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# 72andsunny

72andSunny faces accusations of creative theft following the launch of their 'SPIL*' brand, with the agency accused of copying an existing brand. Meanwhile, the agency continues to announce new campaigns and partnerships.

### About 72andsunny
72andSunny is a creative advertising agency.  

### Insights
- 72andsunny posts created is up XXXXXX% from the previous month.

### Engagements: XXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:72andsunny/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/72andsunny/time-series/interactions.tsv)  
Current Value: XXX  
Daily Average: XXXXX  
X Week: XXXXX +6.90%  
X Month: XXXXXX -XX%  
X Months: XXXXXXX +38%  
X Year: XXXXXXX +71%  
1-Year High: XXXXXXX on 2025-09-13  
1-Year Low: X on 2025-06-08  

Engagements by network (24h):
Reddit: XXX
TikTok: XXX
X: XXX

  
  
### Mentions: XX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:72andsunny/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/72andsunny/time-series/posts_active.tsv)  
Current Value: XX  
Daily Average: XX  
X Week: XX +4.60%  
X Month: XXX -XXXX%  
X Months: XXXXX +113%  
X Year: XXXXX +75%  
1-Year High: XXX on 2025-07-27  
1-Year Low: X on 2024-12-19  

Mentions by network (24h):
Reddit: XX
TikTok: XX
X: XX

  
  
### Creators: XX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:72andsunny/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/72andsunny/time-series/contributors_active.tsv)  
XX unique social accounts have posts mentioning 72andsunny in the last XX hours which is down XX% from XX in the previous XX hours
Daily Average: XX  
X Week: XX no change  
X Month: XX -XX%  
X Months: XXX +65%  
X Year: XXX +53%  
1-Year High: XX on 2025-03-19  
1-Year Low: X on 2024-12-19  

The most influential creators that mention 72andsunny in the last XX hours

| Creator                                     | Rank | Followers | Posts | Engagements |
| -------                                     | ---- | --------- | ----- | ----------- |
| [@72andsunny_](/creator/tiktok/72andsunny_) | X    | XXX       | X     | XXX         |
| [@spillmob](/creator/tiktok/spillmob)       | X    | XXXXX     | X     | XX          |

[View More](/list/creators/72andsunny/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:72andsunny/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/72andsunny/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XXX% no change  
X Month: XXX% no change  
X Months: XXX% +36%  
X Year: XXX% no change  
1-Year High: XXX% on 2024-12-11  
1-Year Low: X% on 2025-07-28  

Most Supportive Themes:
- New Campaigns and Partnerships: (35%) 72andSunny is launching new campaigns and partnerships, including collaborations with Venmo and NASCAR.
- Global Expansion and Creative Recognition: (25%) 72andSunny is expanding its global footprint and receiving recognition for its creative work.
  
Most Critical Themes:
- Creative Theft Accusations: (40%) 72andSunny is facing criticism and accusations of stealing creative ideas and concerns about their work.
  

### Top 72andsunny Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Does it feel like creativity is a bit.dead Matt Murphy Global CCO at 72andSunny says youre not imagining it. Were optimising harder and risking the curiosity that fuels ideas. His fix: loosen up have fun keep it weird. Read more on D&AD: 👉"  
[X Link](https://x.com/dandad/status/1998437552206885028) [@dandad](/creator/x/dandad) 2025-12-09T17:00Z 168.5K followers, XXX engagements


"CAMPAIGN SPOTLIGHT: MILKLAB and 72andSunny bring their cultural Coffee Shop Sets platform to Brisbane with a sunrise rooftop performance by DJ Cyril strengthening the brands nationwide presence and redefining morning experiences"  
[X Link](https://x.com/adobomagazine/status/1996408100786516338) [@adobomagazine](/creator/x/adobomagazine) 2025-12-04T02:35Z 14.7K followers, XX engagements


"@72andSunny So anyway you should realize you picked the right ones and you will regret it. #72andSunny #69andShady We dont play about @SPILL #blackowned #spillapp #fyp"  
[TikTok Link](https://www.tiktok.com/@urdumbimamazing/video/7554122529233718542) [@urdumbimamazing](/creator/tiktok/urdumbimamazing) 2025-09-25T20:13Z XX followers, XXX engagements


"Imagine building a chart-topping app in the App Store - only to have a global agency copy your brand one letter off and call it their own. Last month #72andSunny launched a news brand called SPIL* with an uncanny amount of similarity to our brand platform and positioning. Our community and our team immediately called this out. Conversations with this agency were had. Clear solutions were outlined. No meaningful action has been taken. SPILL was created to protect credit and reward the communities that drive culture online. At a time where Black culture identity and history are being"  
[TikTok Link](https://www.tiktok.com/@spillmob/video/7554112607305731342) [@spillmob](/creator/tiktok/spillmob) 2025-09-25T19:35Z 3683 followers, 5256 engagements