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![Marketing_Nerd_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1598362260522430464.png) Marketing Nerd [@Marketing_Nerd_](/creator/twitter/Marketing_Nerd_) on x 97.7K followers
Created: 2025-07-16 18:37:31 UTC

The deal was historic:

• Full creative control
• A percentage of every Yeezy sale
• Ownership of the Yeezy brand
• Royalties estimated at 15%, 3x more than Michael Jordan’s Nike deal

Kanye called it the “Yeezy Empire.”

![](https://pbs.twimg.com/amplify_video_thumb/1945550817756430337/img/hYGu-zziuAoMp0rh.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945553400482922516/c:line.svg)

**Related Topics**
[empire](/topic/empire)
[$nke](/topic/$nke)
[stocks consumer cyclical](/topic/stocks-consumer-cyclical)

[Post Link](https://x.com/Marketing_Nerd_/status/1945553400482922516)