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![WSJbusiness Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::28140646.png) WSJ Business News [@WSJbusiness](/creator/twitter/WSJbusiness) on x 1.8M followers
Created: 2025-07-18 23:03:07 UTC

How the CEO of e.l.f. Beauty figured out Gen Z and won over Hailey Bieber

![](https://pbs.twimg.com/card_img/1946345016416178179/rqcgjVRI?format=jpg&name=800x419)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946345015304757554/c:line.svg)

**Related Topics**
[hailey](/topic/hailey)
[elf](/topic/elf)
[wsj](/topic/wsj)

[Post Link](https://x.com/WSJbusiness/status/1946345015304757554)