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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.9K followers
Created: 2025-07-18 18:03:13 UTC

In 1996, Marvel went bankrupt.

Their stock fell 99.9%.

They were $700M in debt.

Then one insane $525M gamble changed everything.

Today, Marvel is worth $150B+

Here’s how they pulled off the greatest comeback in entertainment history

![](https://pbs.twimg.com/media/GwKHN_oWcAAZmW8.png)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946269541501116732/c:line.svg)

**Related Topics**
[coins entertainment](/topic/coins-entertainment)
[$150b](/topic/$150b)
[gamble](/topic/gamble)
[$525m](/topic/$525m)
[debt](/topic/debt)
[$700m](/topic/$700m)
[marvel](/topic/marvel)

[Post Link](https://x.com/Marketing_Nerd_/status/1946269541501116732)