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![LucienWolfe111 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1925165717349183488.png) Lucien Wolfe [@LucienWolfe111](/creator/twitter/LucienWolfe111) on x 15K followers
Created: 2025-07-17 08:14:59 UTC

You ever realize the Starbucks coffee you’re buying at Costco… isn’t actually Starbucks?

Yeah. It’s Nestlé.
It just wears the logo.

Check the fine print:
“Produced by Nestlé under license from Starbucks.”

And no, it’s not the same beans.
Not the same farms.
Not even the same roast profile.

It’s imitation—just close enough to fool you.

Here’s what happened:
In 2018, Nestlé paid billions for the rights to use Starbucks branding on retail coffee products.
They don’t own the beans. They don’t run the roasting.
They just slap the label on their own brew.

So next time you’re sipping “Pike Place” from a supermarket bag…
You’re not drinking Starbucks.
You’re drinking Nestlé pretending to be Starbucks.

Feels like brand catfishing, doesn’t it?

(You won’t hear about this in their ads. Wonder why.)


XXXXXX engagements

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**Related Topics**
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[stocks consumer cyclical](/topic/stocks-consumer-cyclical)
[costco](/topic/costco)
[stocks consumer defensive](/topic/stocks-consumer-defensive)

[Post Link](https://x.com/LucienWolfe111/status/1945759122600988700)