# $melis

MELI's SVP of Brazil discusses monetization and fee restructuring, while also facing scrutiny over logistics and seller taxation. Recent posts highlight strategic growth initiatives and market positioning against competitors.

### About $melis
This refers to the Melis platform, a decentralized social media and content creation ecosystem.  

### Insights
- $melis mentions hit [--] which is 157% higher than it's daily average.
- $melis engagements hit 12K which is 408% higher than it's daily average.
- $melis sentiment is up 87.5% from the previous week.

### Engagements: [------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:$melis/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/$melis/time-series/interactions.tsv)  
Current Value: [------]  
Daily Average: [-----]  
[--] Week: [---] -86%  
[--] Month: [-------] -47%  
[--] Months: [-------] +211%  
[--] Year: [-------] +53%  
1-Year High: [------] on 2025-12-26  
1-Year Low: [--] on 2025-02-17  

Engagements by network (24h):
X: [------]

  
  
### Mentions: [--] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:$melis/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/$melis/time-series/posts_active.tsv)  
Current Value: [--]  
Daily Average: [--]  
1-Year High: [--] on 2025-12-27  
1-Year Low: [--] on 2025-02-17  

Mentions by network (24h):
X: [--]

  
  
### Creators: [--] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:$melis/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/$melis/time-series/contributors_active.tsv)  
[--] unique social accounts have posts mentioning $melis in the last [--] hours which is up 50% from [--] in the previous [--] hours
Daily Average: [--]  
1-Year High: [--] on 2025-07-28  
1-Year Low: [--] on 2025-02-17  

The most influential creators that mention $melis in the last [--] hours

| Creator                                          | Rank | Followers | Posts | Engagements |
| -------                                          | ---- | --------- | ----- | ----------- |
| [@CapexAndChill](/creator/twitter/CapexAndChill) | [--]    | [-----]     | [--]    | [------]      |
| [@GabGrowth](/creator/twitter/GabGrowth)         | [--]    | [------]    | [--]     | [--]          |

[View More](/list/creators/$melis/100)
  
  
### Sentiment: 78%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:$melis/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/$melis/time-series/sentiment.tsv)  
Current Value: 78%  
Daily Average: 80%  
[--] Week: 75% +35%  
[--] Month: 76% +1%  
[--] Months: 76% +9%  
[--] Year: 76% -24%  
1-Year High: 100% on 2025-02-20  
1-Year Low: 14% on 2025-12-16  

Most Supportive Themes:
- Mercado Play Monetization: (40%) Mercado Play is evolving from a perk to a key strategy for monetizing attention and combating rising customer acquisition costs.
- Fee Restructuring for Profitability: (40%) Mercado Libre is implementing fee changes to shift focus from market share defense to profitability and operational leverage.
  
Most Critical Themes:
- Logistics Trap and Seller Taxation: (20%) Mercado Libre's strategy of lowering shipping thresholds to gain user volume is now being monetized through increased seller fees.
  

### Top $melis Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"full interview with $MELI's SVP of Brazil: https://www.youtube.com/watchv=k3XinCZ0u5g https://www.youtube.com/watchv=k3XinCZ0u5g"  
[X Link](https://x.com/CapexAndChill/status/2022892949911048422) [@CapexAndChill](/creator/x/CapexAndChill) 2026-02-15T04:37Z [----] followers, [----] engagements


"Some insights after analyzing an interview with $MELI's SVP of Brazil. MELI is often misclassified as a regional retailer when it is actually a logistics backed fintech with structural antifragility that competitors like $AMZN lack in LatAm. The market overlooks that 90% of their GMV is 3P. This means they take minimal inventory risk whereas 1P heavy competitors must absorb inventory depreciation and carrying costs. While MELI still depreciates its logistics assets such as warehouses/fleet it avoids the risk of holding the merchandise itself. Their true moat is not just delivery speed but the"  
[X Link](https://x.com/CapexAndChill/status/2022892947285373007) [@CapexAndChill](/creator/x/CapexAndChill) 2026-02-15T04:37Z [----] followers, [----] engagements


"We already know by now that $MELI's new XEM3 facility in Cuautitln Izcalli is a strategic countermeasure against $AMZN and Asian competitors like Temu. But there is also an operational link between this new Mexican cross dock and the recently upgraded US Warehouse Program in Texas which officially expanded its policy for Chinese sellers in January [----]. This creates a logistical bridge where international inventory is prepositioned in Texas and then pushed into Mexico via XEM3 to achieve delivery speeds that direct shipment competitors cannot match. Management is prioritizing velocity over"  
[X Link](https://x.com/CapexAndChill/status/2022532036041343412) [@CapexAndChill](/creator/x/CapexAndChill) 2026-02-14T04:43Z [----] followers, 13.7K engagements


"Just a reminder that $MELI is trading near all-time low multiples just ahead of earnings where it will likely report 30%+ revenue growth all while the biz is firing on all cylinders. $MELI's integration of Assai Atacadista represents further evolution in LatAm ecom that prioritizes high frequency recurrence over simple GMV expansion. By successfully onboarding Brazils second largest retailer under a full commerce model MELI is effectively solving the unit $MELI's integration of Assai Atacadista represents further evolution in LatAm ecom that prioritizes high frequency recurrence over simple"  
[X Link](https://x.com/CapexAndChill/status/2022458592830591375) [@CapexAndChill](/creator/x/CapexAndChill) 2026-02-13T23:51Z [----] followers, 21K engagements

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