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![NOfPPlus Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1530494457166106624.png) NOfP-X [@NOfPPlus](/creator/twitter/NOfPPlus) on x 3780 followers
Created: 2025-07-17 11:53:51 UTC

is partnering with De Beers to extol the virtues of natural diamonds in a new marketing campaign. But last month, Signet said it, too, has been adding more lab-grown diamonds to its fashion jewelry, which was among the factors helping to pull the company out of a prolonged sales slump.


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945814198350397621/c:line.svg)

**Related Topics**
[has been](/topic/has-been)
[jewelry](/topic/jewelry)
[diamonds](/topic/diamonds)
[de beers](/topic/de-beers)

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