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![CeoWatchlist Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1351424193234165761.png) CEO Watchlist [@CeoWatchlist](/creator/twitter/CeoWatchlist) on x 4175 followers
Created: 2025-07-22 12:29:15 UTC

🚨 #BREAKING: $PEP is removing artificial dyes from Lay’s and Tostitos to meet growing clean-label demand.

This may tighten margins short term, but boost long-term brand loyalty.

Will $MDLZ and others be forced to follow??

![](https://pbs.twimg.com/media/GwdjwOQWYAANRcE.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947635047147659327/c:line.svg)

**Related Topics**
[pep](/topic/pep)
[lays](/topic/lays)
[artificial](/topic/artificial)
[$pep](/topic/$pep)
[stocks consumer defensive](/topic/stocks-consumer-defensive)
[$mdlz](/topic/$mdlz)

[Post Link](https://x.com/CeoWatchlist/status/1947635047147659327)