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![CNBC Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::20402945.png) CNBC [@CNBC](/creator/twitter/CNBC) on x 5.4M followers
Created: 2025-07-22 14:54:55 UTC

Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it

![](https://pbs.twimg.com/card_img/1947671042056491008/_YUUyGm-?format=jpg&name=800x419)

XXXXXX engagements

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**Related Topics**
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[Post Link](https://x.com/CNBC/status/1947671708040622087)