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![AdSpyderio Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1404342942177787906.png) AdSpyder [@AdSpyderio](/creator/twitter/AdSpyderio) on x XX followers
Created: 2025-07-25 05:38:32 UTC

The New Beauty Playbook: Where Community Meets Culture

Today’s most successful beauty brands—like Elf, Fenty Beauty, and Charlotte Tilbury—aren’t just selling lipsticks or serums.
They’re building tribes, amplifying real voices, and tapping into cultural relevance to create brand ecosystems.

What does this mean for marketers?
✅ Build experiences, not just ads
✅ Empower community voices
✅ Align with the moments your audience cares about

In 2025, emotional connection is the new conversion.

#MarketingStrategy #BrandBuilding #ConsumerBehavior #BeautyIndustry #DigitalMarketing #CommunityLedGrowth #adspyder

![](https://pbs.twimg.com/media/GwriVWqbgAkXxJk.jpg)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948618850104426694/c:line.svg)

**Related Topics**
[empower](/topic/empower)
[ads](/topic/ads)
[charlotte](/topic/charlotte)
[elf](/topic/elf)
[playbook](/topic/playbook)

[Post Link](https://x.com/AdSpyderio/status/1948618850104426694)