[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  De Beers De Beers faces scrutiny as the CEO calls the diamond market a "huge con" amid price plunges. Botswana questions De Beers' diamond sales strategy, with the brand facing a decline. ### About De Beers De Beers is a company primarily involved in diamond mining, diamond trading, and diamond jewelry. ### Insights [#](/topic/de-beers/insights) - De Beers mentions is at XXX which is XXX% higher than it's daily average. - De Beers mentions near a 52-week high at XXX. - De Beers creators is at XXX which is XXX% higher than it's daily average. - De Beers creators near a 52-week high at XXX. - De Beers creators is up XX% from the previous month. - De Beers engagements is up XXXXX% from the previous week. - De Beers posts created is up XXXXXX% from the previous X months. - De Beers Creators hit a high of XXX for the day - De Beers Mentions hit a high of XXX for the day ### Engagements: XXXXXX [#](/topic/de-beers/interactions) ---  [Engagements 24-Hour Chart Data](/topic/de-beers/time-series/interactions.tsv) **Current Value**: XXXXXX **Daily Average**: XXXXXX **1 Week**: XXXXXXX +90% **1 Month**: XXXXXXXXX +45% **6 Months**: XXXXXXXXXX +77% **1 Year**: XXXXXXXXXX -XX% **1-Year High**: XXXXXXX on 2025-06-25 **1-Year Low**: X on 2024-12-15 | Social Network | X | YouTube | TikTok | Reddit | News | | -------------- | - | ------- | ------ | ------ | ---- | | Engagements | XXXXXX | XXXXXX | XXXXXX | XXX | XXXXX | ### Mentions: XXX [#](/topic/de-beers/posts_active) ---  [Mentions 24-Hour Chart Data](/topic/de-beers/time-series/posts_active.tsv) **Current Value**: XXX **Daily Average**: XXX **1 Week**: XXX +3.10% **1 Month**: XXXXX +24% **6 Months**: XXXXX +14% **1 Year**: XXXXXX +28% **1-Year High**: XXX on 2025-07-23 **1-Year Low**: XX on 2025-02-02 | Social Network | X | YouTube | TikTok | Reddit | News | | -------------- | - | ------- | ------ | ------ | ---- | | Mentions | XXX | XXX | XX | XX | XX | ### Creators: XXX [#](/topic/de-beers/contributors_active) ---  [Creators 24-Hour Chart Data](/topic/de-beers/time-series/contributors_active.tsv) XXX unique social accounts have posts mentioning De Beers in the last XX hours which is up XXX% from XXX in the previous XX hours **Daily Average**: XXX **1 Week**: XXX +11% **1 Month**: XXXXX +21% **6 Months**: XXXXX +9.80% **1 Year**: XXXXX +22% **1-Year High**: XXX on 2025-07-23 **1-Year Low**: XX on 2025-02-02 The most influential creators that mention De Beers in the last XX hours | Creator | Rank | Followers | Posts | Engagements | | ------- | ---- | --------- | ----- | ----------- | | [@WSJ](/creator/twitter/WSJ) | X | XXXXXXXXXXX | X | XXXXX | | [@gemstonesdesires6445](/creator/youtube/gemstonesdesires6445) | X | XXXXXX | X | XXXXX | | [@emilymanzer](/creator/tiktok/emilymanzer) | X | XXXXX | X | XXX | [View More](/list/creators/de-beers/100) ### Sentiment: XX% [#](/topic/de-beers/sentiment) ---  [Sentiment 24-Hour Chart Data](/topic/de-beers/time-series/sentiment.tsv) **Current Value**: XX% **Daily Average**: XX% **1 Week**: XX% -X% **1 Month**: XX% -X% **6 Months**: XX% +35% **1 Year**: XX% +16% **1-Year High**: XXX% on 2024-12-04 **1-Year Low**: XX% on 2025-06-25 **Most Supportive Themes** - **Sustainability, Ethical Sourcing & Expansion:** (25%) Posts focus on ethical sourcing, sustainable practices, and expansion, related to brand recognition and luxury image. - **Brand Recognition and Luxury Image:** (24%) Posts related to brand recognition and luxury image. **Most Critical Themes** - **Ethical Concerns and Historical Practices:** (51%) Posts focus on ethical concerns, historical practices, accusations of monopolistic behavior, unethical sourcing, and racial discrimination, driven by historical practices and ethical concerns. - **Safety Violations and Cover-Ups:** (2%) Posts focused on allegations of covering up workplace injuries and safety violations. Network engagement breakdown: | Network | Positive | % | Neutral | % | Negative | % | | ------- | -------- | - | ------- | - | -------- | - | | X | XXXXX | XX% | XXXXXX | XX% | XXXXX | X% | | YouTube | XXXXX | XX% | XXXXX | X% | XXX | X% | | TikTok | XXXXX | X% | XXXXXX | XX% | XXX | X% | | Reddit | XX | X% | XX | X% | X | X% | | News | XXXXX | XX% | XXX | X% | X | X% | | | | | | | | | | Total | XXXXXX | XX% | XXXXXX | XX% | XXXXX | X% | **Top assets mentioned** In the posts about De Beers in the last XX hours [The Scotts Miracle-Gro Company (SMG)](/topic/$smg) [Bitcoin (BTC)](/topic/bitcoin) [New York Times Co. (NYT)](/topic/$nyt) [Walmart, Inc. (WMT)](/topic/$wmt) [Signet Jewelers Limited (SIG)](/topic/$sig) [Coinbase Global, Inc. (COIN)](/topic/coinbase) [PACS Group, Inc. (PACS)](/topic/$pacs) [Gold Fields Ltd ADR (GFI)](/topic/gfi-gold-fields-ltd) [America Party (AP)](/topic/$ap) [Prestige Consumer Healthcare Inc. (PBH)](/topic/$pbh) **Top topics mentioned** In the posts about De Beers in the last XX hours [diamonds](/topic/diamonds), [botswana](/topic/botswana), [luxury](/topic/luxury), [mining](/topic/mining), [jewelry](/topic/jewelry), [wsj](/topic/wsj), [bai](/topic/bai), [india](/topic/india), [anglo american](/topic/anglo-american), [south africa](/topic/south-africa), [monopoly](/topic/monopoly), [the worlds](/topic/the-worlds), [money](/topic/money), [china](/topic/china), [investment](/topic/investment), [chopard](/topic/chopard), [sen](/topic/sen), [women](/topic/women), [jimmy choo](/topic/jimmy-choo), [youtube](/topic/youtube), [artificial](/topic/artificial), [stocks](/topic/stocks), [wall street](/topic/wall-street), [united states](/topic/united-states), [namibia](/topic/namibia), [london](/topic/london), [canada](/topic/canada), [russia](/topic/russia), [$alrsme](/topic/$alrsme), [stocks technology](/topic/stocks-technology), [has been](/topic/has-been), [shoes](/topic/shoes), [delta](/topic/delta), [okavango delta](/topic/okavango-delta), [dominance](/topic/dominance), [#fyp](/topic/#fyp), [luxury brands](/topic/luxury-brands), [asd](/topic/asd), [coins ai](/topic/coins-ai), [told](/topic/told), [angola](/topic/angola), [titan](/topic/titan), [#viral](/topic/#viral), [bloomberg](/topic/bloomberg), [gua](/topic/gua), [welcome to](/topic/welcome-to), [all the](/topic/all-the), [louis vuitton](/topic/louis-vuitton), [louis](/topic/louis), [israel](/topic/israel), [storytelling](/topic/storytelling), [tan](/topic/tan), [le](/topic/le), [cartier](/topic/cartier), [roger vivier](/topic/roger-vivier), [middle east](/topic/middle-east), [acquisition](/topic/acquisition), [cent](/topic/cent), [tota](/topic/tota), [gem](/topic/gem), [empire](/topic/empire), [belgium](/topic/belgium), [rio](/topic/rio), [lin](/topic/lin), [rahul](/topic/rahul), [zimbabwe](/topic/zimbabwe), [paris](/topic/paris), [meta](/topic/meta), [facebook](/topic/facebook), [nestle](/topic/nestle), [givenchy](/topic/givenchy), [fed](/topic/fed), [amit](/topic/amit), [coins music](/topic/coins-music), [instagram](/topic/instagram), [weddings](/topic/weddings), [unboxing](/topic/unboxing), [marks](/topic/marks), [wechat](/topic/wechat), [$1b](/topic/$1b), [$avijo](/topic/$avijo), [$smg](/topic/$smg), [australia](/topic/australia), [signals](/topic/signals), [$49bn](/topic/$49bn), [coins energy](/topic/coins-energy), [auction](/topic/auction), [blue diamond](/topic/blue-diamond), [bitcoin](/topic/bitcoin), [coins layer 1](/topic/coins-layer-1), [coins bitcoin ecosystem](/topic/coins-bitcoin-ecosystem), [sierra leone](/topic/sierra-leone), [iphone](/topic/iphone), [tao](/topic/tao), [baba](/topic/baba), [$nyt](/topic/$nyt), [gonna](/topic/gonna), [linkedin](/topic/linkedin), [gucci](/topic/gucci), [omega](/topic/omega) ### Top News [#](/topic/de-beers/news) --- Top news links shared on social in the last XX hours *Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.* "Are Diamonds Even a Luxury Anymore De Beers Reckons With Price Plunge - Hindustan Times" [@htTweets](/creator/x/htTweets) on [X](/post/news/hindustantimes.com-2614313323) 2025-07-19 11:43:25 UTC 208.1M followers, XX engagements "Anglo’s handling of De Beers sale angers Botswana News24" [@business](/creator/x/business) on [X](/post/news/news24.com-1435385917) 2025-07-17 14:00:34 UTC 9.7M followers, XX engagements "Anglo Americans Handling of De Beers Sale Irks Stakeholder Botswana - Bloomberg" [@business](/creator/x/business) on [X](/post/news/bloomberg.com-1398395648) 2025-07-17 11:20:29 UTC 494.1K followers, 20.6K engagements "Are Diamonds Even a Luxury Anymore De Beers Reckons With Price Plunge - WSJ" [@WSJ](/creator/x/WSJ) on [X](/post/news/wsj.com-290930629) 2025-07-17 01:16:53 UTC 208.1M followers, 14.5K engagements ### Top Social Posts [#](/topic/de-beers/posts) --- Top posts by engagements in the last XX hours *Showing only X posts for non-authenticated requests. Use your API key in requests for full results.* "Botswana is pushing to take a controlling stake in De Beers as Anglo American (LON: AAL) prepares to divest from the diamond company. The countrys mining minister Bogolo Kenewendo told the Financial Times on Wednesday that President Duma Boko remains" [@goldsheet](/creator/x/goldsheet) on [X](/post/tweet/1948041072648606199) 2025-07-23 15:22:39 UTC 3948 followers, XX engagements "Botswana Aims To Take More Control In De Beers According To FT" [@iNewsroom](/creator/x/iNewsroom) on [X](/post/tweet/1948027122972340505) 2025-07-23 14:27:13 UTC 4241 followers, XX engagements "Botswana Aims To Take More Control In De Beers According To Financial Times 💎" [@RedboxWire](/creator/x/RedboxWire) on [X](/post/tweet/1948023868029063222) 2025-07-23 14:14:17 UTC 39.5K followers, 1282 engagements "Botswana pushes for controlling stake in De Beers" [@FTMidEastAfrica](/creator/x/FTMidEastAfrica) on [X](/post/tweet/1948023432945262759) 2025-07-23 14:12:33 UTC 56.2K followers, XXX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
De Beers
De Beers faces scrutiny as the CEO calls the diamond market a "huge con" amid price plunges. Botswana questions De Beers' diamond sales strategy, with the brand facing a decline.
About De Beers
De Beers is a company primarily involved in diamond mining, diamond trading, and diamond jewelry.
Insights #
- De Beers mentions is at XXX which is XXX% higher than it's daily average.
- De Beers mentions near a 52-week high at XXX.
- De Beers creators is at XXX which is XXX% higher than it's daily average.
- De Beers creators near a 52-week high at XXX.
- De Beers creators is up XX% from the previous month.
- De Beers engagements is up XXXXX% from the previous week.
- De Beers posts created is up XXXXXX% from the previous X months.
- De Beers Creators hit a high of XXX for the day
- De Beers Mentions hit a high of XXX for the day
Engagements: XXXXXX #
Engagements 24-Hour Chart Data
Current Value: XXXXXX
Daily Average: XXXXXX
1 Week: XXXXXXX +90%
1 Month: XXXXXXXXX +45%
6 Months: XXXXXXXXXX +77%
1 Year: XXXXXXXXXX -XX%
1-Year High: XXXXXXX on 2025-06-25
1-Year Low: X on 2024-12-15
| Social Network | X | YouTube | TikTok | News | |
|---|---|---|---|---|---|
| Engagements | XXXXXX | XXXXXX | XXXXXX | XXX | XXXXX |
Mentions: XXX #
Mentions 24-Hour Chart Data
Current Value: XXX
Daily Average: XXX
1 Week: XXX +3.10%
1 Month: XXXXX +24%
6 Months: XXXXX +14%
1 Year: XXXXXX +28%
1-Year High: XXX on 2025-07-23
1-Year Low: XX on 2025-02-02
| Social Network | X | YouTube | TikTok | News | |
|---|---|---|---|---|---|
| Mentions | XXX | XXX | XX | XX | XX |
Creators: XXX #
Creators 24-Hour Chart Data
XXX unique social accounts have posts mentioning De Beers in the last XX hours which is up XXX% from XXX in the previous XX hours
Daily Average: XXX
1 Week: XXX +11%
1 Month: XXXXX +21%
6 Months: XXXXX +9.80%
1 Year: XXXXX +22%
1-Year High: XXX on 2025-07-23
1-Year Low: XX on 2025-02-02
The most influential creators that mention De Beers in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @WSJ | X | XXXXXXXXXXX | X | XXXXX |
| @gemstonesdesires6445 | X | XXXXXX | X | XXXXX |
| @emilymanzer | X | XXXXX | X | XXX |
Sentiment: XX% #
Sentiment 24-Hour Chart Data
Current Value: XX%
Daily Average: XX%
1 Week: XX% -X%
1 Month: XX% -X%
6 Months: XX% +35%
1 Year: XX% +16%
1-Year High: XXX% on 2024-12-04
1-Year Low: XX% on 2025-06-25
Most Supportive Themes
- Sustainability, Ethical Sourcing & Expansion: (25%) Posts focus on ethical sourcing, sustainable practices, and expansion, related to brand recognition and luxury image.
- Brand Recognition and Luxury Image: (24%) Posts related to brand recognition and luxury image.
Most Critical Themes
- Ethical Concerns and Historical Practices: (51%) Posts focus on ethical concerns, historical practices, accusations of monopolistic behavior, unethical sourcing, and racial discrimination, driven by historical practices and ethical concerns.
- Safety Violations and Cover-Ups: (2%) Posts focused on allegations of covering up workplace injuries and safety violations.
Network engagement breakdown:
| Network | Positive | % | Neutral | % | Negative | % |
|---|---|---|---|---|---|---|
| X | XXXXX | XX% | XXXXXX | XX% | XXXXX | X% |
| YouTube | XXXXX | XX% | XXXXX | X% | XXX | X% |
| TikTok | XXXXX | X% | XXXXXX | XX% | XXX | X% |
| XX | X% | XX | X% | X | X% | |
| News | XXXXX | XX% | XXX | X% | X | X% |
| Total | XXXXXX | XX% | XXXXXX | XX% | XXXXX | X% |
Top assets mentioned In the posts about De Beers in the last XX hours
The Scotts Miracle-Gro Company (SMG) Bitcoin (BTC) New York Times Co. (NYT) Walmart, Inc. (WMT) Signet Jewelers Limited (SIG) Coinbase Global, Inc. (COIN) PACS Group, Inc. (PACS) Gold Fields Ltd ADR (GFI) America Party (AP) Prestige Consumer Healthcare Inc. (PBH)
Top topics mentioned In the posts about De Beers in the last XX hours
diamonds, botswana, luxury, mining, jewelry, wsj, bai, india, anglo american, south africa, monopoly, the worlds, money, china, investment, chopard, sen, women, jimmy choo, youtube, artificial, stocks, wall street, united states, namibia, london, canada, russia, $alrsme, stocks technology, has been, shoes, delta, okavango delta, dominance, #fyp, luxury brands, asd, coins ai, told, angola, titan, #viral, bloomberg, gua, welcome to, all the, louis vuitton, louis, israel, storytelling, tan, le, cartier, roger vivier, middle east, acquisition, cent, tota, gem, empire, belgium, rio, lin, rahul, zimbabwe, paris, meta, facebook, nestle, givenchy, fed, amit, coins music, instagram, weddings, unboxing, marks, wechat, $1b, $avijo, $smg, australia, signals, $49bn, coins energy, auction, blue diamond, bitcoin, coins layer 1, coins bitcoin ecosystem, sierra leone, iphone, tao, baba, $nyt, gonna, linkedin, gucci, omega
Top News #
Top news links shared on social in the last XX hours
Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.
"Are Diamonds Even a Luxury Anymore De Beers Reckons With Price Plunge - Hindustan Times"
@htTweets on X 2025-07-19 11:43:25 UTC 208.1M followers, XX engagements
"Anglo’s handling of De Beers sale angers Botswana News24"
@business on X 2025-07-17 14:00:34 UTC 9.7M followers, XX engagements
"Anglo Americans Handling of De Beers Sale Irks Stakeholder Botswana - Bloomberg"
@business on X 2025-07-17 11:20:29 UTC 494.1K followers, 20.6K engagements
"Are Diamonds Even a Luxury Anymore De Beers Reckons With Price Plunge - WSJ"
@WSJ on X 2025-07-17 01:16:53 UTC 208.1M followers, 14.5K engagements
Top Social Posts #
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"Botswana is pushing to take a controlling stake in De Beers as Anglo American (LON: AAL) prepares to divest from the diamond company. The countrys mining minister Bogolo Kenewendo told the Financial Times on Wednesday that President Duma Boko remains"
@goldsheet on X 2025-07-23 15:22:39 UTC 3948 followers, XX engagements
"Botswana Aims To Take More Control In De Beers According To FT"
@iNewsroom on X 2025-07-23 14:27:13 UTC 4241 followers, XX engagements
"Botswana Aims To Take More Control In De Beers According To Financial Times 💎"
@RedboxWire on X 2025-07-23 14:14:17 UTC 39.5K followers, 1282 engagements
"Botswana pushes for controlling stake in De Beers"
@FTMidEastAfrica on X 2025-07-23 14:12:33 UTC 56.2K followers, XXX engagements