[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![NOfPPlus Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1530494457166106624.png) NOfP-X [@NOfPPlus](/creator/twitter/NOfPPlus) on x 3813 followers
Created: 2025-07-17 11:50:15 UTC

Are Diamonds Even a Luxury Anymore? De Beers Reckons With Price Plunge 

De Beers’s chief executive wants to save a generation of lovers & newlyweds from what he calls a “huge con” around buying diamonds—and rescue his iconic brand from an ominous decline

![](https://pbs.twimg.com/card_img/1945650751960748033/PE6s-EhU?format=jpg&name=800x419)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945813296466276842/c:line.svg)

**Related Topics**
[de beers](/topic/de-beers)
[luxury](/topic/luxury)

[Post Link](https://x.com/NOfPPlus/status/1945813296466276842)