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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 98K followers
Created: 2025-07-27 02:33:39 UTC

Big budgets don’t win marketing wars. Guerrilla tactics do.

In 1984, Jay Conrad Levinson revealed how small brands could outsmart giants without spending millions.

Here’s the playbook that changed advertising forever:

![](https://pbs.twimg.com/media/Gw1LIfzW0AAjIDS.png)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1949297099331219723/c:line.svg)

**Related Topics**
[wars](/topic/wars)

[Post Link](https://x.com/Marketing_Nerd_/status/1949297099331219723)