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![Adweek Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::30205586.png) ADWEEK [@Adweek](/creator/twitter/Adweek) on x 676.2K followers
Created: 2025-07-17 15:05:52 UTC

🎙️ New episode alert from Cannes Lions! 🎧

 On this episode of Marketing Vanguard, we welcome Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Croisette!

Here are some key takeaways from the show:
 🕵️ “AI as your personal detective” – Discover Emily’s unique framework for using AI to enhance creativity, not replace it
 🎓 How Lenovo built an AI governance council that started in marketing and expanded company-wide
 🌍 “Global Might, Local Fight” – Learn the difference between transcreation and translation for global brands
 🎯 Why Gen Alpha will be the first AI-native generation and what that means for marketers

![](https://pbs.twimg.com/amplify_video_thumb/1945862427133845504/img/mhGg_3iKIBTXGLX6.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945862524655546586/c:line.svg)

**Related Topics**
[governance](/topic/governance)
[$0992hk](/topic/$0992hk)
[lenovo](/topic/lenovo)
[detective](/topic/detective)
[coins ai](/topic/coins-ai)
[vanguard](/topic/vanguard)

[Post Link](https://x.com/Adweek/status/1945862524655546586)