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![ZerodhaVarsity Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3241060632.png) Varsity [@ZerodhaVarsity](/creator/twitter/ZerodhaVarsity) on x 157.6K followers
Created: 2025-07-19 12:15:09 UTC

Have you seen how EMI options are glorified on e-commerce platforms, lately?

Until a few years ago, sellers usually gave discounts to buyers who paid the full amount upfront.

But these days, sellers and banks are encouraging us to choose EMI plans by giving better discounts. 

No-cost EMI is turning out to be one of the most preferred choices by users. 

But is no-cost EMI actually no cost? 
We discussed this in our latest newsletter.

Check the link in the comments.

![](https://pbs.twimg.com/media/GwODwe0b0AA0PvN.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946544336654737456/c:line.svg)

**Related Topics**
[ecommerce](/topic/ecommerce)

[Post Link](https://x.com/ZerodhaVarsity/status/1946544336654737456)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

ZerodhaVarsity Avatar Varsity @ZerodhaVarsity on x 157.6K followers Created: 2025-07-19 12:15:09 UTC

Have you seen how EMI options are glorified on e-commerce platforms, lately?

Until a few years ago, sellers usually gave discounts to buyers who paid the full amount upfront.

But these days, sellers and banks are encouraging us to choose EMI plans by giving better discounts.

No-cost EMI is turning out to be one of the most preferred choices by users.

But is no-cost EMI actually no cost? We discussed this in our latest newsletter.

Check the link in the comments.

XXXXXX engagements

Engagements Line Chart

Related Topics ecommerce

Post Link

post/tweet::1946544336654737456
/post/tweet::1946544336654737456