[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  ADWEEK [@Adweek](/creator/twitter/Adweek) on x 676.3K followers Created: 2025-07-17 15:05:52 UTC 🎙️ New episode alert from Cannes Lions! 🎧 On this episode of Marketing Vanguard, we welcome Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Croisette! Here are some key takeaways from the show: 🕵️ “AI as your personal detective” – Discover Emily’s unique framework for using AI to enhance creativity, not replace it 🎓 How Lenovo built an AI governance council that started in marketing and expanded company-wide 🌍 “Global Might, Local Fight” – Learn the difference between transcreation and translation for global brands 🎯 Why Gen Alpha will be the first AI-native generation and what that means for marketers  XXXXX engagements  **Related Topics** [$0992hk](/topic/$0992hk) [lenovo](/topic/lenovo) [coins ai](/topic/coins-ai) [vanguard](/topic/vanguard) [Post Link](https://x.com/Adweek/status/1945862524655546586)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
ADWEEK @Adweek on x 676.3K followers
Created: 2025-07-17 15:05:52 UTC
🎙️ New episode alert from Cannes Lions! 🎧
On this episode of Marketing Vanguard, we welcome Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Croisette!
Here are some key takeaways from the show: 🕵️ “AI as your personal detective” – Discover Emily’s unique framework for using AI to enhance creativity, not replace it 🎓 How Lenovo built an AI governance council that started in marketing and expanded company-wide 🌍 “Global Might, Local Fight” – Learn the difference between transcreation and translation for global brands 🎯 Why Gen Alpha will be the first AI-native generation and what that means for marketers
XXXXX engagements
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