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# ![@Adweek Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::30205586.png) @Adweek ADWEEK

ADWEEK posts on X about omnicom, acquisition, interpublic, ipg the most. They currently have XXXXXXX followers and XXX posts still getting attention that total XXXXXX engagements in the last XX hours.

### Engagements: XXXXXX [#](/creator/twitter::30205586/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::30205586/c:line/m:interactions.svg)

- X Week XXXXXX -XXXX%
- X Month XXXXXXX +6.70%
- X Months XXXXXXXXX +23%
- X Year XXXXXXXXX -XX%

### Mentions: XX [#](/creator/twitter::30205586/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::30205586/c:line/m:posts_active.svg)

- X Week XXX -XXXX%
- X Month XXX -XXXX%
- X Months XXXXX +41%
- X Year XXXXX +46%

### Followers: XXXXXXX [#](/creator/twitter::30205586/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::30205586/c:line/m:followers.svg)

- X Week XXXXXXX -XXXX%
- X Month XXXXXXX -XXXX%
- X Months XXXXXXX -XXXX%
- X Year XXXXXXX -XXXX%

### CreatorRank: XXXXXXX [#](/creator/twitter::30205586/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::30205586/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  XX% [agencies](/list/agencies)  #56 [stocks](/list/stocks)  X% [technology brands](/list/technology-brands)  X% [countries](/list/countries)  X% [celebrities](/list/celebrities)  X% [musicians](/list/musicians)  X%

**Social topic influence**
[omnicom](/topic/omnicom) #4, [acquisition](/topic/acquisition) #830, [interpublic](/topic/interpublic) #3, [ipg](/topic/ipg) #6, [ceo](/topic/ceo) 4%, [worlds largest](/topic/worlds-largest) #352, [agencies](/topic/agencies) #483, [ai](/topic/ai) 3%, [ddb](/topic/ddb) 2%, [the first](/topic/the-first) X%

**Top accounts mentioned or mentioned by**
[@audreygkemp](/creator/undefined) [@adcolor](/creator/undefined) [@sheamoisture](/creator/undefined) [@thejamescad](/creator/undefined) [@kerelcooper](/creator/undefined) [@dimegs](/creator/undefined) [@markdouglas](/creator/undefined) [@omnicoms](/creator/undefined) [@ritaferro](/creator/undefined) [@markfigliulo](/creator/undefined) [@nickgallo](/creator/undefined) [@ariellesgarcia](/creator/undefined) [@nadiagonzalez](/creator/undefined) [@natgordon](/creator/undefined) [@elavhorwitz](/creator/undefined) [@jkattula](/creator/undefined) [@lasrymaya](/creator/undefined) [@kur7t](/creator/undefined) [@omnicom](/creator/undefined) [@chenlinmeng](/creator/undefined)

**Top assets mentioned**
[Intuit Inc. (INTU)](/topic/$intu) [Uber Technologies, Inc. (UBER)](/topic/$uber)
### Top Social Posts
Top posts by engagements in the last XX hours

"🧵 Omnicom Groups takeover of rival Interpublic Group (IPG) finalized on Wednesday November XX has created the worlds largest advertising holding company. We've broken down biggest numbers from the deal below with the remaining in the article:"  
[X Link](https://x.com/Adweek/status/1995515880076173817)  2025-12-01T15:30Z 667K followers, 2770 engagements


"Following @Omnicom's IPG acquisition the holding company announced new leadership retired three legacy agencies and is set to lay off roughly 4000 employees. The merger makes Omnicom the world's largest ad agency with the newly combined companys revenues (based on 2024 figures) coming in at $XX billion. Get more from @audreygkemp here:"  
[X Link](https://x.com/Adweek/status/1995910081607524858)  2025-12-02T17:37Z 667K followers, 2556 engagements


"EXCLUSIVE A discretionary 401(k) match "60% decrease in days off that arent PTO" and parental leave slashed from six months to XX weeks. Omnicoms benefits policies are a significant downgrade from IPGs legacy package in the U.S. and it's led some employees to start conversations about organizing. Three legacy IPG employees spoke with ADWEEK on the condition of anonymity about how insiders are reacting to the new benefits package while Omnicom declined to comment on the changes to employee benefits. @audreygkemp details more in our exclusive report"  
[X Link](https://x.com/Adweek/status/1996710559836733567)  2025-12-04T22:37Z 667K followers, 2510 engagements


"During his session at #Brandweek @JimmieJohnson announced that he is un-retiring to participate in @NASCAR's first coastal race weekend at Naval Base Coronado in San Diego in June 2026"  
[X Link](https://x.com/Adweek/status/1986230470158205070)  2025-11-06T00:33Z 667K followers, 14.3K engagements


"'Kpop Demon Hunters' is officially a three-time Golden Globe nominee. We spoke with @netflix CMO Marian Lee at Brandweek about how the marketing stunt behind it is officially Netflix's biggest push this year"  
[X Link](https://x.com/Adweek/status/1998131771997597949)  2025-12-08T20:45Z 667K followers, 1655 engagements


".@wbd accepted @netflix's $XX billion merger bid while Paramount countered with a $XXX billion hostile takeover sparking monopoly concerns as the Netflix-WBD combination would create a streaming giant"  
[X Link](https://x.com/Adweek/status/1998156827888910718)  2025-12-08T22:24Z 667K followers, 2299 engagements


".@Omnicom's new benefits package is anything but. Documents obtained by ADWEEK reveal sweeping cuts to retirement plans parental leave healthcare severance holidays and PTO for U.S. based employees. Its a huge huge cut said a former IPG employee who works in media. Its just so bad. Get the full report from @AudreyGKemp:"  
[X Link](https://x.com/Adweek/status/1998163129511907527)  2025-12-08T22:49Z 667K followers, 3047 engagements


"Here Are the Cable News Ratings for November 2025"  
[X Link](https://www.adweek.com/tvnewser/here-are-the-cable-news-ratings-for-november-2025/)  2025-12-09T20:54Z 691.9K followers, 18.6K engagements


".@PublicisGroupe leads the data wars with acquisitions like Epsilon and CitrusAd. Omnicom's IPG acquisition adds Flywheel and Axciom but Publicis still"  
[X Link](https://x.com/Adweek/status/1995483417190777267)  2025-12-01T13:21Z 667K followers, 1635 engagements


"We put together a comprehensive org chart of @Omnicoms sprawling new operations which show all the agency logos within the holdcos eight divisions 😵💫"  
[X Link](https://x.com/Adweek/status/1998431913002811578)  2025-12-09T16:37Z 667K followers, 1612 engagements


".@Omnicom has responded to reports it will retire the DDB agency brand after its $XXXX billion acquisition of Interpublic Group closes in November. While not confirming or denying the reports the company said it is evaluating its agencies ahead of the deal's completion"  
[X Link](https://x.com/Adweek/status/1983653758635495777)  2025-10-29T21:54Z 667K followers, 2425 engagements


"🧵 One of the highlights from Fox Corp.'s quarterly earnings call was that its streaming service @Tubi reached profitability for the first time ever. There was also praise from executives for @watchfoxone. Here are the numbers from Fox Corp.:"  
[X Link](https://x.com/Adweek/status/1984003573055893511)  2025-10-30T21:04Z 667K followers, 2640 engagements


"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA AI is everywhere and boards are demanding AI roadmaps. But tools alone don't create strategy. We've hit an AI plateau where access to technology doesn't guarantee differentiation"  
[X Link](https://x.com/Adweek/status/1987981185692172490)  2025-11-10T20:30Z 667K followers, 2781 engagements


"Interpublic Group (IPG) has laid off 3200 employees in 2025 including XXX in September and reduced its real estate footprint by 730000 square feet as part of preparations for its $XXXX billion acquisition by Omnicom Group"  
[X Link](https://x.com/Adweek/status/1988662741423255929)  2025-11-12T17:38Z 667K followers, 2168 engagements


".@PublicisGroupe CEO Arthur Sadoun is pressuring Omnicom to adopt standardized financial reporting ahead of its IPG takeover this month"  
[X Link](https://x.com/Adweek/status/1988752560249807175)  2025-11-12T23:35Z 667K followers, 2084 engagements


"DDB Worldwide global chief executive Alex Lubar has left the network following reports that @Omnicom plans to eliminate the brand once its acquisition of @InterpublicIPG closes"  
[X Link](https://x.com/Adweek/status/1990470975629009371)  2025-11-17T17:23Z 667K followers, 2140 engagements


".@Intuit has become a founding partner of the LA28 Olympic and Paralympic Games making history as one of the first companies to retain commercial naming rights for an Olympic venue; the Intuit Dome"  
[X Link](https://x.com/Adweek/status/1991915856264106344)  2025-11-21T17:05Z 667K followers, 1582 engagements


"The European Union has approved @Omnicom Groups takeover of @InterpublicIPG clearing the final regulatory hurdle before the deal can close. The holding companies are now expected to close the deal globally as soon as this week"  
[X Link](https://x.com/Adweek/status/1992968551003513203)  2025-11-24T14:48Z 667K followers, 1758 engagements


"Mark Read has landed his next role after stepping down as CEO of @WPP: Chairman of the newly formed board of directors at Kantar Media. In a statement Read said he was looking forward to joining Kantar in its mission to bring greater clarity to the media ecosystem at a time when audience behavior is changing more rapidly than ever"  
[X Link](https://x.com/Adweek/status/1992994934186533244)  2025-11-24T16:33Z 667K followers, 1509 engagements


"The @Campbells Company VP Martin Bally was placed on leave after an employee recorded him insulting the company's products and customers then fired the whistleblower who is now suing for wrongful termination. He joins a growing list of executives whose public disdain for their own customers. For brands built on mass-market appeal the cost of executive arrogance extends beyond PR damage it risks eroding the trust and loyalty that took decades to build"  
[X Link](https://x.com/Adweek/status/1993803271601787299)  2025-11-26T22:05Z 667K followers, 5138 engagements


"BREAKING Nearly a year after announcing the deal @Omnicom has officially closed its $XXXX billion acquisition of Interpublic Group creating the world's largest advertising and marketing holding company by revenue and billings. Under the all-stock agreement Omnicom shareholders will own XXXX% of the combined company's stock and IPG shareholders 39.4%"  
[X Link](https://x.com/Adweek/status/1993807774216540588)  2025-11-26T22:23Z 667K followers, 2172 engagements


".@Omnicom has officially closed its acquisition of Interpublic Group. During ADWEEK House at Cannes this summer Michael Kassan Founder and CEO of 3C Ventures gave a brief history of how holding companies started. It was all about conflict avoidance but it's less important these days. Still as we see today holding companies exist and not only thatthey sometimes join forces with one another. In Omnicom and IPG's case the consolidation creates the largest advertising group in the world"  
[X Link](https://x.com/Adweek/status/1993821681790357527)  2025-11-26T23:18Z 667K followers, 1934 engagements


"Omnicom has announced its new structure and leadership team on the heels of completing its $XXXX billion acquisition of Interpublic Group. Additionally as part of the restructuring around 4000 positions will be eliminated globally"  
[X Link](https://x.com/Adweek/status/1995494509673611700)  2025-12-01T14:05Z 667K followers, 1662 engagements


"Omnicom's acquisition of IPG is likely to reconstitute a profitableand controversialpart of agency economics: principal-based media buying a practice that entails buying media in bulk and reselling it to clients at a markup"  
[X Link](https://x.com/Adweek/status/1995506380493455367)  2025-12-01T14:52Z 667K followers, 1759 engagements


"Get the full who's who of the new @Omnicom leadership team in our breakdown"  
[X Link](https://x.com/Adweek/status/1995534575372525648)  2025-12-01T16:44Z 667K followers, 1987 engagements


"U.S. shoppers spent a record-breaking $XXXX billion online during Cyber Week with buy now pay later payment options accounting for $XXXXX million in online spend in the U.S. on Black Friday. That's an increase of XXX% year over year"  
[X Link](https://x.com/Adweek/status/1995930052395938247)  2025-12-02T18:56Z 667K followers, 1370 engagements


".@Omnicom's $XX billion acquisition of IPG continues to reshape leadership with IPG Mediabrands CEO Eileen Kiernan stepping down as her division merges into Omnicom Media"  
[X Link](https://x.com/Adweek/status/1995991941947801850)  2025-12-02T23:02Z 667K followers, 1655 engagements


"EXCLUSIVE On Wednesday Omnicom Media held its first company-wide town hall following its parent company's $XX billion acquisition of former rival IPG"  
[X Link](https://x.com/Adweek/status/1996535010929582405)  2025-12-04T11:00Z 667K followers, 2837 engagements


"On this weeks The Speed of Culture podcast Amanda Doerr VP of Core Shopping at @Amazon breaks down the shift toward natural language interactions in commerce and how it is transforming the customer experience. Amanda explores how Amazon AI shopping the Rufus AI shopping assistant conversational commerce voice commerce AI review summarization and mobile-first e-commerce are simplifying decision-making and strengthening trust by reducing friction during purchasing moments. She shares how real-time understanding unlocks hyper-personalization in retail and why building intuitive journeys at scale"  
[X Link](https://x.com/Adweek/status/1997697713425576232)  2025-12-07T16:00Z 667K followers, 1670 engagements


"The Holiday Ads Worth Watching in 2025"  
[X Link](https://www.adweek.com/creativity/the-holiday-ads-worth-watching-in-2025/)  2025-11-26T13:00Z 691.9K followers, XXX engagements


"When Does Brand Loyalty Start"  
[X Link](https://www.adweek.com/brand-marketing/when-does-brand-loyalty-start-62841/)  2003-03-24T05:00Z 691.9K followers, 3.3M engagements


"Week of Nov. X Cable News Ratings: MSNBC and CNN Record Across-the-Board Growth"  
[X Link](https://www.adweek.com/tvnewser/week-of-nov-3-2025-cable-news-ratings/)  2025-12-01T21:57Z 691.9K followers, 34.2K engagements


"With Help From Post Malone Stanley 1913 Wants to Show It Sells More Than Cups"  
[X Link](https://www.adweek.com/brand-marketing/with-help-from-post-malone-stanley-1913-wants-to-show-it-sells-more-than-cups/)  2025-07-02T15:00Z 691.9K followers, 862.8K engagements


"IPG's Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership RanksRead the Internal Memo Here"  
[X Link](https://www.adweek.com/agencies/omnicom-ipg-merger-mediabrands-eileen-kiernan/)  2025-12-02T22:31Z 691.9K followers, 4992 engagements


"Omnicom to Cut 4000 Jobs Retire FCB DDB and MullenLowe"  
[X Link](https://www.adweek.com/agencies/omnicom-to-cut-4000-jobs-retire-fcb-ddb-and-mullenlowe/)  2025-12-01T13:04Z 691.9K followers, 4001 engagements


"EXCLUSIVE @NBC revealed the winner of its billboard design contest in honor of its new advertising competition show #OnBrand. The winning design selected by @JimmyFallon and @badassboz is by Kayla Brand from Wall New Jersey Brand told ADWEEK that the submission which showcases Post-it notes from an apparent brainstorm was meant to capture the energy of early ideation with sparks of inspiration becoming bigger ideas. Read more here:"  
[X Link](https://x.com/Adweek/status/1983474162447310866)  2025-10-29T10:01Z 667K followers, 81.6K engagements


".@Ubers first-ever national holiday ad continues the brands push into the suburbs with a moving story about a father-daughter relationship. Close created by Mother and directed by Michael Spiccia through production company MJZ depicts the relationship through the lens of an Uber ride home for the holidays. As a young woman stares out the window on her ride from the airport she reflects on moments with her dad spanning childhood to adulthood"  
[X Link](https://x.com/Adweek/status/1993012265394569251)  2025-11-24T17:42Z 667K followers, 10.5K engagements


"Ryan Joe and Alison Weissbrot debrief @Omnicom's $XXXX billion acquisition of IPG in the latest episode of Adspeak. Listen for the latest on the new agency networks you need to know the executives leading the charge and what it all means for clients and agency staff"  
[X Link](https://x.com/Adweek/status/1995885834180935800)  2025-12-02T16:00Z 667K followers, 1677 engagements


"Following the completion of @Omnicom's $XX billion acquisition of Interpublic Group (IPG) the newly combined holding company has formalized its global media leadership structure"  
[X Link](https://x.com/Adweek/status/1995993010555748470)  2025-12-02T23:06Z 667K followers, 1624 engagements


".@PublicisGroupe celebrated its 100th birthday by releasing a six-minute film titled "A Lion Never Gives Up" blending nostalgia with AI technology"  
[X Link](https://x.com/Adweek/status/1996947040782151829)  2025-12-05T14:17Z 667K followers, 1424 engagements


"Interpublic founder Marion Harper once remarked that if agencies were going to serve clients across the world they needed to be agile autonomousand connected. Well theyre certainly connected now"  
[X Link](https://x.com/Adweek/status/1997753229979832593)  2025-12-07T19:41Z 667K followers, 2365 engagements


"Nostalgia works. Even though the "Welcome to Fabulous Las Vegas" sign was built nearly XX years ago the Las @Vegas Convention and Visitors Authority decided to use it in the latest campaign due to its strong recognition. At ADWEEK House: The Raceway Michon Martin and Kate Wik discussed the thought process and strategy behind the latest platform and why it's resonating so well with their audience"  
[X Link](https://x.com/Adweek/status/1998037712528404671)  2025-12-08T14:31Z 667K followers, 1535 engagements


"@Kalshi We've got the exclusive:"  
[X Link](https://x.com/Adweek/status/1998091283240534037)  2025-12-08T18:04Z 667K followers, 6697 engagements


".@netflix's potential $XX billion acquisition of @wbd would unite 400+ million viewers and XX% of U.S. TV viewing significantly expanding its ad business through WBD's adtech infrastructure"  
[X Link](https://x.com/Adweek/status/1998159641373560912)  2025-12-08T22:35Z 667K followers, 1634 engagements


"Born in New Zealand in 2007 Special was internationally acclaimed before opening in the US in 2020. Its expansion garnered buzz but it struggled to live up to its global hypeuntil now earning ADWEEKs 2025 Breakthrough Agency of the Year title"  
[X Link](https://x.com/Adweek/status/1998394791906660754)  2025-12-09T14:10Z 667K followers, 2393 engagements


"EDITOR'S NOTE 12/9/2025:Omnicom reached out to ADWEEK to clarify the following: - Employees with 10+ years get XX PTO days - Employees have holidays like Christmas Day and New Years Day off but not the week between and there are no weeklong holiday closures - Omnicom has updated its benefits package to clarify that employees will get paid for holidays taken with PTO days on either side as long as they receive approval"  
[X Link](https://x.com/Adweek/status/1998438560010219856)  2025-12-09T17:04Z 667K followers, XXX engagements


"Introducing ADWEEK's Creator Agency of the Year. Billion Dollar Boy is capitalizing on the rise of creators and social media as essential marketing channels"  
[X Link](https://x.com/Adweek/status/1998475403933937739)  2025-12-09T19:30Z 667K followers, XXX engagements


"In this episode of BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter speak with Laura Briggs Head of eCommerce Excellence at Philips. Laura shares how her team drives category growth across Philips' consumer goods portfolio (Sonicare Avent Grooming & Beauty) by establishing a universal focus and analyzing the core drivers of consumer growth as a key framework. She emphasizes that eCommerce is a team sport explaining how her team aligns cross-functional partners around core KPIs prioritizing the Digital Shelf as the essential foundation. She shares the challenge of achieving scale and"  
[X Link](https://x.com/Adweek/status/1998514063442075898)  2025-12-09T22:04Z 667K followers, 1381 engagements