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than [----] storesand rumors of a $2 billion sale. Inside a financial sugar rush"  
[News Link](https://www.forbes.com/sites/simonemelvin/2025/03/02/how-crumbl-cookies-devoured-america/) [@Forbes](/creator/x/Forbes) 2025-05-30T15:36Z 20.3M followers, 1.3M engagements



### Top Baking Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"@woeshy its not slop but it is very boring to me if she had a little more in the lyrics or something like laufey id be tuned in but she just seems like she makes mom of [--] baking tik tok music"  
[X Link](https://x.com/grahshortnsweet/status/2018003596592218437) [@grahshortnsweet](/creator/x/grahshortnsweet) 2026-02-01T16:48Z [---] followers, [----] engagements


"@WallStreetApes Baking soda arm & Hammer NO ALUMINUM Is the best for toothpaste on a daily basis"  
[X Link](https://x.com/QPatriotVoice/status/2017987648388805030) [@QPatriotVoice](/creator/x/QPatriotVoice) 2026-02-01T15:45Z [----] followers, 17.1K engagements


"3/ Removes pesticides from vegetables Research shows baking soda is highly effective at removing certain pesticide residues. Soak vegetables in baking soda water for [----] minutes then rinse. This is especially helpful if you cant always buy organic produce"  
[X Link](https://x.com/dr_ericberg/status/2017961321267077501) [@dr_ericberg](/creator/x/dr_ericberg) 2026-02-01T14:00Z 271.4K followers, [----] engagements


"Baking soda isnt just for reducing odors in your refrigerator. Here are [--] unexpected benefits of baking soda you can use in your everyday life: 🧵"  
[X Link](https://x.com/dr_ericberg/status/2017961219882459222) [@dr_ericberg](/creator/x/dr_ericberg) 2026-02-01T14:00Z 272.3K followers, 89.9K engagements

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