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# ![De Beers Graphic](https://lunarcrush.com/gi/w:26/t:de-beers.png) De Beers

Angola bids for a stake in De Beers, sparking a power play. Ethical concerns and historical practices are dominating social media conversations about the company.

### About De Beers
De Beers is a company primarily involved in diamond mining, diamond trading, and diamond jewelry.  

### Insights [#](/topic/de-beers/insights)
- De Beers engagements is up XXXXXX% from the previous week.
- De Beers posts created is up XXXXXX% from the previous week.

### Engagements: XXXXXXX [#](/topic/de-beers/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:de-beers/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/de-beers/time-series/interactions.tsv)  
**Current Value**: XXXXXXX  
**Daily Average**: XXXXXX  
**1 Week**: XXXXXXXXX +279%  
**1 Month**: XXXXXXXXX -XX%  
**6 Months**: XXXXXXXXXX +19%  
**1 Year**: XXXXXXXXXX +31%  
**1-Year High**: XXXXXXX on 2025-06-25  
**1-Year Low**: XXXXX on 2024-10-27  

| Social Network | X      | TikTok | YouTube | News  | Reddit |
| -------------- | -      | ------ | ------- | ----  | ------ |
| Engagements    | XXXXXX | XXXXX  | XXXXXXX | XXXXX | XXX    |
  

  
  
### Mentions: XXX [#](/topic/de-beers/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:de-beers/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/de-beers/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**1 Week**: XXX +3.80%  
**1 Month**: XXX -XX%  
**6 Months**: XXXXX -XXXX%  
**1 Year**: XXXXXX +26%  
**1-Year High**: XXX on 2025-08-11  
**1-Year Low**: XX on 2025-01-27  

| Social Network | X   | TikTok | YouTube | News | Reddit |
| -------------- | -   | ------ | ------- | ---- | ------ |
| Mentions       | XXX | XX     | XXX     | X    | XX     |
  

  
  
### Creators: XXX [#](/topic/de-beers/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:de-beers/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/de-beers/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning De Beers in the last XX hours which is up XX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Week**: XXX +5.50%  
**1 Month**: XXX -XX%  
**6 Months**: XXXXX -XX%  
**1 Year**: XXXXX +16%  
**1-Year High**: XXX on 2025-07-23  
**1-Year Low**: XX on 2024-11-23  

The most influential creators that mention De Beers in the last XX hours

| Creator                                              | Rank | Followers   | Posts | Engagements |
| -------                                              | ---- | ---------   | ----- | ----------- |
| [@eloisa_b2](/creator/youtube/eloisa_b2)             | X    | XXXXXX      | X     | XXXXXX      |
| [@BaiLuIntrnlFans](/creator/twitter/BaiLuIntrnlFans) | X    | XXXXX       | XX    | XXXXXX      |
| [@yvelove125](/creator/youtube/yvelove125)           | X    | XXXXXX      | X     | XXXXX       |
| [@dramapotatoe](/creator/twitter/dramapotatoe)       | X    | XXXXXXX     | X     | XXXXX       |
| [@adamdebeers](/creator/youtube/adamdebeers)         | X    | XXXXX       | X     | XXXXX       |
| [@1994fametrack](/creator/youtube/1994fametrack)     | X    | XXXXX       | X     | XXXXX       |
| [@BNNBloomberg](/creator/twitter/BNNBloomberg)       | X    | XXXXXXXXXXX | X     | XXXXX       |
| [@Lou_Anne0404](/creator/twitter/Lou_Anne0404)       | X    | XXXXX       | X     | XXXXX       |
| [@CcarriestarsS](/creator/twitter/CcarriestarsS)     | X    | XXXXX       | X     | XXXXX       |
| [@Yuni__uwu](/creator/twitter/Yuni__uwu)             | XX   | XXX         | X     | XXXXX       |

[View More](/list/creators/de-beers/100)
  
  
### Sentiment: XX% [#](/topic/de-beers/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:de-beers/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/de-beers/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% no change  
**1 Month**: XX% +4%  
**6 Months**: XX% -X%  
**1 Year**: XX% +11%  
**1-Year High**: XX% on 2025-03-01  
**1-Year Low**: XX% on 2025-06-25  

**Most Supportive Themes**
- **Brand Recognition and Luxury Image:** (17%) Posts related to brand recognition and luxury image.
- **Sustainability, Ethical Sourcing & Expansion:** (17%) Posts focus on ethical sourcing, sustainable practices, and expansion, related to brand recognition and luxury image.
  
**Most Critical Themes**
- **Ethical Concerns and Historical Practices:** (76%)  Posts focus on ethical concerns, historical practices, accusations of monopolistic behavior, unethical sourcing, and racial discrimination.
- **Safety Violations and Cover-Ups:** (2%)  Posts focused on allegations of covering up workplace injuries and safety violations.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral | %   | Negative | %   |
| ------- | -------- | -   | ------- | -   | -------- | -   |
| X       | XXXXXX   | X%  | XXXXXX  | X%  | XXXXX    | X%  |
| TikTok  | XXXXX    | X%  | XXXXX   | X%  | XX       | X%  |
| YouTube | XXXXXX   | XX% | XXXXXX  | XX% | XXXXXX   | XX% |
| News    | XXX      | X%  | XXX     | X%  | XXXXX    | X%  |
| Reddit  | XX       | X%  | XXX     | X%  | XX       | X%  |
|         |          |     |         |     |          |     |
| Total   | XXXXXX   | XX% | XXXXXX  | XX% | XXXXXX   | XX% |
  


**Top assets mentioned**
In the posts about De Beers in the last XX hours

[American Airlines Group Inc (AAL)](/topic/american-airlines-group-inc)
[Dave Inc. Class A Common Stock (DAVE)](/topic/$dave)
[New York Times Co. (NYT)](/topic/$nyt)
[Nike Inc (NKE)](/topic/$nke)
[Quantum Computing Inc. Common (QUBT)](/topic/$qubt)
[Rio Tinto plc (RIO)](/topic/rio-tinto)
[Noble Corporation (NE)](/topic/$ne)
[Franco-Nevada Corporation (FNV)](/topic/$fnv)
[PSYOP (PSYOP)](/topic/$psyop)

**Top topics mentioned**
In the posts about De Beers in the last XX hours

[botswana](/topic/botswana), [luxury](/topic/luxury), [ambassador](/topic/ambassador), [south africa](/topic/south-africa), [jewelry](/topic/jewelry), [mining](/topic/mining), [london](/topic/london), [rahul](/topic/rahul), [money](/topic/money), [china](/topic/china), [india](/topic/india), [angola](/topic/angola), [eternal](/topic/eternal), [next to](/topic/next-to), [rings](/topic/rings), [stones](/topic/stones), [has been](/topic/has-been), [cartier](/topic/cartier), [future of](/topic/future-of), [launches](/topic/launches), [investment](/topic/investment), [tan](/topic/tan), [over the](/topic/over-the), [namibia](/topic/namibia), [bai](/topic/bai), [paris](/topic/paris), [story of](/topic/story-of), [candid](/topic/candid), [trees](/topic/trees), [bloomberg](/topic/bloomberg), [half of](/topic/half-of), [power of](/topic/power-of), [autumn](/topic/autumn), [essence of](/topic/essence-of), [instagram](/topic/instagram), [australia](/topic/australia), [state of](/topic/state-of), [artificial](/topic/artificial), [canada](/topic/canada), [all the](/topic/all-the), [hub](/topic/hub), [okavango delta](/topic/okavango-delta), [fell](/topic/fell), [stocks consumer cyclical](/topic/stocks-consumer-cyclical), [stocks basic materials](/topic/stocks-basic-materials), [american airlines group inc](/topic/american-airlines-group-inc), [stocks industrials](/topic/stocks-industrials), [russia](/topic/russia), [israel](/topic/israel), [nostalgia](/topic/nostalgia), [stocks](/topic/stocks), [indonesia](/topic/indonesia), [instead of](/topic/instead-of), [$dave](/topic/$dave), [storytelling](/topic/storytelling), [insider](/topic/insider), [elie saab](/topic/elie-saab), [$saabf](/topic/$saabf), [danny](/topic/danny), [melody](/topic/melody), [jews](/topic/jews), [taylor swift](/topic/taylor-swift), [swift](/topic/swift), [headlines](/topic/headlines), [$100b](/topic/$100b), [luxury brands](/topic/luxury-brands), [$remjo](/topic/$remjo), [$nyt](/topic/$nyt), [york](/topic/york), [france](/topic/france), [voyage](/topic/voyage), [cuts](/topic/cuts), [cp](/topic/cp), [selfie](/topic/selfie), [youtube](/topic/youtube), [rise of](/topic/rise-of), [billion dollar](/topic/billion-dollar), [harry winston](/topic/harry-winston), [behind the](/topic/behind-the), [emerald](/topic/emerald), [nyc](/topic/nyc), [hosted](/topic/hosted), [forbes](/topic/forbes), [$21b](/topic/$21b), [acquisition](/topic/acquisition), [up the](/topic/up-the), [limited edition](/topic/limited-edition), [chapter 11](/topic/chapter-11), [delta](/topic/delta), [empire](/topic/empire), [tariffs](/topic/tariffs), [categories](/topic/categories), [$nke](/topic/$nke), [popularity](/topic/popularity), [made in](/topic/made-in), [cartel](/topic/cartel), [$qubt](/topic/$qubt), [elon musk](/topic/elon-musk), [confirms](/topic/confirms), [cape town](/topic/cape-town)

### Top News [#](/topic/de-beers/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Indigenous advocate says Anglo American turned blind eye"  
[News Link](https://www.bnnbloomberg.ca/business/2025/10/20/ontario-indigenous-advocate-says-anglo-american-turned-blind-eye-to-de-beers-issues/) [@BNNBloomberg](/creator/x/BNNBloomberg) 2025-10-20T12:15Z 208.1M followers, 1809 engagements



### Top Social Posts [#](/topic/de-beers/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"De Beers Jewelry CEO Emmanuelle Nodale Managing Director of De Beers Jewelry China Fran Chou along with brand ambassadors Tang WeiTan Jian Ci Bai Lu Joseph Zeng Shun Xi Tian Jiarui and Olympic swimming champion Zhang Yufei"  
[X Link](https://x.com/elodie62037253/status/1980256767897636992) [@elodie62037253](/creator/x/elodie62037253) 2025-10-20T12:56Z XXX followers, XX engagements


"#BaiLu fangirled over #TangWei when she approached her backstage and told her that she watches her in VS and couldn't believe it "omg omg". She felt that her mom approached her at that moment and that it was such an honor. They met again as De Beers' endorsers recently 🤍"  
[X Link](https://x.com/SMilkdrama/status/1980256348718997996) [@SMilkdrama](/creator/x/SMilkdrama) 2025-10-20T12:54Z 14.7K followers, XXX engagements


"@KC_petrichor ooohhh so she was actually kinda hinting us during de beers 🤭"  
[X Link](https://x.com/lulujiemi/status/1980254057328746563) [@lulujiemi](/creator/x/lulujiemi) 2025-10-20T12:45Z XXX followers, XX engagements


"I was thinking about this recently. Apparently theres a large newly discovered (yet to be mined) gold deposit in China. It would make sense that the Chinese would attempt a de beers style cartel horde to profit maximize that discovered gold. Corner the market then control the price etc"  
[X Link](https://x.com/anondeguerre/status/1980252725872095465) [@anondeguerre](/creator/x/anondeguerre) 2025-10-20T12:40Z 3842 followers, XXX engagements