Dark | Light
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![InvestChameleon Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1944526538080210944.png) Chameleon Investor [@InvestChameleon](/creator/twitter/InvestChameleon) on x XXX followers
Created: 2025-07-22 18:22:06 UTC

Their marketing style is bold, unconventional for the healthcare industry, and — most importantly — compelling. It doesn’t look like a pharma ad. It’s something you’d actually stop and watch. By relatable messaging, modern design, and at times humor, they stand out in a space that’s usually sterile and forgettable. That attention-grabbing approach is exactly why it works — it resonates, it sticks, and it converts.

Take this year’s Super Bowl Ad for example. It is bold, edgy, and compelling- it demands your attention. It ended up being controversial in the industry and received public criticism from other pharma companies, but most importantly, it was effective. Google searches for Hims spiked in mere minutes after the ad ran and continued for days. 

In an industry that is so frequently stigmatized, they have managed to flip the script and bring boldness to spaces that use to be hush hush. It empowers their customers and makes them confident in choosing Hims for their needs.




XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947723844195893275/c:line.svg)

**Related Topics**
[coins healthcare](/topic/coins-healthcare)
[bold](/topic/bold)
[investment](/topic/investment)

[Post Link](https://x.com/InvestChameleon/status/1947723844195893275)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

InvestChameleon Avatar Chameleon Investor @InvestChameleon on x XXX followers Created: 2025-07-22 18:22:06 UTC

Their marketing style is bold, unconventional for the healthcare industry, and — most importantly — compelling. It doesn’t look like a pharma ad. It’s something you’d actually stop and watch. By relatable messaging, modern design, and at times humor, they stand out in a space that’s usually sterile and forgettable. That attention-grabbing approach is exactly why it works — it resonates, it sticks, and it converts.

Take this year’s Super Bowl Ad for example. It is bold, edgy, and compelling- it demands your attention. It ended up being controversial in the industry and received public criticism from other pharma companies, but most importantly, it was effective. Google searches for Hims spiked in mere minutes after the ad ran and continued for days.

In an industry that is so frequently stigmatized, they have managed to flip the script and bring boldness to spaces that use to be hush hush. It empowers their customers and makes them confident in choosing Hims for their needs.

XXX engagements

Engagements Line Chart

Related Topics coins healthcare bold investment

Post Link

post/tweet::1947723844195893275
/post/tweet::1947723844195893275