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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.8K followers
Created: 2025-07-22 23:35:58 UTC

Before Deadpool, Reynolds’ films struggled.

But the Deadpool campaign was different:

Self-aware ads that broke the 4th wall

Low-budget, high-creativity marketing

Humor that made people share

Reynolds realized this wasn’t just movie marketing. It was a blueprint.

![](https://pbs.twimg.com/amplify_video_thumb/1947799697411719168/img/wtgeyErJMLQLhqKb.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947802832242938104/c:line.svg)

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[Post Link](https://x.com/Marketing_Nerd_/status/1947802832242938104)