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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.7K followers
Created: 2025-07-23 20:19:41 UTC

X. The One-Way Maze

IKEA’s layout forces customers to follow a set path through the entire store.

There’s no easy exit, so you have to walk through every section before leaving.

This maximizes impulse purchases; people buy things they didn’t plan on getting.

![](https://pbs.twimg.com/media/GwkXnWjWQAADdww.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948115826474729823/c:line.svg)

[Post Link](https://x.com/Marketing_Nerd_/status/1948115826474729823)