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![nicktheriot_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::126101752.png) Nick Theriot [@nicktheriot_](/creator/twitter/nicktheriot_) on x 16.9K followers
Created: 2025-07-21 16:01:30 UTC

Assumption ≠ Market Research 

You can’t just “Oohh, I think my audience hates coffee…”

It doesn’t work that way.

Go HARD on market research:
→ Study 50+ customer reviews
→ Watch X competitor ads with high spend
→ Spy on comments (look for objections & praise)
→ Join niche FB groups, Reddit threads, Quora
→ Interview your actual buyers
→ Pull their exact words into your copy

Print this on your wall.


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947326074641060245/c:line.svg)

**Related Topics**
[quora](/topic/quora)
[spy](/topic/spy)
[ads](/topic/ads)

[Post Link](https://x.com/nicktheriot_/status/1947326074641060245)