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![DTCMidas Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1867182492978974720.png) DTC Midas [@DTCMidas](/creator/twitter/DTCMidas) on x 5123 followers
Created: 2025-07-16 08:55:42 UTC

This is how you calculate your ad hit rate.

First, you need to define your minimum spend threshold + North Star KPI target, eg (NC) ROAS or CAC and minimum running timeframe.

For minimum spend I use 4x my NC CPA target.

So for example, if your CPA target is €50, the ad needs to spend at least 4x50 = €200 to even be considered.

Then I also always look at a 7-day timeframe.

So to calculate my hit rate:

For every ad that has spent at least €200 and has been running for at least X days and the NC CPA <= €50, it’s a hit (winner).

The rest are a miss.

Then you divide the number of hits by the number of ads launched in that time period that have spent at least €200. And you have your hit rate.

For example, if you’ve launched XX ads and you have X hits. Your hit rate is 3/50 = 6%.

The hit rate you should be aiming for really depends on your business and it’s something you need to find out yourself.

I aim for 7%.


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**Related Topics**
[threshold](/topic/threshold)
[dtc](/topic/dtc)

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